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All Journal AGRIEKONOMIKA Agrointek Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Industria: Jurnal Teknologi dan Manajemen Agroindustri Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JAS (Jurnal Agri Sains) Unri Conference Series: Community Engagement Journal of Rural and Urban Community Empowerment Jurnal Abdi Masyarakat Indonesia Jurnal Manajemen, Akuntansi, Ekonomi Jurnal Ilmiah Ekonomi, Manajemen dan Syariah MULTIPLE: Journal of Global and Multidisciplinary IJAE JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM)
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Agribusiness Study Program, Faculty Of Agriculture, Universitas Riau, Pekanbaru, Riau, Indonesia
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Analysis of income and added value of oil palm and sugar palm diversification in Bandar Sei Kijang District, Pelalawan Regency Kusumawaty, Yeni; Maharani, Evy; Tiara, Rindi; Edwina, Susy; Pebrian, Sispa
Agriekonomika Vol 14, No 1: April 2025
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v14i1.27151

Abstract

The fluctuating price of oil palm affects farmers' income, so that farmers carry out monoculture sugar palm farming and diversification with oil palm. This study aimed to analyze income, efficiency and added value of oil palm and sugar palm diversification and analyze income and efficiency of monoculture sugar palm farming in Bandar Sei Kijang District, Pelalawan Regency. The research applied a survey method. The results of the study showed that the income of oil palm farming is IDR 1,015,441.51/ha/month, income of sugar palm farming is IDR 2,658,468.89/month, income of sugar palm sap coffee business is IDR 5,646,855.65/month and income of sugar palm sap tea is IDR 139,019.83/month. Palm oil, sap coffee and tea, and sugar palm sap businesses are categorized as efficient and profitable and worth continuing because the R/C value is 1. The added value of sap coffee and sap tea products is relatively high because the added value ratio is more than fifty percent. The income from monoculture sugar palm farming is IDR 375,081.83/month, monoculture sugar palm farming is categorized as efficient and profitable and worthy of being continued.
Marketing of processed aren agroindustry (kolang–kaling) rokan hulu district Sispa Pebrian; Evy Maharani; El Syabrina; Angga Pramana
AGROINTEK Vol 18, No 2 (2024)
Publisher : Agroindustrial Technology, University of Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agrointek.v18i2.16990

Abstract

The purpose of this study was to look at the marketing of processed sugar palm agroindustry (Kolang – Kaling) in Rokan Hulu Regency. This research was carried out by Rokan Hulu Regency because Rokan Hulu Regency is one of the regencies that has a large distribution of palm plants and has developed in the household industry. This research was carried out using a survey method on consumers who consume palm agro-industrial products, namely kolang-kaling.  Respondent collection was carried out using the Simple Random Sampling method. The survey was conducted purposively which aimed to find out how the marketing process of kolang-kaling products occurred in Rokan Hulu Regency. The results show the response of consumers to the appearance of the product, packaging that still does not use special packaging, and the absence of product labels. Meanwhile, in terms of price, kolang-kaling follows the prevailing price in the market, which is Rp. 10,000 – 15,000. The distribution of kolang-kaling is carried out to traditional markets only, and promotional activities are still carried out on a limited basis (direct sales).
PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN PADA USAHA MIMIE BOLU KEMBOJO MINI DI KOTA PEKANBARU Yeni Kusumawaty; Evy Maharani; Maulidya Triyananda; Cepriadi; Arifudin; Sispa Pebrian
Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): Agustus 2026 Hawa : Jurnal Pemberdayaan Dan Pengabdian Masyarakat (HAWAJPPM)
Publisher : Yayasan Wayan Marwan Pulungan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69745/hawajppm.v4i2.143

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas pemasaran digital Mimie Bolu Kembojo Mini sebagai upaya memperkuat daya saing UMKM kuliner lokal di Kota Pekanbaru. Kegiatan ini dilaksanakan dari Mei hingga Juni 2025 melalui wawancara, diskusi, dan pendampingan langsung dengan pemilik usaha. Permasalahan utama yang diidentifikasi meliputi meningkatnya persaingan usaha, promosi digital yang terbatas, pemanfaatan media sosial yang tidak konsisten, dan branding produk yang lemah sebagai produk kuliner Melayu Riau tradisional. Pendampingan difokuskan pada penguatan strategi pemasaran digital melalui penggunaan Instagram, TikTok, dan WhatsApp Business. Kegiatan tersebut meliputi pelatihan promosi media sosial, peningkatan branding, strategi keterlibatan pelanggan, segmentasi pasar, dan pengembangan konten promosi. Hasil menunjukkan peningkatan pemahaman dan keterampilan pemilik usaha dalam memanfaatkan media digital untuk promosi produk. Selain itu, kegiatan pendampingan berkontribusi pada branding produk yang lebih kuat, keterlibatan media sosial yang lebih aktif, dan jangkauan pemasaran yang lebih luas. Kegiatan ini menunjukkan bahwa pemasaran digital dapat menjadi strategi yang efektif untuk mendukung keberlanjutan dan daya saing UMKM kuliner lokal.
Co-Authors Ahmad Rifai Alivia Putri Ramadhani Angga Pramana Ardian Ardian Arifudin Arifudin Baehaqi Bintal Amin Cepriadi Chicka Willy Yanti Dian Puspita Novrianti Dicky Herlambang pratama El Syabrina Eliza Eliza Eliza Emanauli Emanauli Ermi Tety Evy Maharani Fajar Restuhadi Farida Hanum Hamzah habibah nurfaizah azra Habibie, Dian Hifziah, Hilyatul Imelda Yunita Jeremy William HMC Juli Adevia Khairil Khairil Khusnul Khoiroh Kurnia, Deby Lubis, Nursiani Maulidya Triyananda Maygi Angga Prayogo Simarmata Mhd Andry Kurniawan Miftahul Rahma Neli Nadia Sindi Sardi Panjaitan Niskan Walid Masruri Novian Novian, Novian Nur Hasnah AR Nur Hasnah AR Nur Suhada, Nur Pradini, Ulfa Rizki Pramana Angga Pretiwi Ulva Putri Desmawati Rahmadini Payla Juarsa Rahmayuni Raja Muhammad Farras Talbi Ridwan Abdurrahman Rindi Metalisa, Rindi Rosnita Rosnita Rosnita Rosnita Rosnita Rosnita Roza Yulida Ruth Leona Angelica Gultom Sakti Hutabarat Sari, Fenny Permata Septya, Fanny SUARDI TARUMUN Susy Edwina Syafrinal Syafrinal Syafrinal, Syafrinal T. Afnan Rasyid Tantri Diah Kumala Tiara, Rindi Vidya Putri Angelia Nasution Yeni Kusumawaty Yufita Sari Yuhendra, Alfis Yulia Andriani, Yulia Yulia Fajrin Yusri, Jum'atri