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Agribusiness Study Program, Faculty Of Agriculture, Universitas Riau, Pekanbaru, Riau, Indonesia
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PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PADA USAHA MIMIE BOLU KEMBOJO MINI DI KOTA PEKANBARU Yeni Kusumawaty; Evy Maharani; Maulidya Triyananda; Cepriadi; Arifudin; Sispa Pebrian
Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): Agustus 2026 Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM)
Publisher : Yayasan Wayan Marwan Pulungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69745/hawajppm.v4i2.143

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran digital Mimie Bolu Kembojo Mini sebagai upaya memperkuat daya saing UMKM kuliner lokal di Kota Pekanbaru. Kegiatan ini dilaksanakan dari Mei hingga Juni 2025 melalui wawancara, diskusi, dan pendampingan langsung dengan pemilik usaha. Permasalahan utama yang diidentifikasi meliputi meningkatnya persaingan usaha, promosi digital yang terbatas, pemanfaatan media sosial yang tidak konsisten, dan branding produk yang lemah sebagai produk kuliner Melayu Riau tradisional. Pendampingan difokuskan pada penguatan strategi pemasaran digital melalui penggunaan Instagram, TikTok, dan WhatsApp Business. Kegiatan tersebut meliputi pelatihan promosi media sosial, peningkatan branding, strategi keterlibatan pelanggan, segmentasi pasar, dan pengembangan konten promosi. Hasil menunjukkan peningkatan pemahaman dan keterampilan pemilik usaha dalam memanfaatkan media digital untuk promosi produk. Selain itu, kegiatan pendampingan berkontribusi pada branding produk yang lebih kuat, keterlibatan media sosial yang lebih aktif, dan jangkauan pemasaran yang lebih luas. Kegiatan ini menunjukkan bahwa pemasaran digital dapat menjadi strategi yang efektif untuk mendukung keberlanjutan dan daya saing UMKM kuliner lokal.
Pemberdayaan Petani Mengembangkan Diversifikasi Cabai dan Kompos Jerami Berbasis Zero Waste di Desa Padang Mutung Ardian; Syafrinal Syafrinal; Nurbaiti Nurbaiti; Sispa Pebrian; Nursiani Lubis; Nur Suhada
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 10 No. 2 (2024): Agrokreatif Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.10.2.233-239

Abstract

The need for chillies in Riau Province continues to increase along with the increase in population. The price of chillies in Riau is very dependent on supply; if it decreases, it causes the price of chillies to rise; this condition is an opportunity for chilli farmers in Riau to plant or agribusiness chillies. It is hoped that Padang Mutung Village, Kampar Riau Regency, can become a centre for chilli production because of the potential for rice fields, and most of the population's livelihood is farming. One component of chilli production costs is inorganic fertilizer, which tends to be expensive, so production costs increase. Continuous application of inorganic fertilizer can reduce soil fertility. This community service activity aims to increase farmers' understanding of the need for diversification by optimizing the use of paddy fields and fields by planting chillies, increasing farmers' understanding of zero waste-based straw compost-making techniques, which can then be used as a substitute for the use of inorganic fertilizers. The methods used are lectures, discussions and field practice. The activity results showed that after participating in the outreach and practical activities, participants gained knowledge, understood and were able to make rice straw compost and chilli seedlings. Participants will gain knowledge and understand the importance of diversifying the cultivation of chillies apart from rice to optimize the use of paddy fields, yards and idle land. Participants can also learn how to make straw compost and use it to grow fibre chillies, understanding that there is an opportunity to do chilli agribusiness to overcome the chilli shortage. It is hoped that the people of Padang Mutung Village will have increased awareness regarding crop diversification techniques for making straw compost as an alternative to reducing inorganic fertilizers, which will likely increase efficiency in chilli cultivation.
PEMBERDAYAAN MASYARAKAT MELALUI KONVERSI LIMBAH SEKAM PADI MENJADI BIOCHAR DI DESA SIMPANG KUBU, KABUPATEN KAMPAR Lubis, Nursiani; Nasrul, Besri; Pebrian, Sispa; Sabrina, Denisa; Paqta , Gugun
Jurnal Hilirisasi IPTEKS Vol. 8 No. 4 (2025)
Publisher : LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jhi.v8i4.905

Abstract

Rice husk waste is a major by-product of rice milling that is abundant in agricultural areas such as Simpang Kubu Village, Kampar Regency, and is often burned or discarded, causing environmental pollution. This community service program aimed to enhance local knowledge, skills, and awareness in processing rice husk waste into biochar as an eco-friendly and economically valuable soil amendment. The activity was carried out in August–September 2025 using the Participatory Rural Appraisal (PRA) approach, involving 31 participants from farmer groups, housewives, and village officials. The methods included socialization, hands-on training in biochar production using a 208-liter rotary drum pyrolizer, and evaluation through pre- and post-tests. The results showed a significant increase in participants’ knowledge, from an average of 31% before training to 87.5% after training, with 92.9% expressing willingness to produce biochar and 100% interested in applying it to their farms. These findings indicate that an educational and participatory approach effectively improves community behavior and self-reliance in agricultural waste management. In conclusion, this program successfully strengthened community capacity to convert rice husk waste into useful products while promoting sustainable agriculture and rural economic development. The main challenges identified were limited production tools and participants’ confidence in assessing biochar quality; therefore, continued mentoring is needed to ensure independent and sustainable implementation of the technology.
Evaluasi Multidimensi Keberlanjutan Usahatani Padi Sawah Serta Karakteristik Petani di Kecamatan Bangkinang Kabupaten Kampar Nurhidayati Nurhidayati; Evy Maharani; Sispa Pebrian
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.25044

Abstract

Lowland rice farming plays an important role in supporting food security; however, its sustainability faces various ecological, economic, and social challenges. This study aimed to analyze the characteristics of lowland rice farmers and evaluate the multidimensional sustainability status of lowland rice farming in Bangkinang District, Kampar Regency. The research was conducted in Bangkinang District Villages using a survey method involving 50 rice farmers selected through simple random sampling. Descriptive analysis was used to describe farmer characteristics, while sustainability analysis was carried out using the Multidimensional Scaling (MDS) method with the Rap-Paddy software. The results showed that rice farmers were predominantly 40-55 years old, had junior to senior high school education, possessed 10-20 years of farming experience, and managed land areas ranging from 0.26 to 0.50 ha. The multidimensional sustainability index of lowland rice farming was 54.18, indicating a moderately sustainable status. Partially, the ecological dimension scored 47.85 (less sustainable), the economic dimension scored 52.37 (moderately sustainable), and the social dimension scored 62.31 (moderately sustainable). Sensitive attributes affecting sustainability included pest and disease control, marketing structure, farm productivity, farmer regeneration, family participation, and the intensity of extension activities. Improvements in these attributes are necessary to enhance the sustainability of lowland rice farming in Bangkinang District.
Analisis Keberlanjutan Usahatani Padi Sawah di Desa Sungai Manau Kecamatan Kuantan Mudik Kabupaten Kuantan Singingi Fitriyani, Loli; Yusri, Jumatri; Pebrian, Sispa
Jurnal Agroteknologi, Agribisnis, dan Akuakultur Vol. 6 No. 2 (2026): Jurnal Agroteknologi Agribisnis dan Akuakultur Edisi Juli 2026
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/jaaa.2026.30145

Abstract

Pertanian merupakan sektor utama dalam pemenuhan kebutuhan pangan dan sumber penghidupan bagi masyarakat pedesaan. Padi memiliki peran strategis karena menjadi makanan pokok mayoritas penduduk Indonesia. Penerapan keberlanjutan usahatani padi sawah masih mengalami kendala seperti, petani masih mengelola usahatani padi sawah untuk mencukupi lumbung pangan keluarga sehingga belum menghasilkan surplus yang dapat dipasarkan, lokasi lahan tadah hujan, dan ketergantungan petani pada bantuan pemerintah. Tujuan penelitian ini adalah menganalisis status keberlanjutan dan atribut pengungkit dari usahatani padi sawah di Desa Sungai Manau Kecamatan Kuantan Mudik, Metode penelitian yang digunakan adalah metode survei dengan jumlah sampel sebanyak 67 responden yang diambil dengan metode accidental sampling. Analisis data dilakukan dengan metode Multi Dimentional Scalling melalui software RAP-Paddy. Hasil penelitian menunjukkan bahwa usahatani padi sawah di Desa Sungai Manau memiliki status keberlanjutan sebesar 69,55 atau cukup berkelanjutan dengan dimensi ekonomi cukup berkelanjutan dengan nilai indeks 71,56, dimensi ekologi cukup berkelanjutan dengan nilai indeks 53,94, dan dimensi sosial sangat berkelanjutan dengan nilai indeks 83,15. Nilai koefisien determinasi (R²) sebesar 0,94 dan nilai stress sebesar 0,14 menunjukkan bahwa model memiliki tingkat kecocokan yang baik. Atribut sensitif dari dimensi ekonomi adalah produktivitas padi, pemanfaatan lembaga permodalan, dan kelayakan usahatani. Atribut sensitif dari dimensi sosial adalah tingkat pendidikan, umur petani, alokasi waktu berusahatani, program bantuan pemerintah, intensitas penyuluhan, pengalaman berusahatani, dan keaktifan dalam 60kelompok tani. Atribut sensitif dari dimensi ekologi adalah pengendalian hama dan penyakit, serta penggunaan benih.
Co-Authors Ahmad Rifai Alivia Putri Ramadhani Angga Pramana Ardian Arifudin Arifudin Besri Nasrul Bintal Amin Cepriadi Chicka Willy Yanti Dian Puspita Novrianti Dicky Herlambang pratama El Syabrina Eliza Eliza Eliza Emanauli Emanauli Ermi Tety Evy Maharani Fajar Restuhadi Farida Hanum Hamzah Fitriyani, Loli habibah nurfaizah azra Habibie, Dian Hifziah, Hilyatul Imelda Yunita Jeremy William HMC Juli Adevia Jumatri Yusri Khairil Khairil Khusnul Khoiroh Kurnia, Deby Lubis, Nursiani Masruri, Niskan Walid Maulidya Triyananda Maygi Angga Prayogo Simarmata Meki Herlon Mhd Andry Kurniawan Miftahul Rahma Neli Nadia Sindi Sardi Panjaitan Novian Novian, Novian Nur Hasnah AR Nur Hasnah AR Nur Suhada, Nur Nurbaiti Nurbaiti Nurhidayati Nurhidayati Paqta , Gugun Pradini, Ulfa Rizki Pramana Angga Pretiwi Ulva Putri Desmawati Rahmadini Payla Juarsa Rahmayuni Raja Muhammad Farras Talbi Ridwan Abdurrahman Rindi Metalisa, Rindi Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Roza Yulida Ruth Leona Angelica Gultom Sabrina, Denisa Sakti Hutabarat Sari, Fenny Permata Septya, Fanny SUARDI TARUMUN Susy Edwina Syafrinal Syafrinal Syafrinal Syafrinal T. Afnan Rasyid Tantri Diah Kumala Vidya Putri Angelia Nasution Yeni Kusumawaty Yufita Sari Yuhendra, Alfis Yulia Andriani, Yulia Yulia Fajrin Yusri, Jum'atri