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Meria, Lista
Universitas Esa Unggul
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Journal : Journal of Business and Behavioural Entrepreneurship

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Perceived Quality, Trust, Satisfaction on Student Loyalty in Private Universities Elistia Elistia; Jovita Nathania; Rojuaniah; Lista Meria; Mitsalina Tantri
Journal of Business and Behavioural Entrepreneurship Vol 6 No 2 (2022): Journal of Business and Behavioural Entrepreneurship
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JOBBE.006.2.05

Abstract

The best universities certainly have advantages which are their competitiveness. These are essential studies conducted at private universities in West Jakarta, Indonesia, about the effect of perceived quality, trust, and student satisfaction on student loyalty. This study aims to examine the effect of perceived quality on students, student satisfaction, and student confidence in student loyalty. The population of this research is the five best universities in West Jakarta, with a total sample of 150 students. The research design used in this study is a causal descriptive research design and uses a quantitative method approach that is processed and tested using SEM-PLS. The findings of this study indicate that the perceived quality of students, student trust, and student satisfaction is proven to increase student loyalty, and the perceived quality of students will affect student loyalty through student satisfaction. These findings have also provided a better understanding of how each factor affects student loyalty. This research contributes to the theoretical and practical levels, as well as contribute knowledge to the determinants of student loyalty at the 5 Best Private Universities in West Jakarta, Indonesia.
Co-Authors Abadi, Ferryal Abshor Marantika Agustina, Noni Alexander William Aliyah Zahrah Amroni Andriyansah . Anggy Giri Prawiyogi Antonius Ardi Fadilah Aropria Saulina Panjaitan Atiya Fadila Awhina, Ridan Ahsani Te Bangun, Cicilia Sriliasta Binastya Anggara Sekti Bintoro, Annida Ningrum Budi Tjahjono Corry Yohana D. Santiago, Nila Desy Prastyani Deva Rivelino Devyani, Shindy Dita Indriyani Djatmiko, Budi Dudhat, Amitkumar Duwi Juliansah, Muhamad Alfi Dwi Andayani, Dwi Dwi Apriliasari Edwards, John Elistia, Elistia Euis Sadeli Fabian, Stefanus Fauziah, Zaleha Felix Sutisna Gunawan, Michael Surya Hasanah, Ananda Uswatun Hayadi, Bambang Herawan Hendy Tannady Insanita, Rizqiah Isabella Maria Jovita Nathania Julianingsih, Dwi Kosasih, Fajar Gumilang Kundang Karsono Lukita Pasha Manawar, Albert Meria, Lista Meria Mira Kartika Dewi Djunaedi Mitsalina Tantri Mulyaningsih, Putri Muniroh, Muniroh Mustopa Mustopa Naibaho, Santy Berliana Nastavia Putri Nina Nurhasanah, Nina Ninda Lutfiani Nizirwan Anwar Patel, Aroha Pranata, Sudadi Priandito Primasatria Edastama, Primasatria Putri, Sonia Yunisya Rahmawati, Wulan Regina Deka Sofia Riya Widayanti Rojuaniah Rojuaniah Ruhiyat, Imam Ryan Putra Laksana Safariningsih, Ratna Tri Hari sari budiarti Saukani Saukani Saukani Saukani Saukani Sawali Wahyu Silvia Ratna Juwita Simorangkir, Holder Sita Husnul Khotimah, Sita Husnul SOLAHUDIN SOLAHUDIN, SOLAHUDIN Sri Mulyani Sri Mulyani Sri Rosmalina Soejono Sri Watini Subagyo, Luthfina Tsabitah Sunarjo, Richard Andre Suriyadi, Suriyadi Suryani Purnama Suryari Purnama Syah, Tantri Yanuar Rachmat Syamsiar, Syamsiar SYAMSUL HIDAYAT Syauqy, Muhamaad Rifat Tatik Mariyanti, Tatik Toh Hua, Chua Tri Ismardiko Tuti Nurhaeni Ulum, Muhamad Bahrul Ummanah Ummanah, Ummanah Unggul Purwohedi Untung Rahardja Utami, Naning Putri Viatiningsih, Wiwik Victorianda Widodo, Agung Mulyo Yulfitri, Alivia Yunita Fauzia Achmad Zanubiya, Jihan