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Journal : Jurnal Manajerial

PENGARUH CITRA MEREK, FASILITAS, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN DAN LOYALITAS PASIEN RAWAT JALAN UNTUK MEMANFAATKAN PELAYANAN KESEHATAN DI RUMAH SAKIT SEMEN GRESIK Nur Jannah
Jurnal Manajerial Vol 2 No 1 (2015)
Publisher : Program Studi Manajemen Universitas Muhammadiyah Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.272 KB) | DOI: 10.30587/jurnalmanajerial.v2i1.177

Abstract

This research has a goal to analyze the influence parcially and concurrently between brand image, facility, and service's quality for satisfaction and loyalty; and the influence of brand image, facility and service's quality to layalty by satisfaction. The sample of this research was used 100 respondents who are outpatients that exploit the health's service of Semen Gresik Hospital (havi ng minimal two times visit and 17years old). The methode of this analysis is Path Analysis. The result showed that brand image is not influential parcially for satisfaction; facility is not influential parcially for patient's satisfaction; service's quality is not influential parcially for satisfaction; brand image, facility and service's quality are influenced concurrently for satisfaction; brand image is not influential parcially for loyalty; facility is not influential parcially for loyalty; service's quality is influenced parcially for loyalty; satisfaction is influenced parcially for loyalty; brand image, facility, service quality and satisfaction are influenced concurrently for loyalti; brand image is influenced for loyalty by satisfaction, facility is influenced for loyalty by satisfaction and service quality is influenced for loyalty by satisfaction.
Co-Authors -, Susetyowati Sofia Agilistya Rahayu Agustina Widiastutie Ahmad Fauzan Ahmad Jamil Aini Nurul Akmal Ridwan Ali Ridho Alman Andi Ahmad Chabir Galib Andi Nirwana Andi Wibowo Andriyani Anggi Eka Haryanti Ayu Nurhania Baehaqi Cau Kim Jiu Charles Parningotan Haratua Simanjuntak Cici Handayani Cut Reza Irmayani Darmayanti Dewi Malikhatuz Zahroh Dewi Wulandari Dhevin M.Q Agus Puspita W Dock Chanthoeurn Dwi Lesno Panglipusari Edward Zega Eka Kevin Alghiffari Eni Widianti Ernia Susana Fajriani Fajriani Farisatma Fatonah Rahmah Fitrah Yuliawati Fitri Dwi Ningtyas Hasrat Hotnila Manurung Imam Hadhori Intan Safiah Khairul Umam Khuroizatin Fahira Leli Anggreini Ningrum Lena Aristian manik, ria retno Manik, Zulfirman Marhaini, Marhaini Marwiyah, Syarifatul Masni Situmorang Meisya Indri Yanti Mhd Irfan Ash Miftahul Haira Mislinawati Mislinawati Moh Ikhsan Azmi Muhammad Anis Muhammad Tabroni Muhammad Zhafran Zidan Mutiara Akbar Syam Naning Puji Astutik Natasya Qhairunnisa Navik Kholili Noormiati Nur Haya Nur Hidayah Nur Ika Pujiastuti Nur Laila Azizah Nur Melinda Nurhikmah Nurhikmah Nurmila Ramadani Nursyami Nursyami NURUL HIDAYAT Nurul Maidah Pramandyah Fitah Kusuma Ravic Purba Rawi, Rais Dera Pua Renti Yasmar Riza Fitri Lubis Rumapea, Tresi Sarie, Rena Febrita Sayekti Suindyah D Shobari, Ahmad Mukhlis Sopiah Sopiah Sri Suprapti Submission AJP Suci Pangestuti Syamsul Aripin Tresi Rumapea Tutik Shahidayanti Umiatin Wa Nisa Wartini Wartini Wilman Situmorang Wiwin Airyanti Suryadarma Yurilla Endah Muliatie, Yurilla Endah