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Meria, Lista
Universitas Esa Unggul
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Journal : Berajah Journal

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ONLINE SHOPPING HABIT DALAM MINAT BELI ULANG MELALUI MARKETPLACE Mulyani, Sri; Meria, Lista
Berajah Journal Vol. 4 No. 6 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i6.436

Abstract

Customer repurchase intentions are critical to the profitability and sustainable growth of online businesses. This study aims to analyze the effect of perceived convenience, trust, e-WOM, perceived value, and satisfaction on repurchase intention. This research takes a descriptive causality research type with a quantitative method approach through a purposive sampling technique and obtained 100 respondents who have bought products on the Tokopedia and Shopee marketplaces in more than 3 purchases in 1 month. This research uses the Structural Equation Model Partial Least Square (SEM-PLS) method. The results of this research indicate that repurchase intention is formed because it is influenced by trust and satisfaction. Furthermore, perceived value is influenced by perceived convenience, but perceived convenience, perceived value, and e-WOM have no effect on repurchase intention. Thus, this research can be an evaluation of the Tokopedia and Shopee marketplaces in increasing the influence of online buying habits.
Co-Authors Abadi, Ferryal Abshor Marantika Agustina, Noni Alexander William Aliyah Zahrah Amroni Andriyansah . Anggy Giri Prawiyogi Antonius Ardi Fadilah Aropria Saulina Panjaitan Atiya Fadila Awhina, Ridan Ahsani Te Bangun, Cicilia Sriliasta Binastya Anggara Sekti Bintoro, Annida Ningrum Budi Tjahjono Corry Yohana D. Santiago, Nila Desy Prastyani Deva Rivelino Devyani, Shindy Dita Indriyani Djatmiko, Budi Djunaedi, Mira Kartika Dewi Dudhat, Amitkumar Duwi Juliansah, Muhamad Alfi Dwi Andayani, Dwi Dwi Apriliasari Edwards, John Elistia, Elistia Euis Sadeli Fabian, Stefanus Fauziah, Zaleha Felix Sutisna Gunawan, Michael Surya Hasanah, Ananda Uswatun Hayadi, Bambang Herawan Hendy Tannady Insanita, Rizqiah Isabella Maria Jovita Nathania Julianingsih, Dwi Kosasih, Fajar Gumilang Kundang Karsono Lukita Pasha Manawar, Albert Meria, Lista Meria Mitsalina Tantri Mulyaningsih, Putri Muniroh, Muniroh Mustopa Mustopa Naibaho, Santy Berliana Nastavia Putri Nina Nurhasanah, Nina Ninda Lutfiani Nizirwan Anwar Patel, Aroha Pranata, Sudadi Priandito Primasatria Edastama, Primasatria Putri, Sonia Yunisya Rahmawati, Wulan Regina Deka Sofia Riya Widayanti Rojuaniah Rojuaniah Ruhiyat, Imam Safariningsih, Ratna Tri Hari sari budiarti Saukani Saukani Saukani Saukani Saukani Simorangkir, Holder Sita Husnul Khotimah, Sita Husnul SOLAHUDIN SOLAHUDIN, SOLAHUDIN Sri Mulyani Sri Mulyani Sri Rosmalina Soejono Sri Watini Subagyo, Luthfina Tsabitah Sunarjo, Richard Andre Suriyadi, Suriyadi Suryani Purnama Suryari Purnama Syah, Tantri Yanuar Rachmat Syamsiar, Syamsiar SYAMSUL HIDAYAT Syauqy, Muhamaad Rifat Tatik Mariyanti, Tatik Toh Hua, Chua Tri Ismardiko Tuti Nurhaeni Ulum, Muhamad Bahrul Ummanah Ummanah, Ummanah Unggul Purwohedi Untung Rahardja Utami, Naning Putri Viatiningsih, Wiwik Victorianda Widodo, Agung Mulyo Yulfitri, Alivia Yunita Fauzia Achmad Zanubiya, Jihan