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Consumptive Behavior in Adolescents and Its Impact on Financial Management: Case Studies and Practical Implications Sasmito, Priyo; Riswanto, Ari; Thursina, Fazrian; Kusuma, Fitriana; Nurlaila, Riffalni Dela
West Science Journal Economic and Entrepreneurship Vol. 1 No. 05 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsee.v1i02.70

Abstract

Consumptive behavior in adolescents has become the focus of attention in the context of financial management. This article aims to analyze consumptive behavior in adolescents and its impact on their financial management using a quantitative approach. Through a quantitative survey involving a sample of adolescents, this study aims to identify influencing factors that influence consumptive behavior and analyze the short-term and long-term impact of consumptive behavior on adolescent financial management. The research method used is a quantitative survey with a structured questionnaire. The study sample consisted of adolescents aged 15-18 years who were randomly selected from several schools in certain areas. The questionnaire included questions about spending patterns, consumption motivation, financial management, and financial knowledge of adolescents. The collected data were analyzed using descriptive statistical techniques and regression analysis to identify the relationship between consumptive behavior and financial management. The survey results show that influencing factors such as marketing, social media, peers, and psychological factors play an important role in adolescent consumptive behavior. In addition, excessive consumptive behavior has a negative impact on adolescent financial management, including consumptive debt problems, difficulty saving, and lack of financial knowledge. The long-term impact of this consumptive behavior can lead to financial risks in the future.
The Influence of Promotions, Prices and Location on Customer Loyalty of The Beverage Industry in Bogor City Sitorus, Astrid Napita; Supriandi, Supriandi; Sasmito, Priyo
West Science Journal Economic and Entrepreneurship Vol. 1 No. 05 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsee.v1i02.71

Abstract

This study aims to examine the effect of promotion, price, and location on customer loyalty in the beverage industry in Bogor City, Indonesia. This study used a quantitative research design, and data was collected from 300 respondents using survey questionnaires. The data was analyzed using SPSS software. Research findings show that promotions, prices, and locations have a significant positive influence on customer loyalty in the beverage industry in Bogor City. The study's findings have significant implications for beverage companies in Bogor City, as it highlights the need for effective marketing strategies that focus on promoting their products, balancing prices, and optimizing their store locations. The study's findings also have implications for future research in the area of customer loyalty in the beverage industry. Future research may examine the influence of other marketing strategies such as product quality, customer service, and brand reputation on customer loyalty. Future research can also explore the effect of customer satisfaction and trust on customer loyalty.
Co-Authors Abdul Ghofur Afianti Sulastri, Afianti Agus Setiawan AHMADI Akmal, Samsul Al-Hidayat, Rahmat Aljufri, Salim Amaliah, Lili Amsyah, Ummul Khairi Anggraeni, Surti Apparesya, Nabila Afifah Aprila, Rizki Ari Riswanto, Ari Arifani, Nisa Asminah , Asminah Assayuti, Abdul Aziz Aulia, Gina Ayinun, Aminah Ayu Fitriani Azmi, Liza Ulil Azzahra, Bella Rakhmawati Barus, Lidya Hariaty Baso, Andi Sabirin Bernadus, Janno Berty Bradly Cecep Eli Kosasih cindy, Aghestine Amara Darmawardana, Arif Dasopang, Ramadhana S.M. Deviana, Elina Dian Rizeki Finarti, Dian Rizeki Diana Ulfah Eka Nursafitri Elis, Andi Endang Sri Wahyuni Erynda, Revina Fiandany Faiqatul, Nainie Gayatri, Sri Wahyuni Gunawan Gunawan Hanifah, Siti Nur HARTONO, SOETANTO Haryanti, Eka Hasanah Hasanah Herdiana, Herdiana Heryanto Nur Muhammad Hilda, Aril Hutasoid, Daud Letare Ihsan , Farly Innekerisnawati, Duwi Islamiani, Ayudita Istiana, Fuji Iswidowati , Irma Tri Joko Prasetyo Jubaedah, Ade Khairani, Wittin Komariah, Elis Kurnelia, Ega Kurniawan Kusuma, Fitriana Kusuma, Widya Tresna Librianty, Nurfanida Lie, Sukirman Linda Amalia Lisdawati, Riska Madani, Ultra Mahdawarti, Mahdawarti Mallinah, Mallinah Mardesela, Ega Maryam, Andi Mita Sonaria Mukhofi, Lutfi Mulyati, Leli Mulyatiindo, Leli Munandar, Ihsan Haris Munaya Fauziah Munisah, Yeni Mutohharoh, Hopipah Nadiya, Della Nahdah Nahdah Nina Sutresna Novena Simanjutak, Shania NOVIA DWI ASTUTI Nugroho, Kurnia Arik Nunuk Sri Purwanti Nurhajra, Andini Nurlaila, Riffalni Dela Octavia, Marta Pramesty, Merrina Prasetya , Fika Indah Prasetya, Fika Indah R, Retno Pramudyaningtyas Rafi, Rafi Rahmawati, Silviah Rasmita, Dina Ratnasari, Lina Robertus, Sumardi ROYANI ROYANI Royani Royani Rustini, Ira Sartika Sartika Setiono, Agus Setyowati , Ayu Wulandari Shinta Dewi, Yasmin Siti Romlah Sitorus, Astrid Napita Sri Sumartini Supriandi Supriandi, Supriandi Susilawati , Susi Susilawati, Susilawati Susiyanti, Hera Syafridawita, Yetti Tafwidhah, Yuyun Thursina, Fazrian Titin Sutini, Titin Treesia Sujana Tyas, Eka Suryaning Umairahmah, Nafa Wieminaty, Aldi Febrian Wirawan, Nandar Yektiningtyastuti Yektiningtyastuti Yulianingsih, Nengsih Yuly Peristiowati Yuniardiningsih, Erisa Yusuf Iskandar Zulfikri, Agung