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Habibie, Muhammad
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Penguatan Branding melalui Sertifikasi Halal sebagai Strategi dalam Pemasaran Produk UMKM BKMT Kabupaten Kubu Raya Suprihartini, Lia; Elida, Sri Syabanita; Wahyuarini, Tri; Listiyawati, Lilis; Wahyuni, Riska; Zulkifli; Habibie, Muhammad; Pranoto, Setya Aristu
Belalek Vol. 3 No. 2 (2025): BELALEK: Jurnal Pengabdian Kepada Masyarakat (Journal of Community Services)
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/belalek.v3i2.4525

Abstract

Rasau Jaya is part of Kubu Raya Regency, located close to the administrative center of West Kalimantan Province. Economic growth in Kubu Raya Regency is also supported by Micro, Small, and Medium Enterprises (MSMEs), which serve as one of the key drivers of the local economy. One of the MSME groups with significant development potential is the group managed by the Badan Kontak Majelis Taklim (BKMT) of Kubu Raya Regency. Of the nine groups, four MSMEs previously obtained halal certification, but the certificates have expired. The remaining groups have not yet applied for certification due to limited access to information. As commonly understood, halal certification has become a necessity and can serve as a marketing strategy and product-branding development tool to support market expansion. The method used in this Community Service Program (PKM) involved conducting outreach and training sessions to provide information, enhance understanding, and explain the technical procedures for submitting halal certification applications. During the activities, participants demonstrated strong enthusiasm as they received more detailed and in-depth information about the concept and principles of halal, halal ingredients and production processes, identification of critical control points related to product halalness, understanding of halal regulations, and the processes and technical aspects involved in obtaining halal certification. Prior to the activity, participants were given a questionnaire to assess their general understanding of halal certification. After the outreach and training sessions were completed, they were given another questionnaire to measure changes in their understanding of halal and halal certification. The evaluation results indicate an improvement in participants’ comprehension and demonstrate the effectiveness of the PKM activity in achieving its objectives. This PKM activity is also expected to produce an academic article to be published in an ISSN-registered community service journal.
Co-Authors Abdul Azis Abidarda, Yulizar Agus, Rahmadi Ahmad MAULANA Ahmat Fauzi Alfitri Amri, Syahputra Anam, Mochammad Musafa'ul Andini, Reni Anggraini, Dwi Pertiwi Anggriani, Dwi Pertiwi Anindya, Desy Apriani , Herlina Aslan Noor Astrid Anindya, Desy Aulia, Nawal Aulia, Puspa Hygea Azzahro, Firyal Nurul Haifa Cai Cen, Cia Chandra, Andriana Alnazhira Dadang Prayoga, Hegen DENI SETIAWAN Desy Astrid Anindya Dewi, Ananda Fitriana Dewi, Ananda Fitriani Dolok Saribu, Alfriado Leonard Noprian Dwi Anggraini Endang Rini Sukamti Fadillah, Tri Fadillah, Tri Dessy Fahreza, Akmal Fahrullah, Fatimatuzzahra, Siti Nor Amanda Fawaid, Muhammad Fitrian, Zanzabil Adwa Fitrianto , Ari Tri Fitrianto, Ari Tri Fonna, Syarizal Ghaida, Deyna Shafa Gunawan, Ripin HANDAYANI, TINA MUHARDIKA Hasan, Muttaqin Hasbiana Dalimunthe Hj. Ummi Maskanah Juliana, Ega Juliansyah, Roni Karuto Kasanrawali, Andi Keterina, Lolo Violenta Khozin, Mohammad Nur Lamus, Rosindiani Lia Suprihartini, Lia Listiyawati, Lilis Liswanty, Ina Mahfuz Mawardi, Muh Miftahul Jannah Muhammad Irfan Muhammad Lutfi Munawaroh, Wilda Sri Mursyid Nasution, Sri Wanti natasha, Syarifah fadillah Nazli, Putri Nugraha, Rais Rahmat Nurhusna, Salsa Pakpahan, Dewi Panggabean, Amanda Permai, Putri Indah Poltica M, Refizma Pranoto, Setya Aristu Pratama, Su Novianti Suci Pratami, Arifa Pratiwi, Cyntia Pratiwi, Endang Prayoga, Hegen Dadang Priambudi, Muhammad Amin Purba, Rophita Sonia Purnama Sari, Dian Purnamasari, Eka Putry, Bani Amella Maha Rangkoly, Mavelda R. Rangkoly, Mavelda Regina Retno Farhana Nurulita Riadi Riadi, Riadi Ricky Alfredo Silaban Risal, Taufiq RISKA WAHYUNI Rizky, Oddie Barnanda Rony, Rony Safira, Arlinda Safitri, Berliana Desta Sagala, Indah Cahya Samsul Hadi Sari Bulan Tambunan Sari, Anggraini Sari, Okta Mutia Sembiring, Erika Sembiring, Erika Apulina Setiawan, Moh Rizqi Setioko, Muhammad Danang Sianto, Moh. Ifkhal Simatupang, Jumeida Siti Aisyah Situmorang, Lilis Farida Sri Syabanita Elida Stevani, Lusan Susanto, Jonson SYAHBAN, ARHAM Tomoliyus Tri Wahyuarini, Tri Vina Winda Sari Wardhani, Irine Ika Wirayudo, Haykal FIkram Wulandari, Bayu Yanti, Aprili Yuliana Sattu Zulkifli