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Journal : BISMA Cendekia

 1 
Mengapa Memilih Bank Syariah? (Sebuah Kajian Dari Persepsi Nasabah Non-Muslim) Nurlinda; Zuhirsyan, Muhammad
BISMA Cendekia Vol. 1 No. 1 (2020): BISMA Cendekia - September 2020
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1059.324 KB) | DOI: 10.56473/bisma.v1i1.9

Abstract

The purpose of this study is to analyze and find the point of view of non-Muslim customers when choosing Islamic banking. This research is a qualitative study using open and closed interviews in collecting data. The data analysis technique used descriptive analysis. The results showed that there is interest from non-Muslim customers in Islamic banking, especially interest in choosing financing products. Interest in choosing Islamic banking from non-Muslim customers is determined by the perception of the benefits obtained, the ease of installment arrears, and the low cost of capital. Meanwhile, the main reasons for non-Muslim customers are not interested in Islamic banking products are because of the confusing and unclear terms, unclear calculation methods, and lack of literacy about Islamic banking among non-Muslim communities.
Mengapa Memilih Bank Syariah? (Sebuah Kajian Dari Persepsi Nasabah Non-Muslim) Nurlinda; Zuhirsyan, Muhammad
BISMA Cendekia Vol. 1 No. 1 (2020): BISMA Cendekia - September 2020
Publisher : Politeknik Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to analyze and find the point of view of non-Muslim customers when choosing Islamic banking. This research is a qualitative study using open and closed interviews in collecting data. The data analysis technique used descriptive analysis. The results showed that there is interest from non-Muslim customers in Islamic banking, especially interest in choosing financing products. Interest in choosing Islamic banking from non-Muslim customers is determined by the perception of the benefits obtained, the ease of installment arrears, and the low cost of capital. Meanwhile, the main reasons for non-Muslim customers are not interested in Islamic banking products are because of the confusing and unclear terms, unclear calculation methods, and lack of literacy about Islamic banking among non-Muslim communities.
Co-Authors Abdullah Achmad Fadlan Adha, M. Rizqi Adita Sari, Putri Ageng Rahyan Al Amin Al Munawar Alika Rahmadia Alwiyana, Nindita amir, rahmi Angsal Suardi Asmalidar Asmalidar Asmalindar Asriyati Astisyah, Andi Dian Atika Wirdasari Aulia, Putri Ayu Dwi Putri Rusman Azzura, Nurdannisa Basrawi Chadija Karim Christofel O.Nobel Pale Diana Aprianti Diena Fadhilah Dodi Harianto Dwiyanti, Novita Efni Siregar & Vivianti Novita - Enny Segarahati Barus Fahrul Febriansyah, Rustam Hengky, Henni Kumaladewi Herlina Muin Hidayah Saleh Hotma Tua Sihombing, Elsa Monica Husin Ilham Willem Indar Ishaq Nusu JAMILAH Kaban, Dita Carolina Br La Ode Sahidin Laras Lubis, Arif Ridho M Arfan Gasali M. Nur Ikshsan Magvira Maria Theresia Dua Tei Masyita, Siti Muin, Herlina Mulya Magfirah Noni, Nurdin Nurfitriani Fatimah Nurhaflah Soraya Nurul Mutmainnah Putra, Purwa Hasan Rabiatul Adawiah HT Raden Mohamad Herdian Bhakti Rahma Ashari Hamzah Rahmadani Rahmadani Rahmadani Rahmadani Rahmadani Rahmat Zarkasyi R Rahmatullah Raisa Atthiyah Arin Ramlan Rasidah Wahyuni Sari Rehulina Bangun RINI INDAHWATI Ririn Dewi Aryanti Sadilah, Nur Sahribulan Samsualam, Samsualam Sapriya Utami Sari, Rasidah Wahyuni Sembiring, Rahmat Widya Sinta Silvia Sintiya Rajagukguk Siti Mariah Ulfah Suherman, Suherman Sukma Pertiwi, Bunga Sumiman Udu Supaino Suryanto Susilawati syahrul, muhammad Syamsu Rijal Tri Fany Amelia Triana Novelia Tuti Supatminingsih Veza, Okta Waldani, Anggi Jumiafitri Wildayanti Wirdasari, Atika Wiwi Pratiwi A Zai, Jonathan Zuhirsyan, Muhammad Zulfika