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All Journal Jurnal Simetris Jurnal Ilmiah Teknik Elektro Komputer dan Informatika (JITEKI) JOIV : International Journal on Informatics Visualization Emerging Science Journal JURNAL MEDIA INFORMATIKA BUDIDARMA Jurnal Sisfokom (Sistem Informasi dan Komputer) Jurnal Teknologi Informasi MURA Jurnal Teknologi Sistem Informasi dan Aplikasi Journal of Information Systems and Informatics APTIKOM Journal on Computer Science and Information Technologies (CSIT) IJIIS: International Journal of Informatics and Information Systems Journal of Applied Data Sciences Jurnal Locus Penelitian dan Pengabdian Jurnal Bina Komputer Dikdimas : Jurnal Pengabdian Kepada Masyarakat Jurnal Teknologi Informasi Mura Journal of Current Research in Blockchain International Journal Research on Metaverse
Kurniawan, Tri Basuki
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Other

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Analyzing the Impact of Social Media and Influencer Endorsements on Game Revenue using Multiple Linear Regression in the Metaverse Dewi, Deshinta Arrova; Kurniawan, Tri Basuki
International Journal Research on Metaverse Vol. 2 No. 2 (2025): Regular Issue June 2025
Publisher : Bright Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47738/ijrm.v2i2.29

Abstract

The gaming industry, particularly within the metaverse, has seen significant transformations driven by the integration of social media, influencer marketing, and player engagement metrics. These elements are crucial in shaping the success and revenue generation of games. This study explores the role of social media mentions and influencer endorsements in influencing game revenue, applying DBSCAN clustering to segment player engagement into distinct groups. By analyzing the "Gaming Trend 2024" dataset, which includes key metrics such as social media mentions, influencer endorsements, in-game purchases, and game revenue, we identify patterns in player behavior that directly impact revenue generation. The DBSCAN clustering method was employed to group players based on their social media interactions and influencer influence, identifying key segments that contribute to game success. The results reveal that certain clusters, characterized by higher social media engagement and influencer endorsements, are associated with increased game revenue. In contrast, other segments showed lower engagement and contributed less to overall revenue. The clustering analysis highlights the power of social media and influencers in driving player behavior, which in turn drives financial outcomes for game developers. This research provides insights into how targeted marketing strategies, personalized influencer campaigns, and tailored engagement efforts can enhance game revenue. This study offers practical applications for game developers and marketers in the metaverse, emphasizing the need to leverage clustering insights to optimize marketing strategies and increase revenue. Future research could expand on these findings by integrating sentiment analysis of social media mentions, exploring alternative clustering methods like hierarchical clustering, and developing hybrid models that combine clustering with predictive analytics to forecast game revenue trends.
Co-Authors - Kurniawan, - Adi Wijaya Agus Riyanto Alde Alanda, Alde Alqudah, Mashal Kasem Alqudah, Musab Kasim Andri Andri Antoni, Darius Armoogum, Sheeba Armoogum, Vinaye Asro, Asro Astried, Astried Aziz, RZ. Abdul Azmi, Nurhafifi Binti Bappoo, Soodeshna Batumalay, Malathy Bidul, Winarsi J. Bujang, Nurul Shaira Binti Chandra, Anurag Dedy Syamsuar Dewi, Deshinta Arrova Dewi, Deshinta Arrowa Diana Diana Edi Surya Negara Eko Risdianto Fadly Fadly Fatoni, Fatoni Febriyanti Panjaitan Firosha, Ardian Fuad, Eyna Fahera Binti Eddie Habib, Shabana Hadi Syahputra Hanan, Nur Syuhana binti Abd Hasibuan, M.S. Henderi . Hendra Kurniawan Herdiansyah, M. Izman Hidayani, Nieta Hisham, Putri Aisha Athira binti Irianto, Suhendro Y. Irwansyah Irwansyah Ismail, Abdul Azim Bin Isnawijaya, Isnawijaya Joan Angelina Widians, Joan Angelina Kijsomporn, Jureerat Kurniawan, Dendi Lexianingrum, Siti Rahayu Pratami M Said Hasibuan Madjid, Fadel Muhammad Maizary, Ary Mantena, Jeevana Sujitha Mashal Alqudah Melanie, Nicolas Misinem, Misinem Mohd Salikon, Mohd Zaki Motean, Kezhilen Muhamad Akbar Muhammad Islam, Muhammad Muhammad Nasir Muhayeddin, Abdul Muniif Mohd Nathan, Yogeswaran Nazmi, Che Mohd Alif Oktariansyah Oktariansyah, Oktariansyah Onn, Choo Wou Periasamy, Jeyarani Prahartiningsyah, Anggari Ayu Pratiwi, Ayu Okta Praveen, S Phani Puspitasari, Novianti Qisthiano, M Riski R Rizal Isnanto Rahmi Rahmi RR. Ella Evrita Hestiandari Saksono, Prihambodo Hendro Saringat, Zainuri Singh, Harprith Kaur Rajinder Sirisha, Uddagiri Sri Karnila Sugiyarto Surono, Sugiyarto Sulaiman, Agus Sunda Ariana, Sunda Suriani, Uci Syaputra, Hadi Taqwa, Dwi Muhammad Thinakaran, Rajermani Triloka, Joko Udariansyah, Devi Usman Ependi Wibaselppa, Anggawidia Yeh, Ming-Lang Yesi Novaria Kunang Yorman Yupika Maryansyah, Yupika Yusuf, Abi daud Zakari, Mohd Zaki Zakaria, Mohd Zaki