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All Journal Jurnal Riset Bisnis dan Investasi Jurnal Manajemen Jurnal Riset dan Inovasi Pembelajaran Tafkir: Interdisciplinary Journal of Islamic Education Journal of Tourism Sustainability Journal of Marketing Innovation International Journal of Applied Sciences in Tourism and Events Journal Integration of Social Studies and Business Development Journal of Consumer Study and Applied Marketing Sinergi Abdimas: Jurnal Pengabdian Masyarakat Journal of Tourism, Hospitality and Travel Management (JTHTM) Jurnal Ilmiah Pariwisata
Rafdinal, Wahyu
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Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal Integration of Social Studies and Business Development

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Implementing Circular Economy Model In Rural Eco-tourism: A Case Study From Bandung Dwi Wiryawan, I Gusti Ngurah; Kusdibyo, Lusianus; Rafdinal, Wahyu; Septyandi, Chandra Budhi
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.322

Abstract

This study examines the implementation of the Circular Economy Business Model (CEBM) in rural eco-tourism through a case study of Cikahuripan Village, Bandung. It explores how circular economy principles can support environmental sustainability, improve waste management, and enhance local economic resilience amid infrastructural, financial, and technological limitations. A qualitative approach was employed using in-depth interviews and focus group discussions involving community leaders, tourism actors, and policymakers. The findings highlight three major barriers, namely ineffective waste handling, weak financial mechanisms to sustain recycling initiatives, and low adoption of digital tools. These constraints undermine the viability of community-based eco-tourism efforts. The study recommends improving infrastructure, providing incentives for eco-friendly enterprises, and expanding digital literacy. Strengthening multi-stakeholder collaboration and encouraging visitor participation in conservation activities are also essential for fostering sustainable tourism in rural areas.
From Quality to Involvement: A Dual Approach to Loyalty in Beauty Events Simanjuntak, Jerry Marmen; Rafdinal, Wahyu; Sesunan, Yunia Silvia
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.331

Abstract

The rise of beauty events has generated widespread interest due to the enthusiastic participation of visitors. This study investigates the effect of event quality and personal involvement on visitor satisfaction and loyalty to beauty events. This research integrates the quality-loyalty model and the involvement-loyalty model. This research used partial least squares – structural equation model (PLS-SEM) analysis by evaluating 409 respondents who had visited beauty events. According to the study's findings, personal involvement strongly predicts satisfaction and loyalty. Furthermore, this study demonstrates that satisfaction directly influences visitor loyalty, which is consistent with contemporary theories about the formation of visitor loyalty. Theoretically, this study successfully proves the integration of the quality-loyalty model and the involvement-loyalty model in the context of loyalty toward beauty events. Practically, this study offers strategies and insights for beauty event organizers who want to create successful events and foster long-term loyalty.
Co-Authors Alifianti Rusyana, Vivin Amalia, Fatya Alty Arie Indra Gunawan Budhi Septyadi, Chandra Butar-butar, Diana Florenta Citra Paramita, Zhafira Dwi Wiryawan, I Gusti Ngurah Eko Susanto Eko Susanto Endah Dwi Kusumastuti, Endah Dwi Gaffar, Mohammad Rizal Hardiyanto, Nugroho Hazma, Hazma Helmy Kusuma, Mochamad Indriani Pratami, Eggi Juniarti, Cahaya Kusdibyo, Lusianus Lina Setiawati Mardan Umar Muhammad Syaiful Nurasman Muhammad, Rahma Nadzila Mulyawan, Iwan Norhan, Mohammad Najib Bin Nur Choirul Afif Pratami, Eggi Indriani Purnama, Putri Dewi Putri, Yuliarni Qisthi, Agri Rachman, Annisa Ridhaningsih, Fitria Rivan Sutrisno S, Waway Qodratulloh Saefuloh, Deddy Saepul Anwar Sayuti, Abdul Malik Senalasari, Widi Septyandi, Chandra Budhi Septyandi, Chandra Budi Sesunan, Yunia Silvia Setyowati, Tri Sharnuke Asrilsyak Simanjuntak, Jerry Marmen Sosianika, Adila Syifaa Novianti Wibisono, Nono Wijaya, Hasna Wilar Mahinda, Razan YAYAN FIRMANSYAH, YAYAN Yudha Tama, Firgiawan