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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi PROSIDING SEMINAR NASIONAL CENDEKIAWAN Abdimas Dewantara SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan PRoMEDIA Abditani : Jurnal Pengabdian Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Bantenese Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat JURNAL PUSTAKA KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Pengabdian Masyarakat Bumi Raflesia KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Ihsan: Jurnal Pengabdian Masyarakat Academia Open Indonesian Journal of Cultural and Community Development Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal AbdiMas Nusa Mandiri Jurnal Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat (ABDIRA) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdimas Komunikasi dan Bahasa Jurnal Bina Bangsa Ekonomika Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Abdimas Prakasa Dakara Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi Jurnal Ilmu Komunikasi Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies Jurnal AKAL: Abdimas dan Kearifan Lokal Warta LPM MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Innovative Technologica: Methodical Research Journal PORTAL ABDIMAS Jurnal Media Akademik (JMA) Fokus Abdimas Journal Pemberdayaan Ekonomi dan Masyarakat Indonesian Journal of Community Empowerment Jurnal Bahasa Daerah Indonesia Journal of Technology and System Information INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan Frontiers in Research Journal Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi CHANNEL: Jurnal Komunikasi House of Wisdom: Journal on Library and Information Sciences Proceeding of International Conference on Social Science and Humanity
Rochmaniah, Ainur
Universitas Muhammadiyah Sidoarjo
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Public Opinion on the Pring Sewu Cultural Market in Binangun Hamlet Nurrafi, Deajeng; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.624

Abstract

Communication is a basic human activity, by communicating humans can relate to each other in everyday life wherever humans are. Intrapersonal communication is a communication process that occurs within a person. This communication involves an individual's thoughts, feelings and perceptions of something. The Pring Sewu Cultural Market exists as an effort to preserve local cultural values. This research aims to understand how society responds to unique market innovations, such as the use of bamboo coins as a transaction tool. This cultural market is a local initiative that aims to preserve and promote cultural heritage and support the local economy. This research uses qualitative methods. Data was collected through interviews, observation and documentation. In this research, the majority of public opinion agrees with the existence of a cultural market. Some people appreciate cultural activities as a way of preserving local traditions, while others criticize them because they are deemed not in accordance with the community's social values. The results of this research provide a positive response to the existence of the Pring Sewu Cultural Market, the majority of people are of the opinion that they provide many ideas or input for the Pring Sewu market, such as making trash cans from bamboo, adding traditional food menus and collaborating with local residents to create art performances.
Social Communication of the Village Government in Socializing Waste Management in Bejijong Village Fitria, Dhyava Barela Rahmani; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.625

Abstract

Social communication is a way for the village government to socialize waste management to residents, with social communication making it easier for the village government to socialize waste management because it is carried out jointly in a large forum and has feedback from residents. The research aims to explore information on how social communication conveyed by the Bejijong Village Government in socializing waste management, so that it can be applied by the community in Bejijong Village, especially in Rt 02 Rw 01 Bejijong Hamlet, Rt 02 Rw 01 Kedung Wulan Hamlet, Rt 03 Rw 01 Bejijong Hamlet. The problems contained in this study are the participation, perception and attitude of the community towards the social communication provided by the village government to the community for the socialization of waste management. This study uses a descriptive qualitative approach by focusing on research data that will be produced from words through a form of observation and interview. This study describes the field phenomenon through direct observation by visiting the location of socialization carried out by the village government, then conducting direct interviews with residents and village officials, and the results can be analyzed to obtain research results. The results of this study show that the social communication of the village government to the residents of Bejijong Village is very good and can be well received by the residents, with indicators in it such as understanding, fun, influence on attitudes, better relationships, and true principles of brotherhood.
Personal Branding Through Online Dating App Bumble Nabilah, Farah Hanin; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.627

Abstract

In contemporary society, personal branding has become an important aspect of self-presentation, especially in digital media. This study explores the phenomenon of personal branding through the popular online dating app Bumble. Through a qualitative analysis of user profiles and interactions within such platforms, the study aims to understand how individuals strategically build and manage their personal image to attract other users. Qualitative descriptive research method through data collection by interviewing 6 Bumble user informants and observing user profiles, including selected bio and images, as well as their interactions with other users in the application.The theory used is personal branding by Peter, Personal branding McNally and Speak, and self-presentation by Goffman Montoya analysis was carried out qualitatively to identify patterns in personal branding strategies used by bumble users. The results showed that Bumble users engaged in a variety of personal branding strategies, such as selective self-disclosure, image curation, and the use of language designed to portray desirable characteristics and values. In addition, visual elements, such as profile photos and aesthetics, also play an important role in the formation of online self-image. Overall, this research contributes to our understanding of personal branding in the context of online dating, providing insight into the complex dynamics of self-presentation and impression management in the digital environment. The findings have implications for academics and practitioners interested in the intersection of Technology, identity, and interpersonal relationships.
Bejijong Community's Perception of Village Service E-government as a Self-Service System Fadhilah, Laila Nur; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.633

Abstract

Bejijong Village has the goal of creating digital-based public services. This is a factor in the creation of a self-service system. The purpose of this study is to analyze the perception of the Bejijong community towards E-government Village Services as a Self-Service System. This study uses a qualitative method to interpret an understanding related to the cause and effect of a phenomenon and uses a descriptive type in order to systematically describe the community's perception of Village Services as a self-service in Bejijong village. This research was conducted in Bejijong Village, Trowulan District, East Java. In this study, purposive techniques are used to determine informants. The data collection techniques used are interviews and observations. Primary data was obtained by conducting direct interviews with 5 informants who are people of Bejijong Village, both who use self-service and non-self-service, while secondary data is obtained from previous researches and internet media such as google and e-book. The data analysis in this study uses Miles and Huberman interactive analysis, namely data collection, data presentation and conclusion drawn. This study uses Stephen P. Robbins' theory of perception which consists of 2 indicators, namely acceptance and evaluation. The results of the study show that all indicators get a positive or good perception from the public. Because the self-service system provides convenience for them in taking care of correspondence that requires information from the village. Of the 5 informants that have been interviewed by the researcher, there is 1 informant who stated that he could not use self-service, this is due to the age factor and lack of understanding of information technology.
Ganjar Pranowo's Personal Branding Analysis on Instagram Tawakkal, Mohammad Azzam; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.634

Abstract

Political actors use social media to increase public trust in them and build their image in the eyes of society. Politicians will shape people's perception of themselves and political communication will be easier with their personal branding on social media. One of the most active political actors is Ganjar Pranowo, who uses social media, especially Instagram, to communicate with his people. This article aims to explain the suitability of Ganjar Pranowo in forming personal branding which he carried out through uploads on Instagram social media based on eight basic concepts of personal branding. This research study was conducted using a descriptive qualitative approach. The results show that Ganjar Pranowo uses eight basic concepts of personal branding as a strategy for creating successful personal branding, which makes him closer to society and grows people's trust in him. Apart from that, his efforts to build personal branding through social media have an impact on Ganjar Pranowo's image in the eyes of the public. This was proven by the election of Ganjar Pranowo as governor of Central Java for two terms and his success in becoming one of the candidates for the 2024 presidential election of the Republic of Indonesia.
Sidoarjo Students' Motivation in Using Tiktok as an Entertainment Media Sari, Naely Anjar; Rochmaniah, Ainur
Procedia of Social Sciences and Humanities Vol. 7 (2024): International Conference On Emerging New Media and Social Science
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v7i.637

Abstract

This study aims to find out the motivation of Sidoarjo students in using Tiktok as an entertainment medium. Using the theory of Uses and Gratifications, this study analyzed in-depth interviews with ten students from various universities in Sidoarjo. The research method used is qualitative descriptive, with data collection techniques through semi-structured interviews. Data analysis uses reduction techniques, data presentation, and conclusion drawn. The results of the study show that the main motivation for students to use TikTok is to obtain entertainment, information, and education. TikTok also plays a role in reducing stress, although negative impacts such as academic procrastination and feelings of envy have been found. This study confirms that social media users such as TikTok play an active role in choosing media according to their needs. This research is expected to be the basis for further research on the use of Tiktok can be used effectively in an educational and social context.
Pendampingan UMKM nekiyuuu dalam Pengembangan Konten Produk Pada E-commerce Shopee untuk Meningkatkan Penjualan Samudra, Nick; Rochmaniah, Ainur; Febriana, Poppy
JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Vol 5, No 2: Agustus (2024)
Publisher : ICSE (Institute of Computer Science and Engineering)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstrak: Usaha Mikro Kecil dan Menengah (UMKM) memiliki peran yang signifikan dalam pertUsaha Mikro Kecil dan Menengah (UMKM) memiliki peran yang signifikan dalam pertumbuhan dan perekonomian suatu negara. Pada era digital saat ini, akses internet yang luas memberikan dampak positif bagi para pelaku UMKM. Kehadiran media online memungkinkan penyebaran informasi produk dan mempermudah konsumen dalam melakukan transaksi secara online. Di Desa Sugihwaras, terdapat salah satu UMKM yang dikenal sebagai Nekiyuuu. Tantangan yang dihadapi oleh UMKM ini adalah keterbatasan pengetahuan pemilik dalam penggunaan aplikasi Shopee serta tidak memiliki logo. Program pengabdian masyarakat ini berfokus pada pelatihan penggunaan dan pembuatan konten di Shopee sebagai media promosi. Program ini terdiri dari empat tahapan, yaitu Survei dan Observasi, wawancara, Pelatihan Pembuatan Konten Shopee Video dan Promosi di E-commerce Shopee, Evaluasi Kegiatan. Langkah-langkah ini diharapkan dapat memperluas jangkauan produk yang dihasilkan oleh UMKM tersebut. Hasil dari kegiatan pengabdian ini yaitu terdapat logo baru untuk mewakili identitas merek dengan kuat, meningkatnya pengetahuan pelaku umkm Ibu Tati dalam pengoperasian e-commerce shopee dan pembuatan konten yang menarik, serta meningkatnya pejualan setelah mengupload konten produk video yang menarik pada e-commerce shopee. Dengan adanya kegiatan pada penggunaan konten video Shopee bertujuan untuk menjangkau lebih banyak konsumen bagi UMKM. Hal ini dapat meningkatkan minat dan daya beli calon konsumen serta memberikan informasi produk yang lebih jelas.Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the growth and economy of a country. In today's digital era, widespread internet access positively impacts MSME operators. Online platforms enable the dissemination of product information and facilitate consumer transactions. In Sugihwaras Village, there is an MSME called Nekiyuuu. This MSME faces challenges due to the owner's limited knowledge of the Shopee application and the absence of a logo. This community service program focuses on training for using and creating content on Shopee as a promotional tool. The program consists of four stages: Survey and Observation, Interviews, Shopee Video Content Creation Training and E-Commerce Promotion on Shopee, and Activity Evaluation. These steps aim to expand the reach of the products offered by the MSME. The outcomes of this service activity include the creation of a new logo to strengthen brand identity, improved knowledge for Mrs. Tati's MSME team in operating Shopee e-commerce and creating engaging content, and increased sales following the upload of attractive product videos on Shopee. By utilizing Shopee video content, the program aims to reach a larger consumer base, enhance interest and purchasing power, and provide clearer product information.
Pelatihan Branding UMKM Pukis dan Piscok Nurisna, Aisya Brilianty; Rochmaniah, Ainur; Febriana, Poppy; Amin, M. Waladan; Abidin, Irsyad; Umroh, Lily Amelia
Jurnal Abdimas Prakasa Dakara Vol. 3 No. 2 (2023): Pengembangan Pendidikan dan Keterampilan Masyarakat
Publisher : LPPM STKIP Kusuma Negara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37640/japd.v3i2.1833

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) saat ini menjadi jalan baru masyarakat untuk menjadi seorang pengusaha. Namun, beberapa UMKM merasa kurang bisa menarik pelanggan agar tertarik dengan produk yang mereka jual. Seperti pelaku UMKM pukis dan piscok (pisang cokelat) yang memiliki permasalahan yang sama tentang bagaimana cara menarik konsumen. Program pengabdian masyarakat dengan cara pelatihan ini bertujuan untuk mengedukasi cara mengenalkan produk agar bisa menarik konsumen dengan mudah. Ada beberapa faktor penting untuk membuat produksi kita mendapat perhatian dari calon konsumen seperti, adanya logo dan nama produk, memberi tagline agar konsumen tertarik, dan menawarkan produk menggunakan media sosial. Hasil pelaksanaan dari pelatihan adalah memberikan respon positif yakni dengan menjelaskan ingin seperti apa logo, banner, daftar menu, packaging (stampel), dan promosi di social media yang diinginkan oleh peserta pelatihan branding UMKM Pukis dan Piscok.
PENINGKATAN BRANDING KEDAI DE VIJAS MELALUI WEBSITE LINKTREE Hidayah, Muhammad Bilal Nur; Febriana, Poppy; Rochmaniah, Ainur; Ariko, Muhammad Firmansyah Alana Marsa
Fokus ABDIMAS Vol 3, No 2: Oktober 2024
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.3.2.132-135

Abstract

The problem faced by business owners is that the promotion carried out by Kedai De Vijas Kopi has not yet been evenly distributed. The purpose of this Community Service activity is to provide solutions to the existing problems. The method used includes providing guidance on cafe management, offering training to the head barista, and creating a website to enhance the brand image of the cafe. Therefore, MSME operators need to be trained on developing their businesses by promoting Kedai De Vijas through a Linktree website for Instagram, TikTok, and location promotion, so that the marketing system becomes better, expanding the business's target reach and supporting better sales activities.
Peningkatan Penjualan Produk Usaha Mahasiswa Melalui Pelatihan dan Pendampingan Branding Produk dan Digital Marketing Rahma, Silva Tarrysa; Rochmaniah, Ainur; Ubeidillah, Himawan Alfan; Febriana, Poppy
Abdimas Galuh Vol 6, No 2 (2024): September 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v6i2.13894

Abstract

Pengabdian masyarakat ini mengajak para pelaku Usaha Mikro Kecil dan Menengah (UMKM) yang bergerak dalam bidang usaha kuliner milik mahasiswa Universitas Muhammadiyah Sidoarjo. UMKM yang menjadi Mitra Pengabdian Masyakat saat ini memiliki permasalahan dalam hal kegiatan pemasarannya yang masih sangat konvensional. Karena hal tersebut, UMKM ini sangat perlu pelatihan dan pendampingan tentang pentingnya pemanfaatan branding produk dan digital marketing untuk memperbaiki pemasaran produk sehingga menjadi lebih baik dapat meningkatkan nilai jual yang lebih baik. Selain itu, pada kegiatan ini UMKM juga dibantu dalam membuat akun bisnis melalui platform Instagram, beserta dengan cara mengelola media digital tersebut secara optimal. Ada 4 tahapan dalam pelaksanaan kegiatan pengabdian masyarakat ini, yaitu perencanaan, sosialisasi, pelatihan, dan evaluasi. Hasil evaluasi kegiatan pelatihan dan pendampingan branding produk dan digital marketing menunjukkan adanya peningkatan pengetahuan mengenai pentingnya branding produk dan digital marketing terhadap UMKM, serta meningkatnya jumlah pengikut atau follower instagram meningkat dari 0 sampai dengan 25 pengikut.
Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agung Wisnu Prayoga Agus Suprianto Agustin Eka Rahmawati Agustin, Selly Ahmad Gilang Permata Ahmad Riyadh Umar Balahmar, Ahmad Riyadh Umar Ainun Jariyah Ainur Rofiq Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Alvandaru, M. Hafid Amalia, Fara Putri Amar, Muhammad Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardina, Navira Vriska Ardiyata, Mochammad Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asrianto, Ikhsan Danar Asy`ari, Nur Aini Shofiya At-Thaariq, Muhammad Nauval Ayu Diah Oktaviana Bagas Satria, Dimas Ekha Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Faizin, Moch. Nur Fajarudin, Muhammad Guntur Satrio Fallah Al Fattah, Hayyu Fibriana, Adinda Herna Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitri Retno Wulansari Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama Habibah Khoirun Nisa Halimi, Halimi Hefry Wika Kusuma Wardhana Hendra Sukmana Herista, Nasya Avrilia Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Irmania Yunita Iskandar, Rayhan Rizq Isna Fitria Agustina Isyak, Rafly Maulana Jali, Aulia Anggung Juli, Asmaul Khusna Tri Wulan Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Laila, Vividya Lailatul Munawaroh Lazim, Moch. Faex Melati, Imania Moch Yusuf Rizaldi Almuhtadibillah Mochammad Fani Muhammad Faishal Azami Muhammad Fajar Dicky Prastyo Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Airlangga Cipta Juliananta Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rahmaniyah, Siti Nur Annisa Rama Bagus Satria Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rhefale, Muhammad Izahan Maulana Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Shella Margareta Shofiya Asy’ari, Nur Aini Susanti, Ari Fradita Dewi Syafira, Aulia Syafiur Rohman, M. Alim Tawakkal, Mohammad Azzam Totok Wahyu Abadi Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wajaya, Rama Adi Wijaya, fernandas Seca Kurnia Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi