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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Medika Alkhairaat : Jurnal Penelitian Kedokteran dan Kesehatan Jurnal Ilmu Manajemen Profitability Journal Informatic, Education and Management (JIEM) PROFICIO: Jurnal Pengabdian Masyarakat LEBAH PUBLICA: Jurnal Pengabdian Masyarakat Center of Economic Students Journal (CSEJ) Economos : Jurnal Ekonomi dan Bisnis Scientia: Journal of Multi-Disciplinary Science Jurnal Bisnis dan Kewirausahaan Jurnal Pelita Pengabdian Indonesian Journal of Islamic and Social Science (IJISS) Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam JBI : Jurnal Bahasa Indonesia Celebes Journal of Community Services Jurnal Informatika dan Kesehatan Journal of Economics and Tourism INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Journal Of Health Science Community
Suriyanti
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Peran Strategi Digital Marketing dan Interaksi Tatap Muka terhadap Keputusan Pembelian Konsumen Perusahaan Start-Up di Jawa Barat Purnamasari, Pupung; Suriyanti; Gunawan , Ahmad; Berliana Putri , Fenina
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2273

Abstract

This study evaluates the influence of digital marketing strategies and face-to-face interaction on consumer purchase decisions in start-up companies in West Java, with consumer preferences as a moderating variable. Employing a mixed-method approach, the research uses Structural Equation Modeling (SEM) for quantitative data analysis and thematic interviews for qualitative insights. The findings reveal that both strategies have a positive and significant impact on purchase decisions. Face-to-face interaction proves to have a stronger influence in building trust and increasing purchase intention, while digital marketing strategies are effective in generating initial awareness. Consumer preferences moderate the impact of face-to-face interaction, indicating that personal experiences are favored by the majority of consumers. These findings support the theories of Customer Engagement and Trust-Building, and highlight the importance of an omnichannel approach that integrates both digital and in-person strategies to create a holistic consumer experience. The study recommends that start-ups adopt integrated marketing strategies to enhance customer loyalty and campaign effectiveness. Future research may explore the role of advanced technologies in strengthening this integration and their impact on consumer behavior. Keywords: Digital marketing, face-to-face interaction, consumer purchase decision, consumer preferences, start-up.
Optimizing Fuel Distribution: A Queuing Theory Analysis and Strategy for Industrial Truck Queue Management at Batu Licin Terminal Syauqiah Auliah Syam; Nur Alam; Suriyanti
Journal Informatic, Education and Management (JIEM) Vol 8 No 1 (2026): FEBRUARY (CALL FOR PAPERS)
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i1.267

Abstract

This study addresses chronic operational inefficiencies at the Batu Licin Fuel Terminal (TBBM), PT Multi Trading Pratama, characterized by prolonged industrial fuel truck queues. Applying a sequential explanatory mixed-methods design, the research collected quantitative data from 120 service events and qualitative insights from operational staff. Analysis using the M/M/c queuing model revealed system instability (ρ=1.37), an average queue length (Lq) of 8.41 trucks, and an average waiting time (Wq) of 68.9 minutes during peak hours. Root causes identified through thematic analysis include schedule non-compliance, high service time variability, and inefficient pre-loading procedures. Simulation of optimization scenarios demonstrated that adding a third loading arm (server) was the most effective intervention, stabilizing the system (ρ=0.91) and reducing waiting time by 89.8%. This research contributes to operational management literature by providing empirical evidence for applying Queuing Theory in the downstream energy sector and offers actionable, prioritized recommendations for terminal managers to enhance throughput, reduce costs, and improve customer satisfaction.
OPERATIONAL MANAGEMENT ANALYSIS OF WASTE BANK "BERKAH" IN ENHANCING COMMUNITY-BASED WASTE MANAGEMENT EFFICIENCY IN MAKASSAR Azwar Jayanegara B; Mahfudnurnajamuddin; Suriyanti
Journal Informatic, Education and Management (JIEM) Vol 8 No 1 (2026): FEBRUARY (CALL FOR PAPERS)
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i1.283

Abstract

This study aims to analyze the operational management system of Waste Bank "Berkah" in enhancing the efficiency of community-based waste management in Makassar, focusing on operational processes, efficiency indicators, and socioeconomic impacts. This research employs a qualitative case study approach. Data were collected through participant observation, in-depth interviews with 15 stakeholders (managers, customers, government officials, and partners), focus group discussions, and document analysis. The research was conducted from January to March 2025 at Waste Bank "Berkah" in Tamalanrea District, Makassar. Data analysis utilized thematic analysis with NVivo 12 software, ensuring validity through data triangulation and member checking. The study reveals that Waste Bank "Berkah" has implemented a structured operational management system comprising six main processes: collection, sorting, weighing, recording, processing, and marketing. Key performance indicators show significant improvements: waste processing time reduced by 53% (from 15 to 7 minutes per kilogram), sorting accuracy increased by 17% (from 75% to 92%), and monthly customer income increased by an average of IDR 300,000. The waste recovery rate reached 85%, contributing to circular economy implementation. This research provides empirical evidence of operational management practices in community-based waste banks, contributing to the literature on sustainable operations management and circular economy implementation in developing countries.
OPERATIONAL MANAGEMENT ANALYSIS IN OPTIMIZING CHITOSAN FERTILIZER PRODUCTION BASED ON SWIMMING CRAB SHELL WASTE AT THE CANGKANG SALONA GROUP, LOKTUAN VILLAGE Indriani; Suriyanti; Ramlawati
Journal Informatic, Education and Management (JIEM) Vol 8 No 1 (2026): FEBRUARY (CALL FOR PAPERS)
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i1.285

Abstract

This study aims to analyze the implementation of operational management in the production of chitosan fertilizer based on swimming crab shell waste at the Cangkang Salona Group, Loktuan Village, Bontang City. The research uses a descriptive qualitative approach with a case study method, through observation, in-depth interviews, and documentation analysis. The results show that aspects of operational management such as production planning, raw material management, production processes, and cost control have not been implemented optimally. The main constraints are limited human resource capacity in cost accounting, simple production technology, and irregular supply chains. However, this business has great potential in supporting sustainable agriculture and local community empowerment. Recommendations given include the implementation of structured production planning, continuous training on production cost calculation, implementation of simple digital recording systems, and strengthening partnerships with external parties. The implementation of these recommendations is expected to improve operational efficiency, business sustainability, and positive impacts on the local economy.
THE EFFECTIVENESS OF OPERATIONAL MANAGEMENT IN OVERCOMING PAYROLL DELAYS AT PT TRI ARSA MANDIRI Muh Farhan Firman; Suriyanti; Mahfudnurnajamuddin
Journal Informatic, Education and Management (JIEM) Vol 8 No 1 (2026): FEBRUARY (CALL FOR PAPERS)
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i1.286

Abstract

This study aims to analyze the effectiveness of operational management in overcoming payroll delays at PT Tri Arsa Mandiri, a shipping agency company. Methodology / approach: The research uses a descriptive qualitative approach with a case study method. Data were collected through observation, semi-structured interviews with 8 informants (5 employees, 2 finance staff, and 1 operations manager), and document analysis of payroll policies and reports for the 2022-2023 period. Data were analyzed thematically to identify causal factors and formulate improvements. Findings: The study found that the manual payroll system causes process inefficiency, low accuracy, and delays in salary distribution. Key inhibiting factors include limited technological resources, complexity of tax calculations, lack of standardized procedures, and high dependence on specific individuals in the verification process. The proposed solution is the implementation of a computerized payroll system, development of clear Standard Operating Procedures (SOP), and training for finance staff. Originality / value: This research provides practical insights into operational management improvements in payroll systems within the context of Indonesian shipping agency companies, which have not been widely studied. The recommendations are contextual and can be directly applied by the company. Practical implications: The implementation of technology-based solutions and procedural standardization is expected to improve operational efficiency, tax compliance, and employee productivity.
Employee Emotional Adaptation to Internal Organizational Policy Uncertainty Suriyanti; Serling Serang; Putri Regina Prayoga; Muhammad Ridwan Mukhlis; Muh Rifai Arsyad
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 2 (2026): AGUSTUS 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/b4m6va03

Abstract

Internal policy uncertainty is a common phenomenon in modern organizational dynamics and has the potential to generate psychological pressure and negative emotional responses among employees. Policy changes that are inconsistent, lack transparency, and are poorly communicated may trigger anxiety, stress, and a decline in employees’ sense of security and trust in the organization. Such conditions require emotional adaptation so that employees can continue to function effectively in uncertain work environments. This study aims to conceptually examine employees’ emotional adaptation to internal policy uncertainty and to identify factors influencing this process. The research employs a descriptive qualitative literature review by analyzing relevant scholarly journal articles, academic books, and previous empirical studies. The findings indicate that internal policy uncertainty serves as a major trigger of negative emotional responses among employees. Emotional adaptation functions as an important coping mechanism that enables employees to regulate emotions, maintain psychological balance, and adjust to organizational changes. Emotional intelligence and organizational support—particularly through transparent internal communication and supportive leadership—strengthen employees’ capacity for emotional adaptation. Beyond individual well-being, emotional adaptation has strategic implications for employee commitment and organizational sustainability. Therefore, organizations should consider employees’ emotional aspects in the formulation and implementation of internal policies to foster adaptive and sustainable work environments.
The Influence of Organizational Behavior and Organizational Culture on MSME Performance in Makassar City Suriyanti; Ilham Labbase; Hasnawati; Muhammad Zein
Jurnal Ilmu Manajemen Profitability Vol. 10 No. 2 (2026): AGUSTUS 2026
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/vacqqa02

Abstract

Micro, small, and medium enterprises (MSMEs) play a strategic role in the Indonesian economy by absorbing labor, supporting economic growth, and promoting equitable community welfare. However, improving MSME performance remains an important challenge, particularly in ensuring that internal organizational factors can effectively support productivity, operational efficiency, and customer satisfaction. This study aimed to examine the effects of organizational culture and organizational behavior on MSME performance in Makassar City. A quantitative research approach was employed using primary data collected through questionnaires distributed to 100 MSMEs in Makassar City. The data were analyzed using descriptive statistical analysis and Statistical Package for the Social Sciences (SPSS) version 27.00. The results showed that organizational culture had a positive and significant effect on MSME performance, indicating that better implementation of organizational culture was associated with higher productivity, operational efficiency, and customer satisfaction. Organizational behavior also had a positive and significant effect on MSME performance, demonstrating that effective organizational behavior further improved productivity, operational efficiency, and customer satisfaction. These findings indicate that organizational culture and organizational behavior are important internal factors in strengthening MSME performance. The study contributes to the understanding of organizational factors that support MSME development and provides practical implications for MSME owners and managers in developing a supportive organizational culture and effective behavior to improve performance and competitiveness in Makassar City.
Co-Authors Abd Muis Abd. Malik Adha, Ridha Nurul Agustriyana Ahmad Gunawan Ahmad, Akstar Roskiana Alvianti Agustin Alwany, Taufan Amalia Rosyada amelia, Fannisya AMINAH Amir Andi Fajril Andini Andriar Makahrun Anggrawati Wulandri Arifin Sugianto Asep Wijaya Ayi Nurpadilah, Ayi Nurpadilah Azwar Jayanegara B Basri Modding Berliana Putri , Fenina Bijaang, Djamaluddin Budiandriani, Budiandriani Chamim Ihwanudin chandra H, Desy Darmawaty Devinta Alya Maharani Donny Maulana Fauziah, Hesti Febby Ananda Ganoko, Marwan Ahmad Gebby Ritta Antika Hamsinah Hamzah Fauzi Hasan, Diana Sukmawati Hasan, Dina Nurmala Hasnawati Herlina Husain, Amiruddin Ilham Labbase Ilhamjaya Patellongi Indah Lestari, Indah Indra Permana, Indra Indradewa, Rhian Indriani Kamase, Jeni karunia, Erick Kurniandhany, Amil Try M Gusti Palwa Mahfudnurnajamuddin Mansyur Arif Miftah Nurasyhari Moh Khozinatul Asror Mohammad Yazdi Pusadan Muchammad Al Fatih Muh Farhan Firman Muh Rifai Arsyad Muhammad Fachrul Muhammad Ridwan Mukhlis Muhammad Zein Nadila Azahra Putri, Liviana Nawangsih, Ismasari Nico Euduard Dhani Sutanto Nugroho, Arief Teguh Nur Alam Nurwahyuni Ocshe Zefanya Ponto Octaviani, Lidiyana Tasya Plyriadi, Annas Primaraga Sumantri Indra Wicaksana Pupung Purnamasari Putri Maharani, Nanda Putri Regina Prayoga Rahmad Solling Hamid Rama Patawari Ramlawati Ratna Dewi Reki Tri Andriani Riefky Dj Al Idrus Riska Eka Putri Bachtiar Rismawati Ruland Pakasi Rusli Sari H, Nurmila Sari Handayani Pusadan sarwo edy Serlin serang Serling Serang Sesri Sellina Setyawan, Wisnu Shafitri, Windi Shalahuddin Sitti Zalsamalah Sunardy Syahid Surya, M Rahmini Syahnur, Muh. Haerdiansyah Syauqiah Auliah Syam Taufan, Rezky Ratnasari Vicky Sugiarto Virsa Handayani WAHYUDI Wicaksana, Primaraga Sumantri Indra Yurika Nur Annisa Zahrah Mukhtar Zakiani Sakka Zulkifli Setiok