Articles
The Influence of Word of Mouth Communication, Consumer Motivation, and the Environment in the Decision to Purchase Bottled Mineral Water for Housewives
Agustin Eka Rahmawati;
Ainur Rochmaniah
Indonesian Journal of Cultural and Community Development Vol 13 (2022): September
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/ijccd.v13i0.820
This study is based on the results of the researchers' observations and found word of mouth communication in community interactions, besides that consumer and environmental motivations are also seen in these interactions. This is because most of the housewives in RW 03 Celep Selatan Village are workers. Where they choose practical ways to fulfill household needs, one of which is by buying bottled mineral water. This research uses quantitative methods. The sample used was 186 housewives in RW 03 Celep Selatan using the purposive proportion random sampling method. Collecting data through the distribution of questionnaires and interviews with respondents and researcher observations. Data analysis used multiple regression based on SPSS 18.0 program. The results of this study indicate that there is a significant influence of word of mouth communication, consumer motivation, and the environment on the decision to purchase bottled mineral water simultaneously. Partially, word of mouth communication and the environment have a significant impact on the decision to purchase bottled mineral water. While consumer motivation does not have a significant effect partially on the decision to purchase bottled mineral water. Based on the results of the questionnaire, Cleo has 41% users, Aqua has 29% users, Club has 21% users, and Le Minerale has 7% users.
KOMPAKS Community Communication Network in Cat Care
Bahrul Alam;
Ainur Rochmania
Indonesian Journal of Cultural and Community Development Vol 13 (2022): September
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/ijccd.v13i0.836
The study aims to describe the KOMPAKS community communication network in cat care. The method used in this study is quantitative descriptive with communication network analysis techniques. The population of this study is the KOMPAKS Community. Snowball Sampling technique for sampling while data retrieval using questionnaires and interviews is not structured. Data analysis techniques use communication network techniques with the help of the UCINET 6 application. The result of this study is, the first pattern of communication network structure formed in the Kompaks community is the structure of the Roda communication network. Both roles of communication network structure in the KOMPAKS Community found roles, neglected. Third, in this study, there are no clicks because the terms and conditions on the click do not have a KOMPAKS Community communication network in cat care. The four leaders of the opinion that there are 6 people in the network have an important role in influencing and increasing the participation of community members in cat care. Fifth in this study there are 4 types of innovation adopters in research, namely, innovator, early adopter, early majority, late majority.
The Communication Network Pattern of the Tourism Merchant Association in Disseminating New Normal Information
Wahyu Illahirobbi;
Ainur Rochmaniah
Indonesian Journal of Cultural and Community Development Vol 13 (2022): September
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/ijccd.v13i0.844
The new normal is a new policy implemented by the government in collaboration with the Pecalukan Tourism Trade Association to reduce the number of soaring COVID-19 cases. This ongoing transition towards a new normal is an implication of various policies and regulations during the COVID-19 emergency response period. The purpose of this study was to determine the pattern of communication networks formed in the association in disseminating information. This study uses descriptive quantitative research methods with communication network analysis techniques, while the sampling technique is the snowball sampling technique. Data collection techniques using questionnaires through interviews. The research is the first pattern of communication network structure that is formed by communication networks of all channels. The two roles of the communication structure are as follows: Click, Gate Keeper, Bridge, and Opinion Leader. The three communication networks were found by 4 clicks. There are 7 opinion leaders in the communication network who have an important role in influencing and increasing the participation of community members.
The Effect of Using E-Wallet on Attitudes and Lifestyle
Anggi Puspita Dewi;
Ainur Rochmaniah
Indonesian Journal of Cultural and Community Development Vol 14 No 1 (2023): March
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/ijccd.v14i1.847
This type of research is quantitative with statistical techniques to test the variables of Use (X), Attitude (Y1), and Lifestyle (Y2). The location of this research is in Sidoarjo district. The population is the people of Sidoarjo district who use e-wallet aged 17 and over, with a sample of 185 respondents who were taken using the Roscoe formula. While the sampling technique with proportional random sampling. Data collection is done by distributing questionnaires widely. Data were analyzed by simple linear regression using SPSS 16.0. The results of this study there is no strong influence of attitudes towards the use of e-wallet in the people of Sidoarjo district, meaning that there is no influence of attitudes and lifestyle on the use of e-wallet in the people of Sidoarjo district. Contribution of usage is 0.9% to attitude and 0.10% to lifestyle, while the remaining 90.1% and 90% are influenced by other unknown variables. The conclusion of this study is that the hypothesis accepted by H1 is that there is no effect of usage on the attitudes of the people of Sidoarjo district who use e-wallet, and H2 there is no effect of usage on the lifestyle of the people of Sidoarjo district who use e-wallet.
Patterns of Communication Between BPD and Community in Village Development
Etika Faktania;
Ainur Rochmaniah
Indonesian Journal of Cultural and Community Development Vol 14 No 1 (2023): March
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/ijccd.v14i1.852
The formulationin this study is how the communication pattern between BDP and the community in the development of the Sepande Village is. The purpose of this study was to determine the pattern of communication between BPD and the community in the development of Sepande Village. This study uses a qualitative descriptive approach because it is able to describe, and answer problems in a concise manner. Data collected through interviews. And using the theory of communication patterns. The results of this study indicate that the communication pattern between the BPD and the community in the development of the Sepande Village is a one- way, two-way and multi-way communication pattern.
The Effect of Public Communication, Youth Participation and Social Media on Community Receptions About Covid Pandemic in Village
Novila Indriawati;
Ainur Rochmaniah
Indonesian Journal of Cultural and Community Development Vol 14 No 1 (2023): March
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/ijccd.v14i1.862
Public perception of the Covid-19 pandemic is very diverse, people view events in their environment with different responses. Especially the response regarding the Covid-19 Pandemic in the Rw.06 Village area. Kalisampurno, from the various symptoms of Covid-19, people who were exposed to Covid-19 even died due to Covid-19. Therefore Rw.06 Village, Kalisampurno formed a team to help residents of Rw.06 deal with the Covid-19 Pandemic in the Rw.06 neighborhood. Starting from the existence of public communication between RW.06 Village. Kalisampurno through their respective RT, Rw.06 Village. Kalisampurno through the covid team and also through youths who live in the Rw.06 area. In addition to using public communication, the head of Rw.06 Village. Kalisampurno also spreads information about the covid pandemic through social media, especially whatsapp. With this, information can be spread to all residents of Rw.06 Village. Kalisampurno. This research is a type of quantitative research by choosing a location in the Rw.06 area of Kalisampurno Village by distributing questionnaires through google form, totaling 110 respondents with random sampling technique. With data analyst using SPSS 20.0 . program. The results of this study indicate that the Group Communication variable (X1) partially and simultaneously has an influence on the Community Reception variable (Y) in the neighborhood area of Rw.06 Village. Kalisampurno.
PELATIHAN PROMOSI UMKM NASI GORENG BAPER MELALUI INSTAGRAM
Wisnu Arief Fatulloh;
Poppy Febriana;
Ainur Rochmania;
M Rigel Putra R
Jurnal Bina Bangsa Ekonomika Vol. 16 No. 2 (2023): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa
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DOI: 10.46306/jbbe.v16i2.387
Micro, Small and Medium Enterprises (MSMEs) have an important role in the growth process and the economy in the country. In the digital era like today, the existence of internet access that is quite easy is a positive impact for MSME players. The emergence of online media creates information sharing about a product and can also provide convenience for consumers online. On Jl Siwalankerto, there is one MSME, namely baper fried rice, the problem faced by MSME players is the marketing system and product promotion still using conventional methods. In this community service program, it focuses on how to use and train Instagram as a promotional medium for this activity program using four stages such as Surveys, Interviews, Product Photo Taking, and Video Taking. The use of product catalog feed arrangements and promotional content creators will have an impact on the wider reach of the products issued by these MSMEs
The Impact of YouTube and Family on Religiusity Behavior and Pro-Social Behavior of Teenagers in The City of Sidoarjo
Nadhifah Amaliah Putri Rofiva;
Ainur Rochmaniah
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo
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DOI: 10.21070/kanal.v12i1.1743
YouTube social media is one part of changes in technological advances that provide information openly to its users, so that it can indirectly have an impact, especially among teenagers. Given how YouTube's social media is very easy to access by various groups, this research aims to analysis the impact that the use of YouTube and family social media has on religious behavior and pro-social behavior of teenagers, especially in the city of Sidoarjo. This type of research is quantitative with 140 young respondents in Sidoarjo City, which was taken by random sampling technique. The data obtained in this study were obtained from filling out and distributing questionnaires. The research was completed using multiple regression analysis with the SPSS Statistics application. The results of data processing show that the impact of YouTube and family social media on religious behavior in adolescents in Sidoarjo City has a correlation coefficient of 0.695 and a coefficient of determination of 0.483 at a significance of α (0.05). Meanwhile, the impact of social media YouTube and family on pro-social behavior in adolescents in Sidoarjo City has a correlation coefficient of 0.632 and a coefficient of determination of 0.399 at a significance of α (0.05). So it can be concluded that there is an impact of YouTube and family social media on religiosity and prosocial behavior in adolescents in Sidoarjo City.
PENINGKATKAN PEMASARAN DAN IDENTITAS PRODUK KERUPUK DESA JUMPUTREJO MELALUI PEMBUATAN LOGO DAN KEMASAN
Ahmad Gilang Permata;
Poppy Febriana;
Ainur Rochmaniah
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 3 (2023): September
Publisher : Universitas Muhammadiyah Mataram
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DOI: 10.31764/jpmb.v7i3.16788
ABSTRAKLogo memiliki peran penting dalam pemasaran maupun identitas pada suatu produk yang berguna untuk membedakan antara produk satu dengan yang lainnya. Selain logo sebagai identitas produk, kemasan juga difungsikan sebagai daya tarik agar konsumen membeli produk yang dipasarkan, akan tetapi disisi lain banyak pelaku usaha yang mengabaikan pentingnya kedua hal tersebut untuk meningkatkan daya jual produk dagangnya. Oleh karena itu, dalam kegiatan Pengabdian Kepada Masyarakat (PKM) yang dilakukan di Desa Jumputrejo Kecamatan Sukodono Kabupaten Sidoarjo ini menyasar para pelaku Usaha Dagang (UD) yang bergerak dibidang produk makanan, yaitu kerupuk. Pelaksanaa PKM ini dilakukan dengan metode pelatihan serta dengan teknik pengamatan melalui studi pustaka dan observasi lapangan. Selanjutnya observasi dengan melakukan pengamatan pada produk. Hasilnya setelah logo dan kemasan dibuat dan dipasarkan terdapat peningkatan penjualan kerupuk dibuktikan dengan kesimpulan naiknya grafik. Manfaat dari kegiatan (PKM) ini supaya para pemilik Usaha Dagang di Desa Jumputrejo dapat mengembangkan lagi produknya agar tidak kalah bersaing dengan produk luar lainya sehingga dapat meningkatkan nilai perekonomian untuk semua orang yang terlibat didalamya. Kata kunci: logo; kemasan; usaha dagang; kerupuk. ABSTRACTLogos have an important role in marketing as well as identity on a product that is useful for differentiating one product from another. In addition to the logo as a product identity, packaging also functions as an attraction so that consumers buy the products being marketed, but on the other hand many business actors ignore the importance of these two things to increase the selling power of their trade products. Therefore, in this Community Service (PKM) activity which was carried out in Jumputrejo Village, Sukodono District, Sidoarjo Regency, the target was Trading Business actors (UD) engaged in food products, namely crackers. The implementation of PKM is carried out using training methods and observation techniques through literature studies and field observations. Further observations by observing the product. As a result, after the logo and packaging were made and marketed, there was an increase in sales of crackers, as evidenced by the conclusion of an increase in the graph. The benefit of this activity (PKM) is that the owners of Trading Businesses in Jumputrejo Village can further develop their products so that they are not unable to compete with other foreign products so as to increase economic value for everyone involved in it. Keywords: logo; packaging ; trading business; crackers.
Aksi Pengembara (Pemuda Penggagas Pembaruan) Umsida Students to Help Manage Used Cooking Oil in Klurak Village Rw 07
Shinta Anastasya Putri;
Ainur Rochmania;
Poppy Febriana;
Nabila Ayu Bakhta;
Ramadhani Putra
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 6 No. 4 (2023): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya
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DOI: 10.35568/abdimas.v6i4.3775
Humans have a variety of activities that support the increasing amount of waste in the community environment. One of the household wastes produced is waste oil or what is often referred to as used cooking oil. Waste oil can be categorized as used cooking oil when it changes color to blackish brown. Discolored waste oil is no longer suitable for consumption. Some people with limited information about used cooking oil processing, tend to throw it away and result in environmental pollution. There are also many people who do not care about the impact of littering used waste. This dedication through Action Nomads is carried out to educate the people of Klurak Village RW 07 in raising awareness about the impact of waste used waste disposal and how to improve skills in managing used cooking oil. As for empowering youth who will later continue the Nomad Action in caring for the environment from the dangers of waste cooking oil in the surrounding environment. The method used in this study is by outreach to the community about the use value of used cooking oil waste which can produce a useful and valuable product. As youths, the servant collaborated with youth youth organizations in Klurak Rw 07 Village to campaign for a movement to reduce the use of used cooking oil. The result of implementing this activity is increasing knowledge about the impact of waste used cooking oil and using this used cooking oil to be used as a material that is ready for reuse.