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All Journal Media Kesehatan Masyarakat Indonesia Teknosains: Media Informasi Sains dan Teknologi Jurnal Administrasi Negara Public Health of Indonesia SEIKO : Journal of Management & Business JURTEKSI Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Abditani : Jurnal Pengabdian Masyarakat Jurnal Teknologi Dan Sistem Informasi Bisnis Jurnal Psikologi Jambi Kuriositas: Media Komunikasi Sosial dan Keagamaan Jumper : Jurnal Mahasiswa Pendidikan Olahraga Mabahits KOMUNIDA: Media Komunikasi dan Dakwah Al-Idarah : Jurnal Manajemen dan Bisnis Islam Jurnal Siteba AL-ISHLAH: Jurnal Pendidikan Islam Al-Hukmi : Jurnal Hukum Ekonomi Syariah dan Keluarga Islam JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Jurnal Ekonomi dan Bisnis INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Jurnal Quancom: Jurnal Quantum Komputer NETIZEN: JOURNAL OF SOCIETY AND BUSSINESS Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Jurnal Intelek Dan Cendikiawan Nusantara The Indonesian Journal of Computer Science Bravo's: Journal of Physical Education and Sport Science Joong-Ki
Muhammad Jufri
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Physics Public Health Social Sciences Other

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PRODUCT DIVERSIFICATION AND E-COMMERCE MARKETING IN AN EFFORT TO INCREASE SALES (USAHA ALFIRA HENNA ART BUSINESS) ALFIRA; MUHAMMAD JUFRI; SUMIATI TAHIR; ASMAYANTI; ANDIKA ISMA
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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With the advancement of time and internet technology, business actors are encouraged to adapt and seize existing opportunities, one of which is the utilization of Shopee's e-commerce with attractive features that can support a wider market share. Additionally, to meet consumer desires, a business needs to innovate through product development, one of which is product diversification, a business development strategy to expand product reach, prepare new markets, and reduce business risks. This research aims to examine Product Diversification and E-Commerce Marketing in Efforts to Increase Sales of Alfira Henna Art Business. The research method used is qualitative descriptive with a focus on the study of Concentric Diversification and E-Commerce Marketing Features of Shopee. The analysis stages include market trend research, new product development, and product trials with 3 Henna Artist informants to obtain responses regarding the launched products in terms of product quality, product durability, suggestions, and feedback from informants, resulting in the final product development with the addition of products on Shopee e-commerce. The research results show that the new Henna product development through concentric diversification, Amora White Henna and Amora Nude Henna products, aligns with consumer desires, receives positive responses regarding quality differentiation from competitors, and utilizes Shopee e-commerce marketing features used by Alfira Henna Art Business such as Store Promotions, Discount Packages, Follow Store Vouchers, Discount Packages, and Shopee Ads. This also expands the market reach and increases the sales reach of Alfira Henna Art Business compared to before. Thus, it can be concluded that Product Diversification through concentric diversification, namely Amora White Henna and Amora Nude Henna, aligns with consumer needs, and the E-Commerce Marketing Features of Shopee have proven effective in reaching a broader market share and driving the growth of Alfira Henna Art business.
ANALYSIS OF MSME ENTREPRENEURSHIP (CASE STUDY ON MSME KINO’S CHICKEN) IN GOWA REGENCY AYU HASRA NURFAIZA; MUHAMMAD JUFRI; AGUS SYAM; NUR HALIM; ANDIKA ISMA
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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This research aims to analyze the application of entrepreneurial aspects, including innovation, creativity, and resource management, in enhancing competitiveness and the development of Kino’s Chicken SMEs in Gowa Regency. The research uses a descriptive qualitative case study approach, with data collected through interviews, observations, and documentation. The research results show that Kino’s Chicken implements product and service innovations, such as menu variant development and the use of digital platforms (GoFood and GrabFood), to create market differentiation. Creative marketing strategies, including seasonal promotions and storytelling on social media, have successfully expanded the customer reach. Resource management is carried out efficiently through task division based on expertise, daily procurement of raw materials, and disciplined financial record-keeping. Supporting factors include sensitivity to the market and digital technology, while challenges include limited human resources and competition with large-capital businesses. The research conclusion states that innovation, creativity, and adaptive resource management are key to the sustainability and growth of SMEs like Kino’s Chicken. Recommendations include product variant development, improvement of social media management, and seeking stable supplier partners.
THE UTILIZATION OF QRIS IN THE ES TELER 88 BUSINESS IN RAPPOCINI DISTRICT, MAKASSAR CITY ENZEL D. S. SITUMORANG; AGUS SYAM; ASMAYANTI; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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This study aims to examine the use of QRIS (Quick Response Code Indonesian Standard) as a digital payment method at Es Teler 88, a business located in Rappocini District, Makassar City. The focus of the study includes the ease of payment for customers, benefits for business owners (merchants), and the positive and negative impacts of QRIS implementation on business operations. This study employs a qualitative descriptive approach with data collection techniques including in-depth interviews, direct observation, and documentation. The results of the study indicate that the use of QRIS provides convenience, speed, and a sense of security in transactions for customers. For business operators, QRIS enhances the modern image of the business, reduces the risk of counterfeit money, facilitates automatic financial record-keeping, and improves efficiency in transaction management. However, some challenges such as technical issues and administrative fees remain as challenges that need to be addressed.
IMPLEMENTATION OF BUSINESS MODEL CANVAS AS A BUSINESS DEVELOPMENT STRATEGY IN MICRO, SMALL AND MEDIUM ENTERPRISES NYEMILINYUKS.ID IN MAKASSAR CITY FARAH FITRIA RAMADHANI; AGUS SYAM; ASMAYANTI; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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A high number of MSMEs should absorb a lot of labor. However, the reality is that some MSMEs are still unable to absorb labor. This happens because many MSMEs do not experience development in their business operations. The development of a business is determined by the ability to plan and implement strategies, as strategies require business owners to think long-term and improve all implementations in a more orderly manner. This research aims to implement the right strategy for the business Nyemilinyuks.id, with the hope of developing the operational aspects of the business being run. The strategic method that will be applied is the Business Model Canvas, which consists of 9 elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. This research is a descriptive (exploratory) qualitative study. Where the object of the study is the Business Model Canvas. This research uses the unit of analysis, which consists of several individuals from the Nyemilinyuks.id business. The type of data examined is qualitative data, which is primary data obtained thru direct observation and direct question-and-answer interviews with the relevant parties, namely the business owner, employes, and consumers of Nyemilinyuks.id. This research employs the purposive sampling method, which deliberately determines or selects the respondents to be studied. The total number of samples is 7 people. The result of this research is to improve and add several elements of the Business Model Canvas (BMC) applied by Nyemilnyuks after analysis, where there are several elements that need to be improved to enhance business operations, help increase product sales, and achieve sales targets, including customer segments, value propositions, customer relationships, channels, key activities, and key partners.
THE INFLUENCE OF ENTREPRENEURIAL KNOWLEDGE AND CREATIVITY ON THE ENTREPRENEURIAL INTEREST OF TWELFTH GRADE STUDENTS AT UPT SMA NEGERI 3 SIDENRENG RAPPANG HASNADIA RUSDY; MUHAMMAD JUFRI; ASMAYANTI; AGUS SYAM; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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The purpose of this study was to determine the effect of entrepreneurial knowledge and creativity on entrepreneurial interest in class XII students of SMA Negeri 3 Sidenreng Rappang. The independent variables in this study are entrepreneurial knowledge and creativity while the dependent variable is entrepreneurial interest. The population in this study were all class XII students of SMA Negeri 3 Sidenreng Rappang for the period of 289 students. While the sample in this study was 75 respondents using random sampling technique. Data collection was carried out by distributing a list of questions (questionnaires) to respondents. The data analysis technique used was multiple linear regression analysis using SPSS software. Based on the results of the analysis and discussion, it can be concluded that: The Entrepreneurial Knowledge variable (X1) partially influences the dependent variable, namely Entrepreneurial Interest (Y). Furthermore, the Creativity variable has a partial effect on the dependent variable, namely Entrepreneurial Interest (Y). The Entrepreneurial Knowledge variable (X1) and Creativity (X2) simultaneously influence the dependent variable, Interest in entrepreneurship (Y).
OPTIMIZATION OF MARKETING USING SOCIAL MEDIA AND ADVERTISING MEDIA IN INCREASING SALES AT THE UNITYLIGHT ONLINE STORE IN MAKASSAR CITY RAHMAT DINUL PAQI; AGUS SYAM; NUR HALIM; MUHAMMAD JUFRI; SUMIATI TAHIR
Jurnal Ekonomi dan Bisnis Vol. 3 No. 7 (2025)
Publisher : ADISAM PUBLISHER

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Digital marketing through social media and advertising media has become one of the important strategies in facing the challenge of low sales volume in the current digital era. Amid the increasingly fierce online business competition, optimal utilization of social media becomes the key to reaching consumers widely and boosting sales. This research aims to identify the optimization strategies for marketing using social media and media advertising to increase sales at the Unitylight Online Store in Makassar City. This study uses a qualitative descriptive method with data collection techniques through observation, interviews, and documentation. The strategies implemented include creating feed and reels content, adding Call To Action (CTA) links, using automated messages, compiling product catalogs, and utilizing Instagram Ads. Data analysis employs the AIDA model (Attention, Interest, Desire, Action) approach to illustrate an effective marketing communication flow. The research results show that the implemented digital marketing strategy has impacted the increase in sales volume, profit acquisition, and supported the growth of Unitylight Online Store. These findings contribute to MSME actors in utilizing digital technology in a more targeted and strategic manner.
SOSIALISASI TRANSFORMASI DIGITAL DI ERA INDUSTRI 5.0 PADA KARYAWAN PT FLEXTRONICS TECHNOLOGY Aritonang, Mhd Adi Setiawan; Muhammad Jufri; Rizki Fadhel Dwipananda; Dewi Lestari; Hasra Hijratul Adha; Ghanang Harisya Ubra; Marcelino Febriansyah
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol. 8 No. 3 (2025): Juli 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i3.4043

Abstract

Abstract: This community service activity focuses on increasing digital literacy as an effort to support digital transformation in the Industry 5.0 era. This program is designed to provide training and seminars to employees of PT Flextronics Technology Indonesia Batam to improve their understanding and skills in utilizing digital technology effectively in the world of work. Through this activity, participants are given insight into the use of digital technology in business operations, cybersecurity, personal data protection, and the application of artificial intelligence (AI) in industry. This training also includes practical skills such as data analysis, use of digital business software, and e-commerce optimization. So this activity aims to support digital transformation in the Industry 5.0 era by increasing people's understanding and skills in utilizing digital technology. The target of this program is for company employees to be able to optimize technology in business activities, increase productivity, and innovate in the digital era. With this approach, it is hoped that participants can improve work efficiency, competitiveness, and the ability to adapt to technological developments. Keywords: digital literacy; digital economy; artificial intelligence (AI) Abstrak: Kegiatan pengabdian kepada masyarakat ini berfokus pada peningkatan literasi digital sebagai upaya mendukung transformasi digital di era Industri 5.0. Program ini dirancang untuk memberikan pelatihan dan seminar kepada karyawan PT Flextronics Technology Indonesia Batam guna meningkatkan pemahaman dan keterampilan mereka dalam memanfaatkan teknologi digital secara efektif dalam dunia kerja. Melalui kegiatan ini, peserta diberikan wawasan mengenai pemanfaatan teknologi digital dalam operasional bisnis, keamanan siber, perlindungan data pribadi, serta penerapan kecerdasan buatan (AI) dalam industri. Pelatihan ini juga mencakup keterampilan praktis seperti analisis data, penggunaan perangkat lunak bisnis digital, dan optimalisasi e-commerce. Sehingga kegiatan ini bertujuan untuk mendukung transformasi digital di era Industri 5.0 dengan meningkatkan pemahaman dan keterampilan masyarakat dalam memanfaatkan teknologi digital. Metode yang digunakan dalam kegiatan Pengabdian masyarakat adalah metode edukasi berupa penyuluhan dengan ceramah dan diskusi. Sasaran program ini adalah para karyawan perusahaan agar dapat mengoptimalkan teknologi dalam aktivitas bisnis, meningkatkan produktivitas, serta berinovasi di era digital. Dengan pendekatan ini, diharapkan peserta dapat meningkatkan efisiensi kerja, daya saing, serta kemampuan beradaptasi dengan perkembangan teknologi. Kata kunci: literasi digital; ekonomi digital; artificial intelligence (AI)
Co-Authors Abd. Rahim Arsyad Abdullah Abdullah Adhelia Dwi Rismawani Risal Adi Sucipto, Adi Afifah Nurian Aryanti AFRIAN HERMAWAN AGUS AGUS Agus Syam Ahmad Ghozali Ahmad Yani Alfira Alimuddin Aminuddin Syam Andi Aidil Akram Andi Reski Nurhikmah Andi Tenri Ampa Andika Isma Anhar Aryo Pratama, Bimo Asmayanti Asmayanti Asmayanti Asmayanti Asmayanti Ayu Hasra Nurfaiza Beda, Nadjamudin Budu Budu candra, joni eka Caniago, Deosa Putra Dewi Lestari Enzel D. S. Situmorang Fakhira Tri Ismawati A. Saleh Farah Fitria Ramadhani Fitrah Widyawati Ghanang Harisya Ubra Gledy Febriani Buranda GOD LIFE ENDOB M M Gunawan Gunawan Hajar Dewantara Hamzah HASNADIA RUSDY Hasra Hijratul Adha Herawan Hisanan Herdah Hernando, Luki Idris Parakkasi Idrus Sahar Muhammad Imam Ahmad Syadiq Indah Sari, Dely Indra Afrianto Jamaluddin Jati, Jati Laksono Kahirunnisa, Kahirunnisa Khaerani Kiramang M Abrar Masril M. Abrar Masril Marcelino Febriansyah Marhawati , Marhawati Marhawati Najib Marhawati, Marhawati Mashud Maswar Maswar Mhd Adi Setiawan Aritonang Mohamad Ikbal Riski A. Danial Muhammad Firmansyah Muhammad Rakib Muhammad Saleh Muhammad Syukran Mustari Mustari nazir, muhamad NOFRAN PSIKOLOGI Nur Afni Indahari Nur Halim Nur Rismawati Nurdiana Nurdiana Nurhaedar Jafar Nurjannah Nurjannah Nurjannah Nurjannah Nurmila Khairunnisa Nurpudji A. Taslim Oman Unju Subandi Parmitasari , Rika Dwi Ayu Rahmadhani Rahman Rahmat Dinul Paqi Rahmatullah Rahmi Rikki Arisandi Rikki Arisandi Rizki Fadhel Dwipananda Sita Acetylena Siti Nurrochmah Sitti Aminah Azis Sitti Nur Qalbi Sri Wahyuni Sudarmi Sudarmi Sudirman Sumiati Tahir Syaiful Syaiful Tahir, Sumiati Tri Setyo Guntoro Trie Utari Rasmi Pesona Tuti Supatminingsih Yuliani Yuliani Zikriati Mahyani