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Siti Nur Azizah
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Journal : Nuansa: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam

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Perilaku Konsumsi Generasi Milenial Terhadap Produk Kosmetik dalam Islam (Studi Pemikiran Monzer Kahf) Siti Nur Azizah; Desi Erawati
NUANSA: Jurnal Penelitian Ilmu Sosial dan Keagamaan Islam Vol. 20 No. 2 (2023)
Publisher : Research Institute and Community Engagement of UIN MADURA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19105/nuansa.v20i2.8473

Abstract

Cosmetics and other beauty treatments are now a major need for women, especially the millennial generation. Millennials are a generation marked by changes or developments in life that can have an impact on the surrounding environment, people often refer to millennials as trend setters. In general, the findings of this study indicate significant changes in the way consumers spend their money. Consumption behavior based on Monzer Kahf's theory examines consumption ethics in Islam which can describe the consumption phenomenon that affects Muslims today, especially the millennial generation. This research is a descriptive research combined with literature research, namely a data collection method based on library data and relying on predetermined theories and concepts to be interpreted based on writing. The results of research on consumption behavior for cosmetic products carried out by the millennial generation are not fully consistent with the theory of consumption behavior implementation, because in the theory of consumption behavior based on Monzer Kahf's thinking, it emphasizes various interpretations of the application of the Islamic system. Where in the theory of its application, human choice and consumption of manufactured goods must fully comply with God's rules. (Kosmetik dan perawatan kecantikan lainnya kini menjadi kebutuhan utama bagi wanita khususnya generasi milenial. Milenial adalah sebuah generasi yang ditandai dengan adanya perubahan atau perkembangan dalam kehidupan yang dapat memberikan pengaruh terhadap lingkungan sekitar, orang-orang sering menyebut milenial sebagai trend setter. Secara umum, temuan studi ini menunjukkan perubahan signifikan dalam cara konsumen membelanjakan uang mereka. Perilaku konsumsi yang didasarkan pada teori Monzer Kahf mengkaji etika konsumsi dalam Islam yang dapat menggambarkan fenomena konsumsi yang mempengaruhi umat Islam saat ini, khususnya pada generasi milenial. Penelitian ini merupakan penelitian deskriptif yang dipadukan dengan studi kepustakaan (literature research) yakni metode pengumpulan data berdasarkan data pustaka serta mengandalkan teori dan konsep yang telah ditetapkan sebelumnya untuk ditafsirkan berdasarkan tulisan. Hasil dari penelitian pada perilaku konsumsi terhadap produk kosmetik yang dilakukan oleh generasi milenial belum sepenuhnya sesuai pada teori penerapan perilaku konsumsi, karena dalam teori perilaku konsumsi berdasarkan pemikiran Monzer Kahf ialah menekankan berbagai interpretasi penerapan sistem Islam. Dimana dalam teori penerapannya, pilihan dan konsumsi manusia terhadap barang-barang manufaktur sepenuhnya harus sesuai dengan aturan Tuhan.)
Co-Authors Adi Ariga Adrian Bima Putra Afakhrul Masub Bakhtiar Afani Eka Syah Putri Afifah Nurul Magfiroh Aggil Ahmad Ramadhan Agnis Pondineka R.A Ahmad Firman Maulana Ainun Safitri Aisyah Nurul Hidayati Alex Fahrur Riza Alik Kandhita Febriani Altaf Abdurahman Aminin, Rista Izza Amrul Hayat Andi Rosa Anies Rohman Anis Syamsunihayah Annisa Nasution Annisa Nur Salam Arbianti, Selsha Aries Setiawan Armiyati Nur Ashari Mahfud Aulia Nurul Khasanah Auratul Atifah Harbit Ayu Fauziah Barru Hakam Fajar Siddiq Bening Puspita Sundari Brian Matthew Desi Erawati DEWI RAHMAWATI Dewi Rashati Dewi Riskha N Diah Ayu Citra Sari Dilya Maghfirah Taher Dinata, Yuel Cahya Dinda Arinal Haq Dinik Fitri Rahajeng Pangestuti Elliza Firnanda Erniawati Erniawati Eva Banowati Fardiana Fardiana Fauzan Amrullah Ramadhan Feby Evelyna Fera Zihan Fadilah Firda Salya Mutiara Firnia Nadine Al Disa Firstya Trista Faradiba Fitri Yati Naga Galih Prayogi Grace Anasstasya Telaumbanua Gunawan Syaputra Hadaina Nugrahani Hadi Barru Hakam Fajar Siddiq Hafidz Akmal khoirony Hakimah, Shofiyyah Almaas Halimatus Saleha Handika Saputra Harini Abrilia Setyawati Hasan Al Banna Hasyatur Razzaq Hendra Ramadan Hikmal Soulisa Hikmatul Luthfi Ika Susilowati Inawati Ira Hapsari Junda Harahap Lulu Nurul Khasanah M. Ridwan M. Zuhri Mahendra Maria Yovita R. Pandin Mawaddah Hasibuan Mega Ayu Merdekawati Melda Yunita Miftahul Janah Mochammad Rafi Alfiansyah Mochammad Sheva Rendra Mardianto Mohamad Afrizal Much Riyadus Solichin Much. Riyadus Solichin Muhammad Ali Akbar Rafsanjani Muhammad Fahmi Afrizal Albadawi Muhammad Faiza Akhira Ramadhan Muhammad Taufiq Hidayat Muhammad Wahyu Hidayatullah Muslikah Muslikah Mustaqim Muzayyin, Muzayyin Nadiva Anisa Salsabila Nanda Berlian Dwi Maulita Nensi Rahma Nor Hakiki Nikhlah Ziyadaturrohmah Nur Rahmi Irfaniah Nuri Maulida Nurmala Nurul Aulia Herlina Angganita Nurul Hidayati Murtafiah nuvil, Nuvilu Usman Alatas Panggabean, Nur Azizah Prastiwi Rexa Cantika Devi Pratikto, Muhammad Iqbal Surya Pratiwi Bayuningrum Puji, Aris Puspitasari Putri Permatasari Qoyyum Saputra Raden Akhmad Aqtoo Raisa Saidah Rakhman, Itmam Aulia Rifqi Ferry Balfas Rizqi Abdillah Rohmah Lulu Fitriani Rohmatulloh M. Ikhsanudin Sairin Sairin SARAH SARAH Sari, Evi Destriana Sevilla Permatawati Siti Aisyah Siti Nur Ameilia Rahmawati Siti Nurholisa Sofiana, Maya Softa Rizanah Solehatul Rohmah Sri Wahyuni Suci Susanti Suryo Budi Santoso Suryo Budi Santoso Susmiarti Toyyibatus Samsiah Tubagus Lucky Tri Iman Setiawan WAGIMAN Wahyu Wibowo Waryan Wawan Supriyatna Yuniar Mujiwati Yuniasih Mulyani Jubeliene Taihuttu Yurin Sabrina Zaehol Fatah Zaid Alfauza Marpaung Zainal Bahri