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All Journal Jurnal Tekun International Journal of Artificial Intelligence Research Scientific Journal of Reflection : Economic, Accounting, Management and Business J-MAS (Jurnal Manajemen dan Sains) JURNAL VISIONIDA IKRA-ITH EKONOMIKA Inovasi: Jurnal Ilmiah Ilmu Manajemen JURNAL ILMIAH FEASIBLE (JIF) Jurnal Disrupsi Bisnis Jurnal Ekonomi Efektif Jurnal PADMA: Pengabdian Dharma Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Journal of Economics and Business Letters Jurnal PKM Manajemen Bisnis CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia AKADEMIK: Jurnal Mahasiswa Humanis International Journal Management and Economic (IJME) Journal of Social And Economics Research Jurnal Abdi Masyarakat Humanis PEDAMAS (Pengabdian Kepada Masyarakat) journal of social and economic research
Budiman, Surya
Fakultas Ekonomi Dan Bisnis, Universitas Pamulang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Citra Merek dan Harga terhadap Keputusan Pembelian Pada PT Indonesia Comnets Plus (Icon+) Area Jakarta Timur Budiman, Surya; Ismanto, Budi; Ahyani, Ahyani; Ningsi, Dewi
AKADEMIK: Jurnal Mahasiswa Humanis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Humanis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmh.v6i2.2048

Abstract

In the increasingly competitive telecommunications service industry, brand image and pricing strategy play an important role in shaping organizational purchasing decisions. This study aims to analyze the effect of brand image and price on purchasing decisions at PT Indonesia Comnets Plus (Icon+) East Jakarta Area, both partially and simultaneously. This research uses a quantitative associative approach. The sample consisted of 100 respondents determined using the Slovin formula and selected through simple random sampling. Data were collected through questionnaires using a Likert scale and analyzed using SPSS version 26 with multiple linear regression analysis. The results indicate that both brand image and price have a positive and significant effect on purchasing decisions, either individually or jointly. A stronger brand image and more appropriate pricing are proven to increase purchasing decisions. Together, these variables explain a considerable proportion of the variation in purchasing decisions, while the rest is influenced by other factors outside the model. Therefore, companies are encouraged to strengthen brand image management and implement competitive pricing strategies to improve purchasing decisions. In addition, future studies are recommended to include other variables such as service quality, promotion, and customer experience to provide a more comprehensive understanding of consumer behavior in the telecommunications service sector, particularly at the corporate level in Indonesia.
ANALISIS KUALITAS PELAYANAN SEKOLAH, CITRA SEKOLAH DAN WORD OF MOUTH TERHADAP MINAT CALON SISWA SERTA DAMPAKNYA PADA KEPUTUSAN MEMILIH SEKOLAH PADA SD SAINT JOHN BSD Yenniwati; Surya Budiman; Nurmin Arianto
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1424

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan sekolah terhadap, untuk mengetahui pengaruh citra sekolah terhadap keputusan, untuk mengetahui pengaruh word of mouth terhadap keputusan, untuk mengetahui pengaruh kualitas pelayanan sekolah terhadap minat, untuk mengetahui pengaruh citra sekolah terhadap minat, untuk mengetahui pengaruh word of mouth terhadap minat, untuk mengetahui pengaruh minat calon terhadap siswa keputusan pemilihan sekolah SD Saint John BSD baik secara langsung maupun tidak langsung. Metode penelitian yang digunakan dalam penelitian ini adalah metode statistik deskriptif kuantitatif dan sampel dalam penelitian ini menggunakan teknik slovin sebanyak 247 responden. Rancangan analisis dan uji hipotesis dalam penelitian ini menggunakan olah data Partial Least Square (PLS). Hasil penelitian diperoleh bahwa secara langsung Kualitas Pelayanan Sekolah berpengaruh signifikan terhadap Keputusan, Citra Sekolah berpengaruh signifikan terhadap Keputusan, Word Of Mouth berpengaruh signifikan terhadap Keputusan, Kualitas Pelayanan Sekolah berpengaruh signifikan terhadap Minat, Citra Sekolah berpengaruh signifikan terhadap Minat, Word Of Mouth berpengaruh signifikan terhadap Minat, dan Minat berpengaruh signifikan terhadap Keputusan.
Co-Authors Agus Suhartono Ahidin, Udin Ahidin, Udin Ahyani, Ahyani Aldy, Hafis Laksmana Nur Ali Zaenal Abidin Andi Sopandi Ardiansyah, Dwi Arifiansyah, Dian Arsadi Arsadi Asep Sulaeman, Asep Bramel Ariazizah, Monica Budi Ismanto Darmadi Darmadi Desy Mulat Asri Endang Sugiarti Eni Sumarsih Esti Suntari Fitri Sabina Fitri Sabina Hafis Laksmana Nuraldy Harnovinsah Harnovinsah Haryanto Haryanto Hasri, Andika Agustia Heri Suherlan I Nyoman Marayasa Icih Tarsih Iman Syatoto Irawati, Laila istiqomah istiqomah Jaenudin Jaenudin JAMALUDIN Jefri Tangkas Budianto Juniarti, Eltri Karimah, Aisyah Kasmad Kasmad Kusumah, Febby Permatasari Larasati Larasati Metarini, Rr. Ayu Muhamad Guruh Muhamad Guruh Munir Abdillah Abdillah N lilis Suyani Ningsi, Dewi Novendri, Indra Nugroho, Rama Adhitya Nuraini Nuraini Nurmin Arianto Nurmin Arianto, Nurmin Nyoto Nyoto Nyoto, Nyoto Prasetyo Kurniawan Priehadi Dhasa Eka Putri, Feby Widia Raden Mohamad Herdian Bhakti Rangkuti, Ahmad Yafi Rinto Sinaga Ririn Maryanti Riyanto, Ino Rohani Rohani Rohani Rohani Roy Wariko Saefullah, Muhammad Robby Shahara, Valeria Sugiyanto - Sunanto Susanto, Muhammad Ichsan Udin Ahidin Ugeng Budi Haryoko Wahyu Maida Yenniwati Yeti Kusmawati