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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Sistem dan Manajemen Industri Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Academia Open Jurnal Fokus Manajemen Bisnis Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies BISMA (Bisnis dan Manajemen) Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam Mamangan Social Science Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi JAIDE Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development International Journal of Artificial Intelligence for Digital Marketing
Rita Ambarwati Sukmono
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Physics Social Sciences Transportation Other

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EFEKTIVITAS PERCEIVED EASE OF USE DAN USER EXPERIENCE TERHADAP BUYING INTENTION DAN CONSUMER ATTITUDE SEBAGAI VARIABEL INTERVENING PADA SHOPEE Wardani, Dwi Sukma; Pebrianggara, Alshaf; Sukmono, Rita Ambarwati
Mega Aktiva Vol 13, No 1 (2024): April
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v12i2.440

Abstract

This research aims to determine the effectiveness of perceived ease of use, user experience on buying intention through consumer attitude as an intervening variable. This research uses primary data with a quantitative approach. The sampling technique in this research used the Purposive Sampling method and the number of samples in this research was 165 respondents. The results of this research show that Perceived Ease of Use has a positive and significant effect on Buying Intention, User Experience has a positive and significant effect on Buying Intention, Consumer Attitude has a positive and significant effect on Buying Intention, Perceived Ease Of Use can be mediated by Consumer Attitude on Buying Intention, and User Experience can be mediated by Consumer Attitude towards Buying Intention
Empowering and Improving the Quality of Potential Village Resources in Candiwates Ambarwati, Rita; Alif , Wildan; Octhavia , Ristha; Wijayanti , Putri Nur Rizki
Wikrama Parahita : Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2024): Mei 2024
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jpmwp.v8i1.6527

Abstract

Community service projects in Candiwates Village, Prigen District, were carried out by academics from the Universitas Muhammadiyah Sidoarjo in partnership with the village authority and the cultural office. Exploring the potential of existing resources and long-term community empowerment were critical components in developing the work program for Candiwates Village. The renovation of the Candi Jawi cultural heritage site is one of the activity projects, and the results of this renovation will be utilized to develop facilities contained in the cultural heritage. The method of implementing this com­munity service activity includes the stages of pre-implement­ation, implement­ation and evaluation. In addition to promo­ting the Sapta Pesona features of tourist villages, this commu­nity service activity includes socio-cultural, educational, and economic initiatives. This task was com­pleted for one month, beginning on January 16, 2023, and ending on February 16, 2023. The imply­cations of this community service activity can in­crease community awareness and cooperation in realizing the deve­lopm­­ent of an advanced and highly competitive tourist village in an integrated manner from the perspective of economic and socio-cultural aspects and educational considerations.
Social Media as Digital Marketing Tool in MSME: A Systematic Literature Review Agustina, Aninda; Ambarwati, Rita; Sari, Herlinda Maya Kumala
Jurnal Maksipreneur Vol 13 No 1 (2023)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v13i1.1534

Abstract

The pandemic has caused difficulties for micro, small, and medium enterprises (MSMEs) in managing their finances, as all activities have been temporarily halted for health recovery. As a result, MSMEs have experienced losses in sales. One of the ways to ensure continuous sales and attract more buyers is by utilizing digital marketing. There are various options available in digital marketing, and one of them is leveraging social media platforms. MSME players have started to venture into digital marketing to increase their sales volume. However, previous research has shown that it has been only partially effective despite utilizing social media for sales facilitation. To address this issue, a Systematic Literature Review was conducted to document and review all articles related to enhancing social media utilization as a digital marketing tool to facilitate sales for MSMEs. A total of 20 nationally and internationally accredited journal articles were accessed from DOAJ, Google Scholar, and lens.org. The findings of the literature review study analyzed these 20 research articles that suspected social media as a digital marketing strategy to facilitate sales for MSMEs.
The Influence of Employee Quality of Work Life and Training on Employee Performance through Work Motivation at Hotel Grand Whiz Trawas Iffat, Emmira; Sriyono; Sukmono, Rita Ambarwati
Jurnal Manajemen (Edisi Elektronik) Vol. 15 No. 3 (2024): Jurnal Manajemen (Edisi Elektronik)
Publisher : UPT Jurnal & Publikasi Ilmiah SPs Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The tourism industry in Indonesia is experiencing slow growth due to the impact of the global economic crisis. The Grand Whiz Trawas Hotel faces suboptimal employee performance and fluctuating employee turnover rates, suspected to be influenced by factors such as quality of work life, training, and employee motivation. This research aims to analyze the influence of Employee Quality of Work Life and Training on Employee Performance through Employee Motivation at the Grand Whiz Trawas Hotel. The research employs quantitative techniques with a hypothesis-testing research design. The population consists of all employees at the Grand Whiz Trawas Hotel, totalling 93 individuals, with sample determination using a saturated sampling technique where all population members are used as samples. Data collection is conducted using a Likert scale. The research will be analyzed using Partial Least Squares (PLS) and a purposive sampling approach. Results managerial implications show that quality of life, training, and work motivation significantly influence employee performance. Work motivation also acts as a mediating variable in the model. These findings prove that improving employee performance at the Grand Whiz Trawas Hotel enhances quality of life, training, and work motivation. Academically, this model can serve as a reference for further research by adding other variables such as organizational development and talent management. Managerial implications include skills matching, re-vising policies on work cycles and promotions, evaluating compensation, promoting mentorship programs, ensuring flexible schedules for working mothers, and addressing global skills mismatches and gaps
Dynamic Segmentation Analysis for Expedition Services: Integrating K-Means and Decision Tree Khoiriyah, Dwi Himatul; Ambarwati, Rita
Journal of Information System and Informatics Vol 6 No 1 (2024): March
Publisher : Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51519/journalisi.v6i1.666

Abstract

Technological developments have an impact on increasing the level of competition between companies in acquiring and retaining customers. With this competition, companies must maximise efforts to reach consumers and understand customer service needs so that the business can continue to survive and experience development. In this effort, a segmentation analysis was carried out on marketplace accounts and expedition services commonly used by consumers to make transactions. The first step is to correct the dataset obtained to avoid errors in the final results. Next, data processing was done using rapidminer with the k-means clustering and decision tree methods. The research results show that k-means clustering achieved the lowest Davies Bouldin Index (DBI) accuracy, namely -0.943 in cluster_8. In the results of research using the decision tree method, accuracy results were obtained at 49.83%. The results obtained with the decision tree method cannot be said to be good because the results are below the 50% value; however, the decision tree method shows that a good cluster is cluster_7. In this case, better accuracy values can be achieved by using the k-means clustering method. This research can illustrate the importance of utilizing the k-means and decision tree algorithms in classifying sales data as a tool for optimizing marketing and service efforts.
Identifying Risks on Human Activities in Power Plants During The COVID-19 Pandemic Rahmah, Adinda Syafira; Ambarwati, Rita; Sumartik, Sumartik; Dedy, Dedy
Jurnal Ilmiah Teknik Industri Vol. 22, No. 2, December 2023
Publisher : Department of Industrial Engineering Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/jiti.v22i2.22469

Abstract

The situation caused by the pandemic has prompted every company to protect the safety of its employees. The energy/electricity industry cluster continues to operate despite the need for social restrictions in several locations, including the East Java power plant. This study identifies the risks of human activities at power plants throughout the COVID-19 pandemic. This study used quantitative data information gleaned from interviews, observations, and questionnaires. This research a technique that combines Failure Mode Effect Analysis (FMEA). Of the 17 activities carried out in the risk analysis using the FMEA method, the activities that show the five locations with the highest RPN scores are the workshop, warehouse, administration building, Coal Handling Control Building [CHCB], and employee training. We will integrate this analysis with the risk analysis that has been prepared previously by the applicable administrative regulations. Human resource risk management is concerned with enhancing productivity among workers by lowering days ignored because of a lack of jobs. The results can serve as recommendations for evaluating COVID-19 risk management and preventive measures in power generation companies.
Towards Improved Hospital Services: IS/IT Strategic Recommendations for Muhammadiyah Hospital Based on Cost and Prioritization Analysis: Menuju Peningkatan Pelayanan Rumah Sakit: Rekomendasi Strategis IS/IT untuk Rumah Sakit Muhammadiyah Berdasarkan Analisis Biaya dan Prioritas Ambarwati, Rita; Bintang Pamungkas, Moch. Ridho
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1954

Abstract

This mixed-method study looks into the strategic priorities of information systems and technology (IS/IT) at Muhammadiyah Hospital in Sidoarjo, with a focus on long-term goals and alternative tactics. Using the Ward and Peppard approach, the research seeks to develop strategic suggestions and identify potential future application portfolios. The data was examined using cost-benefit analysis (CBA) and ranked using the Analytical Hierarchy Process. Furthermore, professional viewpoints were acquired through focus group discussions to evaluate IS/IT portfolio recommendations. The findings show that cost parameters play an important role in selecting developmental systems. The study emphasizes the need of using a multi-method approach in IS/IT strategic planning within healthcare, as well as the value of expert input in making good decisions. The findings provide a framework for Muhammadiyah Hospital to improve future services and go forward with key IS/IT projects.
DREAM SMARTPHONE: ANALYSIS OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE PERCEPTION IN IPHONE BUYING INTEREST BY SIDOARJO CONSUMERS Imawati , Angraini Putri; Yulianto, Mochamad Rizal; Sukmono, Rita Ambarwati
Journal of Artificial Intelligence and Digital Economy Vol. 1 No. 9 (2024): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v1i9.926

Abstract

General Background: The rapid advancement of technology has significantly impacted consumer purchasing decisions, particularly in selecting smartphones. Consumers often consider factors like brand image, price perception, and product quality when choosing products. Specific Background: Among the vast range of smartphone options available, iPhone is a prominent choice, but the specific factors driving consumer interest in iPhone products, particularly in Sidoarjo, remain underexplored. Knowledge Gap: While much research has focused on general smartphone buying behavior, limited attention has been given to the specific interplay between price perception, brand image, and product quality in influencing buying interest for iPhones in regional markets like Sidoarjo. Aims: This study aims to examine the impact of price perception, brand image, and product quality on consumer buying interest in iPhone products in Sidoarjo, using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. Results: From a sample of 110 respondents, the findings reveal that price perception, brand image, and product quality all have a significant positive effect on consumer buying interest. The R-square value of 0.700 suggests that 70% of the variation in buying interest is explained by these three variables. Novelty: This study provides novel insights into the Sidoarjo market, demonstrating that these factors substantially drive iPhone purchase interest, with brand reputation and perceived product quality playing key roles. Implications: The results highlight the importance of enhancing brand image and maintaining high product quality to increase consumer interest, which could inform marketing strategies for smartphone brands targeting regional markets like Sidoarjo. Future studies could explore additional variables influencing buying interest, given that 30% of the variation remains unexplained by the current model.
Influencer Marketing, Personal Branding Image, And Affiliate Marketing Against Tiktok Shop Consumer Impulsive Buying Aisyah Andriani; Misti Hariasih; Rita Ambarwati Sukmono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.10864

Abstract

This research aims to identify the influence of Influencer Marketing, Personal Branding, and Affiliate Marketing on Consumer Impulsive Buying at the Tiktok Shop. The population in this research is consumers using Tiktok Shop (aged 11-39 years) in East Java with the sample size determined using the Slovin formula in this quantitative research being 110 respondents, who were selected using probability sampling techniques with random sampling type. In other words, there is an equal opportunity for people to be sampled with the characteristics of the sample used in the research, namely customers who have shopped on the TikTok Shop application and active TikTok Shop users. The data collection technique in this research uses questionnaire data with a linked measurement scale using data processing software tools, namely the Statistics Program for Social Science (SPSS). The results of the research obtained are that Influencer marketing, personal branding, Affiliate marketing influence impulsive buying at the Tiktok Shop. It can be concluded that there is a significant influence simultaneously or together between Influencer Marketing, Personal Branding, and Affiliate Marketing on the Impulsive Buying of Tiktok Shop Consumers.
Enhancing Consumer Loyalty and Market Competitiveness: Approaching IPA-QFD in Product Development Syaifuddin, Aldy Hamid; Ambarwati, Rita; Sari, Dewi Komala
BASKARA : Journal of Business and Entrepreneurship Vol 7, No 1 (2024): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i1.22534

Abstract

This paper provides an overview of AA.co.Store, is a fashion business founded in 2021. Despite being in the development stage, AA.co.Store can compete with other local brands in Sidoarjo. To maintain and attract more consumers, the company focuses on improving product quality. The success of a business is measured by the number of products produced and their competitiveness in the market. Product development is crucial to increase competitiveness and attract future consumers. The quality of the product and promotional activities significantly impact customer satisfaction. Pricing and distribution also influence purchasing decisions. To compete with competitors, AA.co.Store needs a comprehensive strategy. Research suggests that product quality, price, customer satisfaction, and brand image affect consumer loyalty and satisfaction. The purpose of this research is to improve AA.co.Store's product development using an IPA-QFD-based marketing mix aligned that very important for Development Goals (SDGs) of the store to compete with other local brands in Sidoarjo. The results of this study were AA.co.Store service quality, it can be concluded that Customer satisfaction with AA.co.Store services is fulfilled, which is indicated by the results of the questionnaire using the SERVQUAL method which does not show a negative value for the AA.co.Store brand when compared to other brands. There are three service quality attributes that need to be prioritised for improvement at AA.co.Store, namely the price of t-shirts that are more competitive than other brands, the condition of the parking lot, and cleanliness. There are several steps that can be taken to improve service quality based on technical needs, including: a.) changing the organisational strategy on company performance, especially in the operational section, b.) increasing the stock of materials to meet the number of orders, c.) providing training and development on existing SOPs, and d.) repairing and maintaining existing equipment in the company.
Co-Authors Adji Kusuma, Kumara Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirxonovna Alimova, Mashhura Toirхonovna Alshaf Pebrianggara Alwifaqi, Jindan Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Husna, Rofiatul Iffat, Emmira Illahi, Utami Nur Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Lestari, Putri Indah Lilik Indayani Luthfiyani, Andhika Ayu Mas Oetarjo Masri, Meriska Rossana Yanuar Melania, Dewi Riski Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Nurjanah, Firda Awalul Octhavia , Ristha Oetarjo, Mas Prasetyo, Deddy Prasetyo, Wahyu Eko Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Rahmawati, Karima Nabila Yulia Ramadani, Mita Putri Ramadhan, Muhammad Anugerah Rizky Hidayat, Rizky Sigit Hermawan Silmi, Fahmi Amil Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Sriyono Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna Turekulova, Dametken Medihanovna UB, A. Riyadh Wahyuni, Eka Risma Wardani, Dwi Sukma Widya, Paramitha Puspa Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wilujeng, Aura Masdena Nur Wiwik Sulistiyowati Yahya, Moch Roziqi Yani , Muhammad Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq