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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Kanal : Jurnal Ilmu Komunikasi PROSIDING SEMINAR NASIONAL CENDEKIAWAN Abdimas Dewantara SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan PRoMEDIA Abditani : Jurnal Pengabdian Masyarakat PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI Bantenese Jurnal Pengabdian Masyarakat To Maega: Jurnal Pengabdian Masyarakat JURNAL PUSTAKA KOMUNIKASI JURNAL LENSA MUTIARA KOMUNIKASI Jurnal Pengabdian Masyarakat Bumi Raflesia KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdi Insani Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Ihsan: Jurnal Pengabdian Masyarakat Indonesian Journal of Cultural and Community Development Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Abdimas Ilmiah Citra Bakti (JAICB) Jurnal AbdiMas Nusa Mandiri Jurnal Dakwah dan Komunikasi Jurnal Pengabdian Masyarakat (ABDIRA) ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdimas Komunikasi dan Bahasa Jurnal Bina Bangsa Ekonomika Indonesian Journal of Education Methods Development Indonesian Journal of Innovation Studies Indonesian Journal of Public Policy Review Jurnal Abdimas Prakasa Dakara Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi Jurnal Ilmu Komunikasi Procedia of Social Sciences and Humanities Indonesian Journal of Islamic Studies Jurnal AKAL: Abdimas dan Kearifan Lokal Warta LPM MEUSEURAYA : JURNAL PENGABDIAN MASYARAKAT Innovative Technologica: Methodical Research Journal PORTAL ABDIMAS Jurnal Pendidikan Non formal Jurnal Media Akademik (JMA) Fokus Abdimas Jurnal Pemberdayaan Ekonomi dan Masyarakat Indonesian Journal of Community Empowerment Jurnal Bahasa Daerah Indonesia Journal of Technology and System Information INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Manajemen Pelayanan Kesehatan Frontiers in Research Journal Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi CHANNEL: Jurnal Komunikasi House of Wisdom: Journal on Library and Information Sciences Proceeding of International Conference on Social Science and Humanity Academia Open
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The Influence of Word of Mouth Communication, Consumer Motivation, and the Environment in the Decision to Purchase Bottled Mineral Water for Housewives Agustin Eka Rahmawati; Ainur Rochmaniah
Indonesian Journal of Cultural and Community Development Vol 13 (2022): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.926 KB) | DOI: 10.21070/ijccd.v13i0.820

Abstract

This study is based on the results of the researchers' observations and found word of mouth communication in community interactions, besides that consumer and environmental motivations are also seen in these interactions. This is because most of the housewives in RW 03 Celep Selatan Village are workers. Where they choose practical ways to fulfill household needs, one of which is by buying bottled mineral water. This research uses quantitative methods. The sample used was 186 housewives in RW 03 Celep Selatan using the purposive proportion random sampling method. Collecting data through the distribution of questionnaires and interviews with respondents and researcher observations. Data analysis used multiple regression based on SPSS 18.0 program. The results of this study indicate that there is a significant influence of word of mouth communication, consumer motivation, and the environment on the decision to purchase bottled mineral water simultaneously. Partially, word of mouth communication and the environment have a significant impact on the decision to purchase bottled mineral water. While consumer motivation does not have a significant effect partially on the decision to purchase bottled mineral water. Based on the results of the questionnaire, Cleo has 41% users, Aqua has 29% users, Club has 21% users, and Le Minerale has 7% users.
The Communication Network Pattern of the Tourism Merchant Association in Disseminating New Normal Information Wahyu Illahirobbi; Ainur Rochmaniah
Indonesian Journal of Cultural and Community Development Vol 13 (2022): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.489 KB) | DOI: 10.21070/ijccd.v13i0.844

Abstract

The new normal is a new policy implemented by the government in collaboration with the Pecalukan Tourism Trade Association to reduce the number of soaring COVID-19 cases. This ongoing transition towards a new normal is an implication of various policies and regulations during the COVID-19 emergency response period. The purpose of this study was to determine the pattern of communication networks formed in the association in disseminating information. This study uses descriptive quantitative research methods with communication network analysis techniques, while the sampling technique is the snowball sampling technique. Data collection techniques using questionnaires through interviews. The research is the first pattern of communication network structure that is formed by communication networks of all channels. The two roles of the communication structure are as follows: Click, Gate Keeper, Bridge, and Opinion Leader. The three communication networks were found by 4 clicks. There are 7 opinion leaders in the communication network who have an important role in influencing and increasing the participation of community members.
The Effect of Using E-Wallet on Attitudes and Lifestyle Anggi Puspita Dewi; Ainur Rochmaniah
Indonesian Journal of Cultural and Community Development Vol 14 No 1 (2023): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7405.328 KB) | DOI: 10.21070/ijccd.v14i1.847

Abstract

This type of research is quantitative with statistical techniques to test the variables of Use (X), Attitude (Y1), and Lifestyle (Y2). The location of this research is in Sidoarjo district. The population is the people of Sidoarjo district who use e-wallet aged 17 and over, with a sample of 185 respondents who were taken using the Roscoe formula. While the sampling technique with proportional random sampling. Data collection is done by distributing questionnaires widely. Data were analyzed by simple linear regression using SPSS 16.0. The results of this study there is no strong influence of attitudes towards the use of e-wallet in the people of Sidoarjo district, meaning that there is no influence of attitudes and lifestyle on the use of e-wallet in the people of Sidoarjo district. Contribution of usage is 0.9% to attitude and 0.10% to lifestyle, while the remaining 90.1% and 90% are influenced by other unknown variables. The conclusion of this study is that the hypothesis accepted by H1 is that there is no effect of usage on the attitudes of the people of Sidoarjo district who use e-wallet, and H2 there is no effect of usage on the lifestyle of the people of Sidoarjo district who use e-wallet.
Patterns of Communication Between BPD and Community in Village Development Etika Faktania; Ainur Rochmaniah
Indonesian Journal of Cultural and Community Development Vol 14 No 1 (2023): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (739.33 KB) | DOI: 10.21070/ijccd.v14i1.852

Abstract

The formulationin this study is how the communication pattern between BDP and the community in the development of the Sepande Village is. The purpose of this study was to determine the pattern of communication between BPD and the community in the development of Sepande Village. This study uses a qualitative descriptive approach because it is able to describe, and answer problems in a concise manner. Data collected through interviews. And using the theory of communication patterns. The results of this study indicate that the communication pattern between the BPD and the community in the development of the Sepande Village is a one- way, two-way and multi-way communication pattern.
The Effect of Public Communication, Youth Participation and Social Media on Community Receptions About Covid Pandemic in Village Novila Indriawati; Ainur Rochmaniah
Indonesian Journal of Cultural and Community Development Vol 14 No 1 (2023): March
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (12.252 KB) | DOI: 10.21070/ijccd.v14i1.862

Abstract

Public perception of the Covid-19 pandemic is very diverse, people view events in their environment with different responses. Especially the response regarding the Covid-19 Pandemic in the Rw.06 Village area. Kalisampurno, from the various symptoms of Covid-19, people who were exposed to Covid-19 even died due to Covid-19. Therefore Rw.06 Village, Kalisampurno formed a team to help residents of Rw.06 deal with the Covid-19 Pandemic in the Rw.06 neighborhood. Starting from the existence of public communication between RW.06 Village. Kalisampurno through their respective RT, Rw.06 Village. Kalisampurno through the covid team and also through youths who live in the Rw.06 area. In addition to using public communication, the head of Rw.06 Village. Kalisampurno also spreads information about the covid pandemic through social media, especially whatsapp. With this, information can be spread to all residents of Rw.06 Village. Kalisampurno. This research is a type of quantitative research by choosing a location in the Rw.06 area of ​​Kalisampurno Village by distributing questionnaires through google form, totaling 110 respondents with random sampling technique. With data analyst using SPSS 20.0 . program. The results of this study indicate that the Group Communication variable (X1) partially and simultaneously has an influence on the Community Reception variable (Y) in the neighborhood area of ​​Rw.06 Village. Kalisampurno.
The Impact of YouTube and Family on Religiusity Behavior and Pro-Social Behavior of Teenagers in The City of Sidoarjo Nadhifah Amaliah Putri Rofiva; Ainur Rochmaniah
Kanal: Jurnal Ilmu Komunikasi Vol 12 No 1 (2023): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v12i1.1743

Abstract

YouTube social media is one part of changes in technological advances that provide information openly to its users, so that it can indirectly have an impact, especially among teenagers. Given how YouTube's social media is very easy to access by various groups, this research aims to analysis the impact that the use of YouTube and family social media has on religious behavior and pro-social behavior of teenagers, especially in the city of Sidoarjo. This type of research is quantitative with 140 young respondents in Sidoarjo City, which was taken by random sampling technique. The data obtained in this study were obtained from filling out and distributing questionnaires. The research was completed using multiple regression analysis with the SPSS Statistics application. The results of data processing show that the impact of YouTube and family social media on religious behavior in adolescents in Sidoarjo City has a correlation coefficient of 0.695 and a coefficient of determination of 0.483 at a significance of α (0.05). Meanwhile, the impact of social media YouTube and family on pro-social behavior in adolescents in Sidoarjo City has a correlation coefficient of 0.632 and a coefficient of determination of 0.399 at a significance of α (0.05). So it can be concluded that there is an impact of YouTube and family social media on religiosity and prosocial behavior in adolescents in Sidoarjo City.
PENINGKATKAN PEMASARAN DAN IDENTITAS PRODUK KERUPUK DESA JUMPUTREJO MELALUI PEMBUATAN LOGO DAN KEMASAN Ahmad Gilang Permata; Poppy Febriana; Ainur Rochmaniah
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 7, No 3 (2023): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v7i3.16788

Abstract

ABSTRAKLogo memiliki peran penting dalam pemasaran maupun identitas pada suatu produk yang berguna untuk membedakan antara produk satu dengan yang lainnya. Selain logo sebagai identitas produk, kemasan juga difungsikan sebagai daya tarik agar konsumen membeli produk yang dipasarkan, akan tetapi disisi lain banyak pelaku usaha yang mengabaikan pentingnya kedua hal tersebut untuk meningkatkan daya jual produk dagangnya. Oleh karena itu, dalam kegiatan Pengabdian Kepada Masyarakat (PKM) yang dilakukan di Desa Jumputrejo Kecamatan Sukodono Kabupaten Sidoarjo ini menyasar para pelaku Usaha Dagang (UD) yang bergerak dibidang produk makanan, yaitu kerupuk. Pelaksanaa PKM ini dilakukan dengan metode pelatihan serta dengan teknik pengamatan melalui studi pustaka dan observasi lapangan. Selanjutnya observasi dengan melakukan pengamatan pada produk. Hasilnya setelah logo dan kemasan dibuat dan dipasarkan terdapat peningkatan penjualan kerupuk dibuktikan dengan kesimpulan naiknya grafik. Manfaat dari kegiatan (PKM) ini supaya para pemilik Usaha Dagang di Desa Jumputrejo dapat mengembangkan lagi produknya agar tidak kalah bersaing dengan produk luar lainya sehingga dapat meningkatkan nilai perekonomian untuk semua orang yang terlibat didalamya. Kata kunci: logo; kemasan; usaha dagang; kerupuk. ABSTRACTLogos have an important role in marketing as well as identity on a product that is useful for differentiating one product from another. In addition to the logo as a product identity, packaging also functions as an attraction so that consumers buy the products being marketed, but on the other hand many business actors ignore the importance of these two things to increase the selling power of their trade products. Therefore, in this Community Service (PKM) activity which was carried out in Jumputrejo Village, Sukodono District, Sidoarjo Regency, the target was Trading Business actors (UD) engaged in food products, namely crackers. The implementation of PKM is carried out using training methods and observation techniques through literature studies and field observations. Further observations by observing the product. As a result, after the logo and packaging were made and marketed, there was an increase in sales of crackers, as evidenced by the conclusion of an increase in the graph. The benefit of this activity (PKM) is that the owners of Trading Businesses in Jumputrejo Village can further develop their products so that they are not unable to compete with other foreign products so as to increase economic value for everyone involved in it. Keywords: logo; packaging ; trading business; crackers.
PENDAMPINGAN UMKM SAMBAL KEMASAN DALAM MENGHADAPI PERSAINGAN EKONOMI KREATIF PADA MEDIA SOSIAL Caliesta Tiara Z; Ainur Rochmaniah; Poppy Febriana
Jurnal Abditani Vol. 6 No. 2 (2023): Oktober
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/abditani.v6i2.279

Abstract

Kreativitas adalah sebuah kemampuan untuk mengembangkan ide dan konsep baru. Setiap bisnis maupaun usaha memerluka sebuah kretivitas dalam pelaksanannya. Inovasi dan kreasi terus di kembangkan agar bisnis yang dijalani tidak tertinggal zaman. Terlebih lagi dengan adanya perkembangan pada media sosial yang semakin pesat. Ini menyebabkan perputaran trend hingga menyebabkan banyaknya pilihan yang menjadi alasan utama mengapa ide kreatif dibutuhkan. Dengan menganalisa perubahan kebiasaan inilah, para UMKM harus siap mendekati target pasar mereka melalui media-media baru tersebut. Dengan membantu para UMKM dalam menghadapi persaingan bisnis pada media sosial seperti melakukan beberapa pendampingan dasar mengenai pemasaran produk melalui sosial media instagram dan perbaikan pengemasan produk yang sesuai dengan standar pengiriman menjadi tujuan utama dari diadakannya penelitian ini. Metode yang digunakan penulis dalam melaksanakan kegiatan, terdiri dari tiga rangkaian yaitu analisis, proses, dan hasil. Secara keseluruhan, pengabdian yang dilakukan penulis kepada salah satu UMKM dengan produk sambal botol bernama Sambeland yang berada di Desa Pepe, Sedati, Sidoarjo bernama Sambeland berjalan dengan baik. Hasil yang didapatkan dari pengabdian adalah peningkatan brand awareness dari Sambeland melalui pembuatan instagram dan melakukan foto produk yang lebih menarik konsumen. juga pengemasan produk yang lebih aman untuk pengiriman jarak jauh.
PEMANFAATAN DIGITAL MARKETING DAN BRANDING MEDIA SOSIAL DALAM MENINGKATKAN DAYA SAING UMKM MRS SNACKKET Cholidatul Lifia; Ainur Rochmaniah; Poppy Febriana
Jurnal Abdimas Ilmiah Citra Bakti Vol. 5 No. 2 (2024)
Publisher : STKIP Citra Bakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38048/jailcb.v5i2.3537

Abstract

Usaha mikro, kecil, dan menengah (UMKM) dalam penjualan snack bucket, snack box, dan snack gift box saat ini merupakan sektor usaha yang berkembang pesat di industri makanan dan minuman yang dikemas dengan kreatif salah satunya UMKM Mrs. Snackket. Pengabdian masyarakat ini didasari oleh latar belakang permasalahan yang dihadapi pelaku UMKM dalam menjalankan bisnis baru di era digital, UMKM belum memiliki akun sosial media dan masih awam menggunakan marketplace maupun perangkat desain grafis.  Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing produk melalui branding media sosial UMKM Mrs. Snackket dan sebagai strategi memperluas pasar melalui pemanfaatan digital marketing. Metode yang digunakan dalam pengabdian ini adalah observasi dengan melakukan wawancara secara online untuk mengetahui permasalahan UMKM Mrs. Snackket dalam penjualan produk, kemudian pelatihan desain dan pembuatan konten, pendampingan pembuatan marketplace dan branding media social. Hasil dari program ini membantu memperluas jangkauan pasar melalui media sosial dan marketplace. Mewujudkan branding desain logo, desain tag card, desain kartu ucapan dan branding media sosial Instagram. Serta meningkatkan brand awareness melalui konten tutorial Tiktok dengan menggunakan strategi digital storytelling promotion dan pembuatan whatsapp business untuk memudahkan komunikasi dengan calon customer. Tolak ukur keberhasilan kegiatan ini adalah pemahaman pelaku UMKM dalam pelatihan dan pendampingan yang telah dilaksanakan dalam hal ini tim abdimas menggunakan alat ukur dengan melakukan wawancara.
Pendampingan Branding UMKM Makanan Ringan Melalui Pengelolaan Media Sosial Bocca Della Verita; Poppy Febriana; Ainur Rochmaniah
KAIBON ABHINAYA : JURNAL PENGABDIAN MASYARAKAT Vol. 6 No. 1 (2024)
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ka.v6i1.6995

Abstract

The existence of technological developments can help all aspects of human life, includ-ing for business person. One place that can be utilized is social media. Social Media has a great opportunity to help MSMEs as a marketing tool for their products to a wider scope and create business competition in today's digital era. However, there are also many business person who still cannot balance their business with the arrival of the digi-talization era, as happened with "Tahu Fantasi Kuy" and "Chancaroon" MSMEs. Both of them carry out promotions in a conventional way and with unattractive product photos, so that point become an inhibiting factor for the progress of their business. By using lecture, simulation and question answer methods, this community service aims to provide businesses with an understanding of the importance of branding and online marketing in the digital era. After the mentoring activities for MSME snacks were carried out, the two business actors understood how to build business branding digitally by utilizing Instagram and presenting attractive product photos so as to create increased sales figures
Co-Authors Abidin, Irsyad Achmad Muzakki Adella Eka Ridwanti Afina Rusyida Saniy Agung Wisnu Prayoga Agus Suprianto Agustin Eka Rahmawati Agustin, Selly Ahmad Gilang Permata Ahmad Riyadh Umar Balahmar, Ahmad Riyadh Umar Ainun Jariyah Ainur Rofiq Airlangga Cipta Juliananta Putra Al Faruqi, Muhammad Anwar Mussaddad Al-Hafidz, Thariq Naufaldy Alim El Hakim , Muhammad Iqbal Alvandaru, M. Hafid Amalia, Fara Putri Amar, Muhammad Amin, M. Waladan Amiruddin, Muchammad Dicky Ammirudin, Adam Amru, Muhammad Nafis Ilyasa’ Ana Sofiana Wahyu Andrian, Denta Yoga Anggi Puspita Dewi Aprilia Citra Prameswari Ardina, Navira Vriska Ardiyata, Mochammad Ari Fradita Dewi Susanti Arifin, Alif Muzaki Nur Ariko, Muhammad Firmansyah Alana Marsa Asiyatul Ulfiyah Asrianto, Ikhsan Danar Asy`ari, Nur Aini Shofiya At-Thaariq, Muhammad Nauval Ayu Diah Oktaviana Bagas Satria, Dimas Ekha Baswedan, Fauzi Bintang Khalishah Bisri, Muhammad Hasan Bocca Della Verita Caliesta Tiara Z Chairunnisa Trisna Febryanasari Cholidatul Lifia Dara Citra Nurani Devi Selvia Ramadhanni Dewi Komala Sari Dewi, Audry Shintya Dwi Cahyo, Alvin Putra Dyah Ary Setya Ningrum Eka Pratiwi Eka Pratiwi Elnika Fajarini Erizki, Yunda Hatma Etika Faktania Fadhilah, Laila Nur Fahmi, Faisal Aldi Rachmaniar Faizin, Moch. Nur Fajarudin, Muhammad Guntur Satrio Fallah Al Fattah, Hayyu Fibriana, Adinda Herna Fikrianto, Icho Ade Firmansyah, Yoga Dwi Fitri Retno Wulansari Fitria, Dhyava Barela Rahmani Fitria, Dhyva Angela Rahmadhani Galang Surya Adi Pratama Habibah Khoirun Nisa Halimi, Halimi Hefry Wika Kusuma Wardhana Hendra Sukmana Herista, Nasya Avrilia Herlambang, Alvian Zidane Hidayah, Muhammad Bilal Nur Hidayat, Azamul Ikhwan, Mochamad Irmania Yunita Iskandar, Rayhan Rizq Isna Fitria Agustina Isyak, Rafly Maulana Jali, Aulia Anggung Juli, Asmaul Khusna Tri Wulan Kamil, Aulia Kiki Anggia Wahyuni Kurniawan, Bima Dwi Laila, Vividya Lailatul Munawaroh Lazim, Moch. Faex Melati, Imania Moch Yusuf Rizaldi Almuhtadibillah Mochammad Fani Muhammad Faishal Azami Muhammad Fajar Dicky Prastyo Muhammad Fasikhul Lisani Muhammad Hafiz Ainur Rofi Muhammad Syamsudin Mukti, Rindang Putri Kharisma Nabilah, Farah Hanin Nabillah Amira Firdausi Nadhifah Amaliah Putri Rofiva Novila Indriawati Nur Afif Anggraini Nur Maghfirah Aesthetika Nurani, Dara Citra Nurisna, Aisya Brilianty Nurrafi, Deajeng Nur’aini, Khuzaima Dwi Oktavia Kusuma Wardani Panca Wardhana Pertiwi , Oktaviani Poppy Febriana Prakoso, Satriya Agung Pratiwi, Riza Khirey Tri Pristalisa, Mendi Endritha Puspita , Della Puspitasari, Rateh Putra, Affan Alif Putra, Andre Astana Putri, Dian Puspita Salsabilla Qomariyah, Nur Q Rachma Sari Octaviani Rahma, Silva Tarrysa Rahmah, Fiqih Arina Rama Bagus Satria Ramadhanni, Deva Selvia Ramadhanni, Devi Selvia Rhefale, Muhammad Izahan Maulana Rizq Iskandar, Rayhan Rusadi, Imrron Sabilla, Talitha Rizda Samudra, Nick Sanjani, Galuh Amelia Saputra, Muhammad Sulung Sari , Maulidia Sari, Naely Anjar Shella Margareta Shofiya Asy’ari, Nur Aini Siti Nur Annisa Rahmaniyah Susanti, Ari Fradita Dewi Syafira, Aulia Syafiur Rohman, M. Alim Tawakkal, Mohammad Azzam Totok Wahyu Abadi Ubaidirrohman, Wildan Ubeidillah, Himawan Alfan Uldafira, Aini Umroh, Lily Amelia Utomo, Zulkifli Arizalu Satrio Vivit Vinkarini Wahyu Illahirobbi Wahyudiono, Muhammad Arief Wajaya, Rama Adi Wijaya, fernandas Seca Kurnia Yuliono, Dharanisya Dzakirah Yunda Hatma Erizki Zaqqiyatul Ifadah Zulia, Dewi