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All Journal Jurnal Administrasi Bisnis Jurnal Media Wahana Ekonomika Jurnal Bisnis dan Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis Jambura Economic Education Journal The International Journal of Business Review (The Jobs Review) JURNAL MANAJEMEN Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis JIIP (Jurnal Ilmiah Ilmu Pendidikan) Charity : Jurnal Pengabdian Masyarakat Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Prosiding Konferensi Nasional PKM-CSR East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Integrative Sciences eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Indonesia : Manajemen Informatika dan Komunikasi In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
R. Nurafni Rubiyanti
Universitas Telkom
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Analisis Pengaruh Co-Branding Uniqlo Dan One Piecefilm Red Terhadap Minat Beli Fans One Piece (Nakama) Setiawan, Ragil Restu; Rubiyanti, Nurafni
Jurnal Media Wahana Ekonomika Vol. 20 No. 2 (2023): Jurnal Media Wahana Ekonomika, Juli 2023
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v20i2.11652

Abstract

ABSTRAK   Perusahaan harus membuat dan melaksanakan promosi yang menarik dalam lingkungan persaingan yang lebih ketat untuk memastikan bahwa target pasar mereka mendapatkan sinyal yang tepat waktu dan akurat dari iklan mereka. Tujuan dari penelitian ini adalah untuk mengetahui apakah kerjasama antara UNIQLO dan One Piece Film: Red mempengaruhi preferensi pembelian para penggemar One Piece atau yang dikenal dengan Nakama. Penelitian asosiatif dengan menggunakan pendekatan metodologi kuantitatif merupakan teknik pilihan. Dalam penelitian ini, 100 responden dijadikan sebagai sampel dan populasi. Teknik sampling jenuhmerupakan metode yang digunakan untuk pengambilan sampel dikarenkan jumlah populasi sebanyak 100 orang. Menurut temuan pengujian hipotesis, UNIQLO dan One Piece Film: RedCo-Branding berdampak pada minat beli penggemar One Piece (Nakama), dan Co-Branding secara bersamaan berdampak besar pada minat tersebut.   Kata Kunci: Kolaborasi, Minat Beli     ABSTRACT   The company should create and implement attractive promotions in a more competitive environment to ensure that their target market receives timely and accurate signals from their advertisements. The objective of this research is to determine whether the collaboration between UNIQLO and One Piece Film: Red influences the purchasing preferences of One Piece fans, also known as Nakama. An associative research approach using quantitative methodology is the preferred technique. In this study, 100 respondents were selected as the sample from the population. The saturated sampling technique was employed due to the population size of 100 individuals. According to the hypothesis testing findings, the UNIQLO and One Piece Film: Red co-branding has an impact on the purchase interest of One Piece fans (Nakama), and co-branding, collectively, has a significant effect on that interest   Keywords : Collaboration, Purchase Interest
CONSEPTUAL PAPER EMPLOYEE PERFORMANCE Wahyu Anggoro, Febrian Setyo; Widodo, Arry; Silvianita , Anita; Rubiyanti, Nurafni
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55232

Abstract

This research aims to determine the relationship between work discipline, work environment, and work motivation on employee performance using student data from the Department of Industry and Trade, Tabanan Regency, Bali, Export Import Control and Distribution Section. This research applies quantitative descriptive methods. To determine the sample size, a saturated sample approach is used, that is, taking the entire population. The approach adopted is Structural Equation Model (SEM), analyzed using Smart-PLS. The research results show that work motivation is the most important antecedent of employee performance, followed by work discipline and work environment. Work Motivation acts as a mediating variable between work discipline and work environment and employee performance. This research has several implications for companies in improving employee performance. Companies need to improve strong work discipline, create a good work environment for employees.
CONCEPTUAL PAPER: PENGARUH PENERAPAN GOOD CORPORATE GOVERNANCE DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN Arya, Gusti Ayu Agung Deviana; Silvianita, Anita; Rubiyanti, Nurafni; Widodo, Arry
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55487

Abstract

Employee performance is the result of the work they have done. Good performance is usually caused by the application of good work principles by employees. Implementation of Good Corporate Governance (GCG) and a high level of work discipline will provide added value to employee performance. This research aims to evaluate the effect of implementing Good Corporate Governance (GCG) and work discipline on employee performance, with work motivation as a mediating variable, in one of the private companies in the trade sector of Bali Province. The population and sample of this research are all employees in the company. Data collection was carried out through interviews, direct observation and questionnaires. Data analysis used SPSS version 26 software with a quantitative approach. Keywords: Good Corporate Governance (GCG), Work Discipline, Employee Performance, Work Motivation
Indonesia KERANGKA KONSEPTUAL: PENERAPAN TEORI ANTRIAN (M/M/1 WITH FINITE SOURCE) DALAM MEMINIMALISIR DEMURRAGE (STUDI KASUS PELAYANAN PEMUATAN KLINKER EKSPOR PT. QWE) Arianto, Mahdar; Yunani, Akhmad; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 1 (2024): JMBI UNSRAT Volume 11 Nomor 1
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55527

Abstract

Problem of the time used in loading cargo at the port is sometimes not in accordance with the agreement agreed upon by the charterer and the shipowner. The impact that arises on the company is due to the emergence of demurrage. Therefore, in the case of PT QWE's export clinker loading service, it is proposed to apply the M/M/1 queuing theory with finite sources to minimize demurrage through queue arrangements for cargo delivery by trucks where the truck is assumed to contribute a lot to loading delays so far. This conceptual framework is descriptive research with a simulated quantitative approach. This conceptual framework provides a proposal to apply queuing theory with the M/M/1 with finite source model calculated using the Pom Qm application with the aim of minimizing demurrage through the arrangement of cargo delivery trucks, then simulated to get the optimal value by calculating operational costs. The research results of this conceptual framework are expected to have a positive impact on minimizing demurrage and are also expected to cause despatch and profit from efficient operational costs.
KERANGKA KONSEPTUAL: LIVE STREAMING SHOPPING DAN TRUST APAKAH BERPENGARUH TERHADAP IMPULSIVE BUYING? Amalia Nursyamsiah; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55623

Abstract

Indonesia has 210 million internet users and become the countries with the highest number of internet users in the world. Business actors use the internet to carry out digital marketing through marketplace. The development of e-commerce in Indonesia has increased, e-commerce facilitates business actors with the new features that can stimulate consumers to purchase. This research aims to determine the relationship between live streaming shopping and impulsive buying through trust. This research uses questionnaire data from respondent, namely Telkom University’ students. This research uses quantitative research using SMART-PLS software and descriptive analysis techniques. The result state that live streaming shopping ultimately contributes and encourages consumers to make impulsive buying (Nurhaliza and Kusumawardhani, 2023).
MINAT PEMBELIAN PRODUK KOSMETIK LOKAL DENGAN ULASAN ONLINE: KERANGKA KONSEPTUAL Marsha Adilla Rahmani; Arry Widodo; Anita Silvianita; Nurafni Rubiyanti
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i1.55624

Abstract

Abstract Nowadays women consider beauty as an important thing, women try to beautify themselves as much as possible, this is achieved by using several beauty products. This leads to increased demand and buying interest in beauty products such as makeup. The increasing demand for beauty products is the main driver of growth in the cosmetics industry. Revenue projections for local brand cosmetics sales in Indonesia are in the spotlight, in which case local cosmetics manufacturers are required to compete fiercely. To excel in this beauty industry competition, one of the main keys is to attract consumer buying interest. In this era of development, the audience is starting to be critical and looking for product or service information via the internet with online reviews and online ratings, this is expected to be an indicator in increasing purchase intention along with consumer perceptions formed from online reviews and online ratings. This study aims to determine the correlation and influence between Consumer Online Review and Consumer Online Rating on Purchase Intention through Consumer Perception using a causality quantitative research approach using SMART-PLS supporting software and using descriptive analysis techniques. The results state that online customer reviews and ratings have a positive and significant effect on purchasing decisions Arbaini (2020). Correlation analysis shows that there is a moderate and positive relationship between consumer perceptions and purchasing decisions (Sinaga et al., 2020). Keywords: Local Makeup Product, Online Review, Online Rating, Consumer Perception, Purchase Intention
PENGENALAN MULTIMEDIA DIGITAL UNTUK MENINGKATKAN KOMPETENSI PROFESIONAL PENDIDIK PAUD RUBIYANTI, NURAFNI; Silvianita, Anita; Pratomo, Dudi; Hendayani, Ratih; Madiawati, Putu Nina
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 6 (2023): INOVASI PERGURUAN TINGGI & PERAN DUNIA INDUSTRI DALAM PENGUATAN EKOSISTEM DIGITAL & EK
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v6i0.1959

Abstract

Tujuan dari pengabdian masyarakat ini adalah untuk mengembangkan kompetensi pendidik PAUD dalam penggunaan multimedia digital dalam melakuakan kegiatan baik belajar mengajar atau keperluan administrasi lainnya. Untuk lingkungan PAUD, penggunaan multimedia digital dalam pelaksanaan pendidikan menjadi penting agar peserta didik menjadi lebih tertarik dalam kegiatan belajar serta untuk memudahkan tenaga pendidik dalam melaksanakan kegiatan bekajar mengajar. Namun, pada kenyataannya, tidak seluruh tenaga pendidikan di lingkungan PAUD yang sudah memahami penggunaan multimedia sebagai media mengajar. Oleh karena itu, kegiatan pengabdian masyarakat ini bertujuan untuk melatih tenaga pendidik PAUD untuk memahami penggunaan multimedia digital agar dapat meningkatkan kompetensi professional tenaga pendidik. Agar kegiatan ini dapat berlangsung secara terus – menerus, maka pada kegiatan ini juga mengadakan TOT bagi staf pengajar dari penyelenggara mitra, yaitu Kalyana Learning Center. Selain itu, Kalyana Learning Center saat ini memang sedang mengembangkan program literasi yang ditujukan untuk dapat memperkaya pengetahuan dan keterampilan keprofesian pesertanya. Salah satunya adalah melalui program untuk mengembangkan kompetensi para pendidik professional.
Pengaruh User experience Terhadap Customer Satisfaction dengan E-service quality Sebagai Mediator pada Blibli: A Conceptual Paper Gusfi, Dhiya Athaya; Widodo, Arry; Dewi, Citra Kusuma; Rubiyanti, Nurafni; Silvianita, Anita
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.843

Abstract

The rapid development of the internet in Indonesia is driving the growth of e-commerce. Blibli, one of the leading e-commerce platforms, has experienced fluctuations in the number of visits in recent years. This study aims to investigate the relationship between User experience (UX), Customer Satisfaction (CS), and E-service quality (ESQ) among Blibli consumers in Indonesia. This study uses a correlational approach used to analyze data collected from all consumers who have made at least one Blibli purchase in Indonesia. The research sample was selected using the purposive sampling method, which involves incorporating certain criteria into the sampling process. The Partial Least Square (PLS) approach to Structural Equation Modeling (SEM) was used to analyze the data.
The Influence of Customer Relationship Management on Customer Brand Loyalty Through Customer Satisfaction as a Mediator Pratama, Rifky Rezky; Rubiyanti, Nurafni
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.642

Abstract

KRB.ID, a business specializing in selling knitted pashmina shawls for Muslim brides during engagement and wedding ceremonies. Originally operating offline at Thamrin City, Jakarta, the business faced significant changes due to the COVID-19 pandemic. With the implementation of social restrictions, KRB.ID shifted its sales strategy to an online platform, primarily utilizing Shopee marketplace. Although the pandemic limited the number of weddings, KRB.ID managed to maintain a steady level of sales. The business received positive ratings on Shopee, with an average rating of 4.9, attributed to the high-quality products that satisfied customers. However, customer service was a concern, as there were instances of delayed or incorrect responses, such as failure to confirm out-of-stock items or incorrect deliveries. The sales of knitted pashmina shawls have experienced an increase following the easing of wedding restrictions, in alignment with the evolving wedding regulations.
The Influence of Brand Characteristic on Customer Brand Relationship Through Consumer Engagement as Mediator Gustano, Yasmine Putri; Rubiyanti, Nurafni
Jurnal Informatika Ekonomi Bisnis Vol. 5, No. 4 (December 2023)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v5i4.643

Abstract

KRB.ID a knitwear business located in the Binong Jati knitting industry area, Indonesia. KRB.ID was established at the beginning of the COVID-19 pandemic and witnessed significant growth during this challenging period. Leveraging the expanding popularity of TikTok during the pandemic, KRB.ID used video content to raise brand awareness among TikTok users. Many of their videos gained visibility on TikTok's "For You Page" (FYP), leading to increased recognition and a growing TikTok following. Understanding the importance of engagement on social media platforms, KRB.ID actively interacted with their customers by responding to comments through video replies and various other means. One notable video featured four women wearing KRB.ID's skirt products, showcasing their versatility across different body sizes (ranging from 47kg to 80kg), positioning the brand as inclusive and big-size friendly. The video garnered 3,600,000 views, 61,300 likes, and received 729 comments from TikTok users. Currently, KRB.ID's TikTok account boasts 58,800 followers. However, in mid-2022, a decline in engagement was observed on KRB.ID's TikTok account, prompting the researcher to investigate this phenomenon using theories of brand characteristics, customer brand relationships, and consumer engagement.
Co-Authors Ade Irma Susanty Adib Alfikry Adji, Sapto Bayu Afifa Syafa Nabila Afwa, Intan Lailya Ahmad, Mokhtarrudin Aji Pratama, Aditya Akhmad Yunani Aldi Akbar Alfarisy, Ghifary Alfayza Diva Azra Amalia Nursyamsiah Anita Silvianita Apriani, Palensia Ririn Aprilia Diahayu Ningtias Arianto, Mahdar Arry Widodo Arya, Gusti Ayu Agung Deviana Azhar Humaira Syabani Aznul Fazrin bin Abu Sujak bin Abu Sujak, Aznul Fazrin Cahyani, Made Gita Dwi Candra Wijayangka Citra Kusuma Dewi Citra, Khansa Fairuz De Silva, Muh.Janward Sawanawadu Dematria Pringgabayu Desianti Ramadhan, Putri Dinda Aulia Rahmah Dinda Azzahra Diva, Sherren Aurakhania Dudi Pratomo Ellyne Annida Pramesti Eva Nurhazizah Fadhilah, Farah Nur Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fajrin Subhan Citalaksana Fanisa Tris Wandani Farah Alfanur Farah Oktafani Fathya Febrina Faza Fatizah Amanda Fazrin bin Abu Sujak, Aznul Feldihan, Vitto Fitriani Nur Utami Galih Adhi Prayogo Ghina Alya Audina Ghulam Ilmam H Gita Indah Hapsari Gunawan, Hajid Gunawan, Kusuma Pertiwi Praja Gusfi, Dhiya Athaya Gustano, Yasmine Putri Helda Widyarani Lutviari Herlambang, Kenanga Arumndalu Herra Azzahro, Dhyvha Hidayanti, Salsawinnie Indira Rachmawati Irma Mardiana Islami, Avrillia Putrie Jonneli, Halimah Husna Khairani, Dira Kristiana, Arisqa Adira Kumalasari, Amalina Dewi Kustiwan, Choirunnisa Luthfiyah Kusuma, Tatiana Lianto, Fazrian Mahendra Fakhri Mahir Pradana Mangsor, Miza Mardiana, Irma Mardiana, Irma Marsha Adilla Rahmani Mia Rosmiati Nabilla, Zulfa Nathania, Geovanni Nikita Salsabila Salsabila Nurhayati, Lina Nurul Aulia Ramadhina Pangestu, Satiti Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramesti, Ellyne Annida Pramuditha, Salsabillah Putri Rizky Amanda Prasetyo, Rizky Bimo Pratama, Rifky Rezky Pratama, Taufik Wira Pulungan, Sarah Fadilla Purwandani, Meirissa Putu Nina Madiawati Qulby, Fariha Lainy R. Amalina Dewi Kumalasari Rafiansyah, Muhammad Rahmat, Dafrian Nur Raja Razali, Raja Razana Ramadhani, Moch. Romy Ramadina, Tarisya Rizki  Rania Salsabila Ratih Hendayani Rifky Rezky Pratama Rima Mahmuda Said, Muhammad Abiriandy Salsabila, Rania Salsabila, Sabrina Fitri Saragih, Romat Sari, Mutiara Kusuma Setiawan, Ragil Restu Shaomi Fujiyanti Amalia Sherly Artadita Shofiyah Rahmah Muthmainnah Sihombing, Reni Pratiwi Silviannita, Anita Simamora, Indah br Sukmaningrum, Via Ayu Suryadi, Putri Adellia Tarandhika Tantra Tharissa Kesturi Trisha Gilang Saraswati Ulfa Azizah, Ulfa USWATUN KHASANAH Wahyu Anggoro, Febrian Setyo Yasmine Putri Gustano Yuhana Astuti Yulia Nur Hasanah Zahid, Azham Zulfa, Chofifah