Article Per Year (5 Year)
p-Index From 2021 - 2026
13.488
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis Jurnal Media Wahana Ekonomika Jurnal Bisnis dan Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi JSHP (Jurnal Sosial Humaniora dan Pendidikan) Almana : Jurnal Manajemen dan Bisnis Jambura Economic Education Journal The International Journal of Business Review (The Jobs Review) JURNAL MANAJEMEN Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Charity : Jurnal Pengabdian Masyarakat Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Prosiding Konferensi Nasional PKM-CSR East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Best Journal of Administration and Management International Journal of Integrative Sciences Jurnal Pengabdian kepada Masyarakat eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Indonesia : Manajemen Informatika dan Komunikasi In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Multidisciplinary Indonesian Center Journal Proceeding of Community Service and Engagement Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
R. Nurafni Rubiyanti
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

Published : 118 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 118 Documents
Search

 3   4   5   6   7 
Dissecting IPO Stock Price Dynamics: a Comparative Analysis of Short-Term and Long-Term Performance in the Indonesian Market: a Conceptual Paper Alfarisy, Ghifary; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13135

Abstract

The dynamics of short- and long-term share price performance in an Initial Public Offering (IPO) are of equal relevance for the understanding of issuers and investors. Typically, underpricing in early trading is driven by market and speculative behavior. Long-term stock performance is increasingly dependent on factors of a business nature, such as corporate management and profitability, as well as other intrinsic aspects of the issuing company. This study will conduct a comparative analysis using data collected from the Indonesia Stock Exchange in 2020-2023 in two different phases of performance characteristics. The results may provide insights into the implications of strategic decision-making in the IPO process as well as offer practical guidance for investment practices, making it easier for stakeholders to deal with the complexities of the IPO market.
The Effect of Online Customer Review, Product Quality and Brand Image on Customer Loyalty with Customer Satisfaction as Intervening Variable Case Study of Somethinc and Skintific Products on Shopee and Tiktok Live Platforms: Conceptual Paper Ramadhani, Moch. Romy; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Formosa Journal of Applied Sciences Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v4i1.13136

Abstract

This study explores the impact of online customer reviews, product quality and brand image on customer loyalty, with customer satisfaction as an intervening variable, for Somethinc and Skintific products on the Shopee and TikTok Live platforms. Using a quantitative SEM-PLS approach, this study involved respondents aged 18 to 35 years old in Bandung. The findings show that product quality and brand image have a significant influence on customer loyalty, while online reviews provide an indirect influence. Customer satisfaction serves as an important mediator, although it is not always consistent across all variables. The trend of fast beauty and the use of social media are the main factors in making purchasing decisions. This study recommends improving product quality and brand image to maintain customer satisfaction and loyalty.
Analisis Strategi Bertahan dan Bersaing: Kerangka Konsep Simamora, Indah br; Widodo, Arry; Rubiyanti, Nurafni; Silviannita, Anita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk mengkaji taktik yang digunakan unit bisnis Boss Laptop.it Telkom agar tetap bertahan dan bersaing di pasar yang semakin kompetitif. Penelitian ini berupaya mengembangkan rencana bisnis yang sesuai dengan keadaan perusahaan, baik internal maupun eksternal. Metodologi yang digunakan meliputi analisis SWOT (Strengths, Weaknesses, Opportunities, Threats), analisis Internal-Eksternal (I-E), dan Matriks Perencanaan Strategi Kuantitatif (Quantitative Strategy Planning Matrix atau QSPM). Berdasarkan hasil penelitian, perusahaan berada dalam tahap pertumbuhan bisnisnya, sehingga rencana yang dikembangkan dipusatkan pada pencegahan penurunan penjualan dan pendapatan. Membangun ikatan yang kuat dengan pelanggan saat ini adalah pendekatan jangka pendek yang diadopsi, menurut studi QSPM, untuk Boss Laptop. Pendekatan ini mungkin bersaing dalam hal biaya, distribusi produk, kualitas, dan pemasaran. Sementara itu, Boss Laptop.it telah menerapkan rencana untuk menurunkan biaya pemeliharaan dan menurunkan kuantitas penjualan merchandise agar dapat berkembang di lingkungan Telkom University. Kesimpulan penelitian ini adalah kemampuan perusahaan untuk bertahan dan berkembang di sektor teknologi yang berkembang pesat bergantung pada kemampuannya menerapkan strategi kompetitif dan defensif yang berfokus pada inovasi, pengalaman pelanggan, dan pemasaran yang efisien.
Pengaruh Brand Image dan Product Innovation Terhadap Purchase Intention Dimediasi Oleh Brand Trust: Kerangka Konseptual Citra, Khansa Fairuz; Widodo, Arry; Rubiyanti, Nurafni; Silviannita, Anita
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24.2 (2024): Jurnal Ilmiah Wahana Pendidikan 
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan dan pengaruh antara citra merek dan inovasi produk terhadap purchase intention yang dimediasi oleh brand trust dengan menggunakan data mahasiswa di Kota Bandung. Model penelitian yang digunakan pada penelitian ini adalah Structural Equation Modeling (SEM) dengan pendekatan Partial Least Squares (PLS). Hasil penelitian menunjukkan bahwa brand image dan brand trust merupakan faktor terpenting dalam meningkatkan minat beli konsumen, diikuti oleh inovasi produk yang juga memengaruhi konsumen dalam minat pembelian. Brand trust berperan sebagai variabel mediasi antara brand image dan product innovation terhadap purchase intention. Penelitian ini memiliki beberapa implikasi bagi perusahaan dalam meningkatkan minat beli konsumen. Perusahaan perlu membangun citra merek perusahaan yang baik dan memberikan pengembangan atau inovasi baru pada produk, agar konsumen selalu percaya dan tidak jenuh dengan produk yang ditawarkan serta dapat meningkatkan minat pembelian
The Impact of Celebrity Endorsement on Young Female Consumers’ Purchase Intention: The Mediating Effects of Customer Attitude (A study in Indonesia Beauty Industry) Permatasari, Intan Ayu; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12937

Abstract

This research explores the relationship between celebrity endorsement and purchase intention among young female consumers in Indonesia's beauty industry, emphasizing the mediating role of customer attitudes. In this digital era, the findings reveal that celebrity endorsements positively impact purchase intentions. Specifically, the visibility, credibility, and attractiveness of celebrities, leading to increased purchase intentions. Moreover, customer attitudes serve as a crucial mediator between celebrity endorsement and purchase intention. The study employs a quantitative approach, utilizing a structured questionnaire distributed to sample of young female consumers respondents. This study contributes to the understanding of marketing strategies in the beauty industry, suggesting that brands should carefully select celebrity endorsers who resonate with their target audience to maximize effectiveness.
Attitude, Repurchase Intention, and Brand Loyalty toward Local Cosmetic Brands in Indonesia: A Conceptual Framework Pramuditha, Salsabillah Putri Rizky Amanda; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
Formosa Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjmr.v4i1.12939

Abstract

This study explores the relationship between attitude, repurchase intention, and brand loyalty towards local cosmetic brands in Indonesia. The cosmetic industry in Indonesia is rapidly evolving, with a growing number of local brands competing for consumer attention. Key factors influencing consumer behavior include brand image, trust, perceived value, and satisfaction. This research employs a quantitative approach, utilizing surveys to gather data from consumers who have previously purchased local cosmetic products. The findings indicate that positive consumer attitudes significantly enhance repurchase intentions, which in turn foster brand loyalty. Moreover, brand trust and perceived value are critical determinants of repurchase intention, while brand image has a less pronounced effect. These insights provide a conceptual framework for understanding consumer behavior in the local cosmetic market and highlight the importance of fostering positive brand relationships to enhance loyalty and repeat purchases.
Sales Forecasting Volume Penjualan dan Pendapatan Produk Selis (Sepeda Listrik) di Shope & Tokopedia : A Conceptual Framework Azizah, Ulfa; Widodo, Arry; Silviannita, Anita; Rubiyanti, Nurafni
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 24 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Konseptual paper ini bertujuan untuk menganalisis perbedaan dalam pendapatan produk dan volume penjualan antara platform e-commerce Shopee dan Tokopedia. Berdasarkan studi empiris yang dilakukan, ditemukan bahwa meskipun Shopee punya volume penjualan yang lebih besar, Tokopedia memiliki pendapatan rata-rata yang lebih tinggi. Faktor-faktor seperti strategi pemasaran, harga produk, kualitas produk, dan preferensi konsumen menjadi elemen penting yang memengaruhi perbedaan tersebut. Konsep ini juga mengeksplorasi implikasi dari temuan tersebut terhadap strategi bisnis kedua platform e-commerce tersebut. Dengan memahami dinamika pasar e-commerce dan perilaku konsumen, konseptual paper ini memunculkan wawasan yang baik demi bisa mengembangkan strategi pemasaran yang lebih efektif dan peningkatan kinerja penjualan dalam industri e-commerce yang kompetitif.
The Effect of Relationship Marketing, Customer Engagement and Brand Trust in Increasing Purchase Decisions in Local Trading Company in Indonesia Rahmat, Dafrian Nur; Silvianita, Anita; Rubiyanti, Nurafni; Widodo, Arry
Journal of International Conference Proceedings Vol 7, No 1 (2024): 2024 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v7i1.3172

Abstract

A trading company in Bandung experienced a 491% sales increase, prompting research into the factors behind this phenomenon. This study examined the influence of relationship marketing and customer engagement on purchase decisions, mediated by brand trust. The research used a quantitative, causal-descriptive approach with simple random sampling. From a population of product coordinators conducting direct sales and demonstrations, 320 respondents were selected using the Slovin formula. Data were analyzed using Structural Equation Modeling (SEM) with Smart-PLS 02. Results showed that relationship marketing positively and significantly influenced brand trust (t-statistic 9.845; p-value 0.000) and purchase decisions (t-statistic 32.167; p-value 0.000). Customer engagement also significantly impacted brand trust (t-statistic 10.106; p-value 0.000) and purchase decisions (t-statistic 2.103; p-value 0.036). However, brand trust did not significantly mediate the effects of relationship marketing and customer engagement on purchase decisions. The study concluded that relationship marketing had the strongest direct impact on purchase decisions. Companies are encouraged to prioritize relationship marketing and customer engagement strategies while strengthening brand trust to maximize long-term consumer loyalty.
Pengaruh Electronic Word Of Mouth Terhadap Purchase Intention Pada Produk N’Pure Yang Dimediasi Berdasarkan Attitude di Indonesia Khairani, Dira; Rubiyanti, Raden Nurafni
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

AbstrakIndustri kecantikan berkembang pesat, didorong oleh kesadaran akan pentingnya perawatan diri, tren gaya hidup sehat, danproduk inovatif berkelanjutan. Meski banyak produk kecantikan tersedia, edukasi tentang manfaat perawatan kulit masihdiperlukan. Electronic word of mouth memiliki dampak langsung terhadap purchase intention, sehingga perusahaan perlumengoptimalkan fitur komentar dengan menyediakan informasi yang relevan dan tidak perlu disaring terlebih dahulu bahwae-WOM memiliki pengaruh yang lebih besar dibandingkan dengan strategi pemasaran dan periklanan lainnya.Penelitian inimenggunakan SEM PLS dimana jumlah responden 401. Hasil analisisnya berupa Hasil penelitian (e-WOM) memilikipengaruh positif dan signifikan terhadap purchase intention, e-WOM juga berpengaruh signifikan terhadap attitude , attitudememiliki pengaruh positif dan signifikan terhadap purchase intention dan e-WOM berpengaruh signifikan terhadap purchaseintention melalui mediasi attitudeKata Kunci: Electronic Word Of Mouth,Purchase Intention,Attitude
Pengaruh Kepercayaan Merek dan Promosi Terhadap Keputusan Pembelian Glad2Glow di Kota Bandung Gunawan, Kusuma Pertiwi Praja; Rubiyanti, R. Nurafni
eProceedings of Management Vol. 12 No. 3 (2025): Juni 2025
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini memiliki tujuan guna memahami ada tidaknya pengaruh kepercayaan merek dan promosi merekGlad2Glow pada putusan beli di Kota Bandung. Penelitian ini menggunakan pendekatan kuantitatif dengan tujuanasosiatif kausal serta desain penelitian deskriptif. Data dikumpulkan dengan menyebarkan kuesioner kepada 160 orangresponden yang merupakan pengguna merek Glad2Glow, dan berdomisili di Kota Bandung. Purposive samplingadalah teknik pengambilan sampel non-probabilitas. Temuan menunjukkan, secara parsial dan bersamaan, pembelianproduk Glad2Glow dipengaruhi positif serta signifikan oleh kepercayaan merek dan iklan. Dengan hasil uji 2 dengan memperoleh nilai 25,3%. Oleh karena itu, al ini mengindikasikan bahwa terdapat pengaruh kepercayaan merek serta promosi terhadap putusan pembelian Glad2Glow di Kota Bandung sebesar 25,3% serta 74,7% sisanya dipengaruhi variabel lain yang tidak diteliti dalam penelitian ini. Kata Kunci: Kepercayaan Merek, Promosi, Keputusan Pembelian
Co-Authors Ade Irma Susanty Adib Alfikry Adji, Sapto Bayu Afifa Syafa Nabila Afwa, Intan Lailya Ahmad, Mokhtarrudin Aji Pratama, Aditya Akhmad Yunani Aldi Akbar Alfarisy, Ghifary Alfayza Diva Azra Amalia Nursyamsiah Anita Silvianita Apriani, Palensia Ririn Aprilia Diahayu Ningtias Arianto, Mahdar Arifin, Novitrio Ramadhan Arry Widodo Arya, Gusti Ayu Agung Deviana Aulia, Aisy Azhar Humaira Syabani Aznul Fazrin bin Abu Sujak bin Abu Sujak, Aznul Fazrin Cahyani, Made Gita Dwi Candra Wijayangka Citra Kusuma Dewi Citra, Khansa Fairuz Clarisa Salsabila De Silva, Muh.Janward Sawanawadu Dematria Pringgabayu Desianti Ramadhan, Putri Dinda Aulia Rahmah Dinda Azzahra Diva, Sherren Aurakhania Dudi Pratomo Ellyne Annida Pramesti Eva Nurhazizah Fadhilah, Farah Nur Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fajrin Subhan Citalaksana Fanisa Tris Wandani Farah Alfanur Farah Nur Fadhilah Farah Oktafani Fathya Febrina Faza Fatizah Amanda Fazrin bin Abu Sujak, Aznul Feldihan, Vitto Fitriani Nur Utami Galih Adhi Prayogo Ghina Alya Audina Ghulam Ilmam H Gita Indah Hapsari Gunawan, Hajid Gunawan, Kusuma Pertiwi Praja Gusfi, Dhiya Athaya Gustano, Yasmine Putri Helda Widyarani Lutviari Herlambang, Kenanga Arumndalu Herra Azzahro, Dhyvha Hidayanti, Salsawinnie Indira Rachmawati Irma Mardiana Islami, Avrillia Putrie Jonneli, Halimah Husna Karima Astari Khairani, Dira Kristiana, Arisqa Adira Kumalasari, Amalina Dewi Kustiwan, Choirunnisa Luthfiyah Kusuma, Tatiana Lestari, Finka Lianto, Fazrian Litasari Suwarsono Mahendra Fakhri Mahir Pradana Mangsor, Miza Mardiana, Irma Mardiana, Irma Marsha Adilla Rahmani Mia Rosmiati Miftahuddin, S.Si.,MAB., asep Miranda Oktaviani Muhammad Luthfi Musa, Hussein Gibreel Nabilla, Zulfa Nathania, Geovanni NIDA MUTHI ANNISA Nikita Salsabila Salsabila Nurhasanah, Yulia Nurhayati, Lina Nurul Aulia Ramadhina Pangestu, Satiti Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramesti, Ellyne Annida Pramuditha, Salsabillah Putri Rizky Amanda Prasetyo, Rizky Bimo Pratama, Rifky Rezky Pratama, Taufik Wira Pulungan, Sarah Fadilla Purwandani, Meirissa Putri Puspita sari Putu Nina Madiawati Qulby, Fariha Lainy R. Amalina Dewi Kumalasari Rafiansyah, Muhammad Rafli, Muhamad Rahmat, Dafrian Nur Raja Razali, Raja Razana Ramadhani, Moch. Romy Ramadina, Tarisya Rizki  Rania Salsabila Ratih Hendayani Rifky Rezky Pratama Rima Mahmuda Sadique Ali Said, Muhammad Abiriandy Salsabila, Rania Salsabila, Sabrina Fitri Saragih, Romat Sari, Mutiara Kusuma Setiawan, Ragil Restu Shaomi Fujiyanti Amalia Sheila Andita Putri Sheren Marselina Sherly Artadita Shilmy Diyani Shofiyah Rahmah Muthmainnah Sihombing, Reni Pratiwi Silviannita, Anita Simamora, Indah br Sri Widaningsih Sukmaningrum, Via Ayu Suryadi, Putri Adellia Tarandhika Tantra Terbit Setya Pambudi Tharissa Kesturi Trisha Gilang Saraswati Ulfa Azizah, Ulfa Wahyu Anggoro, Febrian Setyo Yasmine Putri Gustano Yuhana Astuti Yulia Nur Hasanah Zahid, Azham Zulfa, Chofifah