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All Journal Jurnal Ekonomi PRASI: Jurnal Bahasa, Seni, dan Pengajarannya Microbiology Indonesia INTEKNA Studia Economica: Jurnal Ekonomi Islam Register Journal Jurnal Istiqro' Media Gizi Pangan Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan At-Tawassuth: Jurnal Ekonomi Islam Proceedings of the International Conference on Applied Science and Health Al-Kharaj: Journal of Islamic Economic and Business Ilomata International Journal of Management JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Ilmu Perbankan dan Keuangan Syariah Ilomata International Journal of Management Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Indonesian Journal of Natural Science Education JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen Humantech : Jurnal Ilmiah Multidisiplin Indonesia INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE Research in English and Education Journal EKSYA: Jurnal Ekonomi Syariah Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Multidisiplin Madani (MUDIMA) Jurnal Manajemen Jurnal Riset Pendidikan Guru Paud Jurnal Signal CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Dedikasi: Jurnal Pengabdian Kepada Masyarakat Dialektika Jurnal Pendidikan Bahasa Indonesia Jurnal Ekonomi, Teknologi dan Bisnis e_Jurnal Ilmiah Riset Akuntansi Paradoks : Jurnal Ilmu Ekonomi Literaksi: Jurnal Manajemen Pendidikan Amkop Management Accounting Review (AMAR) Jurnal Ekonomi Syariah Manajemen Kreatif Jurnal Indonesian Health Journal Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Ekonomi dan Akuntansi Journal of Mandalika Literature Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah IIJSE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekonomi Keuangan Syariah dan Akuntansi Pajak RUBINSTEIN Journal of Biology Education REGISTER JOURNAL Journal of Ekonomics, Finance, and Management Studies Pijar Pelita: Journal of Early Childhood Education and Early Childhood Islamic Education AKSIOMA ABDISUCI: Jurnal Pengabdian dan Pemberdayaan Masyarakat Cendekia: Jurnal Pengabdian Masyarakat
Nurul Inayah
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Analisis Penerapan Marketing Mix dalam Pemasaran Tabungan Haji di BSI KCP AH Nasution Aula Salsabila; Nurul Inayah; Kusmilawaty
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 11 No. 2 (2025): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v11i2.4463

Abstract

This study analyzes the implementation of the marketing mix strategy (product, price, place, and promotion) in marketing Hajj Savings at Bank Syariah Indonesia (BSI) KCP AH Nasution and identifies the company’s strategic position using SWOT analysis. A qualitative descriptive approach was employed, with data obtained through observations, interviews, and documentation. The findings indicate that although all four elements of the marketing mix have been applied, their implementation has not yet been fully effective in meeting account-opening targets. Key product advantages—such as integration with the SISKOHAT system, funds guaranteed by BPKH, and digital access through BSI Mobile—have not been optimally communicated to prospective customers. Major challenges include perceptions of high costs, limited digital literacy, and promotional activities that are not sufficiently targeted. The SWOT analysis places BSI KCP AH Nasution in Quadrant I, indicating an aggressive strategic position in which internal strengths can be leveraged to capture external opportunities. Recommended strategies include strengthening educational promotions, expanding service outreach, enhancing digital features, building partnerships with religious institutions and communities, and developing loyalty programs for consistent savers.
Sustainable Economic Empowerment for The Creation of Economic Sovereignty in The Karangdoro Village Community Muhamad Annas; Nurul Inayah
CENDEKIA: Jurnal Pengabdian Masyarakat Vol. 1 No. 1 (2024): Desember 2024
Publisher : Simfoni Ilmu Cindekia

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Abstract

AbstractThis    assistance     will   examine    empowerment strategies    carried   out    from   a  Sustainable Development  perspective. This   mentoring   uses  a case  study approach  with   the aim of  finding out in   depth and    comprehensively   the  empowerment strategies carried   out  by accompanying  lecturers from      KH      Muhktar     Syafa'at     Blokagung Banyuwangi  University. The  data   sources  used in this assistance are from related parties as  well as secondary    data  sourced     from   documents  and field   observations.   This  assistance found  that empowerment  strategies    include    enabling    or facilitation   strategies  with  the  scope of group discussion  activities  and  the   construction   of empowerment   facilities    to   generate  community motivation,    strengthening    strategies   through activities   that focus    on  increasing  community capabilities  such  as   training in   forest coffee processing  and forest   bee cultivation, protection strategies regarding businesses. efforts  to form  a network  of forest   coffee  farmers   and marketing strategies    for   community    non-timber   forest products   as  well    as    support  strategies  by participating  in  technical activities  carried out with the abilities possessed such as financial audit and  negotiation  skills  with the  Perhutani Forest community.   The  impact     resulting   from   this empowerment     includes      three    aspects    of sustainable   development,      namely    ecological sustainability   marked  by   an    increase in  the number   of fauna    found in the   Perhutani Forest every  year, economic  sustainability created by the growth  of the community's    economic sector  other than   farming  and    the    growth   of  community initiatives  in   preserving  the  Perhutani  Forest which  is  a characteristic    of its  birth. social sustainability.
The Role Of The Padang Ati Religious Community In Enhancing The Social Spirituality Of The Peripheral Community In Purwoasri, Tegaldlimo, Banyuwangi Ilham Nur Kholiq; Nurul Inayah
CENDEKIA: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2025): April 2025
Publisher : Simfoni Ilmu Cindekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65430/jpm.v1i2.11

Abstract

In the pandemic era, the spiritual values of society have begun to erode due to economic, religious, and educational aspects. The Padang Ati religious community is undertaking a movement to maintain the balance of spiritual and social values. The goal of this movement within the community is to preserve the existence of spiritual and social values. The method of this service is to train and enhance spiritual activities, provide Islamic studies, and train social activities.The Padang Ati religious community is a group that helps the outskirts of the Purwosri Tegaldlimo village community in realizing a complete human being, starting from spiritual and social aspects. The activities carried out by the community include reciting sholawat as a way to express love for the Prophet, performing special prayers for education and strengthening faith, Islamic studies on fiqh, tauhid, and dhikr as a form of spiritual education to become better individuals, and ending with social activities such as providing food aid. Those activities were initiated due to the pandemic situation, where the outskirts community of Purwoasri certainly needed assistance to recover from the condition. The Padang Ati community activities are held every forty days or every nine days on Wednesday nights.
Efforts to Enhance the Entrepreneurial Spirit of Small Business Owners and Craftsmen in Karangdoro Village, Tegalsari, Banyuwangi Regency Muhamad Annas; Nurul Inayah
CENDEKIA: Jurnal Pengabdian Masyarakat Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Simfoni Ilmu Cindekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65430/jpm.v1i3.15

Abstract

This community service program to enhance the entrepreneurial spirit of small businesses and artisans in Karangdoro Village, Tegalsari, Banyuwangi Regency aims to provide training and mentoring in developing entrepreneurial skills, business management, and increasing production capacity. Karangdoro Village, where the majority of its residents are engaged in small businesses and crafts, faces challenges in marketing, financial management, and product innovation. This program is designed to provide a better understanding of the importance of business planning, cost efficiency, and effective marketing strategies, both offline and online. Furthermore, mentoring is provided to introduce digital technologies that can help improve market access and operational efficiency. Through a participatory approach, it is hoped that small businesses and artisans can increase their competitiveness, expand their market networks, and increase income. The results of this community service program indicate an increase in participants' understanding of entrepreneurial management and their success in implementing more modern and effective marketing strategies, which have positively impacted the stagnation of their businesses. This training and mentoring is expected to stimulate local economic growth and strengthen the role of small businesses in the Karangdoro Village economy.
Strategi Iklan Film Animasi Jumbo di Media Sosial Nur Hasyim Maulidah; Nurul Inayah; Kristiani, Kristiani
Pijar Pelita: Journal of Early Childhood Education and Early Childhood Islamic Education Vol. 2 No. 1 (2026): Januari
Publisher : PT Rizkarya Cendekia Pustaka

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Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi iklan yang digunakan dalam memasarkan film animasi Jumbo melalui media sosial, serta menilai efektivitas media sosial dalam menyampaikan pesan visual guna meningkatkan ketertarikan dan partisipasi audiens terhadap produk animasi lokal. Pendekatan yang digunakan dalam penelitian ini adalah kualitatif deskriptif dengan metode analisis isi, dengan fokus utama pada platform digital seperti YouTube, Instagram, dan TikTok. Temuan penelitian menunjukkan bahwa strategi komunikasi yang diterapkan tersusun secara sistematis dan diarahkan pada target audiens yang sesuai, yakni anak-anak serta keluarga muda di Indonesia dan Malaysia. Materi promosi disusun dengan tampilan visual yang menarik, alur cerita yang menggugah emosi, serta nilai-nilai moral yang relevan dengan kehidupan sehari-hari. Media sosial terbukti efektif dalam menunjang promosi, terlihat dari lebih dari 10 juta tayangan serta berbagai tanggapan positif dari pengguna. Selain itu, fitur interaktif seperti kolom komentar, siaran langsung, dan konten yang melibatkan pengguna turut memperkuat keterlibatan audiens dan membangun komunitas penggemar yang setia. Hasil ini menegaskan bahwa media sosial merupakan medium yang strategis dalam mendukung kesuksesan promosi film animasi lokal.
Analisis Penerapan Prinsip Syariah pada Produk Hasanah Card di Bank Syariah Indonesia KCP Cemara Asri Askur Hamid Nasution; Nurul Inayah; Tuti Anggraini
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 11 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i11.5674

Abstract

This study aims to investigate the application of sharia principles in Hasanah Card products at Bank Syariah Indonesia KCP Cemara Asri. The background of the study includes the increasing market demand for banking products that comply with sharia principles. The research questions focus on the extent to which Bank Syariah Indonesia implements sharia principles in Hasanah Card products and how the market responds to its implementation. The research method uses a qualitative approach with interviews and document analysis. The provisional hypothesis shows that the implementation of sharia principles in Hasanah Card includes aspects of transparency, fairness, and sharia compliance. However, the adoption of this product still faces some challenges in terms of public understanding and acceptance of sharia features. The author concludes that while Bank Syariah Indonesia has taken sharia principles into account in the development of the Hasanah Card product, further efforts are needed to improve public understanding and acceptance and strengthen overall sharia compliance.
Pengaruh Kualitas Produk dan Harga Terhadap Minat Beli Pelanggan di Toko Outdoormu Kota Bima Nurul Inayah; Umar Sagaf; Dinah Husniah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7694

Abstract

This study aims to analyze the effect of product quality and price on consumer purchase intention at outdoorMU Store in Bima City. The background of this research is based on the growing trend of outdoor activities, which drives the expansion of the outdoor gear industry, particularly in Bima, an area with great natural tourism potential. The research employed an associative quantitative approach with purposive sampling involving 68 respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 25. The results show that both product quality and price have a positive and significant effect on consumers’ purchase intention, both partially and simultaneously. These findings offer strategic implications for store management to continuously improve product quality and set competitive prices to maintain customer loyalty in an increasingly competitive market.
Co-Authors ABD. Hadi Saputra Pulungan Abdul Ramadhani, Alya Achirul Nditasari Adib Muhammad Shodiq Adriani Muhlis Ahmad Syakir Aisyah Anang Achmadi Ani Nur Aeni Anik Malikah Annas, Muhamad Annisari Annisari Arif Rahman Siregar Arifin Fauzi Lubis Aris Noviani Aristo Zaky Zein Siregar Ashar Asiatun Maulina Munthe Askur Hamid Nasution Aswita Amir Aula Salsabila Azuwan, Devri Cheetara Novatriyanti Surya Adi Clarisca Audyta Permata Cut Diah Syavira Daniel Happy Putra Darmawani . Defi Rahayu Dewi Nur Indah Sari Diana Yusup Dias Novi Widiyanto Diksi Laksmiarti Dilla Haryuanah Dinah Husniah Dinda Dewi Rahma Wijaya Dini Ariani Dwita Fratiwi Eka Putri Kurniasari Eti Fitriani Fadhila Rahma, Tri Inda Faidatus Syiriah Falda Nabila Fauziyah Ferry Sobatnu Fibby Luthfia Hani Widari Harahap, Muhammad Ikhsan Hendrayati Hendrayati Heriyani Agustina Ilham Nur Kholiq Ilham Permana Isna Maulida Isrul Saleh Siregar Jamisah Ulfa Jihat Bimanata Kamilah K Kamilah, K khairudin imawan Khairul Faiz Batubara Khairun Nisa Kristiani Kristiani Kurnia Yuniarti Kusmilawaty Laily Fajria Chasanah Laksono Trisnantoro Lestari, Henny Setyo M Kahfi Rahza M. Khairur Rusdhiy Siregar Margareta Rahayuningsih Masduki Asbari Mina Hasin Mohammad Nur Alif Morina Sari Simamora Muh. Hasbi muhammad nabil Muhammad Rifky Pratama Muhammad Syahbudi Muhammad Taufik Hidayat Muhammad Zikri Alshaufi MUKHLISHOTUL JANNAH Mustafa Kamal Rokan Mutiara Sari Nabila Khairina Nadia Sarah Nurani Nico Alfiandi Niza Novia Nur Halimah Nur Hasyim Maulidah Nur Salsabila Arwan Nasution Nurlaila Nurlaila Nurul Afrianti Nurul Rafiqoh Lubis Obit Dwi Pratama Rabiatul Rahma Siregar Rafika Hayati Dalimunthe Rahmah Sari Lubis Rahmasinar Amin Rejeki Ferniah Rifani Anggraini, Nurul Inayah Rifka A. Safitri Risky Sobari Risma Musfiyana Riswanto Robi'atul Andawiyah Rosana Meiliasari Safaruddin Saidah Saidah Sakina, Shania Salman Ritonga Saparuddin Siregar Sarsa Nisa Septi Indah Permata Sari Siska Khoirunnisa Siti Nurhalisah Siti Syarifatul Latifah Siti Zakia Khalidah Ma`ruf Sitorus, Siti Sarah Sri Nuriyaty Masdiputri sri sudiarti Sugiyono Saputra Susiana Purwantisari Syamsul Bahri Taufiq Nugraha Tri Inda Fadhila Rahma Triana Surya Pratiwi Tuti Anggraini Umar Sagaf Vanesya Aura Ardity Widia Rahmawati Yenni Samri Juliati Nasution Zuhrinal M. Nawawi