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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Sistem dan Manajemen Industri Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Academia Open Jurnal Fokus Manajemen Bisnis Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies BISMA (Bisnis dan Manajemen) Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam Mamangan Social Science Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi JAIDE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development International Journal of Artificial Intelligence for Digital Marketing
Rita Ambarwati Sukmono
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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PENGARUH DIGITAL MARKETING, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PRODUK ANDO Rahmawati, Karima Nabila Yulia; Oetarjo, Mas; Sukmono, Rita Ambarwati
MANAJEMEN DEWANTARA Vol 10 No 2 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.21792

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing, kualitas produk, dan harga merek terhadap keputusan pembelian produk Ando. Metode yang digunakan adalah survei kuantitatif. Hasil penelitian menunjukkan bahwa ketiga variabel tersebut berpengaruh signifikan terhadap keputusan pembelian, baik secara parsial maupun simultan. Temuan ini menegaskan pentingnya strategi pemasaran digital yang efektif, kualitas produk yang terjaga, serta harga merek dalam meningkatkan penjualan Ando.
Pengaruh Promosi, Harga, Lokasi, dan Kualitas Produk terhadap Keputusan Pembelian Produk Pada UMKM Kue Kering Rissa Cake Didesa Pungging Masri, Meriska Rossana Yanuar; Oetarjo, Mas; Sukmono, Rita Ambarwati
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1392

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana keputusan pembelian yang dibuat oleh UMKM kue kering Rissa Cake di Desa Pungging dipengaruhi oleh promosi, harga, lokasi, dan kualitas produk. Penelitian ini menggunakan pendekatan kuantitatif dan survei. Populasi dari penelitian ini adalah setiap konsumen yang pernah membeli kue kering Rissa Cake. Jumlah peserta penelitian adalah 230, dan teknik pengambilan sampel purposive digunakan. Data dikumpulkan melalui kuesioner Google Form dengan skala Likert lima poin. Untuk analisis data, model persamaan struktural (SEM-PLS) digunakan. Hasil uji menunjukkan bahwa semua indikator yang digunakan dalam penelitian ini memenuhi persyaratan validitas dan reliabilitas. Hasil uji model struktural menunjukkan bahwa, secara bersamaan, promosi, harga, lokasi, dan kualitas produk dapat mempengaruhi keputusan pembelian sebesar 94,7%. Promosi, harga, dan kualitas produk secara parsial dan signifikan berdampak positif terhadap keputusan pembelian, sedangkan lokasi berdampak negatif secara signifikan. Produk UMKM Rissa Cake paling banyak dipengaruhi oleh promosi. Hasil penelitian menunjukkan bahwa mempertahankan kualitas produk, meningkatkan promosi, dan menetapkan harga yang kompetitif adalah faktor penting yang mendorong pelanggan untuk membeli produk UMKM Rissa Cake di Desa Pungging.
THE EFFECT OF BRAND TRUST AND PERCEIVED RISK ON CUSTOMER LOYALTY MEDIATED BY CUSTOMER SATISFACTION (A STUDY OF DAVIENA SKINCARE CUSTOMERS ON TIKTOK SHOP) Luthfiyani, Andhika Ayu; Yani , Muhammad; Yulianto, Mochamad Rizal; Sukmono, Rita Ambarwati
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 11 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i11.457

Abstract

Objective: The purpose of this study is to analyze the effect of brand trust and perceived risk on customer loyalty, customer satisfaction as a mediator, for Daviena Skincare products distributed by TikTok Shop. The issue of product overclaims present in the marketing of skincare products, specifically for Indonesia generally and for Daviena Skincare in particular, contributed to consumer uncertainty, which can hamper brand trust, perceived risk, and customer loyalty. Method: The approach and strategy for this study are quantitative, specifically represented by surveys, with 150 respondents who are customers of Daviena Skincare, having transacted at least twice at TikTok Shop. Results: The findings from this study show that brand trust and perceived risk affected customer satisfaction on TikTok Shop, customer satisfaction affected customer loyalty, and brand trust and perceived risk directly affected customer loyalty. The findings show that customer satisfaction can mediate the relationship between Brand Trust, Perceived Risk, and Customer Loyalty for Daviena Skincare on TikTok Shop. Novelty: The development of social media and e-commerce, specifically TikTok Shop, has fueled competition in the local skincare industry in Indonesia, highlighting the role of customer satisfaction as a mediating variable in the relationship between brand trust, perceived risk, and customer loyalty for Daviena Skincare products distributed through TikTok Shop.
THE ROLE OF HEDONIC SHOPPING MOTIVATION AND PROMOTION IN SHAPING ONLINE IMPULSIVE BUYING: THE MEDIATING EFFECT OF SHOPPING ENJOYMENT IN GENERATION Z Ramadhan, Muhammad Anugerah; Yani , Muhammad; Yulianto, Mochamad Rizal; Sukmono, Rita Ambarwati
International Journal of Artificial Intelligence for Digital Marketing Vol. 2 No. 12 (2025): International Journal of Artificial Intelligence for Digital Marketing
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijaifd.v2i12.465

Abstract

Objective: The development of e-commerce has encouraged changes in consumer shopping behavior that was previously offline and is now done online, especially in Generation Z who tend to do Impulsive Buying. This study aims to analyze the influence of Hedonic Shopping Motivation and Promotion on Online Impulsive Buying with Shopping Enjoyment as a mediating variable. Method: The study used a quantitative approach with a survey method of 150 Generation Z respondents who actively shop through e-commerce platforms. The data was analyzed using the Partial Least Square Structural Equation Modeling (PLS SEM) method. Results: The results of the study show that Hedonic Shopping Motivation and Promotion have a positive and significant effect on Online Impulsive Buying. In addition, Shopping Enjoyment has been shown to have a significant effect on Online Impulsive Buying and is able to mediate the influence of Hedonic Shopping Motivation and Promotion on this behavior. Novelty: These findings confirm that emotional aspects, engaging promotions and shopping experiences have an important role in shaping Generation Z's impulsive buying behavior.
Leveraging Social Network Analysis for Enhancing Safety Reporting in the Workplace: A Case Study of the IZAT Application Widya, Paramitha Puspa; Ambarwati, Rita; Dedy, Dedy; Alimova, Mashhura Toirхonovna
Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Vol. 26 No. 1 (2024): June 2024
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/jti.26.1.9-24

Abstract

Unsafe Condition Reporting is an important source of information for companies to determine whether the reporting can be identified effectively as the key to reducing work accidents. This research aims to ascertain the Social Network Analysis visualization network in the context of reporting unsafe conditions in the IZAT application and categorizing data processing outcomes. The findings revealed that the data collection process yielded 26,658 data items. The Unsafe Condition content comprised 79,667 words, with 2,388 unique words identified. The average number of occurrences per word was 33.36139. Certain network property calculations can be inferred from these results. Then, the word mapping with five related topics was carried out. The results of the categorization of the unsafe condition word mapping can be used as evaluation material for companies to prevent work accidents. In particular, the network visualization results can identify the most discussed topics and social network relationships of reporting in the IZAT application.
Pengaruh Store Atmosphere, Kualitas Pelayanan, Harga Dan Location Attractiveness terhadap Keputusan Pembelian di Historica Coffee and Kitchen Surabaya Syihabuddin, Muhammad Alvin; Ambarwati, Rita
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 8 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i8.7937

Abstract

This research aims to analyze the influence of Store Atmosphere, Service Quality, Price and Location Attractiveness on Purchase Rate at Historica Coffee and Kitchen Surabaya. This research uses the Quantitative method. The type of data research used is primary data obtained based on distribution to 100 respondents. Sampling used using non-probability with purposive sampling technique with the criteria of consumers who have made purchases at Historica Coffee and Kitchen Surabaya. The data analysis method is carried out using multiple linear regression analysis. The test results show that the variables of Store Atmosphere, Service Quality, Price and Location Attractiveness have a positive effect on the Purchase Decision at Historica Coffee and Kitchen Surabaya.
Co-Authors Adji Kusuma, Kumara Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirxonovna Alimova, Mashhura Toirхonovna Alshaf Pebrianggara Alwifaqi, Jindan Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Husna, Rofiatul Iffat, Emmira Illahi, Utami Nur Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Lestari, Putri Indah Lilik Indayani Luthfiyani, Andhika Ayu Mas Oetarjo Masri, Meriska Rossana Yanuar Melania, Dewi Riski Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Nurjanah, Firda Awalul Octhavia , Ristha Oetarjo, Mas Prasetyo, Deddy Prasetyo, Wahyu Eko Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Rahmawati, Karima Nabila Yulia Ramadani, Mita Putri Ramadhan, Muhammad Anugerah Rizky Hidayat, Rizky Sigit Hermawan Silmi, Fahmi Amil Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Sriyono Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Syihabuddin, Muhammad Alvin Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna Turekulova, Dametken Medihanovna UB, A. Riyadh Wahyuni, Eka Risma Wardani, Dwi Sukma Widya, Paramitha Puspa Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wilujeng, Aura Masdena Nur Wiwik Sulistiyowati Yahya, Moch Roziqi Yani , Muhammad Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq