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All Journal Sosiohumaniora Kinerja: Jurnal Ekonomi dan Manajemen International Journal of Supply Chain Management Jurnal Proaksi Value: Jurnal Manajemen dan Akuntansi Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Unram Journal of Community Service (UJCS) Journal of Accounting and Finance Management (JAFM) International Journal of Advanced Multidisciplinary Jurnal Pendidikan Siber Nusantara Jurnal Manajemen dan Pemasaran Digital Jurnal Humaniora, Ekonomi Syariah dan Muamalah Jurnal Siber Multi Disiplin Siber Journal of Advanced Multidisciplinary Jurnal Siber Transportasi dan Logistik Siber Journal of Transportation and Logistics Siber International Journal of Digital Business Siber International Journal of Education Technology Jurnal Greenation Ilmu Akuntansi Jurnal Greenation Sosial dan Politik Greenation International Journal of Law and Social Sciences Greenation International Journal of Tourism and Management Greenation International Journal of Economics and Accounting Jurnal Pendidikan dan Kebudayaan Nusantara Jurnal Komunikasi dan Ilmu Sosial Dinasti Accounting Review Jurnal Kewirausahan dan Multi Talenta (JKMT) Jurnal Pengabdian Masyarakat dan Penelitian Terapan International Journal of Psychology and Health Science
Komar Priatna, Deden
Faculty Of Economics And Business, Winaya Mukti University, Bandung
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Nursing Social Sciences Transportation Other

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Journal : Unram Journal of Community Service (UJCS)

 1 
Structured Planning for Strengthening Marketing and Distribution Capacity of Cilembu Sweet Potato Products Winna Roswinna; Ida Marina; Dety Sukmawati; Deden Komar Priatna; Maria Lusiana Yulianti; Euis Dasipah; Anne Lasminingrat; Adi Oksifa Rahma Harti; Agi Dahtiar
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.652

Abstract

The method of implementing this community service is systematically designed to overcome the problems faced by the target partner, Ma Utik, in developing the Cilembu yam industry and its processed products. The preparation and planning stages as well as socialization and initial training are the main focuses in this program. The preparation stage begins with an initial survey to identify partner needs related to marketing, business management, distribution network development, and product innovation. A service team consisting of experts in economics, management, agribusiness, and informatics was formed with a division of tasks according to competence. A structured work plan includes a schedule of activities, implementation methods, and indicators of success, as well as careful management of budgets and resources. Socialization and training materials were developed based on partner needs to ensure in-depth understanding and mastery of relevant skills. The socialization phase begins with an initial meeting to introduce the program's objectives, benefits and solutions to partners, while accommodating their inputs. Initial training was conducted to provide partners with a foundation of knowledge and skills. Marketing strategy training covers the use of social media, digital marketing, branding, and promotion. Business management training covers business planning, financial management, and strategic decision-making using business management software. Distribution network development training includes negotiating and building relationships with distributors, as well as utilizing communication technology. Product innovation training includes identification of market trends and development of new products using market research technology. Through this approach, it is expected that partners can understand the program objectives and acquire the necessary skills to improve their competitiveness. With effective coordination between the service team, community partners, and supporting institutions, this program can run smoothly and have a significant impact. The implementation of a digital marketing application specifically for Cilembu yam products is one of the main results that is expected to increase product visibility, facilitate customer access, strengthen branding, and increase interaction with customers and business partners
MSME Digital Transformation: Implementing Big Data-Based Marketing Strategies to Improve Competitiveness Deden Komar Priatna; Anne Lasminingrat; Dety Sukmawati
Unram Journal of Community Service Vol. 6 No. 3 (2025): September
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i3.1160

Abstract

Ma Utik MSME, located in Cilembu Village, Sumedang Regency, is one of the Cilembu sweet potato processing businesses that has great potential in supporting the village economy. However, low digital literacy, manual business management systems, limited market distribution, and a lack of product innovation are obstacles to increasing competitiveness amid increasingly fierce competition. This community service program aims to carry out digital transformation through the application of big data-based marketing strategies to strengthen management capacity and expand the market reach of MSMEs. The implementation method is carried out participatively through socialization, digital literacy and business management training, implementation of digital technology (Google Analytics, social media insights, and simple CRM), as well as intensive mentoring and periodic evaluations. The results of the activities showed a significant increase in digital literacy and business management, with participants' comprehension scores reaching 88-90% of the maximum score, particularly in the areas of digital financial recording, stock management, and business planning. In the field of marketing, there was a threefold increase in the consistency of social media posts, a 150% increase in engagement, and the use of marketplaces that generated an average of ten transactions per month. Partners also succeeded in building a customer database with a minimum of 50 active entries used for retargeting promotions, thereby strengthening customer retention. Product and packaging innovations were also produced, in the form of two new variants and three packaging designs with longer durability, which increased the selling value and branding of local products. The socio-economic impact can be seen from the 60% increase in average monthly income, the expansion of market reach from local to regional, and the multiplier effect through the adoption of digitalization by other MSMEs around Cilembu Village. In conclusion, this program successfully demonstrates that big data-based digital transformation can improve management efficiency, expand markets, and drive product innovation, thereby strengthening the competitiveness of MSMEs while supporting sustainable village economic development. Keywords: MSMEs, digital transformation, big data, digital marketing, competitiveness
Structured Planning for Strengthening Marketing and Distribution Capacity of Cilembu Sweet Potato Products Roswinna, Winna; Marina, Ida; Sukmawati, Dety; Priatna, Deden Komar; Yulianti, Maria Lusiana; Dasipah, Euis; Lasminingrat, Anne; Harti, Adi Oksifa Rahma; Dahtiar, Agi
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.652

Abstract

The method of implementing this community service is systematically designed to overcome the problems faced by the target partner, Ma Utik, in developing the Cilembu yam industry and its processed products. The preparation and planning stages as well as socialization and initial training are the main focuses in this program. The preparation stage begins with an initial survey to identify partner needs related to marketing, business management, distribution network development, and product innovation. A service team consisting of experts in economics, management, agribusiness, and informatics was formed with a division of tasks according to competence. A structured work plan includes a schedule of activities, implementation methods, and indicators of success, as well as careful management of budgets and resources. Socialization and training materials were developed based on partner needs to ensure in-depth understanding and mastery of relevant skills. The socialization phase begins with an initial meeting to introduce the program's objectives, benefits and solutions to partners, while accommodating their inputs. Initial training was conducted to provide partners with a foundation of knowledge and skills. Marketing strategy training covers the use of social media, digital marketing, branding, and promotion. Business management training covers business planning, financial management, and strategic decision-making using business management software. Distribution network development training includes negotiating and building relationships with distributors, as well as utilizing communication technology. Product innovation training includes identification of market trends and development of new products using market research technology. Through this approach, it is expected that partners can understand the program objectives and acquire the necessary skills to improve their competitiveness. With effective coordination between the service team, community partners, and supporting institutions, this program can run smoothly and have a significant impact. The implementation of a digital marketing application specifically for Cilembu yam products is one of the main results that is expected to increase product visibility, facilitate customer access, strengthen branding, and increase interaction with customers and business partners
Co-Authors Abda Abda Adi Oksifa Rahma Harti Afdani, Hari Agi Dahtiar Agus Mulyana Agus Mulyana Ahmadi, Rudi Suprianto Amelia, Selli An An Anisarida Anne Lasminingrat Annisa Fitri Anggraeni Aris Sukmawan Permana Azharie, Ryan Cepi Supriadi Damayanti, Elba Deslita, Dika Dewi, Maya Kusuma Dodi Tisna Amijaya Edi Pramono Ependi, Pendi Eprianus Zai Euis Dasipah Febrian, Feby Fenny Dwiyatnaningrum, Fenny Firmansyah, Donny frederik, Lois frederik, Lois Ganiatika Rahayu, Nita Granit Agustina Gumiwa, Ferdian Gustini, Dine Hanipah Choeriyah, Hana Harti, Adi Oksifa Rahma Hendri Maulana Herni Suryani Hilman Abdurrahman Ida Marina Ida Marina, Ida Imas Maesaroh Indriyani, Devia Irawati, Linda Jusdijachlan, Jusdijachlan Jusdijachlan, R Jusdijachlan, R. Kartika Rahayu, Ika Kartiwa, Ade Kurliyawati, Eli Kurniasih, Ratna Kurniasih, Sarah Kusnadi, Kisum Lala Nurhayati Lasminingrat, Anne Lestari, Septiana Lois frederik Luthfi Setiadiwibawa Maria Lusiana Yulianti Mas’an, Mas’an Mutmainah, Islahul Nancy Monalisa Nandan Limakrisna Nasrulloh, Firman NINGSIH, NINGSIH Nita Ganiatika Rahayu Nopianti Subekti, Dwini Novia Ayu Latifah Nur Aisyah, Anita Nurhayati, Lala Ondi, Asep Oyon Suharyono R Jusdijachlan R. Jusdijachlan Rahmawati, Sovi Ridwan, S Ridwan, S. Roby Ahada Rosiana, Yulia RR. Ella Evrita Hestiandari S Ridwan S. Ridwan Samuel Samuel Sandha Medika Permana Sari Suryani, Ratna Septianawati, Dina Sholikhah Salsabilla, Rizka Siti Hafsoh Siti zakiah Sriyono Suhodo, Tanto Sukmayana , Dodi Sukmayana, Dodi Sumina, Mina Susan Ridwan Syapril Janizar Tanto Sriyono Suhodo Tunggul Harymurtie Tunggul Harymurtie Tunggul Harymurtie Widiati, Eviana Widiya Avianti Widya Elvira, Tri Wijatmiko, Erwin Winna Roswina Winna Roswina Winna Roswina Winna Roswinna Wulansari Rijata Yanti Yanti