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All Journal Jurnal Administrasi Bisnis Jurnal Media Wahana Ekonomika Jurnal Bisnis dan Manajemen Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT Journal of Economic, Bussines and Accounting (COSTING) JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SEIKO : Journal of Management & Business OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis Jambura Economic Education Journal The International Journal of Business Review (The Jobs Review) JURNAL MANAJEMEN Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis JIIP (Jurnal Ilmiah Ilmu Pendidikan) Charity : Jurnal Pengabdian Masyarakat Sawala : Jurnal pengabdian Masyarakat Pembangunan Sosial, Desa dan Masyarakat Jurnal Ekonomi Efektif Jurnal Ilmiah Wahana Pendidikan Prosiding Konferensi Nasional PKM-CSR East Asian Journal of Multidisciplinary Research (EAJMR) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Applied Sciences (FJAS) Jurnal ADAM : Jurnal Pengabdian Masyarakat Journal of International Conference Proceedings Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Integrative Sciences eProceedings of Management International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Ekonomi Bisnis Enrichment: Journal of Multidisciplinary Research and Development Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Indonesia : Manajemen Informatika dan Komunikasi In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Multidisciplinary Indonesian Center Journal Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
R. Nurafni Rubiyanti
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Consumer Satisfaction Analysis Towards Store Atmosphere And Location Using Importance-Performance Analysis Fadhilah, Farah Nur; Rubiyanti, Nurafni
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze customer satisfaction with store atmosphere and location using Importance Performance Analysis (IPA). Sampling was done by using probability sampling technique used is judgment sampling with 100 consumer respondents who have visited and made purchases at Yugen Cafe. The results of the data from the distribution of the questionnaire were obtained using Gap analysis to determine the level of customer satisfaction and then retrieved using Important Performance Analysis (IPA) to find out which attributes need to be maintained by the company's performance. Based on the results of data processing, it can be seen that the customer's assessment of 30 performance attributes and 30 expectations attributes indicates that all attributes have a gap between customer perceptions of Yugen Cafe. Based on the level of conformity, the results obtained 95.1%, indicating that it is still below 100%  and has not met customer expectations at Yugen café.
Pengaruh Advertising Attractiveness, Influencer Marketing Dan Review Konsumen Terhadap Keputusan Pembelian Di Shopee Fathya Febrina Faza; R.Nurafni Rubiyanti
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10964

Abstract

Penelitian ini memiliki tujuan untuk menganalisis pengaruh daya tarik iklan, pemasaran melalui influencer, dan ulasan konsumen terhadap keputusan pembelian di platform e-commerce Shopee. Dalam era digital ini, strategi pemsaran yang efektif sangat penting untuk menarik minat dan kepercayaan konsumen. Penelitian ini menggunakna metode kuantitatif dengan mengumpulkan data melalui kuesioner yang disebarkan kepada pengguna Shopee. Hasil analisis menunjukkan bahwa ketiga variabel tersebut memiliki pengaruh yang signifikan terhadap keputusan pembelian konsumen. Daya tarik iklan yang tinggi mampu menarik perhatian dan membentuk persepsi positif tentang produk. Pemasaran melalui influencer efektif dalam membangun kepercayaan dan keterlibatan konsumen, sementara ulasan konsumen memberikan informasi yang penting dan dipercaya oleh calon pembeli. Penelitian ini memberikan dampak praktis bagi para pemasar dalam merancang strategi pemasaran yang lebih efektif untuk meningkatkan penjualan di platform e-commerce.
Analisis Kepuasan Pelanggan Berdasarkan Dimensi Servqual Menggunakan Metode Importance Performance Analysis: Studi Pada Indihome Witel Bandung Irma Mardiana; R. Nurafni Rubiyanti
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 11 No. 1 (2017): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/08yfpf91

Abstract

PT. Telkom is the largest telecommunications company in Indonesia that plays an important role in the development of the national telecommunications. In 2012, PT Telkom launched IndiHome (Indonesia Digital Home), that is is a multi product bundling packages of Telkom consisting landlines, internet and interactive television services (USee Tv). As the largest telecommunications company in Indonesia, PT. Telkom should provides satisfaction through good quality services in accordance with expected by the customer.The purpose of this study is to know how satisfied customers IndiHome Witel Bandung by comparing the level of customer expectations and IndiHome Witel Bandung’s performance levels-based method SERVQUAL. Data collection method is done by distributing questionnaires to 100 customers of IndiHome Witel Bandung that currently active subscription (existing). The results of data from questionnaires, processed by using Gap analysis to know the level of customer satisfaction, after that reprocessed by using Important Performance Analysis (IPA) or also called Kartesius Diagram analysis to know which attributes or dimensions that need to be a priority IndiHome Witel Bandung for improved performance levels and any attributes or dimensions that need to be retained by the company. Based on the results of data processing, it is known customer’s appraisal on 21 of performance attributes and 21 of expectations attributes indicate that all the attributes or dimensions have a gap between customers' perception of indihome’s performance and customer expectations. As well as with the level of conformity obtained is still below 100%, ie 79.5%. It means that Indihome’s performance still has not filled customer expectations. Based on the Kartesius diagram on Important Performance Analysis (IPA), there are eight indicators and two dimensions, they are reliability dimensions and responsiveness dimensions that Indihome should be the focus to be immediately rectified their performance.
Consumer Satisfaction Analysis Towards Store Atmosphere And Location Using Importance-Performance Analysis Fadhilah, Farah Nur; Rubiyanti, Nurafni
Jurnal Manajemen Industri dan Logistik inpress publication
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze customer satisfaction with store atmosphere and location using Importance Performance Analysis (IPA). Sampling was done by using probability sampling technique used is judgment sampling with 100 consumer respondents who have visited and made purchases at Yugen Cafe. The results of the data from the distribution of the questionnaire were obtained using Gap analysis to determine the level of customer satisfaction and then retrieved using Important Performance Analysis (IPA) to find out which attributes need to be maintained by the company's performance. Based on the results of data processing, it can be seen that the customer's assessment of 30 performance attributes and 30 expectations attributes indicates that all attributes have a gap between customer perceptions of Yugen Cafe. Based on the level of conformity, the results obtained 95.1%, indicating that it is still below 100%  and has not met customer expectations at Yugen café.
The Effect of Social Media Influencer on Purchase Intention with Brand Image and Customer Engagement as Intervening Variables Pramesti, Ellyne Annida; Rubiyanti, Nurafni
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2384

Abstract

An individual with a strong presence on social media, known as an influencer, has the ability to bridge the gap between a company and its target audience by conveying a favorable brand image to the audience. Social media influencers have the ability to shape brand image and customer engagement, which can then influence the interest in purchasing that brand. Tasya Farasya is a beauty influencer who often shares reviews about Makeover products. Her posts have created brand image and customer engagement among Makeover's audience. Compared to other beauty influencers, Tasya Farasya is one of the top 10 beauty influencers in Indonesia, with a high figur of followers and engagement rates. However, the Makeover product that Tasya Farasya reviewed is not the top cosmetic product in Indonesia. This can affect the brand image, customer engagement, and interest in purchasing Makeover. This study aims to assess how Tasya Farasya, a social media influencer, affects consumers' purchase intent for Makeover brand, focusing on the influence of brand image and customer engagement factors. In this study, a quantitative approach was employed, whereby data was gathered via a questionnaire. To analyze the data, Structural Equation Model (SEM) was utilized through the use of the SmartPLS software.
The Effect of Online Reviews, Rating and Price on Online Hotel Booking Intention in Indonesia: The Moderating Role of Brand Image Salsabila, Rania; Rubiyanti, Nurafni
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2398

Abstract

The growth of the internet in the current era shows a change from increasingly advanced technology to online media. Because there are so many good things about the internet, interaction marketing through internet media is growing very fast. Therefore, consumers are increasingly booking hotel rooms through online websites or online platforms. Many hotel bookers prefer and consider online hotel bookings through rating reviews and prices listed on the online application. Because of this, online reviews that have been generated by customers providing reviews about rooms and services, and thus their commentary information about hotel services in terms of quality, price, and level of service, are significantly more convincing to potential customers than advertisements for hotels. This research wants to know how online reviews, ratings, prices influence people's decision to book a hotel or not. We also look at how a hotel's brand image can strengthen the influence of people's decisions to book hotels. This research emphasizes the need for hotel managers to handle online customer reviews, ratings and prices, especially negative reviews, to take advantage of promotional opportunities. Considering that the hotel industry has become one of the industries that supports Indonesia to boost the country's economy and is one of the important industries in Indonesia, this study is expected to contribute and be able to encourage and drive other economic sectors.
How to Create Brand Evangelists: A Conceptual Framework Purwandani, Meirissa; Widodo, Arry; Silvianita, Anita; Rubiyanti, Nurafni
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2793

Abstract

This study aims to investigate the relationship between brand personality, brand symbolism, self-expressiveness, affective commitment, and brand trust on brand evangelism using data from Telkom University Bandung students. The research model used is structural equation modeling (SEM) with a partial least square (PLS) approach. The results showed that brand trust and affective commitment are the most important antecedents of brand evangelism, followed by brand personality, self-expressiveness, and brand symbolism. Brand trust acts as a mediating variable between brand personality, brand symbolism, self-expressiveness, and affective commitment with brand evangelism. This research has several implications for companies in building brand evangelism. Companies need to build a strong brand personality, use the right symbols, increase self-expressiveness, and build strong emotional relationships with consumers.
KERANGKA KONSEPTUAL: PERAN CORE VALUES AKHLAK DALAM MENINGKATKAN KINERJA KARYAWAN Kusuma, Tatiana; Silvianita, Anita; Rubiyanti, Nurafni; Widodo, Arry
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 2 (2024): JMBI UNSRAT Volume 11 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v11i2.55488

Abstract

This study aims to investigate the effect and relationship between organizational culture moderate by core values AKHLAK as the moderating variable and leadership style on employee performance using data from one of the banking companies under BUMN corporate. The method used in this research is a quantitative with data collection techniques through distributing questionnaires. The results showed that organizational culture and leadership style are the most important factor of improving employee performance, followed by core values AKHLAK, which moderate the influence of organizational culture in the company. Core values AKHLAK as a moderating variable that links organizational culture and leadership style on employee performance. This research has several implications for companies in implementing an organizational culture that is moderated by the core values AKHLAK for leaders and employees in order to improve employee performance well. Companies need to build an implement program that can increase the understanding and application of core values AKHLAK as an organizational culture adopted by BUMN, so they can improve employee performance and achieve company goals and targets. Keywords: Core Values AKHLAK, Organizational Culture, Leadership Style, Employee Performance
Analysis of Impulsive Buying E-Commerce Shopee in Generation Z: A Conceptual Framework Sihombing, Reni Pratiwi; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 3 No. 12 (2024): December 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v3i12.12501

Abstract

The ease of online shopping encourages consumers to buy various products they want so that they are encouraged to behave consumptuously. This then stimulates the phenomenon of impulse buying in consumers. This study aims to determine the relationship between hedonic shopping motivation, fear of missing out, shopping lifestyle and positive emotion towards impulse buying. The population of this study is generation Z men and women born in 1997-2012 who have made impulse purchases on the Shopee platform. The sample consists of generation Z of Shopee e-commerce users. The collected data will be analyzed using the Structural Equation Modeling (SEM) approach using the Smart PLS 3.0 SEM-PLS application. The results showed that hedonic shopping motivation, fear of missing out, shopping lifestyle and positive emotion as mediating factors had a significant and positive influence on impulse buying.
Locus of Control Mediates Impulsive Buying at Coffee Shops in Kendari City A Conceptual Paper Fahri, Muhammad Afdhal; Widodo, Arry; Rubiyanti, Nurafni; Silvianita, Anita
East Asian Journal of Multidisciplinary Research Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v4i1.12693

Abstract

This study focuses on exploring impulsive buying behavior among consumers, particularly in the context of the rapid growth of the coffee shop industry. This Conceptual Paper aims to understand the factors that influence this behavior, also integrates Locus of Control as an intervening variable, in order to analyze how these psychological as factors mediate the relationship between FoMO, peer groups, and impulsive buying tendencies. Using a quantitative approach and causality design, this study examines the relationship between the independent variables (FoMO and peer groups) and the dependent variable (impulse buying), focusing on the mediation mechanism played by Locus of Control. The study aims to benefit Kendari City's coffee shop industry by offering insights to develop marketing strategies that align with consumer behavior, ultimately enhancing customer loyalty.
Co-Authors Ade Irma Susanty Adib Alfikry Adji, Sapto Bayu Afifa Syafa Nabila Afwa, Intan Lailya Ahmad, Mokhtarrudin Aji Pratama, Aditya Akhmad Yunani Aldi Akbar Alfarisy, Ghifary Alfayza Diva Azra Amalia Nursyamsiah Anita Silvianita Apriani, Palensia Ririn Aprilia Diahayu Ningtias Arianto, Mahdar Arry Widodo Arya, Gusti Ayu Agung Deviana Azhar Humaira Syabani Aznul Fazrin bin Abu Sujak bin Abu Sujak, Aznul Fazrin Cahyani, Made Gita Dwi Candra Wijayangka Citra Kusuma Dewi Citra, Khansa Fairuz De Silva, Muh.Janward Sawanawadu Dematria Pringgabayu Desianti Ramadhan, Putri Dinda Aulia Rahmah Dinda Azzahra Diva, Sherren Aurakhania Dudi Pratomo Ellyne Annida Pramesti Eva Nurhazizah Fadhilah, Farah Nur Fahmi Renaldy Azzam Fahri, Muhammad Afdhal Fajriana Khayatul Zikra Fajrin Subhan Citalaksana Fanisa Tris Wandani Farah Alfanur Farah Oktafani Fathya Febrina Faza Fatizah Amanda Fazrin bin Abu Sujak, Aznul Feldihan, Vitto Fitriani Nur Utami Galih Adhi Prayogo Ghina Alya Audina Ghulam Ilmam H Gita Indah Hapsari Gunawan, Hajid Gunawan, Kusuma Pertiwi Praja Gusfi, Dhiya Athaya Gustano, Yasmine Putri Helda Widyarani Lutviari Herlambang, Kenanga Arumndalu Herra Azzahro, Dhyvha Hidayanti, Salsawinnie Indira Rachmawati Irma Mardiana Islami, Avrillia Putrie Jonneli, Halimah Husna Khairani, Dira Kristiana, Arisqa Adira Kumalasari, Amalina Dewi Kustiwan, Choirunnisa Luthfiyah Kusuma, Tatiana Lianto, Fazrian Mahendra Fakhri Mahir Pradana Mangsor, Miza Mardiana, Irma Mardiana, Irma Marsha Adilla Rahmani Mia Rosmiati Nabilla, Zulfa Nathania, Geovanni Nikita Salsabila Salsabila Nurhayati, Lina Nurul Aulia Ramadhina Pangestu, Satiti Permatasari, Intan Ayu Prajna Deshanta Ibnugraha Pramesti, Ellyne Annida Pramuditha, Salsabillah Putri Rizky Amanda Prasetyo, Rizky Bimo Pratama, Rifky Rezky Pratama, Taufik Wira Pulungan, Sarah Fadilla Purwandani, Meirissa Putu Nina Madiawati Qulby, Fariha Lainy R. Amalina Dewi Kumalasari Rafiansyah, Muhammad Rahmat, Dafrian Nur Raja Razali, Raja Razana Ramadhani, Moch. Romy Ramadina, Tarisya Rizki  Rania Salsabila Ratih Hendayani Rifky Rezky Pratama Rima Mahmuda Said, Muhammad Abiriandy Salsabila, Rania Salsabila, Sabrina Fitri Saragih, Romat Sari, Mutiara Kusuma Setiawan, Ragil Restu Shaomi Fujiyanti Amalia Sherly Artadita Shofiyah Rahmah Muthmainnah Sihombing, Reni Pratiwi Silviannita, Anita Simamora, Indah br Sukmaningrum, Via Ayu Suryadi, Putri Adellia Tarandhika Tantra Tharissa Kesturi Trisha Gilang Saraswati Ulfa Azizah, Ulfa USWATUN KHASANAH Wahyu Anggoro, Febrian Setyo Yasmine Putri Gustano Yuhana Astuti Yulia Nur Hasanah Zahid, Azham Zulfa, Chofifah