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All Journal IPTEK Journal of Proceedings Series IPTEK The Journal for Technology and Science Jurnal Teknologi dan Manajemen Informatika Journal The Winners Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Jurnal Ilmiah Teknik Industri ELKOMIKA: Jurnal Teknik Energi Elektrik, Teknik Telekomunikasi, & Teknik Elektronika Sinkron : Jurnal dan Penelitian Teknik Informatika Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Wikrama Parahita : Jurnal Pengabdian Masyarakat MBR (Management and Business Review) Kinetik: Game Technology, Information System, Computer Network, Computing, Electronics, and Control Jurnal Teknik Industri: Jurnal Keilmuan dan Aplikasi Teknik Industri Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Information System Jurnal Organisasi Dan Manajemen Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Jurnal Sisfokom (Sistem Informasi dan Komputer) JURNAL MANAJEMEN (EDISI ELEKTRONIK) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Almana : Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN BISNIS Jambura Journal of Educational Management LOYALITAS: Jurnal Pengabdian Kepada Masyarakat JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Building of Informatics, Technology and Science Mega Aktiva: Jurnal Ekonomi dan Manajemen Journal of Information Systems and Informatics International Journal of Economics Development Research (IJEDR) BASKARA: Journal of Business and Entrepreneurship International Journal of Industrial Optimization (IJIO) Indonesian Journal of Law and Economics Review International Journal of Mechanical Engineering Technologies and Applications (MECHTA) Indonesian Journal of Innovation Studies Formosa Journal of Sustainable Research (FJSR) Adabiyah: Jurnal Pendidikan Islam PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi IIJSE JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) Journal of Geography, Regional Planning and Development International Journal of Artificial Intelligence for Digital Marketing Academia Open International Journal of Economic Integration and Regional Competitiveness Journal of Artificial Intelligence and Digital Economy
Rita Ambarwati Sukmono
Department Of Management, Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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The Role of Safety Leadership in Shaping Safety Culture: The Mediating Role of Communication and Commitment Farhan , Akmal; Ambarwati, Rita; Dedy
Jurnal Manajemen Bisnis Vol. 12 No. 2 (2025): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v12i2.1231

Abstract

This study aims to link safety leadership to safety culture and safety climate as intermediaries. The research method used is a survey. Statistical analysis used to test the hypothesis with SEM-PLS, a sample of 317 was taken with a saturated sampling technique and used second-order data processing. The results of the study indicate a positive correlation between safety leadership and safety culture and safety climate. The conclusion of this study is that safety leadership plays a role in shaping safety climate and maintaining safety culture in the workplace. This research is important because cultivating a positive safety climate and culture can lead to reduced accidents in the workplace, higher employee morale, and overall organizational performance.
Online Travel Agent Marketing Strategy Through Social Interaction During the Pandemic COVID-19 Ramadani, Mita Putri; Ambarwati, Rita; Hariasih, Misti
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 12 No. 2 (2023): JULI
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v12i2.1553

Abstract

The Covid-19 pandemic has had such a devastating impact on Online Travel Agents such as Traveloka that it has made it to the lowest phase it has ever experienced. There are government regulations that limit people's social interactions so that various strategies are carried out, from using promos or utilizing application features. The purpose of this research is to find out whether the difference in social interaction between Traveloka users before and during the Covid pandemic was significant enough to evaluate Traveloka's marketing strategy. Decreased application usage, ticket rescheduling requests to refund requests which are currently Traveloka's problems. This research is qualitative research that uses the Social Network Analysis (SNA) method using the Twitter application assisted by the Jupyter Anaconda application, Google collab, and Ghepi. From the visualization of this study, the results obtained from 3 research focuses had significant differences from social interactions using Traveloka during the pandemic. From promos that experienced a decrease in interaction during the pandemic, Traveloka Xperience experienced an increase in feature usage, and the ticket feature experienced a decline in social interaction. So that Traveloka is expected to improve the company's strategy to survive during the pandemic.
ANALYSIS OF TWITTER USER INTERACTIONS USING SOCIAL NETWORKS AT PAYDAY SALE EVENTS ON THE MARKETPLACE Nur Chamila, Ayuni; Ambarwati, Rita; Sari, Dewi Komala
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 18 No 1 (2024): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v18i1.1734

Abstract

The goal of this study was to ascertain the marketplace companies' commitment to implementing SCRM on social media and to identify patterns of engagement, interaction, and communication between Twitter users and the marketplaces Shopee, Tokopedia, and Lazada that emerged on social media at payday sale events. The Social Network Analysis (SNA) approach is being used in this qualitative study. Twitter users in Indonesia are the focus of this study. The users of Tokopedia, Shopee, and Lazada are the research population. Dictionary, Notepad++, Wordij, and Gephi are supporting tools used in this study together with Jupyter Notebook. The Shopee Marketplace is superior and performs better, according to an analysis of network features. According to the analysis, the Shopee marketplace has a broader network. According to this study, many consumers utilize Shopee as their online shopping destination, particularly during payday sale events when each marketplace offers alluring discounts and free delivery.
Design of Talent Acquisition System Based on Individual Development Plan in Human Resources Management Prasetyo, Wahyu Eko; Ambarwati, Rita; Fitriyah, Hadiah
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 2 (2023): August
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i2.2157

Abstract

The shift in the concept of a human resources-based workforce management system for human capital provides a new discourse that employee development programs should be compiled comprehensively through a detailed system from the Manpower Procurement Planning Process, Selection, to the Employee development process and along their career. This study aims to design and describe talent acquisition design based on the principle of individual development. The research design uses a qualitative design that focuses on the field of research & and development that focuses on the talent acquisition applied system development model and is integrated based on the principle of an individual development plan. They start with scope identification, GAP Analysis, Requirement Analysis, System Literature Study, System Integration and design, and end with a group discussion forum. The results of this research resulted in a design to develop a talent acquisition system that is oriented towards individual development. This system is a combination of many approaches that correlate with the stages of talent management, so the procedure for implementing talent acquisition is not only about HR recruitment but also the management and development of HR competencies and careers.
The Role of Price, Taste, and Brand Image in Purchasing Decisions Yahya, Moch Roziqi; Ambarwati, Rita
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2347

Abstract

Each company innovates its product as a result of developing food varieties that produce similar goods. This study aims to determine the effect of price, taste, and brand image on purchasing decisions for Mie Sedaap Ayam Bakar Limau located in Sidokerto Village, Sidoarjo Regency. This exploration uses quantitative techniques. information collection technique using a Simple Random Sampling Technique. the sample in this study amounted to 100 respondents. Collecting data used in this study using a questionnaire with a Likert scale. The data analysis used is the classical assumption test and multiple linear regression analysis. Hypothesis testing uses the F, t, and R2 tests. The results of this study indicate that simultaneously price, taste, and brand image have a positive and significant effect on purchasing decisions. Fcount is 160.249 > Ftable 2.699 and a significance value of 0.000b <0.05. Partially the price is a very positive and significant effect. Taste has a positive and significant effect. Brand image has a positive and significant effect on purchasing decisions for Mie Sedaap Ayam Bakar Limau.
How to Enhance Product Quality, Ad Credibility, and Location on Purchase Decisions Khisamuddin, Muhammad Idrus; Ambarwati, Rita; Sari, Dewi Komala
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2651

Abstract

The lifestyle needs of urban communities have made many business people develop their businesses in the food and beverage (F&B) sector. The proliferation and expansion of coffee shops can engender heightened business competitiveness, necessitating companies to consistently refine their marketing strategies to meet client satisfaction. The objective of this study is to assess the impact of Product Quality, Ad Credibility, and Location on Purchase Decisions about Starbucks Products. This research is causal research using quantitative methods. The study employed an incidental sampling technique, with a sample size of 96 respondents and a population size of up to 150 individuals. The data-gathering methodology employed in this study was the distribution of a questionnaire. The data analysis technique employed in this investigation involved the utilization of Smart-PLS Version 3.0. The variable of product quality demonstrates a statistically significant and favorable impact on consumer purchasing decisions within the context of Starbucks. In addition, the influence of advertising credibility and location on purchasing decisions at Starbucks is found to be beneficial, albeit not statistically significant.
Eksplorasi Faktor-Faktor Pengaruh Keputusan Pembelian Di Aplikasi Tiktok: Celebrity Marketing, Live Streaming, Dan Viral Marketing Sudiarto, Dimas Arfi; Ambarwati, Rita
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.24307

Abstract

What is currently stirring up the public is the TikTok application with a high level of existence compared to other applications, because TikTok provides various features that are very superior and diverse compared to other applications, this is what attracts someone to use the TikTok application. The purpose of this study was to determine the effect of celebrity marketing affiliates, live streaming and viral marketing on consumer purchasing decisions on TikTok, this study used quantitative methods, namely through distributing questionnaires with answers from 100 respondents, with a random sampling technique. Furthermore, this study applies the Smartpls application data processing media with validity tests, reliability tests and T tests as hypothesis testing to determine the results to be measured. The results obtained from measuring the relationship of variable x to y, show that all celebrity marketing affiliate, live streaming and viral marketing variables have positive results or a significant effect on purchasing decisions. The implications of this research on business people continue to strive to implement innovations or up to date ideas in marketing strategies to improve consumer behavior in deciding to purchase a product.
Workplace Hazard Identification through Near-Miss Reports: A Social Network Analysis Anggraini , Dita Putri; Ambarwati, Rita; Dedy, Dedy; Toirxonovna, Alimova Mashhura
Indonesian Journal of Information Systems Vol. 7 No. 1 (2024): August 2024
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v7i1.8891

Abstract

Occupational Safety and Health (OHS) is an effort to create a safe and healthy working environment. The company, which is engaged in power generation, experienced many near-miss cases from 2016 to 2023. Near-miss incidents are an early signal of the potential for severe accidents in the future if not resolved immediately. Identifying and addressing potential hazards early is necessary to prevent fatal work accidents. This study aims to analyze the reporting pattern of near-miss incidents by company employees through the IZAT application (Zero et al.) with a social network analysis (SNA) approach. This method identifies relationships and interaction patterns between employees in reporting near-miss incidents, thus revealing objects that need special attention. Data was obtained from September 2020 to July 2023. The analysis showed that 276 employees actively reported various near-miss incidents through IZAT (Zero Accident Assistant Application). This pattern reflects employees' sensitivity to potential hazards in their work environment. The findings of this study make a positive contribution to the improvement of the occupational safety and health management system in the company regarding the mitigation of potential hazards based on incoming report data. The recommendations provided are related to occupational safety aspects that need to be prioritized for management improvement. The implication of this research is to increase employee awareness in identifying and reporting potential hazards so as to prevent work accidents in the future.
Twitter Visualitation of Healty Catering Food Promotion Strategy Nafis, Khilyatun; Ambarwati, Rita; Pebrianggara, Alshaf
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i1.4176

Abstract

This analysis aims to determine whether there are differences in marketing strategies and which strategy is superior between the two health catering industries. Intermediary of Twitter as a place to retrieve data, where Twitter is a social media with the fastest spread of news through hashtags and trending topics of a phenomenon that is busy being discussed. They use qualitative methods by utilizing Social Network Analysis (SNA) and are assisted by several supporting tools such as Gephi, Wordji, Notepad++, and Dictionaries to make it easier for researchers to analyze the data obtained so that it is concrete and relevant. From the visualization of Twitter user tweet data, the researcher found that Twitter users discussed Yellowfit Kitchen health catering more than Gorygourmet, as evidenced by a large number of data visualizations obtained. Then on average, customers choose to subscribe to health catering Yellowfit Kitchen with the pure aim of dieting. At the same time, healthy catering Gorygourmet customers subscribe to a more nutritious diet to avoid disease.
Data-Driven Strategies for Fuel Distribution in Indonesia: A Case Study of PT Pertamina Patra Niaga Tiarazahra, Kania Lovia; Ambarwati, Rita
Jurnal Sisfokom (Sistem Informasi dan Komputer) Vol. 13 No. 1 (2024): MARET
Publisher : ISB Atma Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32736/sisfokom.v13i1.2030

Abstract

Fuel oil or what is often referred to as BBM is one of the basic needs to drive all community activities. So the government appointed PT Pertamina as a single company which is a state-owned company to facilitate fuel needs for all levels of society. However, with increasing demand, the government formed a new policy to allow private companies to come in to meet all fuel demand. With this, PT Pertamina is no longer the only fuel supplier in Indonesia and must continue to develop mature strategies so that profits do not fade. One way is by examining sales data and predicting customer loyalty. The RFM method followed by the decision tree algorithm and k-means clustering is applied in this research, with the output being able to determine the level of customer loyalty, the level of salesman performance, as well as predicting the potential for customers to churn and its correlation with the salesman's skills. The data used as a reference for the research is sales transaction data obtained from PT Pertamina Patra Niaga Regional Jatimbalinus. And from the research, results showed that the majority of PT Pertamina Patra Niaga Regional Jatimbalinus customers are loyal customers. With a salesman, performance is divided into good performance and less good performance. This grouping is obtained based on the salesman's overall performance track record. As for customer churn predictions, it was found that there was 1 group of customers who were predicted to churn heavily, but this was not influenced by salesman performance, as evidenced by transaction track records in existing data
Co-Authors Adhelia Cahya Puspita Adji, Kumara Agustina, Aninda Aisyah Andriani Alif , Wildan Alimova, Mashhura Toirхonovna Alshaf Pebrianggara Alwifaqi, Jindan Andhika Ayu Luthfiyani Anggraini , Dita Putri Anjani, Syafina Putri Arista, Sintha Wahyu Astuti, Rini Puji Attalia Reinita Erlitna Putri Ayung Wandira Machsa Bayu Prasetio Bintang Pamungkas, Moch. Ridho Choirunisa Karina Dedy dedy dedy, dedy Detak Prapanca Devan Kertajasa Dewi Komala Sari Dhea Ariesta Djoko Cahyo Utomo Lieharyani Dwi Mega Aprilia Dwi Sukma Wardani Farhan , Akmal FASYA, KHALIDA Fatchiyah, Alifatul Febriliyan Samopa Febriyanti, Kadek Dwi FIKRI HAIKAL Firdaus, Handika Ghianti, Anneke Chitra Giandi, Oxsy Hadiah Fitriyah Hafif Wisnu Wahyudi Hamzah Lutfi Handiwibowo, Gogor Arif Hanifa, Muhammad Hendra Sukmana Herlinda Maya Kumala Sari Herlinda Maya Kumala Sari, Herlinda Maya Kumala Hidayat, Anastasya Putri Iffat, Emmira Imawati , Angraini Putri Indah Lestari, Indah Istiqomah, Rahmatul Karima Nabila Yulia Rahmawati Kharisma, Risky Ageng Khisamuddin, Muhammad Idrus Khoiriyah, Dwi Himatul Kumara Adji Kusuma Lestari, Putri Indah Lilik Indayani Lita Marshella Fitriani Mas Oetarjo Mas Oetarjo Melania, Dewi Riski Meriska Rossana Yanuar Masri Meynur Rohmah Ubaidillah Millenia, Arum Miranda Nindi Grazia Misti Hariasih Mochamad Rizal Yulianto Mochamad Rizal Yulianto Mohammad Isa Irawan Muhammad Anugerah Ramadhan Muhammad Fatihul Iman Muhammad Ridho Bintang Janaputra Muhammad Yani Muthiah, Imroatul Muzakki, Ilham Nafis, Khilyatun Nasrudiansyah, Dicky Septian Nugroho, Brilian Nur Ainun Jariyah Nur Chamila, Ayuni Nur Fazria Masfufah Nurhafizah, Intan Octhavia , Ristha Oksi Wijaya Kusuma Efendi Prasetyo, Wahyu Eko Rahmadhani, Debi Rahmah, Adinda Syafira Rahmawati, Dwi Maya Ramadani, Mita Putri Rizky Eka Febriansah Rizky Hidayat, Rizky Shofi Maulana Ardiansyah Sigit Hermawan Silmi, Fahmi Amil Siti Sopiyah Sri Susilawati Wati Sriyono Sriyono Sriyono Sriyono Steven Owen Purnawan Sudiarto, Dimas Arfi Sudibyo, Eko Sumartik Sutrisno, Sutrisno Syaifuddin, Aldy Hamid Syifa Novia Pradita Tariq Tawfeeq Yousif Alabdullah Taufiqih, Rahmad Thamrin, Suyono Tiarazahra, Kania Lovia Tinah, Tinah Toirxonovna, Alimova Mashhura Turekulova , Dametken Medihanovna UB, A. Riyadh Vera Firdaus Widya, Paramitha Puspa Widyasari, Dwi Fitri Wijayanti , Putri Nur Rizki Wiwik Sulistiyowati Yahya, Moch Roziqi Yuniar, Mylenia Martina Zain, Muhammad Fikri Bariq Zatul Karamah Ahmad Baharul Ulum