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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Sepeda Motor Honda Beat Pada PT Daya Anugrah Mandiri Anugrah Ilahi, Andi Alfianto; Arfah, Aryati; Arif, Muhammad
Jurnal Ilmiah Multidisiplin Amsir Vol. 1 No. 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v1i2.828

Abstract

The purpose of this study was to find out how much influence Product, Price, Promotion and Place had on the Purchase Decision of a Honda Beat motorcycle using the SPSS 20 analysis method. The results showed that: 1. Product (X1) did not affect the purchase decision variable (Y) because tcount1.618≤ttable (2.085) and a significant probability of (0.003)≤ α (0.05). 2. Price (X2) does not affect the purchase decision variable (Y) because tcount 0.865 ≤ t table (2.085) and a significant probability of (0.005) ≤ α (0.05). 3. Promotion (X3) has a positive and significant effect on decisions purchase (Y) because tcount5.006≥ttable (2.085) and a significant probability of (0.000)≤ α (0.05). 4.Place (X4) has a positive and significant effect on purchasing decisions (Y) because tcount2.673≥ttable (2.085) and a significant probability of (0.001)≤ α (0.05).5. Product (X1) Price (X2) Promotion (X3) and Place (X4) have a positive (22.845) and significant (0.000 ≤ 0.05) effect on the Purchase Decision variable (Y) at PT. Daya Anugrah Mandiri Parepare Branch.
Pengaruh Kepemimpinan, Kompensasi dan Disiplin Kerja Terhadap Kinerja Karyawan Ramli, Ramli; Arfah, Aryati; Arif, Muhammad
Jurnal Ilmiah Multidisiplin Amsir Vol. 1 No. 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v1i2.829

Abstract

This study aims to explain the effect of job satisfaction, organizational commitment, and employee competence on employee performance in the Balo'ta Savings and Loan Cooperative in the South Sulawesi region. This type of research is quantitative. The population in this study are KSP employees. Balo'ta for the South-Sulawesi region by taking on eight branch offices totaling 45 employees. Data collection used a sampling technique, namely saturated sampling which was distributed to 45 respondents. The method used is multiple linear regression, with the help of SPSS 24 software. The results of this study indicate that the effect of job satisfaction, organizational commitment has a significant effect on employee performance, while employee competency does not have a significant effect on employee performance. The effect of job satisfaction, organizational commitment and employee competency on employee performance simultaneously has a significant effect on employee performance. Employee performance as indicated by a significant level of f count> f table (F count 14.441 > F table 2.85) with a significant level of 0.000, a significant level of <0.05 Test
Pengaruh Gaya Kepemimpinan, Kompensasi dan Sanksi Terhadap Kinerja Pegawai Perum Bulog Sub Divisi Regional II Parepare Arifuddin, Arifuddin; Arfah, Aryati; Arif, Muhammad
Jurnal Ilmiah Multidisiplin Amsir Vol. 1 No. 2 (2023): Juni
Publisher : AhInstitute of Research and Community Service (LP2M) Institute of Social Sciences and Business Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62861/jimat.v1i2.830

Abstract

This study aims to determine partially the influence of leadership style, compensation, and sanctions on the performance of employees of the Perum Bulog Sub Division Regional II Parepare. To determine simultaneously the influence of leadership style, compensation, and sanctions on the performance of employees of Perum Bulog Regional Division II Parepare. Data collection techniques that researchers use in this research are observation, interviews, questionnaires, and documentation. The population in this study was the researchers, namely all employees of Perum Bulog Regional Sub Division II Parepare, totaling 37 people. In order for this research to be precise and professional, in this research a saturated sample technique was used, meaning that all employees of Perum Bulog Regional Sub Division II Parepare with a total of 37 people. The results of this study indicate that leadership style has no significant effect partially on the performance of the employees of Perum Bulog Regional Sub Division II Parepare. Compensation has a partially significant effect on the performance of employees of Perum Bulog Regional Sub Division II Parepare. Sanctions do not have a significant effect partially on the performance of employees of Perum Bulog Regional Sub Division II Parepare. Leadership style, compensation, and sanctions have a significant effect simultaneously. on the performance of employees of Perum Bulog Regional Sub Division II Parepare. The R square or R squared value obtained is 0.251 meaning that leadership style, compensation, and sanctions on employee performance have an effect of 21.1% while the remaining 74.9% is influenced by variables not examined such as work motivation, work environment, training work, and so on.