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All Journal Al Ishlah Jurnal Pendidikan Jurnal Manajemen Media Bahasa, Sastra, dan Budaya Wahana Insight: Jurnal Bimbingan dan Konseling Idea : Jurnal Studi Jepang Abdimas Universal Natural Sciences Engineering and Technology Journal International Journal of Travel, Hospitality and Events JURNAL AGROINDUSTRI HALAL JURNAL TEKNIK INDUSTRI JURNAL ABDI MASYARAKAT INDONESIA (JAMIN) Jurnal Multidisiplin Sahombu SENADA : Semangat Nasional Dalam Mengabdi
Rina Fitriana
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Journal : Jurnal Multidisiplin Sahombu

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Analysis Of Generation Z’s Perception Towards Korean Food Buying Interest (Case Study; Korean Food Tteokbokki At Dookki Central Park Restaurant) Rina Fitriana; Heru Suheryadi; Maisie Michaelia Kurniawan
Jurnal Multidisiplin Sahombu Vol. 5 No. 02 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

This research aims to determine whether the perceptions of generation Z have an influence on the intention to buy Korean food, especially Korean food tteokbokki at Dookki Central Park restaurant and to find out how big the influence is. This research used a descriptive quantitative approach, while the data were obtained through distributing questionnaires and observation. Generation Z’s perception has a big influence on the intention to buy Korean Food especially tteokbokki at Dookki Central Park restaurant.
Digital Transformation Strategy to Increase the Competitive Advantage of the Hospitality Industry in Serang District, Banten Rina Fitriana; Uud Wahyudin
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the digital transformation design strategy in creating competitive advantage in the hotel industry in Serang Regency, Banten Province. The method used is a descriptive qualitative approach, with data collection techniques through in-depth interviews, observations, and documentation studies of six hotels operating in the research area. The results of the study indicate that the implementation of digital transformation in Serang Regency is still limited to the use of online reservation platforms and social media for promotion, while the integration of advanced technologies such as the Internet of Things (IoT), self-check-in systems, and application-based services is still minimal. SWOT analysis identifies strengths in the form of digital platform adoption and active promotion, as well as opportunities through government support for the tourism sector. However, the low digital competence of the workforce and limited technology investment are the main weaknesses. The digital transformation strategy that was developed includes digitalization of core services, improvement of technology infrastructure, human resource training, and optimization of digital marketing. These findings emphasize that the success of digital transformation in the hotel industry requires integration between technology, organizational culture, and visionary digital leadership. The implications of this study provide theoretical contributions to the digital transformation model in the tourism sector as well as practical recommendations for industry players and policy makers to accelerate the digitalization of local tourism.
Co-Authors Ade Aulia Rahmajati Adi Sucipto, Adi Ahmad Farhan Alo Karyati Amal Witonohadi Anak Agung Istri Sri Wiadnyani Annisa Tri Wahyuni Anung B Ariwibowo Arief Faizal Rachman As-syifatul Jannah Auliya Dewi Oktriana Brahmantyo Anggoro Buana Ramadhan Cut Meutia Alexandra Daisman Aji Deivy Zulyanti Nasution Devita Gantina Diah Putri Utami Dian Mardi Safitri Elfira Febriani Harahap Emelia Sari Ermawan Ermawan Febriani, Elfira Fiky Firmansyah Fitri, Susi Ghea Adinda Utami Handi Subhagya Hani Utami Saraswati Helen Susanti Heru Suheryadi Hozi Kurniawan Huda Nur Rabbani Ika Novelisari Ilona Rahel Sutisna Iveline Anne Marie Jaiz, Muhammad Jaquline Glenadys Siregar Johnson Saragih Karsih Khrisna Agung Cendekiawan Kurnianingsih, Asih Latifah Ashari Sugih Linda Suci Anggraeni Lydia Sari Maisie Michaelia Kurniawan Marissa Marissa Marya Anggi Aseanita Mitha Veri Andriani Mohammad Ischak Mugiyanti Murniati Ar Mustamina Maulani Najih, Muhammad Nasir Usman Nina Yuliana Nur Anisa Paramita Winny Paramita Winny H Parwadi Moengin Putu Vergenia Ayu Larasati R. A. Indraputra Rachmadita Rachmadita Rahmah Fakhira Ralph Vincent Sapulette Ratna Mira Yojana Rina Suprina Rini, Nuryadina Augus Roby Trianto Sapta Inderawan Sayekti Sudjianto Sudjianto tatat haryati Taufik Djatna Trifa Fajarina Kurniadewi Triwulandari Satitidjati Dewayana Uud Wahyudin Vinne Fransisca Wardhani, Firdha Aprillia Wawan Kurniawan Wawan Kurniawan Wuri Handayani Yelni Rahmawati Yulia Sari Yunia Ningsih