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Journal : Journal of Social Research

The Relationship Between the Use of Short Form Vidoes on Social Media and the Attention Span of Students in the Class of 2022, Faculty of Medicine, Universitas Prima Indonesia Dhillon, Siena Sanjana; Lister, Clarissa; Lina, Juliana
Journal of Social Research Vol. 4 No. 11 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i10.2859

Abstract

The rise of social media has popularized short-form videos (SFVs) like TikTok, Instagram Reels, and YouTube Shorts among university students. Excessive exposure to SFV content may affect behavioral patterns, particularly attention span, which plays a vital role in academic performance. This study aimed to examine the patterns of SFV usage, assess students’ attention spans, and determine the relationship between SFV use and attention span among 2022 medical students at Universitas Prima Indonesia. Using a quantitative analytical design with a cross-sectional approach, data were collected through questionnaires from 200 respondents and analyzed using univariate and bivariate methods with the Chi-Square test. Statistical analysis was performed at a significance level of ? = 0.05, with the Chi-Square test yielding p < 0.05 as the criterion for significant associations. Results revealed that 85.5% of students had high SFV usage, primarily through TikTok (56.5%), with daily viewing exceeding 3 hours (65%) and weekly viewing exceeding 14 hours (53%). Lifestyle (62.5%) and entertainment (59%) were the most-watched content types. Attention span levels were classified as good (48%) and poor (52%), and statistical analysis showed a significant correlation between SFV usage and attention span (p = 0.000). The study recommends promoting digital literacy, time management, and responsible media consumption among students, alongside further research on SFV impacts on cognition and mental health.
Co-Authors Adek Amansyah Amanda, Carissa Anggraini, Sari Aryana Angkat, Nazwa Nola Ayub, Edwar Bangun, Chrismas Gideon Barus, Deo Jordy Br Manihuruk, Deselomita Hagarma Br Sembiring, Emelia Putri Bukit, Rosmeri Br Dewani, Yunita Dewi, Tani Sindy Safira Dhillon, Siena Sanjana Dwi Putri, Nabila Edlin, Edlin Edy Fachrial Fadillah, Qori Fernando Fernando, Fernando Fibrini, Dewi Fiska Maya Wardhani Fitriani, Anche Pratiwi Fritz, Regina Harmileni Hartono Hasibuan, Ahmad Hasanuddin Hasibuan, Selly Rahmadiah Hutapea, Jhonson Hutapea, Risma Ronauli Hyachinta, Izdihar Putri irza Haicha Pratama Iskandar, Ari Rahman Ivonne, Ivonne Johnson Hutapea lister , Clarissa Lister, Clarissa Loren, Jeff Masdalena, Masdalena Muchtar, Muhammad Arafat Muharraran, Firdha Mukti, Ade Indra Mutia, Maya Sari Nadapdap, Marshall Jeremia Nasution, Masdalena Nasution, Muhammad Fauzi Nasution, Prenan Dito Perdana Nasution, Tamimi Badzlina Nazara, Novita Mirna Sari Novita, Cut Elvira Pasaribu, Rigal Arizki Praysela, Praysela Purwoko, Heri Putri Hyachinta, Izdihar Putri, Nabila Dwi Rahmadiah Hasibuan, Selly Reh Malem br Karo Rosari, Anita Rosari, Carolina Yosita Cahya Saragih, Ayu Theresia Simatupang, Mega Riama Sawitri Br Simbolon, Boyke Marthin Sintya, Inda Dhea Sitorus, Teresya Nova Stefenie, Stefenie Surbakti, Betharia Lorenza Br Syahputra, Imam Theresia, Yohani Thirza, Repi Ivena Tiswan, Jiad Hanan Todung Donald Aposan Silalahi Wardhani, Fiska Maya Widya Yanti Sihotang Wijaya, Johana Fransiska Yumardika, Deza Yunata, Kianie Engaline Zahira, Niza Zaluchu, Sarah Oculi