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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Darma Agung EKONOMIKA45 SIGMA: Journal of Economic and Business Qawwam Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Bharasumba Jurnal Multidispliner Jurnal Pengabdian Masyarakat Berkarya Journal Economics Technology and Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Jurnal Multidisipliner Kapalamada JIM : Journal Of International Management Ilmu Manajemen Sosial Humaniora (JIMSH) PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH Inovasi Sosial: Jurnal Pengabdian Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen dan Kewirausahaan Welfare: Jurnal Pengabdian Masyarakat Journal of Islamic Economy
Muthalib, Dzulfikri Azis
Universitas Halu Oleo Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Journal : Bharasumba Jurnal Multidispliner

 1 
HUBUNGAN TINGKAT PENGETAHUAN DAN SIKAP MASYARAKAT TERHADAP UPAYA PENCEGAHAN TUBERKULOSIS DI KELURAHAN WATONEA KECAMATAN KATOBU KABUPATEN MUNA Yakub, LM Yakdatamare; Kurniawati, Wa Ode Intan; Yusuf, Niken Yulian; Muthalib, Dzulfikri Azis
Jurnal Multidisipliner Bharasumba Vol 3 No 01 (2024): Jurnal Multidisipliner Bharasumba
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v3i01.942

Abstract

Tuberkulosis (TB) masih menjadi masalah kesehatan global. Sepertiga dari populasi dunia sudah tertular dengan TB. Sebagian besar penderita TB adalah usia produktif (15- 55 tahun). Hal ini menyebabkan kesehatan yang buruk diantara jutaan orang setiap tahun dan menjadi penyebab utama kedua kematian dari penyakit menular di seluruh dunia, setelah Human Immunodeficiency Virus (HIV)/AIDS (Acquired Immune Deficieny Syndrome). Penelitian ini bertujuan untuk menganalisis hubungan tingkat pengetahuan dan sikap masyarakat terhadap upaya pencegahan TB di kelurahan Watonea kecamatan Katobu Kabupaten Muna. Penelitian ini menggunakan desain cross sectional. Sampel penelitian ini adalah warga yang berada di kelurahan Watonea kecamatan Katobu Kabupaten Muna yang diambil secara cluster sampling. Jumlah sampel adalah 106 sampel. Tekhnik pengumpulan data dilakukan dengan menggunakan kuesioner. Analisis data yang digunakan adalah Spearman Rank. Hasil analisis bivariat dengan menggunakan uji Spearman Rank menunjukkan bahwa terdapat hubungan yang bermakna antara pengetahuan dengan upaya pencegahan tuberkulosis dengan p value = 0,14 sedangkan nilai coefficient correlation diperoleh nilai 0,541 yang menunjukkan kekuatan hubungan yang sedang. Terdapat hubungan yang bermakna antara sikap dengan upaya pencegahan tuberkulosis dengan p value = 0,027 sedangkan nilai coefficient correlation diperoleh nilai 0,215 yang menunjukkan kekuatan hubungan yang lemah. Simpulan dari penelitian ini adalah terdapat hubungan antara tingkat pengetahuan terhadap upaya pencegahan tuberkulosis dan terdapat hubungan antara sikap masyarakat terhadap upaya pencegahan tuberkulosis di kelurahan Watonea Kecamatan Katobu Kabupaten Muna.
THE INFLUENCE OF BRAND IMAGE AND BRAND TRUST ON SAMSUNG SMARTPHONE BRAND LOYALTY AMONG MANAGEMENT STUDENTS AT THE FACULTY OF ECONOMICS AND BUSINESS, HALU OLEO UNIVERSITY Azis Muthalib, Dzulfikri; Wayan Sudasana, I; Masse, Ambo
Jurnal Multidisipliner Bharasumba Vol 4 No 03 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i03.1612

Abstract

This study aims to analyze the influence of brand image and brand trust on brand loyalty among Samsung smartphone users who are students of the Management Department, Faculty of Economics and Business, Universitas Halu Oleo Kendari. This research employed a quantitative approach with an explanatory research design. A total of 30 respondents were selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that brand image and brand trust have a positive and significant effect on brand loyalty, both simultaneously and partially. These findings support recent theories stating that in the digital era, brand loyalty is shaped by the strength and uniqueness of brand associations and consumer trust, which are reinforced through digital interactions and electronic word-of-mouth communication. This research is expected to provide practical insights for companies in designing effective marketing strategies to maintain young consumers’ loyalty in the increasingly competitive smartphone market.
ANALYSIS OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP BEHAVIOR AND EMPLOYEE CREATIVITY AT THE OFFICE OF COOPERATIVES AND SMES, SOUTHEAST SULAWESI PROVINCE Ade Marsalena, Nindy; Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 02 (2025): BHARASUMBA : Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i02.1637

Abstract

This study aims to determine and analyze the relationship between transformational leadership behavior and employee creativity at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. The population in this study were employees at the Department of Cooperatives and SMEs of Southeast Sulawesi Province. The research sample was 61 employees at the Department of Cooperatives and SMEs of Southeast Sulawesi Province. This study uses simple linear regression analysis. The results showed that transformational leadership behavior had a positive and significant relationship with the creativity of employees at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. Changes in increasing transformational leadership behavior are positive and real towards increasing employee creativity at the Department of Cooperatives and SMEs in Southeast Sulawesi Province. This fact shows that good transformational leadership behavior has a contribution in increasing the creativity of employees at the Cooperatives and UMKM Office of Southeast Sulawesi Province.
THE EFFECT OF EMOTIONAL COMPETENCE ON CUSTOMER LOYALTY WITH CUSTOMER EXPERIENCE AS A MEDIATOR (CASE STUDY AT BANK SULTRA KANTOR FUNGSIONAL UHO) Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 02 (2025): BHARASUMBA : Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine and analyze the effect of emotional competence on customer loyalty mediated by customer experience at Bank Sultra Kantor Fungsional UHO. The population in this study consists of all customers of Bank Sultra Kantor Fungsional UHO. The sample includes 85 customers selected from this population. This study employs Partial Least Squares (PLS) analysis. The results indicate that emotional competence has a positive and significant effect on customer experience at Bank Sultra Kantor Fungsional UHO. Emotional competence also has a positive and significant effect on customer loyalty at Bank Sultra Kantor Fungsional UHO. Furthermore, customer experience has a positive and significant effect on customer loyalty at Bank Sultra Kantor Fungsional UHO. Finally, customer experience is proven to mediate the effect of emotional competence on customer loyalty at Bank Sultra Kantor Fungsional UHO.
THE ROLE OF BEAUTY INFLUENCERS’ PERSONAL BRANDING IN SHAPING THE BRAND IMAGE OF STORE KDI IN KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 03 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i03.1639

Abstract

This study aims to examine the effect of Personal Branding on Brand Image at Store KDI in Kendari City. This research applies a survey method with a quantitative approach and an associative research strategy. The population in this study consists of 184,000 followers of Store KDI’s Instagram account, with a sample of 55 respondents determined using a non-probability sampling technique. Data were collected through an online questionnaire using a Likert scale and analyzed using simple linear regression with the help of SPSS version 25. The results show that Personal Branding has a positive and significant influence on Brand Image. These findings support theories and previous studies which state that influencers’ Personal Branding plays an important role in shaping consumers’ perceptions of brand image. Therefore, a strong Personal Branding strategy can be one of the key factors for Store KDI to build and maintain a positive brand image in the eyes of consumers.
HUBUNGAN TINGKAT PENGETAHUAN DAN SIKAP MASYARAKAT TERHADAP UPAYA PENCEGAHAN TUBERKULOSIS DI KELURAHAN WATONEA KECAMATAN KATOBU KABUPATEN MUNA Yakub, LM Yakdatamare; Kurniawati, Wa Ode Intan; Yusuf, Niken Yulian; Muthalib, Dzulfikri Azis
Jurnal Multidisipliner Bharasumba Vol 3 No 01 (2024): Jurnal Multidisipliner Bharasumba
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v3i01.942

Abstract

Tuberkulosis (TB) masih menjadi masalah kesehatan global. Sepertiga dari populasi dunia sudah tertular dengan TB. Sebagian besar penderita TB adalah usia produktif (15- 55 tahun). Hal ini menyebabkan kesehatan yang buruk diantara jutaan orang setiap tahun dan menjadi penyebab utama kedua kematian dari penyakit menular di seluruh dunia, setelah Human Immunodeficiency Virus (HIV)/AIDS (Acquired Immune Deficieny Syndrome). Penelitian ini bertujuan untuk menganalisis hubungan tingkat pengetahuan dan sikap masyarakat terhadap upaya pencegahan TB di kelurahan Watonea kecamatan Katobu Kabupaten Muna. Penelitian ini menggunakan desain cross sectional. Sampel penelitian ini adalah warga yang berada di kelurahan Watonea kecamatan Katobu Kabupaten Muna yang diambil secara cluster sampling. Jumlah sampel adalah 106 sampel. Tekhnik pengumpulan data dilakukan dengan menggunakan kuesioner. Analisis data yang digunakan adalah Spearman Rank. Hasil analisis bivariat dengan menggunakan uji Spearman Rank menunjukkan bahwa terdapat hubungan yang bermakna antara pengetahuan dengan upaya pencegahan tuberkulosis dengan p value = 0,14 sedangkan nilai coefficient correlation diperoleh nilai 0,541 yang menunjukkan kekuatan hubungan yang sedang. Terdapat hubungan yang bermakna antara sikap dengan upaya pencegahan tuberkulosis dengan p value = 0,027 sedangkan nilai coefficient correlation diperoleh nilai 0,215 yang menunjukkan kekuatan hubungan yang lemah. Simpulan dari penelitian ini adalah terdapat hubungan antara tingkat pengetahuan terhadap upaya pencegahan tuberkulosis dan terdapat hubungan antara sikap masyarakat terhadap upaya pencegahan tuberkulosis di kelurahan Watonea Kecamatan Katobu Kabupaten Muna.
PENGARUH BRAND IMAGE TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 5 No 01 (2026): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v5i01.2143

Abstract

This study aims to analyze the effect of brand image on consumer trust and purchasing decisions of MSME products in Kendari City, Southeast Sulawesi, as well as to examine the mediating role of consumer trust. This research employs a quantitative approach with an explanatory design. Data were collected through a survey of 175 MSME consumers in Kendari City selected using purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The research instruments were adapted from validated measurement scales, with all constructs meeting the criteria for reliability and validity. The results indicate that brand image has a positive and significant effect on consumer trust and purchasing decisions. Furthermore, consumer trust also has a positive and significant effect on purchasing decisions. Further findings reveal that consumer trust partially mediates the relationship between brand image and purchasing decisions, indicating that brand image influences purchasing decisions both directly and indirectly through the mechanism of trust formation..
PENGARUH PERSEPSI HARGA DAN PERCEIVED VALUE TERHADAP KEPERCAYAAN KONSUMEN: STUDI PADA MAHASISWA MANAJEMEN FEB UNIVERSITAS HALU OLEO KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 5 No 01 (2026): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v5i01.2144

Abstract

This study aims to analyze the effect of price perception and perceived value on consumer trust among students of the Management Study Program, Faculty of Economics and Business, Universitas Halu Oleo, who actively engage in online shopping. This research employs a quantitative approach with a causal research design. Data were collected through an online questionnaire distributed to 90 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that price perception has a positive and significant effect on consumer trust. In addition, perceived value also has a positive and significant effect on consumer trust, with a more dominant influence compared to price perception. Simultaneously, price perception and perceived value explain a substantial proportion of the variance in students’ consumer trust. These findings suggest that students evaluate e-commerce transactions holistically by considering price fairness as well as the perceived functional, emotional, and social value.
PENGARUH DIGITAL MARKETING TERHADAP CUSTOMER ENGAGEMENT DAN KINERJA PEMASARAN UMKM DI KOTA KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 04 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i04.2149

Abstract

This study aims to examine the influence of digital marketing on customer engagement and marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Kendari City, Southeast Sulawesi. The research employs a quantitative explanatory approach with a sample of 110 MSME owners and managers selected through purposive sampling. Data were collected using structured questionnaires measuring digital marketing dimensions (social media marketing, content marketing, email marketing, search engine optimization, and online advertising), customer engagement (cognitive, emotional, and behavioral), and marketing performance (sales growth, customer acquisition, brand awareness, and customer retention). Data analysis utilized Structural Equation Modeling with Partial Least Squares (SEM-PLS) to test direct and indirect relationships. Results indicate that digital marketing has a significant positive effect on customer engagement and marketing performance. Customer engagement also significantly mediates the relationship between digital marketing and marketing performance. These findings provide theoretical contributions to digital marketing literature in the MSME context and practical implications for MSME owners in optimizing digital strategies to enhance engagement and business performance.
PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 04 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i04.2150

Abstract

This study aims to analyze the effect of brand awareness and brand trust on purchasing decisions of MSME products in Kendari City.. This research employs a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to consumers of MSME products in Kendari City, involving 100 respondents selected using a simple random sampling technique. The data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that brand awareness and brand trust simultaneously have a positive and significant effect on purchasing decisions of MSME products in Kendari City. Partially, both brand awareness and brand trust also have a positive and significant effect on purchasing decisions, with brand trust identified as the most dominant variable. These findings suggest that consumers tend to purchase MSME products that they are familiar with and trust. This study is expected to contribute theoretically to marketing literature, particularly in the context of MSME brand equity, and to provide practical implications for MSME actors and local governments in formulating effective marketing strategies to enhance the competitiveness of local MSME products.
Co-Authors Abd. Azis Muthalib Ade Marsalena, Nindy Alida Palilati Alidin, La Ode Asfahyadin Amalia Madi, Riski Ambo Masse Andi Muhammad Fuad Ramadhan Arusani, Arusani Asfahyadin Aliddin, Laode Azis Muthalib, Abd Conny Conny Conny, Conny Dewi, Ayu Lestari Emilia Nurdin Fitriaman Haprisia, Haprisia Harmiaty Bahar Hasnidar Hasnidar Husin Husin Ismail, La Ode Ittaqullah, Nurul Juharsah, Juharsah Jumui karunia, Erick Kurniati, Wa Ode Intan Kurniawati, Wa Ode Intan La Ode Muhammad Arfan Samrin La Ode Muhram La Ode Munawir, La Ode Loong, Ang Hong Loso Judijanto M. Yusuf Mahmudin A. Sabilalo Masri, Muhammad Masse, Ambo Midani, Midani Mojolou, Dean Nelson Mubaraq, Ahmad Muh. Abduh Anwar Muh. Irfandy Azis Muh. Israwan Azis Muh. Yasin Muhammad Asir Muhram, La Ode Muthalib, Abd. Aziz N, Ismail Khalid Naim, Ifin Nasrul Nasrullah Dali Nehru Putri, Triwulandari Nursaadha Rajuddin, Wa Ode Nursaban Rommy Nursaban Rommy Suleman Purwati Ningtyas, Ajeng Putera, Asrip Putra, Halim Dwi Rahmayani Ode, Hesty Ratih Hurriyati Renny Lubis Rialdy Hasan, Rachmat Rommy Suleman, Nursaban Sabrang Gilang Gemilang Saleh, Salma Samdin Si Made Ngurah Purnaman Sinarwaty Sunarjo Sudirman Zaid Suleman, Nursaban Rommy Sulvariany Tamburaka Supriadi Supriadi Surni, Surni Taufan Sufatriansa Awal Tuti Dharmawati Unika Oktaviani Damau Wa Ode Intan Kurniawati Wayan Sudasana, I Windayani Windayani Windayani Yakub, L.M. Yakdatamare Yakub, LM Yakdatamare Yusuf, Niken Yulian