Claim Missing Document
Check
Articles

Analisis IFAS, EFAS, Dan Matriks SWOT Dalam Perumusan Strategi Pengembangan Usaha Rama Fresh Made Putra Widyasana; Ni Luh Wayan Sayang Telagawathi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 3 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i3.10562

Abstract

Penelitian ini bertujuan untuk menganalisis faktor internal dan eksternal serta merumuskan strategi pengembangan usaha pada UMKM Rama Fresh di Desa Tamblang, Buleleng. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumentasi. Analisis dilakukan menggunakan Matriks IFAS, EFAS, dan SWOT. Hasil penelitian menunjukkan bahwa Rama Fresh memperoleh skor IFAS sebesar 2,63 dan EFAS sebesar 2,94, sehingga berada pada Kuadran V (Hold and Maintain) dalam Matriks Internal-Eksternal. Posisi ini menunjukkan kondisi usaha yang relatif stabil dengan peluang eksternal yang cukup besar, namun masih terdapat kelemahan internal yang perlu diperbaiki. Strategi yang direkomendasikan adalah penetrasi pasar dan pengembangan produk yang diimplementasikan secara bertahap dalam jangka pendek, menengah, dan panjang guna meningkatkan daya saing dan keberlanjutan usaha.
Pengaruh Worklife Balance dan Pengembangan Karier Terhadap Kepuasan Pegawai Generalis PT. PLN (Persero) di Kabupaten Buleleng Elashinta, Elashinta; Heryanda, Komang Krisna; Telagawathi, Ni Luh Wayan Sayang
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 2 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i2.5555

Abstract

Transformasi digital dan efisiensi sumber daya manusia di PT PLN (Persero) berdampak pada meningkatnya beban kerja pegawai generalis di Kabupaten Buleleng, yang harus mengawasi pelayanan pelanggan di luar jam kerja normal. Kondisi ini berpotensi mengganggu keseimbangan kehidupan kerja (worklife balance) dan menimbulkan ketidakpastian dalam pengembangan karier, yang pada akhirnya dapat memengaruhi kepuasan kerja pegawai. Tujuan dari penelitian ini adalah untuk menguji pengaruh worklife balance dan pengembangan karier terhadap kepuasan pegawai generalis PT PLN (Persero) di Kabupaten Buleleng yang dilakukan secara parsial maupun simultan. Metode pendekatan yang digunakan adalah pendekatan kuantitatif. Populasi penelitian adalah pegawai generalis di di Kabupaten Buleleng sebanyak 30 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner dan hasil observasi dokumen serta pegawai generalis. Dari hasil penelitian didapatkan bahwa: (1). Worklife balance berpengaruh signifikan terhadap kepuasan pegawai generalis.  (2) Pengembangan karier berpengaruh positif signifikan terhadap kepuasan pegawai generalis. (3) Worklife balance (X1) dan pengembangan karier (X2), dan secara simultan memiliki pengaruh terhadap kepuasan pegawai generalis (Y). Berdasarkan hasil penelitian tersebut disimpulkan bahwa worklife balance dan pengembangan karier secara parsial maupun simultan berpengaruh positif dan signifikan terhadap kepuasan dan pegawai generalis PT PLN (Persero) di Kabupaten Buleleng.
PENGARUH PERSEPSI EFEKTIVITAS, PERSEPSI KEMUDAHAN PENGGUNAAN, DAN PERSEPSI NILAI TERHADAP NIAT MENGGUNAKAN LINKAJA DI SINGARAJA Karmayani, Ni Luh Putu Cintya; Telagawathi, Ni Luh Wayan Sayang
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/2w0rr592

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh persepsi efektivitas, persepsi kemudahan, dan persepsi nilai terhadap niat penggunaan LinkAja di Singaraja. Latar belakang penelitian ini didasarkan pada meningkatnya adopsi teknologi finansial (fintech) di Indonesia yang ditandai dengan banyaknya aplikasi dompet digital. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan teknik purposive sampling dan menerapkan rule of thumb 5–10 kali jumlah indikator, sehingga diperoleh 150 responden. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa persepsi efektivitas, persepsi kemudahan, dan persepsi nilai berpengaruh positif dan signifikan terhadap niat penggunaan LinkAja. Variabel persepsi nilai menjadi faktor yang paling dominan dalam meningkatkan niat penggunaan, dengan nilai koefisien determinasi (Adjusted R²) sebesar 0,974 yang berarti ketiga variabel tersebut mampu menjelaskan 97,4% variasi niat penggunaan LinkAja. Temuan ini menunjukkan bahwa semakin tinggi persepsi pengguna terhadap manfaat, kemudahan, dan nilai yang ditawarkan, maka semakin besar pula kecenderungan mereka untuk menggunakan LinkAja secara berkelanjutan
Pengaruh Kualitas Pelayanan Dan Brand Image Terhadap Kepuasan Pelanggan Di Bank BRI Cabang Kintamani Cahyanti, Ni kadek Yunda; Telagawathi, Ni Luh Wayan Sayang
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10654

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan brand image terhadap kepuasan pelanggan di Bank Rakyat Indonesia (BRI) Cabang Kintamani. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif kausal. Populasi dalam penelitian ini adalah seluruh nasabah Bank BRI Cabang Kintamani yang melakukan transaksi dalam satu tahun terakhir. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah sampel sebanyak 100 responden. Data dikumpulkan melalui kuesioner menggunakan skala Likert dan dianalisis menggunakan analisis regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan. brand image juga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Secara simultan, kualitas pelayanan dan brand image berpengaruh positif dan signifikan terhadap kepuasan pelanggan Bank BRI Cabang Kintamani. Temuan ini menunjukkan bahwa peningkatan kualitas pelayanan yang konsisten serta penguatan citra merek yang positif dapat meningkatkan kepuasan pelanggan. Oleh karena itu, pihak manajemen Bank BRI Cabang Kintamani diharapkan dapat terus meningkatkan kualitas layanan dan memperkuat brand image guna menciptakan kepuasan pelanggan yang optimal.
PENGARUH BRAND AMBASSADOR DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK HANASUI Ni Luh Gede Antri Asih; Ni Luh Wayan Sayang Telagawathi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.43560

Abstract

This study was designed to reveal the impact of various variables on Hanasui cosmetics purchasing decisions among undergraduate Management students at Ganesha University of Education. The details of this analysis include: (1) the influence of brand ambassadors on purchasing decisions, (2) the influence of product quality on purchasing decisions, and (3) the synergistic influence between brand ambassadors and product quality on purchasing decisions. This study used a causal quantitative approach with undergraduate Management students as participants. In this study, brand ambassadors, product quality, and purchasing decisions were the objects of research. The sampling technique used was purposive sampling with the Ferdinand formula and a sample size of 100 respondents. Data collection was carried out through questionnaires. Data analysis was carried out using multiple linear regression methods with the help of the SPSS program. The results of this study revealed several important findings, namely: (1) brand ambassadors have a positive and significant influence on purchasing decisions, (2) product quality has a positive and significant influence on purchasing decisions, and (3) brand ambassadors and product quality together have a significant influence on purchasing decisions. In the context of undergraduate Management students as consumers, the presence of brand ambassadors who have attractiveness, credibility, and image suitability can increase interest and confidence in making purchases. On the other hand, good product quality, including durability and attractive design, are rational factors that strengthen purchasing decisions. Thus, the combination of promotional strategies through brand ambassadors and superior product quality can drive increased purchasing decisions for Hanasui cosmetics.
Analysis of UMKM Traders’ Perceptions and Adoption of QRIS-Based Digital Marketing in Banyuasri Traditional Market, Singaraja Darmayasa , Dewa Gede; Suarmanayasa, I Nengah; Telagawathi, Ni Luh Wayan Sayang
Amkop Management Accounting Review (AMAR) Vol. 6 No. 1 (2026): January - June
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i1.3755

Abstract

The rapid development of digital technology in the era of Society 5.0 has significantly transformed various sectors, including the economic sector. One of the innovations supporting digital transactions in Indonesia is the Quick Response Code Indonesian Standard (QRIS), which integrates multiple digital payment systems into a single standardized platform. This study aims to analyze the perceptions of Micro, Small, and Medium Enterprises (MSMEs) traders regarding the implementation of QRIS in Banyuasri Singaraja Traditional Market.   This research employs a qualitative approach with a phenomenological perspective. Data were collected through observations and in-depth interviews with MSME traders who utilize QRIS in their transaction activities. The data were analyzed using the interactive model of data analysis, including data reduction, data presentation, and conclusion drawing.   The results indicate that MSME traders perceive QRIS as beneficial in improving transaction efficiency and effectiveness, enhancing business professionalism and image, and expanding digital marketing opportunities. In terms of ease of use, QRIS is considered practical, flexible, and universal, enabling transactions anytime and anywhere. However, several obstacles were identified, including dependence on internet connectivity, limited signal availability, and challenges in withdrawing digital balances into cash. In conclusion, QRIS plays a significant role in supporting the digital transformation of MSMEs in traditional markets. Despite its advantages, continuous support in the form of digital literacy training and infrastructure improvement is necessary to optimize its implementation and enhance MSME competitiveness in the digital economy era.
Tourist Loyalty In Bali Green Villages: A Planned Behavior Perspective Paramartha, I Nyoman Satya; Telagawathi, Ni Luh Wayan Sayang; Sumadi Putra, Komang Endrawan
Amkop Management Accounting Review (AMAR) Vol. 6 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i2.3786

Abstract

This study investigates the psychological determinants of tourist loyalty in Green Tourism Villages across Bali Province through the lens of the Theory of Planned Behavior (TPB). Despite the proliferation of community-based green tourism initiatives, repeat visitation rates remain suboptimal, threatening the long-term sustainability of these enterprises. Using a quantitative survey of 384 domestic and international tourists who visited Green Tourism Villages in Bali, data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Results reveal that attitude toward environmentally friendly behavior exerts the strongest influence on behavioral intention (β = 0.421, p < 0.001), followed by subjective norms (β = 0.312, p < 0.001) and perceived behavioral control (β = 0.287, p < 0.001). All three determinants also demonstrate significant direct effects on tourist loyalty. Importantly, behavioral intention partially mediates the relationships between all three TPB determinants and tourist loyalty. The findings advance theoretical understanding of loyalty formation in sustainable tourism contexts by extending TPB to a multidimensional loyalty construct within a collectivist cultural setting. This study offers practical guidance for destination managers to design psychologically informed strategies that cultivate favorable attitudes, leverage social influence, and enhance perceived control to foster enduring tourist loyalty.
Job Satisfaction Mediates the Effect of Leadership and Workload on Employee Performance at PT. Bank Mandiri (Persero) Tbk. Denpasar Renon Branch Wahyuni, Ni Luh Tri Dyah; Heryanda, Komang Krisna; Telagawathi, Ni Luh Wayan Sayang
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9819

Abstract

This research explores job satisfaction as an intervening variable in the relationship between leadership, workload, and employee performance at PT Bank Mandiri (Persero) Tbk, Denpasar Renon Branch. In the banking sector, employee performance plays a vital role, as service excellence, productivity, and the achievement of organizational targets largely depend on the effectiveness of human resources. The study employs a quantitative method with a causal research design. Data were gathered through structured questionnaires administered to 125 employees and analyzed using Structural Equation Modeling Partial Least Squares (SEM-PLS). The findings reveal that leadership exerts a positive and significant influence on employee performance, whereas workload has a significant negative impact. In addition, both leadership and workload significantly affect job satisfaction. Job satisfaction, in turn, shows a positive and significant effect on employee performance and fully mediates the influence of leadership and workload on performance. These results emphasize the importance of strong leadership and appropriate workload management in fostering job satisfaction, which ultimately enhances employee performance. This study contributes to the human resource management literature by reinforcing the mediating role of job satisfaction and provides practical insights for banking institutions in formulating leadership approaches and workload policies to improve employee performance.
Brand Image as a Mediator of the Effect of Product Quality and Social Media Marketing on Consumer Purchasing Decisions in Endek MSMEs Gunawan, Komang Adi; Telagawathi, Ni Luh Wayan Sayang; Widiastini, Ni Made Ary
MEC-J (Management and Economics Journal) Vol 10, No 1 (2026)
Publisher : Faculty of Economics, State Islamic University of Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/mec-j.v10i1.36863

Abstract

Digitalization has reshaped consumer behavior, yet prior studies show inconsistent evidence on whether brand image mediates the effects of social media marketing and product quality on purchasing decisions. This study examines these relationships in Endek MSMEs in Seririt District using a quantitative approach with SEM-PLS on 100 respondents. The results show that social media marketing and product quality significantly affect purchasing decisions, both directly and through brand image, which also exerts a strong independent influence. The study clarifies previous mediation inconsistencies and contributes practical insights for strengthening MSME competitiveness through improved digital marketing and product quality.
Peran Kepercayaan Memediasi Pengaruh Kualitas Pelayanan dan Persepsi Harga Terhadap Keputusan Pembiayaan di True Finance I Gusti Bagus Sudarsana; Ni Luh Wayan Sayang Telagawathi
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 5 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i5.5616

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan persepsi harga terhadap keputusan pembiayaan, serta menguji peran kepercayaan sebagai variabel mediasi pada PT. TRUE Finance Cabang Singaraja. Latar belakang penelitian didasarkan pada fenomena tingginya sensitivitas nasabah terhadap skema pembiayaan di tengah persaingan industri multifinance. Menggunakan pendekatan kuantitatif, data dikumpulkan melalui kuesioner dari 120 responden nasabah aktif yang didominasi oleh sektor perdagangan dan perkebunan. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) dengan bantuan perangkat lunak SmartPLS. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan persepsi harga berpengaruh positif dan signifikan terhadap keputusan pembiayaan. Persepsi harga ditemukan memiliki pengaruh yang lebih dominan dibandingkan kualitas pelayanan. Temuan krusial penelitian ini membuktikan bahwa kepercayaan secara signifikan memediasi hubungan antara kualitas pelayanan dan persepsi harga terhadap keputusan pembiayaan. Hal ini mengimplikasikan bahwa strategi harga yang kompetitif dan pelayanan yang responsif efektif dalam membangun rasa percaya, yang berfungsi mereduksi risiko persepsi nasabah sebelum memutuskan pengambilan kredit.
Co-Authors A.A.N. Yudha Martin Mahardika Ahmad Nazarudin Ahmad Nazarudin, Ahmad Ahmad Samsul Rizal Alviomita Br Sinulingga Angelina, Yemima Siskia Ardika, Kadek Arisudana, Bagus Made Arni Citriana Ninef Artika, Ni Putu Reni Artini, Ketut Ria Arya, Gede Reydi Wahyu Asriani, Ni Kadek Dwi Bariocha Benaya Brendana Putra Cahyadi, I Made Wira Cahyanti, Ni kadek Yunda Cholisa, Cica Nur Darmayasa , Dewa Gede Daru Asih Dewantari, Fiorentina Dewi, Kadek Iin Listyana Dewi, Ni Luh Putu Rika Zeiliya Elashinta, Elashinta Erawan, Ida Ayu Shanti Pinandita Fridayana Yudiaatmaja Gede Bayu Rahantha Gede Putu Agus Jana Susila Gede Redama Gede Reydi Wahyu Arya Gina Vellina Gunawan, Komang Adi Gusti Made Lasdwi Biarta Heryanda, Komang Krisna I Dewa Ayu Gede Diyah Saraswati I Dewa Putu Tri Arta Wasana I Gede Gunawan I Gusti Ayu Dewi Adnyani I Gusti Bagus Sudarsana I Gusti Ketut Adi Winata I Kadek Rai Suwena I Ketut Budiasa I Made Bayu Wisnawa I Made Wardana I Made Wira Cahyadi I Nengah Suarmanayasa I Nyoman Dibia I Nyoman Rasmen Adi I Putu Yuda Pranata Ida Ayu Komang Trisna Mega Putri Ida Ayu Laksmi Dewi Ida Bagus Koman Suarmaja Indayani, Kadek Juliana, I Gusti Ayu Ari Darma Arta juliana, Kadek Edi Kadek Devi Sukmayanti Kadek Edi juliana Kadek Iin Listyana Dewi kadek sada wirya Kadek Sukayana Karmayani, Ni Luh Putu Cintya Ketut Novita Andriani Ketut Roby Krisnadana Komang Arta Subawa Komang Endrawan Sumadi Putra Komang Krisna Heryanda Krismawintari, N.P.D. Kusumayani, Putu Eka Lestari, Ni Putu Bella Widhi Listria Naomi, Luh Szizuka Luh Ade Pratiwi Luh Ditha Yadnya Prandini Made Anggi Raditya Satrya Made Arya Wibawa Made Hedy Wartana Made Putra Widyasana Made Sri Puspa Dewi Made Sri Rejeki Arthasari Made Suci Made Tiya Yogi Suari Megasari, Kadek Natalia Ni Kadek Dwi Asriani Ni Kadek Sinarwati Ni Kadek Swandayani Ni kadek Yunda Cahyanti Ni Luh Gede Antri Asih Ni Luh Putu Eka Pradnyawati Ni Made Amanda Dewantini Ni Made Ary Widiastini Ni Made Riska Meilan Sari Ni Made Srianggareni Ni Made Suci Ni Nyoman Kerti Yasa Ni Nyoman Murniasih Ni Nyoman Rusmiati Ni Nyoman Srutiningsih Ni Nyoman Yulianthini Ni Nyoman Yuni Kartika Sari Ni Putu Manik Nataliani Ni Putu Sintia Monika Nurlaiyla Rahmadhini Nurul Anisa Nyoman Dini Andiani Nyoman Teja Adiastra Oktapiani, Kadek Paramartha, I Nyoman Satya Pranata, I Putu Yuda Pratiwi, Luh Ade Prayoga, I Gede Wahyu Bawa Putri, Ida Ayu Komang Trisna Mega Putu Ari Astiti Putu Erni Rismayanti Putu Indah Rahmawati Putu Laksmita Dewi Rahmayanti Raditya Satrya, Made Anggi Rahmayanti, Putu Laksmita Dewi Raniari Utami, Ni Luh Kadek Rizal, Ahmad Samsul Rizqy Tsaniya Sagita, Koming Della Aprilia Tri Saisarani, Kadek Gita Puspita Sanjaya, Pattama Putta Laksmi Santosa, Dimas Fadhilah Aprilian Saraswati, I Dewa Ayu Gede Diyah Sari Dewi, I Gusti Ayu Jyothi Sari, Ni Made Riska Meilan Selviyanti, Dhea Serly Setini, Made Sinulingga, Alviomita Br Srianggareni, Ni Made Suari, Made Tiya Yogi Subawa, Komang Arta Trianasari Tunastini, Gusti Vica Utami, Ni Komang Yuni Cita Utarini, Ni Kadek Nora Wabang, Nafira Damaris Wahyuni, Ni Luh Tri Dyah Wensensius Ngampus Wibawa, Ida Bagus Gde Ari Pradnya Wibawa, Nyoman Darma Widana, I Gede Widiana, I Gede Alit wirya, kadek sada Yadnya Prandini, Luh Ditha Yanti, Ni Kadek Deni Karmini Yastiti, Ni Made Juni Yudanta, Ida Bagus Komang Darma Yulia Kusumawardani