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All Journal Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Monex: Journal of Accounting Research AKRUAL: Jurnal Akuntansi Jurnal RAK (Riset Akuntansi Keuangan) JOURNAL OF APPLIED MANAGERIAL ACCOUNTING Ilomata International Journal of Management Studi Kasus Inovasi Ekonomi Ilomata International Journal of Management Jurnal IPTEK Bagi Masyarakat
Arifah, Siti
Accounting Department, Faculty Of Economics, Universitas Tidar
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mechanical Engineering Physics Public Health Social Sciences

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Penguatan Sistem Akuntansi dan Produk Marketable UKM Batik Manggar Blora Sri Hartoko; Hunik Sri Runing Sawitri; M Rudianto; Rahmawati Rahmawati; Endang Dwi Amperawati; Siti Arifah
Jurnal IPTEK Bagi Masyarakat Vol 5 No 2 (2025)
Publisher : Ali Institute of Research and Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55537/j-ibm.v5i2.1361

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pengelolaan usaha UKM Batik Manggar di Desa Sumber, Kecamatan Kradenan, Kabupaten Blora, melalui penerapan sistem akuntansi sederhana, inovasi desain produk batik, penggunaan teknologi tepat guna dalam proses produksi, serta transformasi strategi pemasaran berbasis digital. Latar belakang kegiatan ini adalah kondisi sosial ekonomi Kabupaten Blora yang masih menghadapi angka kemiskinan tinggi (11,49% pada tahun 2023), keterbatasan daya saing produk batik lokal, serta rendahnya akses pasar UKM terhadap konsumen di luar wilayah. Metode pelaksanaan program meliputi sosialisasi, pelatihan teknis dan manajerial, penerapan teknologi produksi (alat feeder dan teknik paper stamp), pendampingan pemasaran digital melalui e-commerce, serta evaluasi dan tindak lanjut keberlanjutan. Pelaksanaan kegiatan melibatkan kolaborasi strategis antara perguruan tinggi dan mitra UKM dalam bentuk transfer pengetahuan dan teknologi secara partisipatif. Hasil kegiatan menunjukkan peningkatan signifikan dalam beberapa aspek: sistem pencatatan keuangan menjadi lebih tertata, desain motif batik inovatif berhasil dikembangkan dan didaftarkan HKI, efisiensi serta konsistensi produksi meningkat melalui penggunaan alat feeder, dan jangkauan pasar diperluas melalui pemasaran digital. Kontribusi kegiatan ini tidak hanya memperkuat daya saing UKM Batik Manggar dan membuka peluang peningkatan pendapatan masyarakat lokal, tetapi juga mendukung pencapaian indikator kinerja perguruan tinggi dan tujuan pembangunan daerah, khususnya terkait pengentasan kemiskinan dan pengembangan ekonomi kreatif berbasis budaya lokal.
FASHION PRODUCT DESIGN INNOVATION AND DIGITAL MARKETING ON IKAT WEAVING ARTISANS IN GROBOGAN M. Rudianto; Sarwono Sarwono; Noor Ismawati Binti Jaafar; Sujadi Rahmat Hidayat; Nisaul Hasanah A Rosyad; Rochmat Aldy Purnomo; Ratna Endah Santoso; Siti Arifah
Studi Kasus Inovasi Ekonomi Vol. 9 No. 02 (2025)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

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Abstract

The production of traditional ikat weaving in Lajer Village, Grobogan Regency, has produced woven fabrics as local creative products. There are issues related to limited design variety, production capacity, and marketing reach, which have resulted in market demand not being optimally met. This international community service program involves partners from the Syahadah Grobogan Cooperative Group (KUB), comprising young people and women from economically disadvantaged backgrounds. The program aims to improve product quality, expand the market, and increase revenue through training in innovative motif design, fashion product development, and digital marketing via e-commerce platforms. The implementation method includes presentations, hands-on practice, and ongoing mentoring. The results of the activities show an increase in technical skills and design creativity, understanding of modern production technology, and the use of digital media for promotion and sales. This program supports the achievement of the SDGs, particularly Goal 5 (Gender Equality), Goal 8 (Decent Work and Economic Growth), and Goal 9 (Industry, Innovation, and Infrastructure), and aligns with the President of the Republic of Indonesia's Nawa Cita vision for building economic self-reliance based on local potential.
Co-Authors Agung Nur Probohudono Agung Nur Probohudono Astrid Widayani Dewi Iswara Djuminah Endang Dwi Amperawati Eva Wulandari Evi Gantyowati Hunik Sri Runing Sawitri Kiswanto Kiswanto M Rudianto M. Rudianto Nisaul Hasanah A Rosyad Noor Ismawati Binti Jaafar Nuwun Priyono Panji Kusuma Prasetyanto Rahmawati Rahmawati RAHMAWATI RAHMAWATI Ratna Endah Santoso Rochmat Aldy Purnomo Sarwono Sarwono Setianingtyas Honggowati Setianingtyas Honggowati Siti Nurlaela Sri Hartoko Sri Hartoko Sri Murni Sujadi Rahmat Hidayat Umatun Markhumah Wahyu Widayat