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THE EFFECT OF BRAND IMAGE AND SERVICE QUALITY ON LOYALTY THROUGH PATIENT SATISFACTION AS AN INTERVENING VARIABLE AT CLINIC A IN KUDUS CITY (Study at Clinic A in Kudus City, Central Java) Ayu Rindwita Indah Peanasari; Vip Paramarta; Kosasih; Farida Yuliaty; Rahadian Malik; Fitriana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study was conducted due to increasingly fierce competition in the healthcare industry and patients' low tendency to recommend, reuse, and make Clinic A in Kudus City their first choice. The aim was to obtain empirical evidence regarding the influence of brand image and service quality on patient loyalty through patient satisfaction as an intervening variable. The method used was descriptive verification analysis with a quantitative approach. Data were collected through questionnaires distributed to patients at Clinic A in Kudus City. The sample size was determined using Hair's formula, which is five to ten times the number of research indicators. Data analysis was performed using path analysis and the Sobel test to examine the mediating role. The results the analysis show that brand image, service quality, patient satisfaction, and patient loyalty are good. Partially and simultaneously, brand image and service quality have a positive and significant effect on patient satisfaction and loyalty. Patient satisfaction is also proven to mediate the effect of brand image and service quality on patient loyalty. Therefore, Clinic A in Kudus City is advised to continue to improve its brand image and service quality in order to strengthen patient satisfaction and loyalty on an ongoing basis.
THE INFLUENCE OF SKILLS, COMMUNICATION, AND SUPPORTING EQUIPMENT OF CONSERVATIVE DENTISTRY SPECIALISTS (DRG. SP.KG) ON WAITING TIME AND ITS IMPLICATIONS FOR PATIENT SATISFACTION (A SURVEY AT KAJEN DISTRICT HOSPITAL, PEKALONGAN) Jeanny Kathleen Hartini; Kosasih; Etty Sofia; Taufan Nugroho; Vip Paramarta; Farida Yuliaty
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the effects of dentists’ skills, communication, and supporting equipment on waiting time and their implications for patient satisfaction at Kajen Regional General Hospital (RSUD Kajen) in Pekalongan. The research was motivated by long waiting times and limited facilities. A quantitative associative approach was used, with data collected through questionnaires from 286 patients receiving conservative dental care. Data analysis included validity, reliability, multiple regression, and Sobel tests to examine both direct and indirect relationships among variables. The results showed that skills, communication, and supporting equipment significantly influenced waiting time and patient satisfaction, both directly and indirectly. Waiting time was found to mediate these effects. Communication was identified as the most dominant factor affecting patient satisfaction, while supporting equipment played a key role in speeding up treatment and reducing waiting time. Improving dental service efficiency at RSUD Kajen can be achieved by enhancing dentists’ skills and communication, and optimizing modern supporting equipment. These efforts are expected to increase patient satisfaction and support continuous improvement in hospital service quality.
Analisis SDM dan Pembelajaran Mesin untuk Prediksi Perputaran Karyawan di Startup: Tinjauan Literatur Sistematis Wahid, Deden Abdul; Yuliaty, Farida; Kosasih; Paramarta, Vip
Jurnal Manajemen Pendidikan dan Ilmu Sosial Vol. 7 No. 2 (2026): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Februari - Maret 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v7i2.7877

Abstract

Perputaran karyawan tetap menjadi tantangan kritis bagi startup, di mana retensi talenta secara langsung memengaruhi kelangsungan dan pertumbuhan organisasi. Tingkat perputaran karyawan yang tinggi menimbulkan biaya finansial yang signifikan, diperkirakan mencapai 50-200% dari gaji tahunan, dan mengganggu kelangsungan organisasi, terutama merugikan dalam lingkungan startup yang terbatas sumber dayanya. Tinjauan literatur sistematis ini mengkaji penerapan analitik SDM dan pendekatan machine learning dalam memprediksi perputaran karyawan, dengan penekanan khusus pada konteks startup. Mengikuti pedoman PRISMA, kami melakukan pencarian komprehensif di enam basis data akademik utama (IEEE Xplore, ACM Digital Library, ScienceDirect, Springer, Emerald Insight, dan arXiv), menganalisis 39 studi yang telah direview oleh rekan sejawat yang diterbitkan antara tahun 2021-2025. Temuan kami menunjukkan bahwa metode ensembel, khususnya algoritma Random Forest dan Gradient Boosting, secara konsisten mencapai akurasi prediksi 88-99% di berbagai konteks organisasi. Fitur prediktif utama meliputi kepuasan kerja (skor penting 0.87), kompensasi relatif terhadap standar pasar (0.79), peluang pengembangan karier (0.74), keseimbangan kerja-kehidupan (0.68), dan untuk startup secara khusus, persepsi keamanan kerja (0.54). Tinjauan ini mensintesis kerangka kerja implementasi, mengidentifikasi praktik terbaik metodologis termasuk strategi implementasi bertahap, dan mengusulkan model adaptif tujuh tahap yang sesuai untuk lingkungan startup dengan sumber daya terbatas. Hasil menunjukkan bahwa model yang dapat diinterpretasikan dikombinasikan dengan rekayasa fitur strategis memungkinkan startup untuk menerapkan intervensi retensi proaktif sambil mempertahankan standar etika dalam pengambilan keputusan algoritmik. Tinjauan ini memberikan panduan praktis bagi praktisi startup dan mengidentifikasi celah penelitian kritis yang memerlukan penyelidikan lebih lanjut di masa depan.
THE INFLUENCE OF HUMAN RESOURCE COMPETENCIES AND INTERPERSONAL COMMUNICATION ON SERVICE QUALITY AND ITS IMPLICATIONS FOR PUBLIC SATISFACTION AT THE WEST JAVA MANPOWER AND TRANSMIGRATION OFFICE Nova Karlina; Farida Yuliaty; Sobarna Kartamihardja; Kosasih; Vip Pramarta
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 3 (2026): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18939589

Abstract

Public services in the employment sector face increasingly complex challenges along with rising public demands for fast, transparent, and high-quality services. This condition is also evident in West Java Province, which has a large labor force and relatively high unemployment rate, placing the West Java Provincial Manpower and Transmigration Office (Disnakertrans) in a strategic yet highly pressured position. Although the Community Satisfaction Index indicates a very good category, there remains a gap between formal evaluations and the actual public perception of the services received. This study aims to analyze the influence of human resource competence and interpersonal communication on service quality and its implications for public satisfaction. The research employed an associative quantitative method with a cross-sectional design. A sample of 233 respondents was determined using the Slovin formula from a population of 553 service users. Data were collected through questionnaires and analyzed using path analysis with SPSS. The results show that human resource competence and interpersonal communication have a significant effect on service quality, and service quality has a significant effect on public satisfaction. Service quality is proven to mediate the effect of human resource competence and interpersonal communication on public satisfaction
THE INFLUENCE OF HUMAN RESOURCES AND ORGANIZATIONAL CULTURE ON THE QUALITY OF ONE-DOOR INTEGRATED SERVICES AT THE BANDUNG HIGH COURT THROUGH JOB SATISFACTION AS A MEDIATION VARIABLE Budyawan Herijanto; Vip Paramarta; Kosasih; Farida Yuliaty; Y. Ony Djogo; Fitriana
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 3 (2026): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18940038

Abstract

This study aims to analyze the mediating role of job satisfaction in the influence of human resources (HR) and organizational culture on the quality of the One-Stop Integrated Service (PTSP) at the Bandung High Court. The background of this study is the persistence of public complaints regarding aspects of service speed and procedures, which indicates the need to strengthen internal organizational factors. This study uses a quantitative approach with an explanatory method. The research sample consisted of 103 employees determined using the Slovin formula from a total population of 137 people. Data were analyzed using path analysis with the help of IBM SPSS version 26. The results showed that HR and organizational culture have a positive and significant effect on job satisfaction and service quality. Job satisfaction was proven to have a significant effect on service quality. However, the Sobel test showed that job satisfaction does not act as a significant mediator in the relationship between HR and organizational culture on service quality. Organizational culture has a more dominant influence than HR. This finding confirms that improving service quality in judicial institutions is more effective if it is focused on directly strengthening HR and organizational culture, in addition to efforts to improve employee job satisfaction.