Article Per Year (5 Year)
p-Index From 2020 - 2025
5.592
P-Index
This Author published in this journals
All Journal ACTA VETERINARIA INDONESIANA Progresiva : Jurnal Pemikiran dan Pendidikan Islam Fortech : Journal of Information Technology PROCESSOR Jurnal Ilmiah Sistem Informasi, Teknologi Informasi dan Sistem Komputer Jurnal Ilmiah Media Sisfo Jurnal PAI Raden Fatah JUMAN Tools (Jurnal Manajemen Tools) Jurnal Akuntansi Bisnis dan Publik Jurnal Informatika Ekonomi Bisnis Jurnal Bimas Islam These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Silampari Journal Sport Jurnal Inovasi dan Kreativitas (JIka) Economic Reviews Journal JUARA: JURNAL WAHANA ABDIMAS SEJAHTERA Linggau Journal Science Education (LJSE) Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner Jurnal Gici Jurnal Keuangan dan Bisnis AKSI: Jurnal Manajemen Pendidikan Islam Jurnal Manajemen Teknologi dan Sistem Informasi Jurnal Ilmiah Agroust Managere: Indonesian Journal of Educational Management PANDU: Jurnal Pendidikan Anak dan Pendidikan Umum Jurnal Informatika Ekonomi Bisnis Setyaki : Jurnal Studi Keagamaan Islam IHSAN : Jurnal Pendidikan Islam Almaheer: Jurnal Pendidikan Islam Fikroh: Jurnal Pemikiran dan Pendidikan Islam Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Sains Materi Indonesia Jurnal Pengabdian Masyarakat Unama Journal of Business Economics and Management Educompassion: Jurnal Integrasi Pendidikan Islam Dan Global Journal of Informatics and Computer Engineering Research Pratyaksa: Jurnal Ilmu Pendidikan, Sosial dan Humaniora
Irawan
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Social Sciences Veterinary Other

Published : 49 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Informatika Ekonomi Bisnis

 1 
Strategi MoU Snack Video: Analisis SWOT untuk Memaksimalkan Pendapatan Agensi Live Streaming Halimah; Irawan; Sintani, Lelo; Harinie, Luluk Tri
Jurnal Informatika Ekonomi Bisnis Vol. 7, No. 2 (June 2025)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v7i2.1131

Abstract

This study aims to analyze the marketing strategy through the Memorandum of Understanding (MoU) between the Snack Video application and live streaming agencies to increase revenue, and identify its strengths and weaknesses. With a qualitative approach through observation, interviews, and documentation, the study found that the implementation of the MoU had a significant impact on increasing agency revenue through four main indicators: Agency Revenue & Recruitment Task to recruit new hosts, Agency Host Active Task to increase host activity through training and incentives, Agency's Old Valid Host Task to maintain the loyalty of old hosts, and Agency Revenue Level Upgrade Task which reflects the optimal results of other strategies. The advantages of this strategy include effective incentives for host recruitment and activity, duration-based training, and a strong loyalty scheme. However, its weaknesses include complicated host validation, dependence on incentives, competition between agencies, and high revenue targets. The proposed solutions are marketing strategy diversification, service innovation, community strengthening, and market expansion. This study emphasizes the importance of simplifying the validation process and reducing dependence on incentives, while offering insights to improve the partnership model in the live streaming industry.
Co-Authors Aan Hasanah Adam Malik Afrizal Nehemia Toscany AGUS AGUS SETIAWAN Ahmad Affandi Ana Maryana Anyan Ardika, Nurul Arif Nugraha ariska, mutiara Arjuna Asih, Surya Ayu Aulia Oktaviani Bustami, M. Irwan Chaerul Rochman Chindra Saputra Desi Kisbianty, Desi Dian Sari FA Bambang Sukoco Fajriah Inayati Fathi, Muhamad Fery Purnama, Fery Fiqhi Alfiansyah Ghina Fadlilah Sukmara Gilang Prakoso, Amandha Gladys Dwika Aprilia Gulo, Priska Habibi Halimah Hamdika Yendri Putra Harahap, Ramadhan Harahap, Yasmin Harinie, Luluk Tri Hengky Remora Hengky Remora. Hidayatulloh, M. Deni IBNU SANI Ida Ayu Putu Sri Widnyani Istoningtyas , Marrylinteri KARMAN, ZULFI Kisbianty , Desi Koestijanto Kulsum, Fitriani Kusumastuti Lelo Sintani Lola Yorita Astri, Lola Yorita Long, Ahmad Sunawari Mahfudz Mahfudz Margiyono Suyitno Maria Theresia, Darini Marrylinteri Minan Chusni Muhammad Dharma Tuah Putra Nasution Musabikha Nasrun Nazahah Juhana, Manar Nikitasari, Arini Nugroho Sampurno Nugroho, M. Restu Nur Arief Hidayatullah Nurkhofifah, Siti Nurmaulida, Winda Nurulhajj, Fadilah Arfan Oding Ahmad Effendy Oman Warman Pandra, Viktor Pricillia Desy Tanadi Prifiharni Priyotomo Puja Rizky Ramadhan Putri , Oka Karma Ramadhan Tanjung, Aulia Rasywir, Errisya Riastuti Riyanti, Triska Riza Pahlevi, Riza Rizal Rahmatullah ROBY SETIAWAN Rukmini Windiarti Soebadio Safitri Rohmawati Saharuna , Zawiyah Saifudin Salwa, Shakira Saumantri, Theguh Septian, Fadillah Setiawan, Abdi SIKA, XAVERIUS Slamet Riyadi Sri, Widata Sudirman , Ahmad Suhaeni Suhroji Adha Sulaminingsih Susanto, Heri Rahmat Taufik Hidayatulloh Taufiqurrahman Tedi Priatna Trianti, Elis Ujang Nurjaman Ulhaq, Muhammad Miftah Vally Adha Dwianto Viktro Pandra Vinola Herawaty Wahyuniar Widowati, Ririh WILLY Wina Milestari, Ika Windhy Puspitasari Yulaikah Yulia Zainal Arifin