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All Journal Agregat: Jurnal Ekonomi dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) JMM (Jurnal Masyarakat Mandiri) International Journal of Applied Sciences in Tourism and Events Gulawentah:Jurnal Studi Sosial SEIKO : Journal of Management & Business Martabe : Jurnal Pengabdian Kepada Masyarakat NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Surya Abdimas YUME : Journal of Management Jurnal Tabarru': Islamic Banking and Finance Jurnal Manajemen Bisnis Management Studies and Entrepreneurship Journal (MSEJ) Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat PINISI Discretion Review Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) PLAKAT : Jurnal Pelayanan Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Pengabdian kepada Masyarakat Nusantara JURNAL PENDIDIKAN SAINS SOSIAL DAN AGAMA Pinisi Business Administration Review Jurnal Ekonomi Jurnal Abdi Masyarakat Indonesia JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Akuntansi dan Manajemen Bisnis (JAMAN) Jurnal Ekonomi dan Manajemen (JEKMA) Dharma: Jurnal Pengabdian Masyarakat Tsaqofah: Jurnal Penelitian Guru Indonesia Indonesian Journal of Islamic Economics and Finance Innovative: Journal Of Social Science Research Paradoks : Jurnal Ilmu Ekonomi Jurnal Kesehatan dan Kedokteran Business, Entrepreneurship, and Management Journal Proceeding of The International Conference on Management, Entrepreneurship, and Business
Wediawati, Tuti
Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Mulawarman, Indonesia
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The Effectiveness of Domestic and International Exhibitions as Promotional Tools for Fostering MSMEs' Business Growth in Dinas Perdagangan Kota Balikpapan Muzzayyanah, Farras Athifah; Wediawati, Tuti
TSAQOFAH Vol 6 No 1 (2026): JANUARI
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/tsaqofah.v6i1.8038

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in strengthening regional economic resilience, yet their growth is often hindered by limited market access and promotional constraints. To address these challenges, the Balikpapan City Trade Office has facilitated MSME participation in both domestic and international exhibitions as a promotional strategy to stimulate business development. This study aims to analyze the comparative effectiveness of domestic and international exhibitions in fostering MSME growth in Balikpapan. Using a qualitative descriptive approach, data were collected through semi-structured questionnaires with MSME participants and documentation from the Trade Office, and were analyzed thematically. The findings show that domestic exhibitions generate direct and short-term benefits, including increased sales transactions, acquisition of new local customers, and enhanced national brand visibility. By contrast, international exhibitions provide long-term and strategic impacts by expanding global business networks, elevating brand credibility, and opening opportunities for export, although their outcomes require higher levels of legal, certification, and production readiness. Overall, the results suggest that domestic and international exhibitions function not as substitutes but as complementary promotional tools within a progressive business development pathway, and that a structured transition from domestic to international exhibitions, supported by institutional facilitation and MSME preparedness, is essential to achieve sustainable and globally competitive MSME growth.
PENDAMPINGAN PEMBUATAN LOGO DAN LABEL UNTUK MENINGKATKAN CITRA MEREK UMKM YOVI BAKERY DESA RITAN BARU Erliana, Erna; Wediawati, Tuti
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 10 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i10.4094-4101

Abstract

UMKM memiliki peran yang penting dalam sektor perekomonian Indonesia, UMKM menjadi salah satu sumber pendapatan sebagian besar masyarakat Indonesia. Dalam pelaksanaanya pun penting untuk memerhatikan beberapa hal yang krusial, seperti penggunaan logo dan label. Pengunaan logo dan label ini dapat membantu meningkatkan citra merek UMKM. Untuk membantu mengoptimalkan penggunaannya, dilakukan kegiatan pendampingan oleh mahasiswa MBKM Bina Desa yang dilaksanakan di Desa Ritan Baru Kecamatan Tabang Kabupaten Kutai Kartanegara. Kegiatan ini dimulai dari observasi, wawancara, sosialisasi, membuat logo dan label hingga menyerahkannya pada pelaku usaha untuk diimplementasikan. Kegiatan pendampingan dilakukan pada Yovi Bakery, sebuah UMKM yang memproduksi donat dan aneka kue yang belum memiliki logo dan label. Diharapkan dengan adanya pendampingan dapat memberikan wawasan mengenai manfaat serta fungsi dari logo dan label, meningkatkan citra merek hingga meluaskan target pasar dari Yovi Bakery.
Co-Authors Afifah Afifah Aliefia, Annatasya Shikke Aline Kayla, Syelomitha Althalets, Fareis Althalets, Faries Andi Aulia Andini Sari Andrean, Andrean Andriana, Ana Noor Aransyah, Muhammad Fikry Armaida Rismayanti Arsyad, Annisa Wahyuni Arwin Sanjaya Assarah, Selfia Aurellia, Raisya Cahya Bulan, Yuliana Derama, Trisda Desvita, Divania Octa Putri Dhani Aswangga Saputra Dwivayani, Kadek Dristiana Dyan Wulan Sari Hs Edo Dermawan Ella Fitria Rahmayani Erliana, Erna Fadliansyah, Fadliansyah Faries Althalets Farmawati, Windie Karina Fikri Aransyah Finnah Fourqoniah Halimatus Sa'diyah Hamzi Safaruddin, Awal Hendiani, Putri Herliah, Endang Hetami, Adietya Arie Hidayati, Norlihna Hikmah, Mukhibatul Intan Thania Amelia Isnawati Isnawati Isnawati Isnawati Khairil Anwar Khairil Anwar Lavenia Christine Sulistio Lihah, Mar Atussaha Lukman, Ismail M. Mikfha Hatari Manurung, Indah Sari R Marlina Marlina Marsini, Nisa Melyscha Imanuella Keka Monika Mubarak, Ahmad Ridha Muhammad Najib Murni Murni Musdalifah, Riska Mustika Ratna, Nur Muzzayyanah, Farras Athifah Nadratul Naima Nadroh, Ummi Nela Yesika Lelang Nindy Pertiwi Nur, Muhammad Subahan Nurhidayati Nurhidayati Nurulita, Adelia Anggraini Poppy Alvianolita Sanistasya Puput Suprihatin Purnamasari, Retno Putera, Muhammad Tommy Fimi Putri Hendiani Putri, Aolia R, Syilvia Mariya Rahmayana Rahmayana Ramadhani, Ayu Reza Adi Yudanto Riska Musdalifah Rizal Pangestu Rosalia, Sopiya Sihombing, Grecia Veronika Sukma larasati Sulistio, Lavenia Christine Suprihatin, Puput Sutopo, Tulus Syahbana, Muhammad Andrew TRI UTARI Trisna Pitaloka Wulan Dari Ummi Nadroh Verdina, Virda Virda Verdina Virda Verdina Widya Fatmawati, Lisa Wira Barata Yuliana Bulan Zaini Zaini