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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Jurnal Organisasi Dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi IIJSE JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development International Journal of Artificial Intelligence for Digital Marketing Academia Open International Journal of Economic Integration and Regional Competitiveness Journal of Artificial Intelligence and Digital Economy
Rita Ambarwati Sukmono
Department Of Management, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Peran Trust, Perceived Enjoyment, dan Perceived Usefulness dalam Meningkatkan Minat Beli Online pada Platform Shopee Live di Sidoarjo Attalia Reinita Erlitna Putri; Dewi Komala Sari; Rita Ambarwati Sukmono
JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Vol. 3 No. 4 (2026): April
Publisher : CV. Muris Global Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62421/jibema.v3i4.232

Abstract

Penelitian ini bertujuan untuk mengetahui minat beli online melalui Shopee Live berdasarkan pengaruh Trust, Perceived Enjoyment, dan Perceived Usefulness, dengan populasi merupakan pengguna Shopee dan sampel yang digunakan berdasarkan hasil dari penyebaran kuesioner. Pada penelitian ini menggunakan pendekatan kuantitatif yang nantinya data akan diolah dan dihasilkan angka yang kemudian dijabarkan dalam bentuk deskripsi. Pengolahan data di penelitian ini menggunakan SPSS versi 23.0 dengan melakukan uji T, uji F, Uji Koefisien Korelasi Berganda (R), Uji Koefisien Determinasi Berganda (R2) Asumsi Klasik dan Regresi linier berganda. Hasil penelitian membuktikan bahwa Trust berpengaruh terhadap Minat beli online, Perceived Enjoyment berpengaruh terhadap Minat beli online, Perceived Usefulness berpengaruh terhadap Minat beli online.
THE EFFECT OF EXCHANGE RATES, INTEREST RATES, AND PROFITABILITY ON BANKING STOCK PRICES ON THE IDX FOR THE 2020-2024 PERIOD Detak Prapanca; Shofi Maulana Ardiansyah; Herlinda Maya Kumala Sari; Rita Ambarwati Sukmono
International Journal of Economic Integration and Regional Competitiveness Vol. 3 No. 3 (2026): International Journal of Economic Integration and Regional Competitiveness
Publisher : Antis Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijeirc.v3i3.505

Abstract

Objective: This study aims to analyze the effects of exchange rates, interest rates, and profitability on stock prices in the banking sector on the Indonesia Stock Exchange for the period 2020–2024. Method: The subjects of this study are banking companies listed on the IDX, with a sample of 7 companies selected through purposive sampling. This study employs a quantitative approach using data collection methods in the form of financial statement documentation. The data sources used are secondary data obtained from company financial statements and related publications. Data analysis techniques utilize multiple linear regression with the assistance of SPSS software, as well as through the stages of classical assumption testing and hypothesis testing. Results: The results of the study indicate that (1) the exchange rate have a positive significant effect on the price of banking stocks; (2) interest rates have a negative significant effect on the price of banking stocks; (3) profitability has a positif significant effect on the price of banking stocks; (4) simultaneously, the three variables can explain 23.5% of the variation in stock prices; (5) macroeconomic and internal company factors, especially profitability, have a more equal influence on share prices; (6) there are other factors outside the research model that also influence banking stock prices. Novelty: This study analyzes the combined effects of exchange rates, interest rates, and profitability on banking stock prices in Indonesia using data from the 2020–2024 period.
THE INFLUENCE OF DIGITAL MARKETING, GAMIFICATION, AND BRAND IMAGE ON GEN-Z CONSUMER LOYALITY ON SHOPEE E-COMMERCE PLATFORMS Adhelia Cahya Puspita; Rita Ambarwati Sukmono; Mochamad Rizal Yulianto
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 10 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i10.1501

Abstract

Objective: This study examines the influence of digital marketing, gamification, and brand image on Generation Z consumer loyalty in the Shopee e-commerce platform in Indonesia. As digital natives, Gen-Z consumers prefer interactive, creative, and technology-driven shopping experiences. Method: Using a descriptive quantitative approach, data were collected through an online Likert-scale questionnaire from 100–150 respondents selected via simple random sampling. The Slovin formula was applied to determine sample size. Data analysis employed Structural Equation Modeling-Partial Least Square (SEM-PLS), including tests of validity, reliability, R², f², and bootstrapping.  Results:  Results show that digital marketing, gamification, and brand image together explain 84.6% of the variance in Gen-Z loyalty. Gamification and brand image significantly affect loyalty, with gamification being the most dominant factor. In contrast, digital marketing has a positive but insignificant effect, indicating that Gen-Z is more selective toward repetitive or impersonal promotional content.  Novelty: These findings highlight the importance of interactive features and strong brand image in building sustainable consumer loyalty.
THE IMPACT OF CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEWS, AND PURCHASE DECISIONS ON CONSUMER SATISFACTION IN GREATER SURABAYA’S BEAUTY INDUSTRY Oksi Wijaya Kusuma Efendi; Rita Ambarwati Sukmono; Mas Oetarjo
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 11 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i11.1505

Abstract

Objective: This study aims to analyze the influence of Celebrity Endorsement (CE), Online Customer Review (OCR), and Purchase Decision (KP) on Consumer Satisfaction (KK) in the beauty industry across the Greater Surabaya area. Method: A quantitative survey approach was employed by distributing online questionnaires to 100 respondents who are users of Scarlett Whitening products. Data were analyzed using SmartPLS 4.1, including validity, reliability, and structural model testing. Result: The results reveal that OCR and KP have a positive and significant effect on consumer satisfaction, while CE shows no significant impact. The model achieved an R² value of 0.818, indicating substantial predictive ability. Novelty: These findings suggest that online customer reviews and purchase decisions play a more crucial role in enhancing consumer satisfaction compared to celebrity endorsements. Practically, the study highlights the importance of managing online reviews and optimizing consumer experience to strengthen brand loyalty in the beauty industry.
THE INFLUENCE OF PRICE PERCEPTION, BRAND AWARENESS AND QUALITY PERCEPTION ON BUYING INTEREST IN CHAMP NUGGETS IN EAST JAVA WITH BRAND IMAGE AS AN INTERVENING VARIABLE Hamzah Lutfi; Rita Ambarwati Sukmono
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 3 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i3.1511

Abstract

Objective: This study aims to analyze the influence of price perception, brand awareness, and quality perception on consumer purchasing interest in Nugget Champ in East Java, with brand image serving as an intervening variable. Method: A quantitative research design was applied using questionnaires distributed to 100 respondents aged 18–55 years in East Java. The sampling technique used was probability sampling with a simple random sampling approach, and data analysis was conducted using the PLS-SEM method through SmartPLS 3.0. Results: The findings indicate that price perception, brand awareness, and quality perception each have a positive and significant effect on brand image, which in turn strengthens consumer purchasing interest. Brand image acts as a key mediating factor linking consumers’ cognitive evaluations to behavioral intentions. Novelty: This study contributes to marketing and consumer behavior literature by empirically validating the mediating role of brand image in the frozen food industry, offering practical insights for maintaining competitive advantage and consumer loyalty in an evolving lifestyle-driven market.
The Impact of Digital Payment and Accessibility on Passenger Satisfaction with Service Quality as an Intervening Variable Steven Owen Purnawan; Sigit Hermawan; Rita Ambarwati Sukmono; Zatul Karamah Ahmad Baharul Ulum; Tariq Tawfeeq Yousif Alabdullah
Jurnal Organisasi dan Manajemen Vol. 21 No. 1 (2025)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v21i1.9958.2025

Abstract

Purpose – This study aims to test the hypothesis that digital payment methods and accessibility positively affect passenger satisfaction, with service quality as an intervening variable in Trans Jatim.  Methodology – We uses SmartPLS to analyze data collected from 238 respondents who use Trans Jatim bus services. This study was conducted in two stages: first exploring primary variables, followed by an in-depth analysis of digital payment technology using the UTAUT2 method. Findings – The results show that digital payment and accessibility have a positive effect on passenger satisfaction and service quality. Digital payment methods improve service quality and passenger satisfaction, while accessibility directly increases passenger satisfaction. In addition, service quality acts as an intervening variable between digital payment or accessibility and passenger satisfaction. While social influence does not have a significant impact on the use of digital payments. Originality – Unlike previous studies that examined these factors in isolation, this research integrates them using the UTAUT2 model. Furthermore, this study offers practical insights for policymakers in improving urban mobility and transportation services by leveraging digital payment systems and enhancing accessibility. This dual focus on technological and service quality improvements provides a comprehensive framework for sustainable public transportation systems in emerging economies.
Co-Authors Adhelia Cahya Puspita Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirхonovna Alshaf Pebrianggara Alwifaqi, Jindan Andhika Ayu Luthfiyani Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Attalia Reinita Erlitna Putri Ayung Wandira Machsa Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Dwi Sukma Wardani Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Hamzah Lutfi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Iffat, Emmira Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Karima Nabila Yulia Rahmawati Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Kumara Adji Kusuma Lestari, Putri Indah Lilik Indayani Lita Marshella Fitriani Mas Oetarjo Mas Oetarjo Melania, Dewi Riski Meriska Rossana Yanuar Masri Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Anugerah Ramadhan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muhammad Yani Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Octhavia , Ristha Oksi Wijaya Kusuma Efendi Prasetyo, Wahyu Eko Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Ramadani, Mita Putri Rizky Eka Febriansah Rizky Hidayat, Rizky Shofi Maulana Ardiansyah Sigit Hermawan Silmi, Fahmi Amil Siti Sopiyah Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Steven Owen Purnawan Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Tariq Tawfeeq Yousif Alabdullah Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna UB, A. Riyadh Vera Firdaus Widya, Paramitha Puspa Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wiwik Sulistiyowati Yahya, Moch Roziqi Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq Zatul Karamah Ahmad Baharul Ulum