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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Jurnal Organisasi Dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi IIJSE JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development International Journal of Artificial Intelligence for Digital Marketing Academia Open International Journal of Economic Integration and Regional Competitiveness Journal of Artificial Intelligence and Digital Economy
Rita Ambarwati Sukmono
Department Of Management, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Towards Improved Hospital Services: IS/IT Strategic Recommendations for Muhammadiyah Hospital Based on Cost and Prioritization Analysis: Menuju Peningkatan Pelayanan Rumah Sakit: Rekomendasi Strategis IS/IT untuk Rumah Sakit Muhammadiyah Berdasarkan Analisis Biaya dan Prioritas Ambarwati, Rita; Bintang Pamungkas, Moch. Ridho
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1954

Abstract

This mixed-method study looks into the strategic priorities of information systems and technology (IS/IT) at Muhammadiyah Hospital in Sidoarjo, with a focus on long-term goals and alternative tactics. Using the Ward and Peppard approach, the research seeks to develop strategic suggestions and identify potential future application portfolios. The data was examined using cost-benefit analysis (CBA) and ranked using the Analytical Hierarchy Process. Furthermore, professional viewpoints were acquired through focus group discussions to evaluate IS/IT portfolio recommendations. The findings show that cost parameters play an important role in selecting developmental systems. The study emphasizes the need of using a multi-method approach in IS/IT strategic planning within healthcare, as well as the value of expert input in making good decisions. The findings provide a framework for Muhammadiyah Hospital to improve future services and go forward with key IS/IT projects.
Influencer Marketing, Personal Branding Image, And Affiliate Marketing Against Tiktok Shop Consumer Impulsive Buying Aisyah Andriani; Misti Hariasih; Rita Ambarwati Sukmono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10864

Abstract

This research aims to identify the influence of Influencer Marketing, Personal Branding, and Affiliate Marketing on Consumer Impulsive Buying at the Tiktok Shop. The population in this research is consumers using Tiktok Shop (aged 11-39 years) in East Java with the sample size determined using the Slovin formula in this quantitative research being 110 respondents, who were selected using probability sampling techniques with random sampling type. In other words, there is an equal opportunity for people to be sampled with the characteristics of the sample used in the research, namely customers who have shopped on the TikTok Shop application and active TikTok Shop users. The data collection technique in this research uses questionnaire data with a linked measurement scale using data processing software tools, namely the Statistics Program for Social Science (SPSS). The results of the research obtained are that Influencer marketing, personal branding, Affiliate marketing influence impulsive buying at the Tiktok Shop. It can be concluded that there is a significant influence simultaneously or together between Influencer Marketing, Personal Branding, and Affiliate Marketing on the Impulsive Buying of Tiktok Shop Consumers.
Enhancing Consumer Loyalty and Market Competitiveness: Approaching IPA-QFD in Product Development Syaifuddin, Aldy Hamid; Ambarwati, Rita; Sari, Dewi Komala
BASKARA : Journal of Business and Entrepreneurship Vol 7, No 1 (2024): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i1.22534

Abstract

This paper provides an overview of AA.co.Store, is a fashion business founded in 2021. Despite being in the development stage, AA.co.Store can compete with other local brands in Sidoarjo. To maintain and attract more consumers, the company focuses on improving product quality. The success of a business is measured by the number of products produced and their competitiveness in the market. Product development is crucial to increase competitiveness and attract future consumers. The quality of the product and promotional activities significantly impact customer satisfaction. Pricing and distribution also influence purchasing decisions. To compete with competitors, AA.co.Store needs a comprehensive strategy. Research suggests that product quality, price, customer satisfaction, and brand image affect consumer loyalty and satisfaction. The purpose of this research is to improve AA.co.Store's product development using an IPA-QFD-based marketing mix aligned that very important for Development Goals (SDGs) of the store to compete with other local brands in Sidoarjo. The results of this study were AA.co.Store service quality, it can be concluded that Customer satisfaction with AA.co.Store services is fulfilled, which is indicated by the results of the questionnaire using the SERVQUAL method which does not show a negative value for the AA.co.Store brand when compared to other brands. There are three service quality attributes that need to be prioritised for improvement at AA.co.Store, namely the price of t-shirts that are more competitive than other brands, the condition of the parking lot, and cleanliness. There are several steps that can be taken to improve service quality based on technical needs, including: a.) changing the organisational strategy on company performance, especially in the operational section, b.) increasing the stock of materials to meet the number of orders, c.) providing training and development on existing SOPs, and d.) repairing and maintaining existing equipment in the company.
The Analysis of MHPP Acceptability in Supporting National Energy Security THAMRIN, SUYONO; AMBARWATI, RITA; FASYA, KHALIDA
ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Vol 9, No 1: Published January 2021
Publisher : Institut Teknologi Nasional, Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26760/elkomika.v9i1.161

Abstract

ABSTRAKRespon penerimaan masyarakat dengan komitmen dan kemandirian menjadi kunci keberhasilan pembangunan infrastruktur energi terbarukan. Penelitian ini menganalisis akseptabilitas pembangunan PLTMH di Jawa Barat, sistem manajemen dan strategi pembinaan IBEKA sebagai LSM, dan rumusan strategi peningkatan akseptabilitas PLTMH dalam mendukung ketahanan energi nasional. Desain penelitian ini menggunakan pendekatan kualitatif dengan Prosedur Analisis Data Manual dan penentuan strategi dengan analisis SWOT dengan pendekatan kuantitatif. Hasil penelitian menunjukkan akseptabilitas PLTMH cukup rendah karena belum adanya kesamaan pendekatan pada tahap perencanaan pendidikan. Alternatif strategi terbaik adalah strategi SO (SWOT) dengan bobot sebesar 4.37, strategi ini meliputi kerjasama dengan kementerian terkait pembentukan koperasi dan BUMDes, kolaborasi dengan LSM, ketersediaan komponen lokal dan kemudahan teknologi PLTMH.Kata kunci: Keamanan Energi, akseptabilitas PLTMH, SWOT Analysis, Jawa Barat. ABSTRACTThe response to community acceptance with commitment and independence can be the key to the success of renewable energy infrastructure development. This study analyzed the acceptability of MHPP development in West Java, the management system and coaching strategy by IBEKA as an LSM, and the strategies formulated to improve the acceptability of MHPP. This study's design used a qualitative approach with Manual Data Analysis Procedures and strategy determination with SWOT analysis with quantitative approach. The result of this study showed that the MHPP acceptability was low due to the lack of a common approach at the educational plan stage during the initial development process. The best alternative strategy is the SO (SWOT) strategy with a weight of 4.37, this strategy includes collaboration with ministries related to the formation ofcooperative unions and BUMDes, collaboration with NGO, the availability of local components and the ease of MHPP technology.Keywords: Energy Security, MHPP Acceptability, SWOT Analysis, West Java.
Membangun Talenta Masa Depan: Menganalisis Kepemimpinan Inovatif, Pengembangan, Strategi Pemasaran, dan Komitmen Organisasi pada Retensi Karyawan Generasi Berbeda di Era Disrupsi Sutrisno, Sutrisno; Sriyono, Sriyono; Ambarwati, Rita; Prapanca, Detak
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 6 : Al Qalam (November 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i6.4138

Abstract

Penelitian ini bertujuan untuk menganalisis Kepemimpinan Inovatif, Pengembangan, Strategi Pemasaran dan Komitmen Organisasi pada Retensi Karyawan Generasi Berbeda di Era Disrupsi. Penelitian ini dalam pengambilan sampel menggunakan non random sampling yang dilakukan dengan cara Quota Sampling yang artinya pengambilan sampel dengan menetapkan subyek yang akan diteliti ini adalah 170 Responden. Pengambilan sampel acak bertingkat dilakukan untuk memastikan keterwakilan bisnis yang beragam di berbagai sektor kreatif, termasuk fasion, kerajinan dan kuliner. Jenis data yang digunakan pada penelitian ini adalah data primer. Metode pengumpulan data dengan menggunakan kuesioner dan diolah menggunakan alat analisis Partial Least Square (PLS). Hasil penelitian Hasil penelitian menunjukkan adanya hubungan yang signifikan antara variabel independen (kepemimpinan inovatif, pengembangan, strategi pemasaran) dengan variabel dependen (retensi karyawan generasi berbeda) di era disrupsi. Pemimpin yang inovatif, melalui kemampuannya dalam menciptakan lingkungan kerja yang memotivasi dan memberdayakan karyawan, berkontribusi pada retensi karyawan generasi berbeda. Pengembangan karyawan juga memainkan peran penting dalam meningkatkan loyalitas dan retensi karyawan, dengan memberikan kesempatan untuk pertumbuhan karir. Selain itu, strategi pemasaran yang terarah dan kreatif dapat membangun citra positif bagi organisasi, yang pada gilirannya meningkatkan komitmen karyawan dan retensi karyawan generasi berbeda. Komitmen organisasi juga berperan sebagai mediator antara strategi pemasaran dan retensi karyawan generasi berbeda, menunjukkan bahwa komitmen yang kuat dari organisasi dapat meningkatkan tingkat retensi karyawan dari berbagai generasi.
Analysis of Digital Marketing Implementation, 7P Marketing Mix Strategy, and Product Innovation to Increase Sales Volume through Competitive Advantage as an Intervening Variable in Sidoarjo Regency MSMEs Arista, Sintha Wahyu; Hermawan, Sigit; Sukmono, Rita Ambarwati
Jurnal Manajemen (Edisi Elektronik) Vol. 16 No. 1 (2025): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jm-uika.v16i1.18523

Abstract

The purpose of this study is to test and determine the effect of digi-tal marketing implementation, the use of marketing mix, and the product innovation on increasing sales volume through gaining competitive advantage. This study focuses on the population of MSME participants in the culinary industry that have been regis-tered in the data of the Sidoarjo Regency Cooperative and MSME Service in Sidoarjo Regency. The method in this study uses a quantitative method. Data collection uses a survey or question-naire. Data analysis is a quantitative or statistical process that involves evaluating established hypotheses. Data sources used in this study include primary and secondary sources. The results ob-tained in this study are: 1) digital marketing, marketing mix strat-egies, and product innovation have a partial positive effect on in-creasing sales volume; 2) digital marketing, marketing mix strate-gies, and product innovation have a partial positive effect on com-petitive advantage; 3) competitive advantage has a partial positive effect on increasing sales volume; 4) digital marketing has a sig-nificant positive effect on sales volume through competitive ad-vantage; 5) marketing mix strategies have a significant positive effect on sales volume through competitive advantage; 6) product innovation has a significant positive effect on sales volume through competitive advantage. This study underlines the im-portance of a holistic approach in improving MSME performance, which combines digital marketing, intellectual capital, product innovation and competitive advantage synergistically. MSME players are expected to be able to develop strategies that integrate these elements to achieve better prosperity and competitiveness in the market.
Assessing System Quality and Change Readiness in Enterprise Risk Management Application Adoption in Power Plants Ambarwati, Rita; Hanifa, Muhammad; Dedy, Dedy; Sulistiyowati, Wiwik
Journal The Winners Vol. 25 No. 2 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i2.12181

Abstract

Real-time and accurate risk management data is critical in making informed corporate decision-making. An Enterprise Risk Management (ERM) application enhances data access speed and accuracy, supporting strategic actions. Developed with an integrated risk and technology management approach, this application aids in effective risk management in operational power plants facing complex, high-risk challenges. It offers a structured framework for identifying, assessing, and managing risks, ultimately enhancing operational efficiency, effectiveness, and safety. This research examined the impact of system quality and readiness to change on the perceived usefulness, perceived ease of use, and behavioral  intentions toward ERM applications. Data were gathered from 300 risk management professionals through purposive sampling. Then, the data were analyzed with PLS-SEM using a quantitative survey-based approach. The finding reveals that system quality and readiness to change significantly influence perceived usefulness and ease of use, which subsequently affect behavioral intentions. Interestingly, perceived usefulness does not directly impact behavioral intentions, emphasizing the critical roles of system quality and user readiness in ERM adoption. These finding underscores organizations' need to enhance the technical aspects of ERM applications and implement effective change management strategies to improve user engagement and adoption rates. The originality of this research resides in its integrated approach, merging system quality and readiness to change within the Technology, Acceptance, Model (TAM) framework, offering a deeper understanding of the factors driving ERM application acceptance. This research provides valuable insights for standardized frameworks, financial incentives, and tailored training programs to boost technology adoption.
Conceptual Framework Performance Contributor from Internal Organizations of Corporate Social Responsibility Activities Handiwibowo, Gogor Arif; Astuti, Rini Puji; Ambarwati, Rita
International Journal of Mechanical Engineering Technologies and Applications Vol. 2 No. 1 (2021)
Publisher : Mechanical Engineering Department, Engineering Faculty, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/MECHTA.2021.002.01.10

Abstract

In this 20th century era, the business environment is more demanding that a business organization not only have a profit orientation. However, aspects of the impact on the environment and surrounding communities must also receive adequate attention in line with the increasing quantity and quality of business organizations. The concept of sustainable development is proposed to be a concept that tries to provide a balanced effect between financial performance factors, community welfare factors and environmental sustainability factors. In balancing the three factors above, CSR (Corporate Social Responsibility) activities of business organizations are expected to be the answer to the stigma that business organizations are only looking for profit. This paper will describe several hypotheses as well as a conceptual framework of factors originating from internal business organizations that have an impact on the performance of CSR activities. There are four factors that are proposed to be a hypothesis from the internal organization that must be fulfilled so that CSR activities show their performance. The four factors are fulfilment of human resources, fulfilment of the business organization's strategic vision, fulfilment of operating system implementation, and fulfilment of the business organization's financial capability.
How to increase Repurchase Intention at the Indonesian Post Office Zain, Muhammad Fikri Bariq; Ambarwati, Rita
Jurnal Maksipreneur Vol 14 No 1 (2024)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v14i1.1651

Abstract

This research aims to determine the role of service quality, price, and security on customer satisfaction and their impact on repurchase intention at the Indonesian Post Office in Sidoarjo City. This research uses a quantitative approach. The population of this research consists of customers of the Indonesian Post Office in Sidoarjo City. This research involved a sample of 100 customers of the Indonesian Post Office in Sidoarjo City who were selected using accidental sampling techniques. The primary data used in this research was obtained by distributing questionnaires to respondents. Quantitative data analysis techniques using statistical methods were used to analyze the data. The statistical method used is Smart Partial Least Square (SmartPLS). Based on the research results, it was found that service quality, price, and safety influence customer satisfaction. Apart from that, it was found that service quality and price affected on repurchase intention, while security did not affect on repurchase intention. It was also found that customer satisfaction influences repurchase intention at the Indonesian Post Office in Sidoarjo City.
Impact of Digital Marketing Strategies, Brand Image, and Influencers on Netflix Purchase Decisions Hidayat, Rizky; Ambarwati, Rita
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 1: January - March 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i1.24487

Abstract

The research was conducted to analyze the influence of digital marketing strategies, brand image, and influencers on purchasing decisions for Netflix products. The study was analyzed using the questionnaire spread method to find out the significant outcomes of Netflix usage decisions as well as the impact of brand image and digital marketing on the social community. The results of this study showed that each variable has a strong influence on Netflix usage decisions. This can be seen from the results of acquisition and data processes that show significant value, starting with digital marketing that is well branded by the influencer so that Netflix users get information digitally easily
Co-Authors Adhelia Cahya Puspita Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirхonovna Alshaf Pebrianggara Alwifaqi, Jindan Andhika Ayu Luthfiyani Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Attalia Reinita Erlitna Putri Ayung Wandira Machsa Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Dwi Sukma Wardani Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Hamzah Lutfi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Iffat, Emmira Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Karima Nabila Yulia Rahmawati Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Kumara Adji Kusuma Lestari, Putri Indah Lilik Indayani Lita Marshella Fitriani Mas Oetarjo Mas Oetarjo Melania, Dewi Riski Meriska Rossana Yanuar Masri Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Anugerah Ramadhan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muhammad Yani Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Octhavia , Ristha Oksi Wijaya Kusuma Efendi Prasetyo, Wahyu Eko Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Ramadani, Mita Putri Rizky Eka Febriansah Rizky Hidayat, Rizky Shofi Maulana Ardiansyah Sigit Hermawan Silmi, Fahmi Amil Siti Sopiyah Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Steven Owen Purnawan Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Tariq Tawfeeq Yousif Alabdullah Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna UB, A. Riyadh Vera Firdaus Widya, Paramitha Puspa Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wiwik Sulistiyowati Yahya, Moch Roziqi Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq Zatul Karamah Ahmad Baharul Ulum