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ANALYSIS OF ENVIRONMENTAL FACTORS AND ENTREPRENEURIAL ORIENTATION FOR THE DEVELOPMENT OF UMKM DODOL IN SERDANG BEDAGAI REGENCY WORKSHOP MARKET Himmatul Ulya; Suhendi; Mesra B.
International Conference on Health Science, Green Economics, Educational Review and Technology Vol. 6 No. 1 (2024): 7th IHERT (2024): IHERT (2024) FIRST ISSUE: International Conference on Health
Publisher : Universitas Efarina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ihert.v6i1.380

Abstract

This study aims to determine and analyze the effect of environmental factors and entrepreneurial orientation on the development of MSME Bengkel Market in Serdang Bedagai Regency. The type of research used in this research is associative research with a quantitative approach. The population in this study were MSME's players in the Bengkel Market in Serdang Bedagai Regency. The sampling method uses a nonprobability sampling method with accidental sampling technique to provide questionnaires directly / by chance to meet respondents who are said to be suitable and feasible with existing research. Due to limited time, cost, other things, the number of research samples was 35 respondents. The data collection method was carried out by means of questionnaires and interviews. The data analysis method used is multiple linear regression analysis. Based on the research results obtained partially and simultaneously, it shows that environmental factors and entrepreneurial orientation have a significant effect on the development of MSME's. The results of the coefficient of determination test obtained an adjusted R square value of 0.928 (92.8%). This shows that the variables that environmental factors and entrepreneurial orientation are able to explain the development of MSME's by 92.8%, while the remaining 7.2% is influenced by other variables not examined in this study.
Co-Authors Adang Djatnika Effendi Adi Susetyaningsih Ahmad Syaferi Aji Fajar Nufrijal Amallia Amanda Lestari Ami Primarni Anis Zahira Anny Ratnawati Azahra, Damayanti Azzahra Awalia Ramadhani Bela Sapitri Bil Husna, Della Budi Rusdianto Dewi Kurniasari Dicky Padly Ramadhani Dimas Mulya Gumilar Dini Marlina Dzaki Zulfikar Ramdhani El Shanti Ela Nurlaila Elina Sopian Erliza Noor Eva Novita Pratiwi Fadlan, Ahmad Fariza Makmun Febrianti, Delia Fitria Wulandari Giantary Putri Gilang Maulida’ia Hakim Al Biri Himmatul Ulya husna, della I Gede Dhiyo Brahmandika Prapanca Injesus, Elioting Bich Jelan Taufiq Liyliys Diana Dewik Marchelli, Edni Maria Solfayanti Mariam Ulayya Mesra B Mesra B. Moch Rafif Firjatullah Mochammad Rival Wijaya Putra Moh. Irawan Zain Mohammad Fadli Perdana Muhammad Dzahir Muhammad Hilmi Humaid Hibatulloh Muhammad Mufti Nur Fuadi Muhammad Zahran Wirananda Mukhamad Najib Najla Firyal Rahmat Nasa Ainun Nasrulloh Naufal Faiz Fadhilah Nuri Rahayu Putranto, Muhammad Agung Rafi Azka Setiawan Raghib Kaufan Ibrahim Chaniago Retnaningsih Rieri Zahra Rina Lisa Fitri Rini Setiawati Rivaldy Fauzan Riyanto Ruhenda Rusmita Aeni Setiawan, Ayi Siregar, Kardina Siti Annisah Siti Rahayu Slamet Widodo Sri Wahyuni Suherman, Usep Deden Sulwan Permana Sulwan Permana Supratman, Iman Surizkika, Aldi Suryanegara, R Helmi Tanti Novianti Timoria Sitorus Ujang Ridwan Maulana Umar Umar Wakhidah, Anisatu Z. Waruwu, Ahmad Yulia Fithriany Rahmah Yuningsih, Firda Zaka Taufikul Hakim Zamhariri Zulfikar Ali Thalib Zusy Aryanti