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Journal : PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH

PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SULTRA CABANG PUNGGALUKU Azis Muthalib, Dzulfikri; Masse, Ambo; Conny, Conny; Haprisia, Haprisia
PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/phenomenon.v2i02.1223

Abstract

This study aims to determine and explain the effect of service quality dimensions on customer satisfaction at Bank Sultra Punggaluku Branch. The population is all customers. The sample was 99 customers. The analysis tool is multiple linear regression. The results show that: (1) Simultaneously there is a positive and significant influence of service quality dimension variables on customer satisfaction. (2) Tangible variables have a positive but insignificant effect on customer satisfaction. (3) The reliability variable has a positive and significant effect on customer satisfaction. The better the reliability, the higher the customer satisfaction (4) The responsiveness variable has a positive but insignificant effect on customer satisfaction. (5) Assurance variable has a positive and significant effect on customer satisfaction at Bank Sultra Punggaluku Branch. The better the assurance, the higher the customer satisfaction. (6) The empathy variable has a positive and significant effect on customer satisfaction. The better the empathy, the higher the customer satisfaction.
PENGARUH KUALITAS LAYANAN TERHADAP KEUNGGULAN BERSAING DAN KEPUASAN MAHASISWA PADA UNIVERSITAS MUHAMMADIYAH KENDARI Azis Muthalib, Dzulfikri
PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM Azramedia indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/phenomenon.v2i02.1224

Abstract

The title of research is a Effect of service quality on competitive advantage and student satisfaction at the Six Six College of Economics Kendari This study aims to determine and explain the effect of service quality on competitive advantage and student satisfaction at the Kendari Six Six School of Economics. The population in this study were all students at the Six Six Kendari College of Economics. The number of samples in this study were 94 students. This study uses Partial Least Square (PLS) analysis. The results showed that: (1) Service quality had a positive and significant effect on competitive advantage at the Kendari Six Six School of Economics. (2) Service quality has a positive and significant effect on student satisfaction at the Kendari Six Six School of Economics. (3) Competitive advantage has a positive and significant effect on student satisfaction at the Six Six College of Economics Kendari. (4) Competitive advantage can mediate the effect of service quality on student satisfaction at the Kendari Six Six College of Economics.
PENGARUH DIMENSI KUALITAS LAYANAN TERHADAP KEPUASAN NASABAH PADA BANK SULTRA CABANG PUNGGALUKU Azis Muthalib, Dzulfikri; Masse, Ambo; Conny, Conny; Haprisia, Haprisia
PHENOMENON : Multidisciplinary Journal Of Sciences and Research Vol 2 No 02 (2024): PHENOMENON : Multidisciplinary Journal Of Sciences And Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/phenomenon.v2i02.1223

Abstract

This study aims to determine and explain the effect of service quality dimensions on customer satisfaction at Bank Sultra Punggaluku Branch. The population is all customers. The sample was 99 customers. The analysis tool is multiple linear regression. The results show that: (1) Simultaneously there is a positive and significant influence of service quality dimension variables on customer satisfaction. (2) Tangible variables have a positive but insignificant effect on customer satisfaction. (3) The reliability variable has a positive and significant effect on customer satisfaction. The better the reliability, the higher the customer satisfaction (4) The responsiveness variable has a positive but insignificant effect on customer satisfaction. (5) Assurance variable has a positive and significant effect on customer satisfaction at Bank Sultra Punggaluku Branch. The better the assurance, the higher the customer satisfaction. (6) The empathy variable has a positive and significant effect on customer satisfaction. The better the empathy, the higher the customer satisfaction.