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All Journal Erudio: Journal of Educational Innovation Jurnal Teologi JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Jurnal Ilmiah Religiosity Entity Humanity (JIREH) Meteor STIP Marunda Jurnal Ekonomi Manajemen Sistem Informasi Journal of Asian Orientation in Theology Dinasti International Journal of Digital Business Management Jurnal Selidik (Jurnal Seputar Penelitian Pendidikan Keagamaan) Jurnal Sosial dan Teknologi Jurnal Bisnis Mahasiswa Jurnal Penelitian Sekolah Tinggi Transportasi Darat Kode : Jurnal Bahasa Jurnal Pendidikan dan Pembelajaran Jurnal Marine Inside Jurnal ABDIMAS MUTIARA Epaper Bisnis: International Journal Entrepreneurship and Management Proceeding Of International Conference On Education, Society And Humanity Panggung Kebaikan : Jurnal Pengabdian Sosial Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal Harmony Management: International Journal of Management Science and Business Jurnal Mutiara Hukum JURNAL TEKNOLOGI, KESEHATAN DAN ILMU SOSIAL Fundamental and Applied Management Journal
Simanjuntak, M. Marihot
STP St. Bonaventura Delitua Medan
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Digital Marketing Capability as a Strategic Driver of Competitive Positioning in Indonesian Shipping Companies: An Operational Excellence Perspective Barasa, Larsen; Simanjuntak, Marihot; Malau, April Gunawan; Wahid, Ahmad
Fundamental and Applied Management Journal Vol. 4 No. 1 (2026): Fundamental and Applied Management Journal
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i1.420

Abstract

The integration of digital marketing capabilities into strategic management frameworks represents a critical yet underexplored dimension of competitive positioning in maritime transportation. This study examines how Indonesian shipping companies leverage digital marketing strategies — including social media engagement, platform-based logistics marketing, and digital branding — as instruments of strategic decision-making to improve market share and service differentiation. Drawing on dynamic capabilities theory and operational excellence frameworks, the study employs a qualitative research design involving semi-structured interviews with 25 key informants across eight Indonesian shipping companies. Thematic analysis, cross-group comparison, and narrative synthesis were applied to examine patterns across executive, marketing, and operational perspectives. Findings reveal four principal capability dimensions: digital channel integration, data-driven customer engagement, brand differentiation through digital platforms, and performance-aligned digital communication. Critically, competitive positioning gains are most pronounced when digital marketing capabilities are embedded within operational excellence structures, particularly in firms that align digital communication strategies with balanced scorecard or performance management systems. The study contributes a contextually grounded framework for digital marketing capability development in emerging-market maritime firms, with practical implications for industry managers, policymakers, and institutional stakeholders in Indonesia's sea transportation sector.
The Effect of The Implementation of International Maritime Law and The Quality of Ship Crew on The Prevention of Coastal Environmental Pollution with Ship Safety as a Mediation in The Bintan Island Area Andriyan Hendry Ole; Akbar Alim; Bambang Sumali; Marihot Simanjuntak; April Gunawan Malau
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 1 (2024): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2024)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i1.3110

Abstract

: This study aims to investigate the effect of the implementation of international maritime law and the quality of ship crews on the prevention of coastal environmental pollution with ship safety as a mediating variable in the Bintan Island area. With a focus on the issues of the implementation of maritime regulations that are not yet optimal and the variability of the quality of ship crews, this study uses a quantitative descriptive method approach with a sample of 160 ship crews in Bintan Island. The standard theory in takingThe samples used in this study were obtained using the Nonprobability Sampling technique with Saturated Sampling. Data were collected through a questionnaire that measured the variables of the application of international maritime law, the quality of the ship's crew, ship safety, and prevention of coastal environmental pollution. Data analysis was carried out using Structural Equation Modeling Partial Least Squares (SEM-PLS) to evaluate the relationship between variables. The results of the study indicate that the application of international maritime law has a significant effect on ship safety and prevention of coastal environmental pollution. In addition, the quality of the ship's crew also affects ship safety and pollution prevention efforts. Ship safety has been shown to play a significant role as a mediator in the relationship between the application of international maritime law andquality of ship crews with prevention of coastal environmental pollution. The discussion of these findings indicates that increasing the implementation of international maritime law and improving the quality of ship crews can improve ship safety and reduce environmental pollution. Ship safety plays a crucial role in mediating this relationship. This study concludes that stricter policies and effective training for ship crews will contribute to the protection of the coastal environment in Bintan Island. The implications of these results emphasize the importance of implementing better maritime policies and improving the competence of ship crews to achieve optimal results in preventing coastal environmental pollution.
TECHNOLOGY-ENHANCED LEARNING ENVIRONMENTS: REAL-TIME DATA INTEGRATION IN MARITIME COMPETENCY-BASED TRAINING THROUGH IOT SYSTEMS Winarno, Winarno; Barasa, Larsen; Simanjuntak, Marihot; Malau, April Gunawan; Suranta, Natanael; Wibowo, Titis Ari
Erudio Journal of Educational Innovation Vol 13, No 1 (2026): Erudio Journal of Educational Innovation
Publisher : Faculty of Administrative Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This quasi-experimental research investigated IoT-integrated curriculum effectiveness for maritime competency-based education, addressing workforce preparation needs for technology-intensive operations. Specialized curricular modules incorporating authentic water quality monitoring data from facility IoT systems were implemented with experimental groups (n=45) while control groups (n=42) received traditional instruction. Quantitative assessment revealed statistically significant learning advantages for experimental students across digital literacy (d=1.12), data interpretation (d=1.28), and evidence-based decision-making (d=0.98) competencies. Experimental group competency achievement rates reached 87.3% versus 68.5% for controls (p<.001), representing substantial advancement toward STCW standards. Focus group discussions with students (n=48) revealed enhanced perceived learning authenticity, career relevance, and technology competency development. Instructor interviews (n=8) confirmed observable learning quality improvements while identifying professional development and curricular adaptation requirements. Thematic analysis demonstrated that authentic data engagement catalyzed deeper analytical thinking, sustained engagement, and boundary-crossing learning connecting formal instruction with operational awareness. The research establishes empirical foundation for IoT-integrated pedagogy as effective technology-enhanced learning approach developing critical competencies for contemporary maritime workforce.
Co-Authors A. Nurfajri Irwan Abdul Rachman Abdur Rafi Addarajad Agustina, Sella Aji Permana Akbar Alim Akhmad Gifari Multazam Andriyan Hendry Ole Anggraeni, Anditalin April Gunawan Malau April Gunawan Malau Arika Palapa Asrimen Zendrato Atamimi, Megi Krisma Ayudhia Pangestu Gusti Bambang Sumali Brenhard Mangatur Tampubolon Brenhard Mangatur Tampubolon Budi Satria Dirwan Manik Elvie Maria Faisal Rahman, Faisal Fareza, M. Raja Femmy Schouten Fitri Mulyana Fransiska Tiurma Damanik4 Harry Susilo, Wilhelmus Hermet, Timoer Indraprasta Hutahaean, Dina Novita Paskah Imam Fahcruddin Inayatur Robbany Jelyta Jon Robert Saragih Junaidi Junaidi Larsen Barasa Lesmana, Eri Juhaeri M. Mudakir M.Ridwan Maltus Hutagalung Micael Jeriko Damanik Mulyadi, Eko Andi Muzwar Irawan Nandan Limakrisna Natanael Suranta NURUL WAHYUNI Osmond, Agung Pratama Pangestu, Ayudhia Parlindungan Purba Pasaribu, Abid Nego Pasaribu, Joe Fernando Peri Putri Mei Handayani Ziliwu Rosmayana Rosmayana, Rosmayana Sajim Budi Setiawan Samosir, Yunita Vebry Yanti Saputra, Dicky Hadi Saragih, Lestania Irawanni Sherhan Sijabat, Togar Simanjuntak, Anderson Simbolon, Erikson Siringo-ringo, Anderson Siringoringo, Anderson Siska Yoniessa Sulthan Pasha Ibrahim Surya, Husaini Susi Herawati Susilo, Hary Syamsul Bahri Tampubolon, Brenhard M. Togar Sahat Manaek Sijabat Tri Cahyadi Wahid, Ahmad Wibowo, Titis Ari Winarno Winarno Zagoto, Asas Rius