Garuda - Garba Rujukan Digital

Do Store Image and Customer Values Influence Purchase Intention of Private Label Products among Generation Z? Nina Maharani; Allya Roosallyn Assyofa; Dede R Oktini; Ririn Sri Kuntorini
International Journal of Marketing and Digital Creative Vol. 4 No. 1 (2026): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v4i1.3925

Retailers increasingly rely on private label products to strengthen store differentiation and improve margins. In contemporary retail environments characterized by digital marketing and omnichannel interactions, consumers often evaluate private label products based on their perceptions of the retail store and the value they derive from it. However, limited research has examined how store image shapes customer value and purchase intention among Generation Z, a digitally connected consumer segment. This study investigates the relationship between store image, customer value, and purchase intention for private label products among Generation Z consumers in modern retail settings. Data were collected through a survey of 175 respondents aged 16–27 who had purchased private label products from minimarkets, supermarkets, or hypermarkets in Bandung, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that store image significantly influences customer value, while its direct effect on purchase intention is not significant. Customer value, however, has a significant positive effect on purchase intention and fully mediates the relationship between store image and purchase intention. These findings highlight the importance of strengthening customer value perceptions through both in-store experiences and digital communication channels, particularly when targeting Generation Z consumers in omnichannel retail environments.

Brand Image Mediation in Coffee Shop Consumer Decisions: Marketing Mix Effects in Indonesia Mochamad Malik Akbar Rohandi; Allya Roosallyn Assyofa; Putri Fariska; Ratih Hurriyati
International Journal of Marketing and Digital Creative Vol. 4 No. 1 (2026): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v4i1.3926

Indonesia’s coffee shop industry has experienced rapid expansion, driven by shifting consumer lifestyles and intensified market competition. In this digitally mediated competitive landscape where social media promotions, online ordering platforms, and e-wallet-based discounts shape consumer engagement understanding the determinants of purchase decisions becomes critical. The mediating pathways through which marketing mix elements influence these decisions remain insufficiently examined, particularly the role of brand image in emerging markets. This explanatory quantitative study employs Structural Equation Modeling–Partial Least Squares (SEM-PLS) to investigate the direct and indirect effects of price discount, store atmosphere, service quality, and product assortment on purchase decisions, with brand image as the mediating variable. Primary data were collected through structured questionnaires from 100 purposively sampled respondents in Bandung, Indonesia, who had recent coffee shop purchase experience. Results demonstrate that product assortment significantly influences purchase decisions directly, while price discount, store atmosphere, and service quality show no significant direct effects. However, price discount substantially impacts purchase decisions through brand image mediation, with the model explaining 96.3% of brand image variance and 87.4% of purchase decision variance. These findings advance strategic marketing theory by demonstrating that brand image functions as a critical mediating mechanism consistent with the Stimulus, Organism and Response (S–O–R) framework transforming price-based stimuli into actual purchase behavior. Practically, coffee shop managers should implement dual-focus strategies: cultivating brand perceptions through strategic discounting while simultaneously diversifying product offerings to stimulate purchase decisions directly.

MENDORONG PRAKTIK BISNIS BERKELANJUTAN DAN PEMASARAN DIGITAL PADA SEKTOR UMKM DI THAILAND MELALUI COMMUNITY ENGAGEMENT Saraswati, Nindya; Meirani, Nadia; Assyofa, Allya Roosallyn; Nugraha, Yudha Dwi; Gumelar, Eka Tresna; Mulyaningsih, Hendrati Dwi; Handri, Handri; Wirayudha, Aditia; Rosandi, Mochamad Malik Akbar; Permana, Rezi Muhamad Taufik
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 2 (2026): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i2.38008

Abstrak: UMKM di negara berkembang masih menghadapi permasalahan rendahnya pemahaman praktik bisnis berkelanjutan dan keterbatasan pemanfaatan pemasaran digital, khususnya pada sektor usaha berbasis pasar tradisional. Pengabdian kepada masyarakat internasional ini bertujuan meningkatkan kapasitas 30 pelaku UMKM Thailand dalam mengintegrasikan praktik bisnis berkelanjutan dan pemasaran digital sebagai strategi peningkatan daya saing, mencakup peningkatan hardskill berupa kemampuan teknis penggunaan platform pemasaran digital dan penerapan prinsip bisnis berkelanjutan, serta softskill berupa kesadaran, komitmen, dan adaptasi lintas budaya dalam berwirausaha. Kegiatan dilaksanakan melalui penyuluhan dan workshop praktik kepada mitra di Save One Go Market Yaek Kor Por Aor, Thailand. Evaluasi melalui pendekatan outcome-based evaluation yang menilai capaian nyata peserta menggunakan instrumen penilaian yang terdiri dari 15 item pertanyaan. Tingkat ketercapaian keberhasilan kegiatan diukur berdasarkan tiga dimensi, yaitu: (1) perubahan sikap yang tercermin dari meningkatnya kesadaran dan komitmen peserta terhadap praktik bisnis berkelanjutan dengan tingkat peningkatan softskill sebesar 82%; (2) perubahan sosial dan budaya usaha yang terlihat dari partisipasi aktif peserta dengan capaian 78%; serta (3) adopsi awal pemasaran digital sebagai indikator peningkatan hardskill dengan capaian sebesar 74%. Kebaruan kegiatan ini terletak pada model PkM internasional berbasis pasar lokal non-wisata yang mengintegrasikan keberlanjutan dan digitalisasi secara praktis dalam konteks lintas budaya.Abstract: MSMEs in developing countries continue to face challenges related to limited understanding of sustainable business practices and low utilization of digital marketing, particularly in traditional market-based enterprises. This international community service program aimed to strengthen the capacity of Thai SMEs in integrating sustainable business practices and digital marketing as competitive enhancement strategies, encompassing the development of hard skills, including technical proficiency in digital marketing platforms and the application of sustainable business principles, as well as soft skills such as awareness, commitment, and cross-cultural entrepreneurial adaptability. The program was implemented through socialization, counseling, and hands-on workshops involving 30 MSME partners at Save One Go Market Yaek Kor Por Aor, Thailand. The evaluation was conducted using an outcome-based approach that measured participants' actual achievements through a 15-item assessment instrument. Program success was assessed across these three dimensions: (1) attitudinal change, reflected in heightened awareness and commitment toward sustainable business practices, with a soft skill improvement rate of 82%; (2) social and business-cultural transformation, evidenced by active participant engagement, achieving a score of 78%; and (3) initial adoption of digital marketing as an indicator of hard skill development, with an attainment rate of 74%. The novelty of this program lies in its international community service model conducted in a non-tourism local market, integrating sustainability and digitalization through practical, context-based interventions.

KNOWLEDGE SHARING DARI PERSPEKTIF ISLAM DAN E-SERVICE QUALITY DALAM MENINGKATKAN KINERJA KARYAWAN PADA RUMAH SAKIT ISLAM DI JAWA BARAT Allya Roosallyn Assyofa; Moch. Malik Akbar Rohandi
Jurnal Manajemen dan Bisnis Performa Vol. 20 No. 2 (2023)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i2.3044

Perkembangan teknologi saat ini sangat mempengaruhi aktivitas organisasi kesehatan dan diharapkan dapat mendorong kinerja rumah sakit menjadi lebih baik. Salah satu upaya yang dapat dilakukan untuk peningkatan pengetahuan karyawan terkait perkembangan teknologi adalah melalui knowledge sharing. Pengukuran dari sudut pandang pengguna berdasarkan kualitas sistem informasi manajemen rumah sakit menggunakan metode e service quality. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh knowledge sharing dan e-service quality sistem informasi terhadap kinerja karyawan di rumah sakit syariah yang telah mengikuti aturan global budget di Jawa Barat. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian kausal. Informasi dikumpulkan langsung dari lapangan untuk mengetahui pendapat dari responden terhadap objek yang sedang diteliti. Data penelitian bersumber dari hasil wawancara dan kuesioner data itu diolah, dianalisis, dan kemudian ditarik kesimpulan dengan menggunakan metode cross-sectional. Hasil perhitungan menunjukkan bahwa variabel knowledge sharing dan e-service quality baik secara parsial dan simultan berpengaruh positif dan signifikan terhadap kinerja karyawan dengan besaran pengaruh moderat.

Membangun Komunitas Muslim Digital: Edukasi dan Aplikasi Digitalpreneur dan Pembelajaran Inovatif bagi Guru Madrasah desa Gunung Leutik Allya Roosallyn Assyofa; Nadri Taja; Ulvah Nur’aeni
Jurnal Dharma Bhakti Ekuitas Vol. 10 No. 1 (2025): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/dbe.v10i1.1042

Developing the competency of Madrasa teachers is crucial in facing the 21st-century education’s challenges, where the growth of Madrasas needs to be balanced with the quality of their educational services. Teacher performance in the field of teaching still does not meet standards. Inaccurate use of learning models is an obstacle to creating effective learning activities and achieving expected learning outcomes. On the other hand, most madrasa teachers still experience limited fixed income that is insufficient to meet daily living needs. The purpose of this community service project is to raise the proficiency of madrasa teachers in developing innovative learning methods while building digital entrepreneurial capacity (digital preneur). The activity was carried out in Desa Gunung Leutik, Ciparay, Bandung, with partners from the Diniyah Takmiliyah Communication Forum (FKDT), consisting of 30 teachers from 16 madrasas. The implementation method included training, mentoring, and direct practice/workshops on the use of appropriate applications and technology. The results of the activity demonstrated an increase in teacher competencies in applying cooperative learning, problem-based learning, and contextual teaching and learning models. In addition, participants will be able to utilize the Hadith Soft application as a source of teaching materials, develop Muslim entrepreneurial character, understand the basics of business management, and optimize digital media for product marketing. This program has implications for strengthening Madrasa teachers’ dual function as both educators and change agents in digital-based economic empowerment within Madrasa and community. Keywords: community service, digital preneur, innovative learning, madrasa, teacher competencies Abstrak Pengembangan kompetensi guru madrasah menjadi kebutuhan penting dalam menghadapi tantangan pendidikan abad 21, dimana pertumbuhan madrasah perlu diimbangi dengan kualitas layanan pendidikannya. Kinerja guru dalam bidang pengajaran masih belum memenuhi standar. Ketidaktepatan dalam menggunakan model pembelajaran menjadi kendala dalam menciptakan kegiatan pembelajaran yang efektif dan capaian pembelajaran yang diharapkan. Di sisi lain, sebagian besar guru madrasah masih mengalami keterbatasan penghasilan tetap yang belum mencukupi memenuhi kebutuhan hidup sehari-hari. Tujuan dari proyek pengabdian masyarakat ini adalah untuk meningkatkan kemahiran guru madrasah dalam mengembangkan metode pembelajaran yang inovatif sambil membangun kapasitas kewirausahaan digital (digital preneur). Kegiatan dilaksanakan di Desa Gunung Leutik, Kecamatan Ciparay, Kabupaten Bandung dengan mitra Forum Komunikasi Diniyah Takmiliyah (FKDT) yang terdiri atas 30 guru dari 16 madrasah. Metode pelaksanaan meliputi pelatihan, pendampingan, serta praktik langsung/workshop penggunaan aplikasi dan teknologi tepat guna. Hasil kegiatan menunjukkan adanya peningkatan keterampilan guru dalam mengaplikasikan model pembelajaran cooperative learning, problem-based learning, dan contextual teaching and learning. Selain itu, peserta mampu memanfaatkan aplikasi Hadits Soft sebagai sumber materi ajar, mengembangkan karakter wirausaha muslim, memahami dasar-dasar manajemen usaha, serta mengoptimalkan media digital dalam pemasaran produk. Program ini berimplikasi pada penguatan dwifungsi guru Madrasah sebagai pendidik sekaligus agen perubahan dalam pemberdayaan ekonomi berbasis digital di lingkungan Madrasah dan masyarakat. Kata kunci: pengabdian masyarakat, digitalpreneur, pembelajaran inovatif, madrasah, kompetensi guru

Gen Z sebagai Collaborative Achiever: Analisis Faktor Motivasi Belajar Mahasiswa Manajemen Universitas Islam Bandung Aditia Wirayudha; M. Arif Rahmadha Darma Putra KM; Allya Roosallyn Assyofa; Indah Himawat Pertiwi
Academy of Education Journal Vol. 17 No. 1 (2026): Academy of Education Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/aoej.v17i1.3323

Figuring out what motivates Gen Z is interesting since it means that learning techniques and goals must be in line with what makes Gen Z special. This study seeks to delineate the framework of students' motivational variables in lecture activities, grounded in McClelland's theory of wants, which encompasses the need for accomplishment, power, and affiliation. The research was performed on students enrolled in the Management Study Program at Bandung Islamic University, employing a quantitative methodology and the Exploratory Factor Analysis (EFA) technique. Data were gathered via a questionnaire employing a Likert scale, administered to 89 respondents picked through a simple random sample method. The analysis reveals four primary factors that affect students' learning motivation: (1) Achievement-Oriented with Social Control, indicating a drive to enhance performance, obtain feedback, and derive satisfaction from accomplishments; (2) Powerful Achievement, reflecting a desire to lead, assume responsibility, and confront challenges; (3) Social-Collaborative, encompassing the need for acceptance, social interaction, and collaboration; and (4) Achievement with Competitive Drive, focused on reaching objectives and fostering competition. These four factors account for 61.812% of the overall variance in student learning motivation. The findings of this study present a student motivation profile characterized as a "Collaborative Achiever," who seeks academic success through social cohesion rather than individual rivalry. These findings present strategic alternatives for the implementation of higher education, including the utilization of problem-based teaching approaches tailored for small cohorts of Generation Z students.

Career Adaptability on Transferred Employees: The Role of Emotional Intelligence Allya Roosallyn Assyofa; Adiva Rahmah Cintantya; Affandi Iss; Azzahra Nurul Hidayah
Applied Quantitative Analysis Vol. 5 No. 2 (2025): July - December Issue
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/quant.3946

Career transitions, such as job transfers, present significant psychological and professional challenges for employees. A person’s career adaptability, which encompasses concern, control, curiosity, and confidence in managing career transitions, is crucial for sustaining performance and well-being in dynamic work environments. Emotional intelligence (EI) has been highlighted as an important aspect in allowing successful adaption during such shifts, as it enhances individuals' capacity for flexibility and self-regulation—core components of career adaptability. is described as the ability to notice, analyze, manage, and regulate emotions. Numerous studies have explored EI and career adaptability separately; limited research has specifically examined their relationship within the context of transferred employees. This study investigates the impact of EI on career adaptability among transferred employees—individuals who often face significant professional and psychological adjustments due to organizational relocation or role changes among employees of the West Java & Banten Regional Division of Perum Perhutani. Employing a quantitative approach with descriptive and verification analysis, data were collected from 77 transferred employees using structured questionnaires. EI was measured using Goleman's EI Theory, while career adaptability was tested using Savickas' Career Adapt-Abilities Scale. Statistical analysis was conducted using SPSS 22.0. The results indicate that both EI and career adaptability levels are generally high among participants, with average scores of 82.4% and 82.9%, respectively. Regression study shows a moderate but statistically significant positive connection between EI and career adaptability, with EI accounts for 69.8% of the variance in career adaptability. These findings emphasize the significance of developing EI as a strategic asset in enabling employee transitions and improving adaptive career behaviors.

Pengaruh Pelatihan dan Motivasi terhadap Kinerja Karyawan Ade Asih Solihah; Affandi Iss; Allya Roosallyn Assyofa
Jurnal Riset Manajemen dan Bisnis Volume 5, No. 2, Desember 2025 Jurnal Riset Manajemen dan Bisnis (JRMB)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmb.v5i2.8401

Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh pelatihan dan motivasi terhadap kinerja karyawan di Perum Jasa Tirta II Purwakarta. Pendekatan yang digunakan adalah kuantitatif dengan teknik stratified random sampling, menghasilkan 98 responden. Data dikumpulkan melalui wawancara dan penyebaran kuesioner, kemudian dianalisis menggunakan uji validitas, reliabilitas, asumsi klasik, regresi linier berganda, koefisien korelasi (R), koefisien determinasi, serta uji hipotesis (uji t dan uji F). Hasil uji t menunjukkan bahwa pelatihan berpengaruh positif dan signifikan terhadap kinerja (t-hitung = 8,604 > t-tabel = 1,984; p = 0,000 < 0,05). Motivasi juga terbukti memiliki pengaruh positif dan signifikan (t-hitung = 9,122 > t-tabel; p = 0,000 < 0,05). Uji F menunjukkan bahwa secara simultan pelatihan dan motivasi memberikan pengaruh yang signifikan terhadap kinerja karyawan (F-hitung = 59,042 > F-tabel = 3,09; p = 0,000 < 0,05). Temuan ini menegaskan pentingnya pelatihan dan motivasi sebagai faktor penunjang peningkatan kinerja karyawan. Abstract. This study aims to examine the impact of training and motivation on employee performance at Perum Jasa Tirta II Purwakarta. Using a quantitative approach and stratified random sampling, 98 employees were selected as respondents. Data were collected through interviews and questionnaires, then analyzed using validity and reliability tests, classical assumption tests, multiple linear regression, correlation and determination analyses, as well as t-tests and F-tests. The results show that training has a positive and significant effect on employee performance (t = 8.604 > 1.984; p = 0.000 < 0.05). Similarly, motivation also demonstrates a positive and significant influence (t = 9.122 > 1.984; p = 0.000 < 0.05). Simultaneously, training and motivation together significantly affect performance (F = 59.042 > 3.09; p = 0.000 < 0.05). These findings highlight the crucial role of training and motivation in enhancing employee performance.

Membangun Komunitas Muslim Digital: Edukasi dan Aplikasi Digitalpreneur dan Pembelajaran Inovatif bagi Guru Madrasah desa Gunung Leutik Allya Roosallyn Assyofa; Nadri Taja; Ulvah Nur’aeni
Jurnal Dharma Bhakti Ekuitas Vol. 10 No. 1 (2025): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/dbe.v10i1.1042

Developing the competency of Madrasa teachers is crucial in facing the 21st-century education’s challenges, where the growth of Madrasas needs to be balanced with the quality of their educational services. Teacher performance in the field of teaching still does not meet standards. Inaccurate use of learning models is an obstacle to creating effective learning activities and achieving expected learning outcomes. On the other hand, most madrasa teachers still experience limited fixed income that is insufficient to meet daily living needs. The purpose of this community service project is to raise the proficiency of madrasa teachers in developing innovative learning methods while building digital entrepreneurial capacity (digital preneur). The activity was carried out in Desa Gunung Leutik, Ciparay, Bandung, with partners from the Diniyah Takmiliyah Communication Forum (FKDT), consisting of 30 teachers from 16 madrasas. The implementation method included training, mentoring, and direct practice/workshops on the use of appropriate applications and technology. The results of the activity demonstrated an increase in teacher competencies in applying cooperative learning, problem-based learning, and contextual teaching and learning models. In addition, participants will be able to utilize the Hadith Soft application as a source of teaching materials, develop Muslim entrepreneurial character, understand the basics of business management, and optimize digital media for product marketing. This program has implications for strengthening Madrasa teachers’ dual function as both educators and change agents in digital-based economic empowerment within Madrasa and community. Keywords: community service, digital preneur, innovative learning, madrasa, teacher competencies Abstrak Pengembangan kompetensi guru madrasah menjadi kebutuhan penting dalam menghadapi tantangan pendidikan abad 21, dimana pertumbuhan madrasah perlu diimbangi dengan kualitas layanan pendidikannya. Kinerja guru dalam bidang pengajaran masih belum memenuhi standar. Ketidaktepatan dalam menggunakan model pembelajaran menjadi kendala dalam menciptakan kegiatan pembelajaran yang efektif dan capaian pembelajaran yang diharapkan. Di sisi lain, sebagian besar guru madrasah masih mengalami keterbatasan penghasilan tetap yang belum mencukupi memenuhi kebutuhan hidup sehari-hari. Tujuan dari proyek pengabdian masyarakat ini adalah untuk meningkatkan kemahiran guru madrasah dalam mengembangkan metode pembelajaran yang inovatif sambil membangun kapasitas kewirausahaan digital (digital preneur). Kegiatan dilaksanakan di Desa Gunung Leutik, Kecamatan Ciparay, Kabupaten Bandung dengan mitra Forum Komunikasi Diniyah Takmiliyah (FKDT) yang terdiri atas 30 guru dari 16 madrasah. Metode pelaksanaan meliputi pelatihan, pendampingan, serta praktik langsung/workshop penggunaan aplikasi dan teknologi tepat guna. Hasil kegiatan menunjukkan adanya peningkatan keterampilan guru dalam mengaplikasikan model pembelajaran cooperative learning, problem-based learning, dan contextual teaching and learning. Selain itu, peserta mampu memanfaatkan aplikasi Hadits Soft sebagai sumber materi ajar, mengembangkan karakter wirausaha muslim, memahami dasar-dasar manajemen usaha, serta mengoptimalkan media digital dalam pemasaran produk. Program ini berimplikasi pada penguatan dwifungsi guru Madrasah sebagai pendidik sekaligus agen perubahan dalam pemberdayaan ekonomi berbasis digital di lingkungan Madrasah dan masyarakat. Kata kunci: pengabdian masyarakat, digitalpreneur, pembelajaran inovatif, madrasah, kompetensi guru

PENINGKATAN KAPASITAS UMKM PPKM KABUPATEN BANDUNG MELALUI PELATIHAN ETIKA BISNIS ISLAM DAN PENDAMPINGAN SERTIFIKASI HALAL Mochamad Malik Akbar Rohandi; Nadia Meirani; Allya Roosallyn Assyofa; Eka Tresna Gumelar; Rezi Muhammad Taufik Permana
JMM (Jurnal Masyarakat Mandiri) Vol 10, No 4 (2026): Agustus
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v10i4.40541

Abstrak: Pelaku UMKM anggota Perkumpulan Pengusaha Karsa Mandiri (PPKM) Kabupaten Bandung menghadapi kendala dalam etika bisnis Islam, legalitas usaha, dan kesiapan administratif sertifikasi halal. Kegiatan ini bertujuan meningkatkan kapasitas UMKM dalam memahami etika bisnis Islam, menyusun dasar kerja sama usaha, serta menyiapkan pengajuan awal sertifikasi halal melalui SIHALAL. Metode yang digunakan adalah pelatihan dan pendampingan partisipatif pada 21-22 Mei 2026 bersama 10 tenant terpilih, didukung Tim Pusat Halal dan Inkubator Bisnis Halal Universitas Islam Bandung. Evaluasi dilakukan secara deskriptif melalui pre-test dan post-test dengan 15 butir pertanyaan, observasi, dan pencatatan status pengajuan. Indikator keberhasilan kegiatan meliputi peningkatan skor pemahaman peserta, terdampinginya seluruh tenant hingga tahap pengajuan awal SIHALAL, serta teridentifikasinya kebutuhan pendampingan lanjutan. Hasil menunjukkan peningkatan rata-rata skor dari 85,0 menjadi 95,4 (10,4 poin). Seluruh tenant didampingi sampai tahap pengajuan awal/proses SIHALAL, sedangkan lima tenant tanpa NIB memperoleh pendampingan legalitas dasar. Penerbitan sertifikat halal dan pembentukan kader halal internal masih memerlukan pendampingan lanjutan.Abstract: MSMEs affiliated with Perkumpulan Pengusaha Karsa Mandiri (PPKM) in Bandung Regency face challenges in Islamic business ethics, business legality, and administrative readiness for halal certification. This program aimed to strengthen MSME capacity to understand Islamic business ethics, prepare basic partnership documents, and complete initial halal certification submissions through SIHALAL. The method employed participatory training and mentoring on May 21-22, 2026, involving 10 selected tenants and supported by the Halal Center and Halal Business Incubator of Universitas Islam Bandung. Descriptive evaluation used a 15 item pre-test and post-test, observation, and submission monitoring. Success indicators included improved participant comprehension scores, assistance of all tenants up to the initial submission stage in SIHALAL, and identification of further mentoring needs. Results showed an average score increase from 85.0 to 95.4 (10.4 points). All tenants were assisted up to the initial submission/process stage in SIHALAL, while five tenants without a Business Identification Number received basic legality assistance. Halal certificate issuance and internal halal cadre formation require further mentoring.

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