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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Darma Agung EKONOMIKA45 Sigma : Journal of Economic and Business Qawwam Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Bharasumba Jurnal Multidispliner Jurnal Pengabdian Masyarakat Berkarya Journal Economics Technology and Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Jurnal Multidisipliner Kapalamada JIM : Journal Of International Management Ilmu Manajemen Sosial Humaniora (JIMSH) PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH Inovasi Sosial: Jurnal Pengabdian Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen dan Kewirausahaan Welfare: Jurnal Pengabdian Masyarakat Journal of Islamic Economy
Muthalib, Dzulfikri Azis
Universitas Halu Oleo Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Penguatan Jiwa Kewirausahaan Ibu Majelis Taklim melalui Kolaborasi Usaha di Kecamatan Lalembu Kabupaten Konawe Selatan Palilati, Alida; Azis Muthalib, Dzulfikri; Rommy Suleman, Nursaban; Saleh, Salma; Mubaraq, Ahmad; Purwati Ningtyas, Ajeng
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2025): Welfare : December 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i4.2872

Abstract

The Program for Strengthening the Entrepreneurial Spirit of Majelis Taklim Women through Business Collaboration in Lalembu District, South Konawe Regency, was implemented to enhance women’s awareness and economic skills through faith-based community empowerment. This activity employed a participatory approach through socialization, interactive workshops, and mentoring in forming business groups. The results showed an increase in participants’ understanding of entrepreneurship concepts, household business management, and the importance of group collaboration. Approximately 30% of participants began drafting simple business plans, such as producing cookies and handicrafts, and two majelis taklim-based business groups were formed with a commitment to developing local products. The success of this program was supported by active community participation, the role of majelis taklim leaders, and the availability of adequate facilities, while the main obstacles were limited access to digital technology and lack of organizational experience. This program not only improved participants’ knowledge and skills but also encouraged women’s economic independence and strengthened a culture of collaboration at the community level.
UNLOCKING IMPULSIVE PURCHASING: THE INFLUENCE OF FREE SHIPPING TAGLINES AND ONLINE CUSTOMER REVIEWS ON SHOPEE SHOPPERS Azis Muthalib, Dzulfikri
Qawwam : The Leader's Writing Vol. 6 No. 2 (2025): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/qawwam.v6i2.400

Abstract

This study aims to examine the influence of the "free shipping" tagline and online customer reviews on impulsive purchasing in Shopee e-commerce. The population of this study consists of students from the Management Department, Faculty of Economics and Islamic Business at Universitas Muhammadiyah Kendari, who have shopped on Shopee, with an unknown sample size. The sample for this study consists of 96 respondents. The data collection method used in this study is through questionnaires. This study employs multiple linear regression analysis. The results indicate that: the "free shipping" tagline and online customer reviews have a positive and significant influence on impulsive purchasing in Shopee e-commerce; the "free shipping" tagline has a positive and significant impact on impulsive purchasing in Shopee e-commerce; and online customer reviews have a positive and significant impact on impulsive purchasing in Shopee e-commerce. Keywords: Free Shipping Tagline; Online Customer Review; Impulsive Purchasing
Sosialisasi Strategi Peningkatan Kepatuhan Pembayaran Pajak dan Retribusi Daerah pada Badan Pendapatan Daerah Provinsi Sulawesi Tenggara Nasrullah Dali; Emilia Nurdin; Tuti Dharmawati; Sulvariany Tamburaka; Hasnidar Hasnidar; Andi Muhammad Fuad Ramadhan; Si Made Ngurah Purnaman; Taufan Sufatriansa Awal; La Ode Muhammad Arfan Samrin; Dzulfikri Azis Muthalib
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2569

Abstract

Compliance with local tax and retribution payments plays a crucial role in increasing Regional Own-Source Revenue (PAD). However, low fiscal literacy and limited effectiveness of existing socialization programs remain major obstacles to achieving optimal revenue targets. This community service program aims to enhance the knowledge and capacity of officers at the Regional Revenue Agency (Bapenda) of Southeast Sulawesi Province in implementing more effective, persuasive, and adaptive socialization strategies. The methods used include direct observation, interviews, document analysis, material presentation, and interactive discussions. The results indicate that the socialization activities improved officers' understanding of tax literacy concepts, fiscal communication, and technology-based educational strategies. Additionally, the findings reveal that low public literacy, limited use of digital media, and varying public perceptions of fiscal transparency significantly influence taxpayer compliance. This program produced practical educational materials and strategic recommendations that can be sustainably implemented by Bapenda. Overall, the activity contributes positively to strengthening the agency’s internal capacity and refining socialization strategies to enhance taxpayer compliance and support optimal local revenue collection.
Peningkatan Efisiensi Rantai Pasok UMKM di Desa Wabula Satu untuk Memperluas Akses Pasar dan Meningkatkan Daya Saing Produk Dzulfikri Azis Muthalib; Husin Husin; Unika Oktaviani Damau; Harmiaty Bahar; Windayani Windayani; Conny Conny; Juharsah Juharsah; Nursaban Rommy Suleman; Laode Asfahyadin Aliddin; Ambo Masse
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2603

Abstract

This community service activity aims to enhance supply chain efficiency and expand market access for Micro, Small, and Medium Enterprises (MSMEs) in Wabula Satu Village, Buton Regency, Southeast Sulawesi. The main problems faced by MSMEs include inefficient supply chain management, limited production coordination, and low utilization of digital technology for product marketing. The program was implemented using an educational-participatory approach through a series of training sessions, simulations, and mentoring activities. The results revealed significant improvements in participants’ understanding of supply chain management, production efficiency, and digital marketing skills, particularly through social media and marketplace platforms. MSMEs also showed progress in branding and product packaging, while collaborative networks were established to support collective raw material procurement and joint distribution. This program has contributed to improving local business competitiveness, productivity, and sustainability. Moreover, it demonstrates an effective community empowerment model based on technology adoption and collaboration to strengthen village economic resilience in the digital era.
The Role of Green Fiscal Policy in Supporting Green Governance and Green Economic Development Loso Judijanto; Dzulfikri Azis Muthalib
Journal of Islamic Economy Vol. 2 No. 2 (2025): JULY-JOIE
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/seqntv12

Abstract

This article examines the strategic role of green fiscal policy in supporting governance and green economic development in Indonesia. This research uses a descriptive qualitative approach with data collection techniques through semi-structured interviews and documentation studies. The findings indicate that the implementation of green fiscal policy in Indonesia has progressed through instruments such as carbon taxes, green sukuk issuance, and climate budget tagging. These policies not only aim to restructure the fiscal structure towards sustainability but also encourage more transparent, accountable, and collaborative governance. Although still facing challenges such as resistance to reducing fossil fuel subsidies and limited regional capacity, significant opportunities open up through the potential of the national green sector and global financing support. This study concludes that synergy between fiscal instruments, institutional reform, and cross-sectoral governance is key to realizing an inclusive and sustainable green economy.
Hubungan antara Testimoni Produk, Kepercayaan, dan Keputusan Pembelian Online: Studi Empiris pada Mahasiswa Manajemen FEB Universitas Halu Oleo Kendari Azis Muthalib, Dzulfikri
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 2 (2025): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i2.1129

Abstract

This study aims to explain the effect of product testimonials on online purchase decisions, with trust as a mediating variable. This research is important because there is still limited evidence on how testimonials influence trust and purchase decisions among Management students at Halu Oleo University, Kendari. Data were collected from 90 Management students who had made online purchases in 2024 using purposive sampling. The analysis employed Structural Equation Modeling based on Partial Least Squares (SEM-PLS), which is appropriate for testing mediation models. The results show that product testimonials have a positive and significant effect on trust and also directly exert a positive and significant influence on online purchase decisions. Trust is proven to significantly affect purchase decisions and partially mediates the relationship between testimonials and purchase decisions. These findings indicate that good and authentic testimonials can enhance consumer trust and encourage online purchase decisions. E-commerce practitioners are advised to manage testimonials honestly and attractively to increase customer trust and boost sales.
PENGARUH BRAND IMAGE TERHADAP KEPERCAYAAN KONSUMEN DAN KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 5 No 01 (2026): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v5i01.2143

Abstract

This study aims to analyze the effect of brand image on consumer trust and purchasing decisions of MSME products in Kendari City, Southeast Sulawesi, as well as to examine the mediating role of consumer trust. This research employs a quantitative approach with an explanatory design. Data were collected through a survey of 175 MSME consumers in Kendari City selected using purposive sampling. Data analysis was conducted using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 software. The research instruments were adapted from validated measurement scales, with all constructs meeting the criteria for reliability and validity. The results indicate that brand image has a positive and significant effect on consumer trust and purchasing decisions. Furthermore, consumer trust also has a positive and significant effect on purchasing decisions. Further findings reveal that consumer trust partially mediates the relationship between brand image and purchasing decisions, indicating that brand image influences purchasing decisions both directly and indirectly through the mechanism of trust formation..
PENGARUH PERSEPSI HARGA DAN PERCEIVED VALUE TERHADAP KEPERCAYAAN KONSUMEN: STUDI PADA MAHASISWA MANAJEMEN FEB UNIVERSITAS HALU OLEO KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 5 No 01 (2026): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v5i01.2144

Abstract

This study aims to analyze the effect of price perception and perceived value on consumer trust among students of the Management Study Program, Faculty of Economics and Business, Universitas Halu Oleo, who actively engage in online shopping. This research employs a quantitative approach with a causal research design. Data were collected through an online questionnaire distributed to 90 respondents selected using purposive sampling. The data were analyzed using multiple linear regression with the assistance of SPSS version 26. The results indicate that price perception has a positive and significant effect on consumer trust. In addition, perceived value also has a positive and significant effect on consumer trust, with a more dominant influence compared to price perception. Simultaneously, price perception and perceived value explain a substantial proportion of the variance in students’ consumer trust. These findings suggest that students evaluate e-commerce transactions holistically by considering price fairness as well as the perceived functional, emotional, and social value.
PENGARUH DIGITAL MARKETING TERHADAP CUSTOMER ENGAGEMENT DAN KINERJA PEMASARAN UMKM DI KOTA KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 04 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i04.2149

Abstract

This study aims to examine the influence of digital marketing on customer engagement and marketing performance of Micro, Small, and Medium Enterprises (MSMEs) in Kendari City, Southeast Sulawesi. The research employs a quantitative explanatory approach with a sample of 110 MSME owners and managers selected through purposive sampling. Data were collected using structured questionnaires measuring digital marketing dimensions (social media marketing, content marketing, email marketing, search engine optimization, and online advertising), customer engagement (cognitive, emotional, and behavioral), and marketing performance (sales growth, customer acquisition, brand awareness, and customer retention). Data analysis utilized Structural Equation Modeling with Partial Least Squares (SEM-PLS) to test direct and indirect relationships. Results indicate that digital marketing has a significant positive effect on customer engagement and marketing performance. Customer engagement also significantly mediates the relationship between digital marketing and marketing performance. These findings provide theoretical contributions to digital marketing literature in the MSME context and practical implications for MSME owners in optimizing digital strategies to enhance engagement and business performance.
PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK UMKM DI KOTA KENDARI Azis Muthalib, Dzulfikri
Jurnal Multidisipliner Bharasumba Vol 4 No 04 (2025): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v4i04.2150

Abstract

This study aims to analyze the effect of brand awareness and brand trust on purchasing decisions of MSME products in Kendari City.. This research employs a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to consumers of MSME products in Kendari City, involving 100 respondents selected using a simple random sampling technique. The data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that brand awareness and brand trust simultaneously have a positive and significant effect on purchasing decisions of MSME products in Kendari City. Partially, both brand awareness and brand trust also have a positive and significant effect on purchasing decisions, with brand trust identified as the most dominant variable. These findings suggest that consumers tend to purchase MSME products that they are familiar with and trust. This study is expected to contribute theoretically to marketing literature, particularly in the context of MSME brand equity, and to provide practical implications for MSME actors and local governments in formulating effective marketing strategies to enhance the competitiveness of local MSME products.
Co-Authors Abd. Azis Muthalib Ade Marsalena, Nindy Alida Palilati Alidin, La Ode Asfahyadin Amalia Madi, Riski Ambo Masse Andi Muhammad Fuad Ramadhan Arusani, Arusani Asfahyadin Aliddin, Laode Azis Muthalib, Abd Conny Conny Conny, Conny Dewi, Ayu Lestari Emilia Nurdin Fitriaman Haprisia, Haprisia Harmiaty Bahar Hasnidar Hasnidar Husin Husin Isalman Ismail, La Ode Ittaqullah, Nurul Juharsah, Juharsah Jumui karunia, Erick Kurniati, Wa Ode Intan Kurniawati, Wa Ode Intan La Ode Muhammad Arfan Samrin La Ode Muhram La Ode Munawir, La Ode Loong, Ang Hong Loso Judijanto M. Yusuf Mahmudin A. Sabilalo Masri, Muhammad Masse, Ambo Midani, Midani Mojolou, Dean Nelson Mubaraq, Ahmad Muh. Abduh Anwar Muh. Irfandy Azis Muh. Israwan Azis Muh. Yasin Muhammad Asir Muhram, La Ode Muthalib, Abd. Aziz N, Ismail Khalid Naim, Ifin Nasrul Nasrullah Dali Nehru Putri, Triwulandari Nursaadha Rajuddin, Wa Ode Nursaban Rommy Nursaban Rommy Suleman Purwati Ningtyas, Ajeng Putera, Asrip Putra, Halim Dwi Rahmayani Ode, Hesty Ratih Hurriyati Renny Lubis Rialdy Hasan, Rachmat Rommy Suleman, Nursaban Sabrang Gilang Gemilang Saleh, Salma Samdin Si Made Ngurah Purnaman Sinarwaty Sunarjo Sudirman Zaid Suleman, Nursaban Rommy Sulvariany Tamburaka Supriadi Supriadi Surni, Surni Taufan Sufatriansa Awal Tuti Dharmawati Unika Oktaviani Damau Wa Ode Intan Kurniawati Wayan Sudasana, I Windayani Windayani Windayani Yakub, L.M. Yakdatamare Yakub, LM Yakdatamare Yusuf, Niken Yulian