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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Sistem dan Manajemen Industri Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Jurnal Fokus Manajemen Bisnis Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies BISMA (Bisnis dan Manajemen) Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam Mamangan Social Science Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development International Journal of Artificial Intelligence for Digital Marketing Academia Open
Rita Ambarwati Sukmono
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Strategic Planning for IS/IT of XYZ Internet Service Provider Using Ward and Peppard Method Febriyanti, Kadek Dwi; Samopa, Febriliyan; Ambarwati, Rita
IPTEK Journal of Proceedings Series No 5 (2019): The 1st International Conference on Business and Management of Technology (IConBMT)
Publisher : Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (585.254 KB) | DOI: 10.12962/j23546026.y2019i5.6407

Abstract

PT. XYZ is one of the leading Internet service providers in East Java, Bali and Lombok. As an IT company that has the motto "The Quality Internet Service Provider", of course the role of IT is a significant thing, because with the IT all processes that are initially manual can turn out to be well automated. However, in practice the demand for the development of IS / IT systems from various divisions tends to be only concerned with the interests of the division itself. So that in the end the system produced by the IT Apps division to help a division is not in line with the interests of other divisions. This happens because the IT division does not have a long-term work program plan for developing systems that are adapted to the PT. XYZ business goals and become a top priority in the development of the IS / IT system. In the preparation of the IS / IT strategi c planning framework using the Ward and Peppard Model approach and in evaluating the elaboration of information systems strategic planning and business strategies using Balanced Scorecard and Critical Success Factors. Several analytical methods such as Value Chain Analysis, SWOT Analysis, PEST Analysis and Five Force Model Analysis are used to analyze internal and external business environments. Strategic Grid McFarlan Analysis is used to map application portfolios The result of this research is a blueprint of strategic plan IS/IT in PT. XYZ. Wich included recommendation for improvements in the network structure. While at the SI system is recommended for development id advanced ERP which affect the portofolio application to support the achievement of the vision and mission of the company.
Determinants of Behavior Intention and Use Behavior among Bukalapak’s Consumers Giandi, Oxsy; Irawan, Isa; Ambarwati, Rita
IPTEK The Journal for Technology and Science Vol 31, No 2 (2020)
Publisher : IPTEK, LPPM, Institut Teknologi Sepuluh Nopember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j20882033.v31i2.5585

Abstract

The development of communication and information technology has touched the marketing and sales industry. In recent years, there have been many market places in Indonesia, where people buy and sell without meeting face to face. This study investigates the influence of people's intention on the use of behavior to buy at the market place in Indonesia. The market, which becomes the research object is Bukapalak. The data were obtained using the questionnaire. This study obtained 210 respondents, and the data were processed by the method of partial least square. There is a positive and significant influence of behavioral intention from Bukalapak’s consumer on the use (usage) behavior. The dominant determinant indicator in this study is the degree of the purpose of using the market place.
The Strategic Planning IS/IT to Improve Business Competitiveness in Public Hospital Muhammad Ridho Bintang Janaputra; Febriliyan Samopa; Rita Ambarwati Sukmono
Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Vol. 6, No. 1, February 2021
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kinetik.v6i1.1181

Abstract

Hospital competition is getting tighter, making good hospital strategic planning very important so that the Hospital can survive to develop better in a changing environment. Today's competitive advantage cannot be separated from Information Systems (IS) and Information Technology (IT). IS / IT in hospitals is currently used as a tool to create and develop innovative products, systems, and services for hospitals. The problem that occurs today is a large number of IS / IT that is made without looking at the financial side of the Hospital, thus making a number of uses of IS / IT not optimal in Hospital operational and business activities. Based on these problems, IS / IT strategic planning that also considers financial capability is needed. In this research, IS/IT strategic planning that takes into account the financial aspects is achieved using the approach of Ward and Peppard combined with Cost-Benefit Analysis. Value Chain and Critical Success Factor (CSF) analysis methods are used to analyze the current internal condition of the Hospital. Meanwhile, PEST and Porter's Five Forces analysis used external business analysis of the Hospital. The results of this study are in the form of IS business strategy recommendations, IS/IT management strategies, IT strategies, IS application portfolios, and IS/IT investment roadmaps compiled based on costs and benefits. There are 25 IS strategy recommendations, the IT strategy recommends 14 proposals to support the IS strategy based on the cost-benefit, and the IS / IT management strategy recommendations consist of 16 suggestions to support the IS strategy and IT strategy.
Implementation of Educational Marketing Strategy in Attracting Interest of New Students at Darul Hijrah Putri Hidayatullah Islamic Boarding School Sidoarjo Bayu Prasetio; Nur Fazria Masfufah; Choirunisa Karina; Rita Ambarwati Sukmono
Formosa Journal of Sustainable Research Vol. 2 No. 9 (2023): September, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjsr.v2i9.2581

Abstract

This research aims to explain and determine the obstacles faced in marketing strategies, and provide recommendations for marketing strategies that must be carried out for future improvements that must be carried out by the Darul Hijrah Putri Hidayatullah Sidoarjo Islamic boarding school. The approach used in this research is a qualitative descriptive approach. The subjects used as respondents for this research were informants such as the head of the Islamic boarding school, the public relations team, and teachers. This research was conducted at the Darul Hijrah Putri Hidayatullah Sidoarjo Islamic boarding school, which is precisely located in Perum. Kahuripan Nirwana, Block BA IX No. 15-16, Sidoarjo. The data collection techniques used in this research are observation, interviews, documentation. The results of this research are that the marketing strategy at this cottage is promotion. The recommendation for this Islamic boarding school is to determine the name of the Islamic boarding school and there is no need to change the name if it is not too urgent. Establish strong policies. Carry out good marketing management, which is planned, systematic and measurable. Preparing a special team to carry out marketing strategies so that this team will be able to implement it more optimally
Perkembangan Lifestyle Dan Sosial Media Marketing Terhadap Keputusan Pembelian Brand Erigo Dwi Mega Aprilia; Herlinda Maya Kumala Sari; Rita Ambarwati Sukmono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8250

Abstract

This research was conducted to determine the influence of lifestyle, brand awareness, and social media marketing on Le Minerale purchasing decisions. The main problem in this research is that the Top Brand Index value of the Erigo brand is ranked third, with many competitors. This research uses a quantitative method, descriptive research type and uses a random sampling method with a sample size of 96 respondents. This research uses data collection techniques using questionnaires. The data analysis technique used in this research is multiple linear regression analysis using SPSS statistical tools. Based on the results of research and discussions that have been carried out and described, it can be concluded that lifestyle, brand awareness and social media marketing influence the decision to purchase Erigo Lbrnd. Keywords: Lifestyle, Awaneres Brand, Social Media Marketing, Purchasing Decisions, Erigo Brand
Pengaruh People, Persepsi Harga Dan Physical Evidence Terhadap Keputusan Pembelian Mixue Prigen Nur Ainun Jariyah; Herlinda Maya Kumala Sari; Rita Ambarwati Sukmono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8251

Abstract

This research is a type of quantitative research. Collecting primary research data was carried out through a questionnaire which was filled out online using Google From and distributed with a questionnaire link via various social media. The sampling technique uses a non-probability method. The sampling technique used is non-probability, using the accidental sampling method. To measure the number of samples, considering that the population in the study is not known with certainty, the Cochran Formula is used. In calculations using the Cochran formula, the result was 96.04, so the minimum sample size was 96 samples from consumers who had purchased Mixue Prigen. The analytical tools used in this research are multiple linear regression analysis, classical assumption test, t test, R test, R2 test using the SPSS version 22 application program. The results of this research prove that People have a significant influence on purchasing decisions. Price perception has a significant influence on purchasing decisions. Physical Evidence has a significant influence on purchasing decisions. Promotions have a significant effect on purchasing decisions. Keywords: People, Price Perception, Physical Evidence on Purchasing Decisions
The Effectiveness of Influencer Marketing, Content Marketing, and Electronic Word of Mouth (E-WoM) on Purchasing Decisions for Beauty Products on Shoope Live Streaming Dhea Ariesta; Lilik Indayani; Rita Ambarwati Sukmono
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.4127

Abstract

Selling products via live streaming is something that is increasingly in demand, therefore business actors continue to improve their skills to attract consumers in live streaming sales. This research aims to describeinfluence of the effectiveness Influencer Marketing, Content Marketing, and Electronic Word of Mouth (E-WOM) on Beauty Product Purchasing Decisions on Shoope Live Streaming. With a sample of 100 Shopee application users who have purchased beauty products via live streaming. This research uses quantitative research with a data analysis method using Partial Least Square (PLS) with the Smart-PLS program. The research results show that Influencer Marketing, Content Marketing and Electronic Word of Mouth (E-WOM) has a positive and significant effect on Beauty Product Purchasing Decisions on Shope Live Streaming, so that all hypotheses in this research are accepted. So it is revealed that the variables Influencer Marketing, Content Marketing, and Electronic Word of Mouth can be said to have strong implications for Beauty Product Purchasing Decisions on Shopping Live Streaming. With this, it is hoped that business actors will try to improve the quality of their live streaming so they can attract buyers.
The Impact of Knowledge Sharing and Work Discipline on Village Officials' Performance in Jabon Subdistrict: The Mediating Role of Work Motivation Muhammad Fatihul Iman; Sriyono Sriyono; Rita Ambarwati Sukmono
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 1 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i3.5466

Abstract

Improving the performance of village officials can be achieved through the optimization of factors that influence it such as knowledge sharing, work discipline and high work motivation. This condition is important to realize excellent service for the community at the village level. This study aims to analyze the influence of knowledge sharing and work discipline on performance through the work motivation of village officials in Jabon District to provide recommendations for improving the performance of village officials and the quality of public services. This research uses a quantitative approach with a hypothesis testing design to explain the causal relationship between variables through statistical data analysis. Data were collected from 138 respondents through questionnaires, then their validity and reliability were analyzed and hypotheses were tested through multiple linear regression analysis using SEM PLS.
Workplace Hazard Identification through Near-Miss Reports: A Social Network Analysis Anggraini , Dita Putri; Ambarwati, Rita; Dedy, Dedy; Toirxonovna, Alimova Mashhura
Indonesian Journal of Information Systems Vol. 7 No. 1 (2024): August 2024
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v7i1.8891

Abstract

Occupational Safety and Health (OHS) is an effort to create a safe and healthy working environment. The company, which is engaged in power generation, experienced many near-miss cases from 2016 to 2023. Near-miss incidents are an early signal of the potential for severe accidents in the future if not resolved immediately. Identifying and addressing potential hazards early is necessary to prevent fatal work accidents. This study aims to analyze the reporting pattern of near-miss incidents by company employees through the IZAT application (Zero et al.) with a social network analysis (SNA) approach. This method identifies relationships and interaction patterns between employees in reporting near-miss incidents, thus revealing objects that need special attention. Data was obtained from September 2020 to July 2023. The analysis showed that 276 employees actively reported various near-miss incidents through IZAT (Zero Accident Assistant Application). This pattern reflects employees' sensitivity to potential hazards in their work environment. The findings of this study make a positive contribution to the improvement of the occupational safety and health management system in the company regarding the mitigation of potential hazards based on incoming report data. The recommendations provided are related to occupational safety aspects that need to be prioritized for management improvement. The implication of this research is to increase employee awareness in identifying and reporting potential hazards so as to prevent work accidents in the future.
Online Travel Agent Marketing Strategy Through Social Interaction During the Pandemic COVID-19 Ramadani, Mita Putri; Ambarwati, Rita; Hariasih, Misti
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol 12, No 2 (2023): JULI
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v12i2.1553

Abstract

The Covid-19 pandemic has had such a devastating impact on Online Travel Agents such as Traveloka that it has made it to the lowest phase it has ever experienced. There are government regulations that limit people's social interactions so that various strategies are carried out, from using promos or utilizing application features. The purpose of this research is to find out whether the difference in social interaction between Traveloka users before and during the Covid pandemic was significant enough to evaluate Traveloka's marketing strategy. Decreased application usage, ticket rescheduling requests to refund requests which are currently Traveloka's problems. This research is qualitative research that uses the Social Network Analysis (SNA) method using the Twitter application assisted by the Jupyter Anaconda application, Google collab, and Ghepi. From the visualization of this study, the results obtained from 3 research focuses had significant differences from social interactions using Traveloka during the pandemic. From promos that experienced a decrease in interaction during the pandemic, Traveloka Xperience experienced an increase in feature usage, and the ticket feature experienced a decline in social interaction. So that Traveloka is expected to improve the company's strategy to survive during the pandemic.
Co-Authors Adji Kusuma, Kumara Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirxonovna Alimova, Mashhura Toirхonovna Alshaf Pebrianggara Alwifaqi, Jindan Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Husna, Rofiatul Iffat, Emmira Illahi, Utami Nur Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Lestari, Putri Indah Lilik Indayani Luthfiyani, Andhika Ayu Mas Oetarjo Masri, Meriska Rossana Yanuar Melania, Dewi Riski Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Nurjanah, Firda Awalul Octhavia , Ristha Oetarjo, Mas Prasetyo, Deddy Prasetyo, Wahyu Eko Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Rahmawati, Karima Nabila Yulia Ramadani, Mita Putri Ramadhan, Muhammad Anugerah Rizky Hidayat, Rizky Sigit Hermawan Silmi, Fahmi Amil Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Sriyono Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Syihabuddin, Muhammad Alvin Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna Turekulova, Dametken Medihanovna UB, A. Riyadh Wahyuni, Eka Risma Wardani, Dwi Sukma Widya, Paramitha Puspa Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wilujeng, Aura Masdena Nur Wiwik Sulistiyowati Yahya, Moch Roziqi Yani , Muhammad Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq