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Meria, Lista
Universitas Esa Unggul
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Journal : berajah journal

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ONLINE SHOPPING HABIT DALAM MINAT BELI ULANG MELALUI MARKETPLACE Mulyani, Sri; Meria, Lista
Berajah Journal Vol. 4 No. 6 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i6.436

Abstract

Customer repurchase intentions are critical to the profitability and sustainable growth of online businesses. This study aims to analyze the effect of perceived convenience, trust, e-WOM, perceived value, and satisfaction on repurchase intention. This research takes a descriptive causality research type with a quantitative method approach through a purposive sampling technique and obtained 100 respondents who have bought products on the Tokopedia and Shopee marketplaces in more than 3 purchases in 1 month. This research uses the Structural Equation Model Partial Least Square (SEM-PLS) method. The results of this research indicate that repurchase intention is formed because it is influenced by trust and satisfaction. Furthermore, perceived value is influenced by perceived convenience, but perceived convenience, perceived value, and e-WOM have no effect on repurchase intention. Thus, this research can be an evaluation of the Tokopedia and Shopee marketplaces in increasing the influence of online buying habits.
Co-Authors Abshor Marantika Agustina, Noni Albert Manawar Alexander Chou Kiboy Alexander William Aliyah Zahrah Amroni Andriyansah Andriyansah . Anggy Giri Prawiyogi Antonius Ardi Fadilah Aroha Patel Aropria Saulina Panjaitan Atiya Fadila Bangun, Cicilia Sriliasta Binastya Anggara Sekti Bintoro, Annida Ningrum Budi Djatmiko Budi Tjahjono Chandra Lukita Corry Yohana D. Santiago, Nila Desy Prastyani Deva Rivelino Devyani, Shindy Dita Indriyani Dudhat, Amitkumar Dwi Andayani, Dwi Dwi Apriliasari Edwards, John Elistia, Elistia Euis Sadeli Fabian, Stefanus Fauziah, Zaleha Felix Sutisna Gracia Natalie Hasanah, Ananda Uswatun Hayadi, Bambang Herawan Imella Annisah Insanita, Rizqiah Isabella Maria Jihan Zanubiya Jovita Nathania Julianingsih, Dwi Kosasih, Fajar Gumilang Kundang Karsono Kursih Sulastriningsih Kursih Sulastriningsih Lukita Pasha Michael Surya Gunawan Mira Kartika Dewi Djunaedi Mitsalina Tantri Muhamaad Rifat Syauqy Muhamad Alfi Duwi Juliansah Mulyaningsih, Putri Muniroh, Muniroh Mustopa Mustopa Naning Putri Utami Nastavia Putri Nina Nurhasanah, Nina Ninda Lutfiani Nizirwan Anwar Nolan Liam Pranata, Sudadi Priandito Primasatria Edastama, Primasatria Putri, Sonia Yunisya Rahmawati, Wulan Regina Deka Sofia Ridan Ahsani Te Awhina Riya Widayanti Rojuaniah Rojuaniah Ruhiyat, Imam Ryan Putra Laksana Safariningsih, Ratna Tri Hari sari budiarti Saukani Saukani Saukani Saukani Saukani Saukani Saukani Sawali Wahyu Silvia Ratna Juwita Simorangkir, Holder Sita Husnul Khotimah, Sita Husnul Solahudin Solahudin Sri Mulyani Sri Mulyani Sri Rosmalina Soejono Sri Watini Subagyo, Luthfina Tsabitah Sunarjo, Richard Andre Suriyadi, Suriyadi Suryani Purnama Suryari Purnama Syah, Tantri Yanuar Rachmat Syamsiar, Syamsiar SYAMSUL HIDAYAT Tatik Mariyanti, Tatik Toh Hua, Chua Tomy Prasetia Tri Ismardiko Tuti Nurhaeni Ulum, Muhamad Bahrul Ummanah Ummanah, Ummanah Unggul Purwohedi Untung Rahardja Viatiningsih, Wiwik Victorianda Widodo, Agung Mulyo Yulfitri, Alivia Yunita Fauzia Achmad