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ANALYSIS OF CHANNELS AND MARKETING MIX OF FLYING FISH EGGS IN POPO VILLAGE, GALESONG SELATAN DISTRICT, TAKALAR REGENCY Nurjannah, Nurjannah; Marhawati , Marhawati; Muhammad Jufri
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 2 (2025): February
Publisher : Adisam Publisher

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Abstract

This study aims to determine the pattern of marketing channels and the marketing mix of flying fish eggs in Popo Village, South Galesong District, Takalar Regency. The research was conducted using a descriptive, empirical and qualitative research approach. The method used consists of inductive reasoning. This research was conducted in Popo Village, South Galesong District, Takalar Regency. which is one of the coastal areas where most of the people work as Patorani fishermen (fish egg catchers). Meanwhile, to determine respondents using simple random sampling. The results showed that there were 3 marketing channel patterns for flying fish eggs in Popo Village, South Galesong District, Takalar Regency where the most important marketing pattern profitable for fishermen was in channel II pattern, namely fishermen - collectors - wholesalers. The margin obtained by each marketing channel pattern is the same in pattern 1 and 3, which is IDR 200,000. and the pattern of marketing channels 2 obtains a margin of 150,000. And the marketing mix is one of the marketing strategies to communicate information widely, present goods and services, encourage consumers to buy and even create personal preferences for these products.
Pengembangan Kontrol Robot Omnidirectional Menggunakan Sensor Gerakan Mpu 6050 Berbasis Internet Of Things (IoT) Aryo Pratama, Bimo; Deosa Putra Caniago; M. Abrar Masril; Luki Hernando; Muhammad Jufri
JURNAL QUANCOM: QUANTUM COMPUTER JURNAL Vol. 3 No. 1 (2025): Juni 2025
Publisher : LPPM-ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jqc.v3i1.395

Abstract

Robotics is a field that encompasses interdisciplinary sciences, ranging from the mechanics of robot construction, electronics, and control systems to artificial intelligence. Initially, robotics was widespread in industry, often referred to as industrial robots. The Mini Trolley Robot provides a solution to issues related to flexibility in the room. The robot’s operation can be directed using motion sensors. This research aims to develop a controlled exploration system with an IoT-based mobile robot using the MPU6050 motion sensor. This aims to provide a solution to flexibility issues in complex environments without using traditional remote controls. The system uses the ESP32Wroom as the microcontroller, ESP32 Cam for video streaming, a driver module as the driver, DC motors, and a 12V to 5V converter. The ESP32 module allows good connectivity and remote control via a Wi-Fi network. The MPU6050 motion sensor can read tilt angles based on sensor data contained in the MPU6050 module. To access this sensor module, the I2C data line is used. This research employs the waterfall method, which includes stages of determining user requirements, followed by planning, modeling, construction, system delivery to users, and supporting the entire developed software. The motion sensor from the MPU6050 achieves a considerable range from 5 to 15 meters with accurate results, while reaching 19 meters results in a delay of 2 or 3 seconds.
ANALYSIS OF MARKETING STRATEGIES IN THE CULINARY BUSINESS TO IMPROVE COMPETITIVENESS AT THE NEW DONA DONY STORE Sri Wahyuni; Marhawati; Muhammad Jufri; Asmayanti; Sumiati Tahir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

This research aims to analyze the 7P marketing strategy (Product, Price, Place, Promotion, People, Process, and Physical Evidence) in the culinary business, specifically at Toko Dona Dony Baru, and how these strategies affect the store's competitiveness. The research method used is a qualitative method with a case study approach. Data were collected through in-depth interviews with the store owner, direct observation, and documentation. The research results show that Toko Dona Dony Baru implements the 7P elements in its marketing strategy, with an emphasis on product quality, product packaging, product variety, affordable prices, price-quality equivalence, competitive pricing with similar products, consumer accessibility, strategic business location, sales promotion, public relations with online and direct marketing publicity, employee attitude in serving customers, adequate equipment, room appearance, and company layout. These factors significantly contribute to the improvement of the store's competitiveness in the competitive culinary market. This research provides practical insights for culinary business operators on the importance of implementing the 7P marketing strategy to achieve competitive advantage.
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND PRODUCT QUALITY ON PURCHASE DECISIONS AMONG GLOWDERM HOUSE OF BEAUTY CONSUMERS IN MAKASSAR CITY Adhelia Dwi Rismawani Risal; Muhammad Jufri; Andika Isma; Agus Syam; Sumiati Tahir
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

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Abstract

The purpose of this research is (1) to determine whether there is a significant influence of social media marketing on purchasing decisions among consumers of Glowderm House of Beauty. (2) To determine whether there is a significant influence of product quality on purchasing decisions among consumers of Glowderm House of Beauty. (3) To determine the significant influence of social media marketing and product quality on purchasing decisions among consumers of Glowderm House of Beauty. This study uses a quantitative method with multiple regression analysis techniques to analyze the research data using instruments in the form of questionnaires. The population in this study consisted of 2983 customers of Glowderm House of Beauty over approximately 6 months, and a sample of 97 consumers of Glowderm House of Beauty was taken using the accidental sampling technique and calculated using the Slovin formula. The results of this study indicate that: (1) There is no significant influence of social media marketing on the purchasing decisions of Glowderm House of Beauty consumers. (2) There is a significant positive influence of product quality on purchasing decisions among consumers of Glowderm House of Beauty. (3) There is a significant positive influence of social media marketing and product quality on purchasing decisions among consumers of Glowderm House of Beauty.
Hubungan IMT, kekuatan, daya ledak, kelincahan, dan daya tahan kardiovaskuler dengan kemampuan dribbling bola basket Jati, Jati Laksono; Siti Nurrochmah; AFRIAN HERMAWAN; MUHAMMAD JUFRI; GOD LIFE ENDOB M M
Bravo's: Jurnal Program Studi Pendidikan Jasmani dan Kesehatan Vol 13 No 1 (2025): Bravo's: Journal of Physical Education and Sport Science
Publisher : Physical Education Departement of University PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/bravos.v13i1/81

Abstract

Sports are considered physical activities undertaken primarily to enhance basic body movement skills or specific sports abilities. Basketball has become one of the most popular and widely enjoyed sports among the general public. As sports disciplines evolve, optimal efforts are required to achieve maximum performance. However, achieving peak performance in sports is not as easy as it might seem. This research aims to further explore the correlational relationship between body mass index, arm muscle strength, arm muscle power, agility, and cardiovascular endurance to support the dribbling abilities of extracurricular participants at SMAN 1. Data was collected through observation and analyzed using correlational regression statistical approaches, detailing a population of 35 participants, with a sample size of 35 participants. The research findings indicate a significant relationship between body mass index, arm muscle strength, arm muscle power, agility, cardiovascular endurance, and the dribbling abilities of the participants
Innovation of Moringa Leaves into Pudding as Healthy and Nutritious Dessert Nur Halim; Mohamad Ikbal Riski A. Danial; Herawan Hisanan; Agus Syam; Muhammad Jufri
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 4 June 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2518

Abstract

Local food innovation based on natural ingredients is increasingly needed to support people's healthy lifestyles. One of the great potentials that has not been exploited optimally is Moringa oleifera leaves, which are known to have high nutritional content such as protein, calcium, vitamin A and antioxidants. This research aims to develop an innovative product in the form of Moripudding, namely a healthy and nutritious pudding made from Moringa leaves, as an alternative dessert that is not only delicious, but also healthy. The method used in this research was to carry out trials through several friends with the optimal composition of Moringa leaves, low-fat milk, gelatin, and natural sweeteners such as honey, as well as organoleptic tests on taste, texture, aroma and color. Initial results show that Moripudding was well received by the panelists, with an average score above 80% for all aspects of the sensory assessment. Apart from that, nutritional content tests show that Moripudding has superior nutritional value compared to conventional pudding, especially in protein and vitamin A levels. This product also has the potential to be developed commercially because the raw material for Moringa leaves is easy to obtain and cheap. With the presence of Moripudding, it is hoped that people will be more open to consuming healthy food based on local plants. This innovation not only supports a healthy lifestyle, but also encourages the use of local biological riches to create food products with high selling value.
Innovation in Traditional Beauty: The Use of Candlenut Oil for Natural Eyebrow Thickening Agus Syam; Mohamad Ikbal Riski A. Danial; Muhammad Jufri; Fitrah Widyawati; Rahmi
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Volume 2 Issue 4 June 2025: Jurnal Sipakatau
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i4.2519

Abstract

Candlenut fruit (Aleurites molucana) has long been known as a natural ingredient that is full of benefits, both in beauty care. In today's modern era, when people are increasingly aware of the importance of natural and environmentally friendly ingredients, candlenut fruit is again in the spotlight as a traditional solution that is proven to be effective and has high economic value. One of the most popular benefits of candlenut fruit is its ability to thicken and nourish eyebrows naturally. The oil produced from candlenut fruit contains essential fatty acids and vitamin E, which are very good for stimulating hair growth, strengthening roots, and nourishing hair follicles. Regular use of candlenut oil on eyebrows has been shown to accelerate new hair growth, making eyebrows look thicker, blacker, and healthier, without the need for using harmful chemicals. With product innovation and the right marketing strategy, candlenut fruit products are not only able to meet the needs of the domestic market, but also have the opportunity to penetrate the export market. Therefore, optimal utilization of candlenut fruit provides dual benefits as a natural solution in beauty care, as well as a means of economic empowerment through creative and sustainable efforts. Candlenut fruit is known to have interesting benefits for beauty, especially in thickening eyebrows naturally. The oil produced from candlenut contains nutrients that can stimulate hair growth in the eyebrow area, making it look thicker and healthier. The use of candlenut oil is quite simple, usually by applying it regularly to the eyebrows before going to bed. These natural properties make candlenut a choice ingredient in various traditional care products, especially for eyebrow care. Its abundant availability in Indonesia also makes candlenut an easily available and economical beauty solution.
Strategi Efektif Pemasaran Produk UMKM Di Era Digital: Pemanfaatan Platform Marketplace Tahir, Sumiati; Agus, Agus; Agus Syam; Muhammad Jufri; Sudarmi, Sudarmi
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 4: Agustus 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i4.9783

Abstract

Mitra Program Kemitraan Masyarakat (PKM) ini adalah Ibu-ibu PKK di Desa Barugae Kecamatan Mallawa Kabupaten Maros. Masalah yang dihadapi mitra adalah: (1) Mitra belum memiliki pengetahuan tentang cara memasarkan penjualan produk (2) Mitra belum memiliki platform marketplace. PKM ini bertujuan; (1) Untuk memberikan pengetahuan dan keterampilan kepada ibu-ibu memasarkan hasil produk yang dihasilkan; (2) Memberikan pelatihan dan pendampingan kepada ibu-ibu untuk dapat mengoperasikan teknologi berbasis sosial media dalam memasarkan hasil produksinya. Metode yang digunakan dalam menyelesaikan permasalahan yakni dengan pendekatan Participatory Learning and Action (PLA) dan Community Empowerment (CE), dengan metode pelatihan dan kerja praktik, dan pendampingan. Hasil yang dicapai adalah (1) Mitra memiliki pengetahuan dan keterampilan dalam memasarkan hasil produknya. (2) Mitra memiliki pengetahuan dan keterampilan dalam menggunakan media social dalam memasarkan hail produknya, sehingga termotivasi untuk lebih mengembangkan hasil produk-produk lokalnya.
STRATEGI PENGEMBANGAN TEKNOLOGI PAI BERBASIS SPIRITUAL DI SEKOLAH MIFTAHUL ULUM Syaiful Syaiful; Abdullah Abdullah; Muhammad Jufri; Sita Acetylena
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Perkembangan teknologi informasi yang pesat telah memberikan dampak signifikan dalam dunia pendidikan, termasuk Pendidikan Agama Islam (PAI). Tantangan utama yang muncul adalah bagaimana mengintegrasikan nilai-nilai spiritual dalam penggunaan teknologi agar tidak hanya menghasilkan kecerdasan intelektual tetapi juga kecerdasan spiritual. Artikel ini bertujuan untuk mengkaji strategi pengembangan teknologi pembelajaran PAI berbasis spiritual. Dengan menggunakan pendekatan kualitatif-deskriptif melalui studi pustaka, artikel ini menemukan bahwa pengembangan teknologi PAI berbasis spiritual harus mencakup tiga strategi utama: penguatan konten religius dalam media digital, pelatihan guru berbasis TIK dan nilai spiritual, serta integrasi prinsip spiritual dalam desain aplikasi atau platform pembelajaran. Hasil kajian ini memberikan arah bagi pengembang teknologi pendidikan dan pendidik agama dalam membentuk generasi yang tidak hanya melek teknologi tetapi juga berkarakter Islami
The "Temukan, Obati Sampai Sembuh" (TOSS) Movement in Breaking Pulmonary Tuberculosis Transmission at Bambaira Health Center, Pasangkayu Nur Afni; Muhammad Jufri; Sudirman; Ahmad Yani; Muhammad Syukran; Indra Afrianto
Public Health of Indonesia Vol. 11 No. 3 (2025): July - September
Publisher : YCAB Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36685/phi.v11i3.1109

Abstract

Background: Tuberculosis (TB) remains a global health challenge. Indonesia ranks among countries with the highest TB burden, with over 800,000 cases reported in recent years (WHO, 2024). The Ministry of Health introduced the Temukan, Obati, Sampai Sembuh (TOSS) initiative to enhance early detection and treatment adherence. However, implementation barriers persist, especially in remote areas. Objective: This study aims to evaluate the implementation of the TOSS TB program in breaking TB transmission at Bambaira Health Center, Pasangkayu Regency, and to identify systemic challenges and improvement opportunities. Methods: This qualitative study used in-depth interviews, FGDs, observations, and document analysis. Participants included healthcare workers, TB patients, caregivers, and community leaders. Thematic analysis was conducted to explore program implementation. Results: Barriers identified include poor public awareness, weak contact tracing, medication stockouts, and limited follow-up systems. Stigma also discouraged patients from seeking care. Nevertheless, early case detection and initial treatment showed promising outcomes when supported by trained staff and community involvement. Conclusion: Addressing systemic barriers through education, logistics, and community engagement is key to TOSS TB success. Policy support and consistent funding are needed to ensure sustainability and integration with other health services. Keywords: tuberculosis; TOSS TB;  health center; public health; Indonesia
Co-Authors Abd. Rahim Arsyad Abdullah Abdullah Adhelia Dwi Rismawani Risal Adi Sucipto, Adi Afifah Nurian Aryanti AFRIAN HERMAWAN AGUS AGUS Agus Syam Ahdar Ahmad Ghozali Ahmad Yani Alfira Alimuddin Aminuddin Syam Andi Aidil Akram Andi Reski Nurhikmah Andi Tenri Ampa Andika Isma Anhar Aryo Pratama, Bimo Asmayanti Asmayanti Asmayanti Asmayanti Asmayanti Ayu Hasra Nurfaiza azmayusuf Beda, Nadjamudin Budu Budu candra, joni eka Caniago, Deosa Putra Daniel Happy Putra Desvita Maharani Dewi Lestari Enzel D. S. Situmorang Fakhira Tri Ismawati A. Saleh Farah Fitria Ramadhani Fitrah Widyawati Ghanang Harisya Ubra Gledy Febriani Buranda GOD LIFE ENDOB M M Gunawan Gunawan Hajar Dewantara Hamzah HASNADIA RUSDY Hasra Hijratul Adha Herawan Hisanan Herdah Hernando, Luki Idris Parakkasi Idrus Sahar Muhammad Imam Ahmad Syadiq Indah Sari, Dely Indra Afrianto Jamaluddin Jati, Jati Laksono Kahirunnisa, Kahirunnisa Khaerani Kiramang M Abrar Masril M. Abrar Masril Ma'ruf Mahsyar Idris Marcelino Febriansyah Marhawati , Marhawati Marhawati Najib Mashud Maswar Maswar Mega Sintia Nur Karisma Mhd Adi Setiawan Aritonang Mohamad Ikbal Riski Danial Muhammad Alfa Sikar Muhammad Firmansyah Muhammad Qadaruddin Muhammad Rafil Muhammad Rakib Muhammad Saleh Muhammad Syukran munir, Zainul Munir Mustari Mustari Muzakkir nazir, muhamad NOFRAN PSIKOLOGI Nur Afni Indahari Nur Halim Nur Rismawati Nurasina Nurdiana Nurdiana Nurhaedar Jafar Nurjannah Nurjannah Nurjannah Nurjannah Nurmila Khairunnisa Nurpudji A. Taslim Ohyver, Daniel Adolf Oman Unju Subandi Parmitasari , Rika Dwi Ayu Puput Ayu Raden Mohamad Herdian Bhakti Rahmadhani Rahman Rahmat Dinul Paqi Rahmatullah Rahmi Ramli Rikki Arisandi Rikki Arisandi Rizki Fadhel Dwipananda Sita Acetylena Siti Nurrochmah Sitti Aminah Azis Sitti Nur Qalbi Sri Wahyuni Sudarmi Sudarmi Sudirman Sumiati Tahir Syaiful Syaiful Syamsuar Basri Syamsurizal Tahir, Sumiati Tri Setyo Guntoro Tri Sulastri Trie Utari Rasmi Pesona Tuti Supatminingsih Yuliani Yuliani Zikriati Mahyani