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All Journal Ilmu Administrasi Publik Jurnal Ketahanan Nasional Jurnal Antropologi: Isu-Isu Sosial budaya E-Dimas: Jurnal Pengabdian kepada Masyarakat International Journal of Artificial Intelligence Research Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Focus : Jurnal Pekerjaan Sosial Indonesian Journal of Law and Economics Review Jurnal Intervensi Sosial dan Pembangunan (JISP) Jurnal Agrisistem Jurnal Inovasi dan Kreativitas (JIka) Society: Jurnal Pengabdian Masyarakat Kajian Moral dan Kewarganegaraan Jurnal Nasional Teknologi Komputer Jurnal Insan Pendidikan dan Sosial Humaniora Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Kajian Ilmu Sosial Jurnal Hukum dan Sosial Politik Jurnal Ilmiah Dan Karya Mahasiswa Triwikrama: Jurnal Ilmu Sosial Pubmedia Social Sciences and Humanities Nusantara Journal of Multidisciplinary Science Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora I-Con Media Jurnal Ventilator: Jurnal Riset Ilmu Kesehatan dan Keperawatan Jurnal Kajian Islam dan Sosial Keagamaan Edukasi Elita : Jurnal Inovasi Pendidikan Jurnal Pengabdian Dinamika Wissen: Jurnal Ilmu Sosial dan Humaniora KHIDMAT SOSIAL Jurnal Cakrawala Akademika
Muhammad Sahrul
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Physics Public Health Social Sciences Other

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Journal : I-Con Media

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PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN (Studi Kasus Pada Salon Rosna di Desa Gas Alam Badak I Muara Badak) SAHRUL, MUHAMMAD; DWIJATENAYA, IDA BAGUS MADE AGUNG; Kardinar Wijayanti, Silvana
I-Con Media مجلد 5 عدد 1 (2022): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM5151

Abstract

The fierce competition in business environment in acquiring and retaining customers forces business players to adaptively respond to dynamic customers’ needs and wants.Customer satisfaction has always been the key goal of marketers to achieve. Thus, marketing studies try to find out variables affecting customer satisfaction. The purposes of this study was to determine the effect of price perception and service quality simultaneously and partially on customer satisfaction at Rosna Salon in Badak I, Gas Alam Village. Data collected through questionnaire distribution to 65 customers of Rosna Salon based on saturated sampling technique. Then, the data analyzed using multiple linear regression and the result of this study revealed that price perception and service quality have positive and significant effect partially and simultanously on customer satisfaction. 
Co-Authors Abdul Rahman Adi Fahrudin Afiyati Agus Suhardika Alfan Ramdoni Ali Noer Zaman Amelia, Erien Anadayoma, Zahra Aprilla Ananda Zahra Andreansyah, Andreansyah Angga Trisnanto Anrian Muhammad Umar Apriansyah, Joli Arfan Fajri Astriani, Linda Ati Kusmawati Aulia Arafah Aulia, Alif Niamal Azahra, Muthia Baharuddin, Bagus Bakriyah, Bakriyah Daffa Pasya Islami Deni Sopiansah Devia Andiani Dini Gandini Purbaningrum DIRGANTARA WICAKSONO Djoni Gunanto El Kahfi, Muhammad Fityan Endang Sulastri Evi Satispi Evi Satispi Faisal Saade, Muhammad Faradibba Maiwa Radika Nur Ramadhan Firdaus, Aqhsal Galih Vian Suwari Gita Apliria Hamka Haris, Damaragil Danar Irhamni Rahman Izzatusholekha Kardinar Wijayanti, Silvana Kusmawati , Ati Lusi Andriyani Lutfiah Difatul Azizah Mamun Murod Mawar Mawar Mia Nursapitri Moh. Amin Tohari Muhammad Arief Effendi Muhammad Luthfi Ramadhan Muharni, Yusraini Mulkan Habibi N. Oneng Nurul Bariyah Nasywa Faza Lailan Nia, Siti Rahma Nida Handayani Nurul Inayah Nurul Purnomo Oksiana Jatiningsih Putri Camelia Az Zahra Siregar Radysti Devania Rahmadani, Salsa Alvianita Rahman, Irhamni Rahmat Salam Retnowati Wahyuning Dyas Tuti Retnowati WD Tuti Risyad Mustafa Midin, Arief Rizka Ayu Ramadanti Rosiyani Rosiyani Rudi Saprudin Darwis, Rudi Saprudin Rudiatin, Endang Ruliansyah, Yusuf Selvin, Agustina Septiana, Deta Shabrina Afifah Rasyid Shabrina Anggraita Utami Sokhivah Sokhivah Soni Akhmad Nulhaqim Stafhanie Dumas Stafhanie Dumas Taewoo Park Taufik Paturohman Taufiqurokhman Taufiqurokhman Taufiqurokhman Tauzia Harari Tuti Alawiyah Uswandhian, Era Estu Wahyuning Dyas Tuti, Retnowati Wiwik Handayani