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Pengaruh User Interface, Price Discount, Reputasi Perusahaan, dan Kemudahan Penggunaan terhadap Keputusan Pembelian Melalui Aplikasi Grab oleh Konsumen Millennials Di Kota Makassar Haerul, Ainun Zahira; K, Kasnaeny; Imaduddin, Imaduddin
SEIKO : Journal of Management & Business Vol 7, No 1.1 (2024)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6453

Abstract

Penelitian ini bertujuan untuk : 1) Untuk menganalisis pengaruh user interface terhadap keputusan pembelian melalui aplikasi grab pada konsumen millennials. 2) Untuk mengidentifikasi pengaruh price discount terhadap keputusan pembelian melalui aplikasi grab pada konsumen millennials. 3) Untuk memberikan pengetahuan tentang pengaruh reputasi perusahaan terhadap keputusan pembelian melalui aplikasi grab pada konsumen millennials. 4) Untuk mengetahui seberapa besar pengaruh kemudahan penggunaan terhadap keputusan pembelian melalui aplikasi grab pada konsumen millennials. Penelitian ini merupakan penelitian kuantitatif. Teknik penarikan sampel menggunakan teknik accidental sampling, dan jumlah yang sampel yang digunakan adalah 100 responden. Penelitian ini memproleh hasil bahwa: 1). user interface berpengaruh positif dan signifikan terhadap keputusan pembelian melalui Aplikasi Grab oleh konsumen millennials di Kota Makassar. 2) Price discount berpengaruh positif dan signifikan terhadap keputusan pembelian melalui Aplikasi Grab oleh konsumen millennials di Kota Makassar. 3) Reputasi perusahaan berpengaruh positif dan signifikan terhadap keputusan pembelian melalui Aplikasi Grab oleh konsumen millennials di Kota Makassar. 4) Kemudahan penggunaan (ease of use) berpengaruh positif dan signifikan terhadap keputusan pembelian melalui Aplikasi Grab oleh konsumen millennials di Kota Makassar. Kata Kunci : User Interface, Price Discount, Reputasi Perusahaan, Kemudahan Penggunaan, Keputusan Pembelian.
The Influence of Social Media Marketing Through Celebrities on The Growth of Umkm in Makassar City Putra, Taufan Eka; Imaduddin, Imaduddin; Ramlawati, Ramlawati
Jurnal Ekonomi Vol. 13 No. 04 (2024): Edition October -December 2024
Publisher : SEAN Institute

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Abstract

This study aims to analyze the impact of marketing costs on net profit, with sales volume as an intervening variable, within culinary and fashion businesses in Makassar City that utilize celebrity endorsement services. The research method employed is field research with a quantitative approach, and data was collected through questionnaires. The study population includes all culinary and fashion businesses in Makassar City, with a sample of 44 businesses selected randomly through probability sampling. Data analysis was conducted using path analysis techniques with the aid of SPSS software version 26. The findings reveal that: (1) Marketing costs do not have a direct effect on net profit, (2) Marketing costs have a direct and positive effect on sales volume, (3) Sales volume has a direct and significant impact on net profit, and (4) Marketing costs indirectly influence net profit positively through sales volume.
Dampak Beban Kerja, Disiplin Kerja, dan Lingkungan Kerja terhadap Kinerja Pegawai (Studi Kasus pada Biro Organisasi Setda Provinsi Sulawesi Selatan) Amrullah, Amrullah; Imaduddin, Imaduddin; Suryanti, Suryanti
Paradoks : Jurnal Ilmu Ekonomi Vol. 7 No. 4 (2024): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

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Abstract

This study aims to determine the influence or impact of workload, work discipline, and work environment on the performance of employees, particularly in the environment of the Organization Bureau of the Regional Secretariat of South Sulawesi Province. The approach used in this research is a quantitative approach with a simple linear analysis method. The population in this study consists of workers involved in the Organization Bureau of the Regional Secretariat of South Sulawesi Province, totaling 55 employees. Since the population size is less than 100, the study employs total sampling, making the entire population the sample. The results of the study indicate that workload and work environment have a positive and significant effect on employee performance, while work discipline has a positive but not significant effect. The analysis of the coefficient of determination shows a coefficient value of 48.80%. This indicates that 48.80% of the performance of employees in the Organization Bureau of the Regional Secretariat of South Sulawesi Province is influenced by the three independent variables, namely workload (X1), work discipline (X2), and work environment (X3), while the remaining 51.20% is influenced by other variables not observed in this study.
Improving Operational Performance through Competitiveness and Implementation Management Quality Integrated Ramlawati, Ramlawati; Imaduddin, Imaduddin; Alisyah, Nur; Nirina, Nurul
Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i6.1749

Abstract

The challenge in implementing quality management effectively in MSMEs lies in the tight market competition and the dynamics of the ever-changing industrial environment. Although MSMEs have great potential to improve the economy and absorb labor, various obstacles such as low product quality, limited human resources and technology still hamper development. This study aims to determine and analyze the effect of the implementation of Total Quality Management on the quality competitiveness and improvement of operational performance of MSMEs in Makassar City. Data were analyzed using descriptive statistical techniques and Structural Equation Modeling (SEM), with validity testing through normality and reliability tests. The results of the study indicate that the implementation of Total Quality Management (TQM) has a positive and significant effect on the quality competitiveness of MSMEs in Makassar City. TQM improves product quality, makes MSMEs more competitive in the market, and helps manage the production process more efficiently, reduces errors, and increases customer satisfaction. Although TQM also has a positive impact on operational performance, its effect is not significant, indicating that other elements such as human resources, technology, and the business environment also influence. Overall, TQM contributes to improving operational performance through quality competitiveness and operational efficiency. The output produced from this study is in the form of scientific publications. Theoretically, it becomes a theoretical basis for quality management practices, quality competitiveness and improving operational performance in Micro, Small and Medium Enterprises in Makassar City.
Z-Score Analysis as a Tool for Predicting Financial Distress in Insurance Sector Companies Listed on the Indonesia Stock Exchange Aswirah; Imaduddin, Imaduddin
Journal La Bisecoman Vol. 5 No. 6 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i6.1867

Abstract

This study aims to analyze the application of the Altman Z-Score model in predicting financial distress in insurance sector companies listed on the Indonesia Stock Exchange for the 2020-2022 period. The research utilized secondary data from the financial statements of nine companies selected through purposive sampling. Data analysis was conducted by calculating financial ratios and interpreting Z-Scores to classify the financial condition of companies into healthy, gray, or distressed categories. The findings revealed that companies like ABDA and AMAG consistently fell within the healthy category, indicating stable financial management. Conversely, companies like MTWI experienced significant financial declines with negative Z-Scores, indicating a high risk of bankruptcy. Other companies fell in the gray area with opportunities for improvement through enhanced profitability and capital management. The conclusion highlights the effectiveness of Altman Z-Score as a predictive tool, capable of providing early warnings about financial risks in Indonesia’s insurance sector.
Madrasah Teacher Performance Improvement Through Madrasah Head Leadership and Teacher Motivation Imaduddin, Imaduddin
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol 8 No 2 (2023): Management of Islamic Education
Publisher : Program Studi Manajemen Pendidikan Islam Institut Pesantren KH Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndh.v8i2.3902

Abstract

This study was conducted at Madrasah Schools using quantitative research methods under the supervision of the Sunan Giri Prigen Foundation. Respondents in the study were 63 people. Direct distribution of a questionnaire to the respondents served as the method of data collection. The respondents then employed statistics to analyze the information or responses. The tests for normality, linearity, heteroscedasticity, and multicollinearity are the ones that come next. Validity and dependability are also examined by these tests.. The evaluation of the multiple linear regression data analysis comes next, and the study hypothesis is checked in the last test. The study's conclusions show that every component of the research question has been accepted as true and reliable. The conventional assumption test's findings demonstrated that this study could use all of the data. The results showed that the leadership of the madrasa head had a favorable influence of 40.1%. The principal's leadership style and teacher competency both have a positive and considerable impact on kids' emotional intelligence, and there is a 33% effect of motivation on teacher performance.
Pengaruh Lingkungan Kerja, Budaya Kerja dan Fasilitas Berbasis Teknologi terhadap Kinerja Pegawai Pengadilan Agama Pasangakayu Samsul, Samsul; Mallongi, Syahril; Imaduddin, Imaduddin
YUME : Journal of Management Vol 7, No 1 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i1.6310

Abstract

Tujuan dalam penelitian ini adalah: (1) Menganalisis pengaruh lingkungan kerja terhadap Kinerja Pegawai Pengadilan Agama Pasangkayu; (2) Menganalisis pengaruh budaya kerja terhadap Kinerja Pegawai Pengadilan Agama Pasangkayu; (3) Menganalisis pengaruh fasilitas berbasis teknologi terhadap Kinerja Pegawai Pengadilan Agama Pasangkayu. Berdasarkan hasil uji statistik, hasil penelitian yang diperoleh ialah: (1) lingkungan kerja berpengaruh positif dan signifikan terhadap Kinerja Pegawai; (2) budaya kerja berpengaruh positif dan signifikan terhadap Kinerja Pegawai; (3) fasilitas berbasis teknologi berpengaruh positif dan signifikan terhadap kinerja pegawai. Saran yang dapat diberikan kepada manejemen Pengadilan Agama Pasangkayu sebagai berikut: (1) Untuk meningkatkan kinerja perusahaan dibutuhkan kesadaran individu untuk meningkatkan kualitas kerja, kuantitas kerja, ketepatan waktu serta kemandirian atas setiap pegawai yang ada; (2) Perusahaan tempat pegawai bekerja perlu memperhatikan dan memberikan kebijakan-kebijakan yang dapat memenuhi kebutuhan pegawai. (3) Perusahaan harus selalu mengadakan evaluasi secara rutin terhadap penguasaan teknologi informasi setiap pegawai atas hasil kinerja yang telah dicapai dan melakukan evaluasi.Kata Kunci: Lingkungan Kerja, Budaya Kerja, Teknologi Informasi, Kinerja Pegawai
PENGARUH MANAJEMEN HUBUNGAN PEMASOK TERHADAP KINERJA PERUSAHAAN MANUFAKTUR DI KOTA MAKASSAR Hasan, Hasan; Suriyanti, Suriyanti; Imaduddin, Imaduddin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15539

Abstract

This study aims to examine the impact of Supplier Relationship Management (SRM) on the performance of manufacturing firms in Makassar. The research employed a descriptive design, collecting data from a sample of manufacturing firms through structured questionnaires. The analysis used regression techniques to explore the relationship between SRM practices, such as early supplier involvement, supplier development, and joint investment, and organizational performance. Findings revealed a significant positive correlation, indicating that enhanced SRM practices contribute to improved efficiency, reduced costs, and better alignment within the supply chain. The study also highlights the importance of government support in facilitating effective SRM strategies for sustainable industrial growth
PENGARUH PEMASARAN MEDIA SOSIAL MELALUI SELEBGRAM MEMPENGARUHI PERTUMBUHAN UMKM DI KOTA MAKASSAR Bustami, Tiradewi; Ramlawati, Ramlawati; Imaduddin, Imaduddin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 4 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i4.15541

Abstract

This study aims to analyze the impact of marketing costs on net profit, with sales volume as an intervening variable, within culinary and fashion businesses in Makassar City that utilize celebrity endorsement services. The research method employed is field research with a quantitative approach, and data was collected through questionnaires. The study population includes all culinary and fashion businesses in Makassar City, with a sample of 44 businesses selected randomly through probability sampling. Data analysis was conducted using path analysis techniques with the aid of SPSS software version 26. The findings reveal that: (1) Marketing costs do not have a direct effect on net profit, (2) Marketing costs have a direct and positive effect on sales volume, (3) Sales volume has a direct and significant impact on net profit, and (4) Marketing costs indirectly influence net profit positively through sales volume.
MARKETING STRATEGY TO INCREASE SALES VOLUME IN S-MART SUPERMARKETS Syamsuddin, Syamsuddin; Suriyanti, Suriyanti; Imaduddin, Imaduddin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.13274

Abstract

This study aims to investigate the marketing strategies employed by S-Mart Supermarket to boost sales volume. The research methodology utilized is a qualitative descriptive approach. Primary and secondary data sources were utilized, with data collection techniques including interviews, observations, and documentation. The data analysis involved descriptive analysis, focusing on the 4P Marketing Mix concept (Product, Price, Promotion, Place). Additionally, a SWOT analysis was conducted to assess strengths, weaknesses, opportunities, and threats. This was followed by the creation of a Cartesian diagram to determine the company's sales position. The analysis revealed that S-Mart Supermarket has strategies in place to increase sales volume. These strategies include: Product Strategy: Offering a wide range of products to meet diverse customer needs. Price Strategy: Implementing competitive pricing by reducing profit margins. Distribution (Promotion) Strategy: Utilizing various promotional media such as banners, billboards, and radio advertisements to inform customers about promotional offers and prize draws. Place Strategy: Providing excellent customer service, including organized product displays and aesthetically pleasing store layouts. Based on the internal and external analyses, along with the Cartesian diagram conducted at S-Mart Supermarket, it was determined that the company is currently in a Growth strategy phase. The decision moving forward involves developing the business by enhancing product quality and variety and increasing various forms of promotions.