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All Journal JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Jurnal Darma Agung EKONOMIKA45 Sigma : Journal of Economic and Business Qawwam Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Bharasumba Jurnal Multidispliner Jurnal Pengabdian Masyarakat Berkarya Journal Economics Technology and Entrepreneur AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Jurnal Multidisipliner Kapalamada JIMR : Journal Of International Multidisciplinary Research JITAA : Journal Of International Taxation, Accounting And Auditing JIM : Journal Of International Management Ilmu Manajemen Sosial Humaniora (JIMSH) PHENOMENON : MULTIDISCIPLINARY JOURNAL OF SCIENCES AND RESEARCH Inovasi Sosial: Jurnal Pengabdian Masyarakat INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Jurnal Manajemen dan Kewirausahaan Welfare: Jurnal Pengabdian Masyarakat Journal of Islamic Economy
Muthalib, Dzulfikri Azis
Universitas Halu Oleo Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Penguatan Jiwa Kewirausahaan Ibu Majelis Taklim melalui Kolaborasi Usaha di Kecamatan Lalembu Kabupaten Konawe Selatan Palilati, Alida; Azis Muthalib, Dzulfikri; Rommy Suleman, Nursaban; Saleh, Salma; Mubaraq, Ahmad; Purwati Ningtyas, Ajeng
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 4 (2025): Welfare : December 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i4.2872

Abstract

The Program for Strengthening the Entrepreneurial Spirit of Majelis Taklim Women through Business Collaboration in Lalembu District, South Konawe Regency, was implemented to enhance women’s awareness and economic skills through faith-based community empowerment. This activity employed a participatory approach through socialization, interactive workshops, and mentoring in forming business groups. The results showed an increase in participants’ understanding of entrepreneurship concepts, household business management, and the importance of group collaboration. Approximately 30% of participants began drafting simple business plans, such as producing cookies and handicrafts, and two majelis taklim-based business groups were formed with a commitment to developing local products. The success of this program was supported by active community participation, the role of majelis taklim leaders, and the availability of adequate facilities, while the main obstacles were limited access to digital technology and lack of organizational experience. This program not only improved participants’ knowledge and skills but also encouraged women’s economic independence and strengthened a culture of collaboration at the community level.
UNLOCKING IMPULSIVE PURCHASING: THE INFLUENCE OF FREE SHIPPING TAGLINES AND ONLINE CUSTOMER REVIEWS ON SHOPEE SHOPPERS Azis Muthalib, Dzulfikri
Qawwam : The Leader's Writing Vol. 6 No. 2 (2025): December
Publisher : Fakultas Ushuluddin Adab dan Dakwah Insitut Agama Islam Negeri Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/qawwam.v6i2.400

Abstract

This study aims to examine the influence of the "free shipping" tagline and online customer reviews on impulsive purchasing in Shopee e-commerce. The population of this study consists of students from the Management Department, Faculty of Economics and Islamic Business at Universitas Muhammadiyah Kendari, who have shopped on Shopee, with an unknown sample size. The sample for this study consists of 96 respondents. The data collection method used in this study is through questionnaires. This study employs multiple linear regression analysis. The results indicate that: the "free shipping" tagline and online customer reviews have a positive and significant influence on impulsive purchasing in Shopee e-commerce; the "free shipping" tagline has a positive and significant impact on impulsive purchasing in Shopee e-commerce; and online customer reviews have a positive and significant impact on impulsive purchasing in Shopee e-commerce. Keywords: Free Shipping Tagline; Online Customer Review; Impulsive Purchasing
Sosialisasi Strategi Peningkatan Kepatuhan Pembayaran Pajak dan Retribusi Daerah pada Badan Pendapatan Daerah Provinsi Sulawesi Tenggara Nasrullah Dali; Emilia Nurdin; Tuti Dharmawati; Sulvariany Tamburaka; Hasnidar Hasnidar; Andi Muhammad Fuad Ramadhan; Si Made Ngurah Purnaman; Taufan Sufatriansa Awal; La Ode Muhammad Arfan Samrin; Dzulfikri Azis Muthalib
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2569

Abstract

Compliance with local tax and retribution payments plays a crucial role in increasing Regional Own-Source Revenue (PAD). However, low fiscal literacy and limited effectiveness of existing socialization programs remain major obstacles to achieving optimal revenue targets. This community service program aims to enhance the knowledge and capacity of officers at the Regional Revenue Agency (Bapenda) of Southeast Sulawesi Province in implementing more effective, persuasive, and adaptive socialization strategies. The methods used include direct observation, interviews, document analysis, material presentation, and interactive discussions. The results indicate that the socialization activities improved officers' understanding of tax literacy concepts, fiscal communication, and technology-based educational strategies. Additionally, the findings reveal that low public literacy, limited use of digital media, and varying public perceptions of fiscal transparency significantly influence taxpayer compliance. This program produced practical educational materials and strategic recommendations that can be sustainably implemented by Bapenda. Overall, the activity contributes positively to strengthening the agency’s internal capacity and refining socialization strategies to enhance taxpayer compliance and support optimal local revenue collection.
Peningkatan Efisiensi Rantai Pasok UMKM di Desa Wabula Satu untuk Memperluas Akses Pasar dan Meningkatkan Daya Saing Produk Dzulfikri Azis Muthalib; Husin Husin; Unika Oktaviani Damau; Harmiaty Bahar; Windayani Windayani; Conny Conny; Juharsah Juharsah; Nursaban Rommy Suleman; Laode Asfahyadin Aliddin; Ambo Masse
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2025): November : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i4.2603

Abstract

This community service activity aims to enhance supply chain efficiency and expand market access for Micro, Small, and Medium Enterprises (MSMEs) in Wabula Satu Village, Buton Regency, Southeast Sulawesi. The main problems faced by MSMEs include inefficient supply chain management, limited production coordination, and low utilization of digital technology for product marketing. The program was implemented using an educational-participatory approach through a series of training sessions, simulations, and mentoring activities. The results revealed significant improvements in participants’ understanding of supply chain management, production efficiency, and digital marketing skills, particularly through social media and marketplace platforms. MSMEs also showed progress in branding and product packaging, while collaborative networks were established to support collective raw material procurement and joint distribution. This program has contributed to improving local business competitiveness, productivity, and sustainability. Moreover, it demonstrates an effective community empowerment model based on technology adoption and collaboration to strengthen village economic resilience in the digital era.
The Role of Green Fiscal Policy in Supporting Green Governance and Green Economic Development Loso Judijanto; Dzulfikri Azis Muthalib
Journal of Islamic Economy Vol. 2 No. 2 (2025): JULY-JOIE
Publisher : Pt. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/seqntv12

Abstract

This article examines the strategic role of green fiscal policy in supporting governance and green economic development in Indonesia. This research uses a descriptive qualitative approach with data collection techniques through semi-structured interviews and documentation studies. The findings indicate that the implementation of green fiscal policy in Indonesia has progressed through instruments such as carbon taxes, green sukuk issuance, and climate budget tagging. These policies not only aim to restructure the fiscal structure towards sustainability but also encourage more transparent, accountable, and collaborative governance. Although still facing challenges such as resistance to reducing fossil fuel subsidies and limited regional capacity, significant opportunities open up through the potential of the national green sector and global financing support. This study concludes that synergy between fiscal instruments, institutional reform, and cross-sectoral governance is key to realizing an inclusive and sustainable green economy.
Hubungan antara Testimoni Produk, Kepercayaan, dan Keputusan Pembelian Online: Studi Empiris pada Mahasiswa Manajemen FEB Universitas Halu Oleo Kendari Azis Muthalib, Dzulfikri
Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH) Vol. 7 No. 2 (2025): August, Jurnal Ilmu Manajemen Sosial Humaniora (JIMSH)
Publisher : LP3M, Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51454/jimsh.v7i2.1129

Abstract

This study aims to explain the effect of product testimonials on online purchase decisions, with trust as a mediating variable. This research is important because there is still limited evidence on how testimonials influence trust and purchase decisions among Management students at Halu Oleo University, Kendari. Data were collected from 90 Management students who had made online purchases in 2024 using purposive sampling. The analysis employed Structural Equation Modeling based on Partial Least Squares (SEM-PLS), which is appropriate for testing mediation models. The results show that product testimonials have a positive and significant effect on trust and also directly exert a positive and significant influence on online purchase decisions. Trust is proven to significantly affect purchase decisions and partially mediates the relationship between testimonials and purchase decisions. These findings indicate that good and authentic testimonials can enhance consumer trust and encourage online purchase decisions. E-commerce practitioners are advised to manage testimonials honestly and attractively to increase customer trust and boost sales.
PENGARUH STRATEGI PROMOSI DIGITAL, CITRA MEREK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA UMKM SEKTOR MAKANAN DAN MINUMAN DI KOTA KENDARI Dzulfikri Azis Muthalib; Isalman
Sigma: Journal of Economic and Business Vol 8 No 2 (2025): Sigma : Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/nrwmw614

Abstract

This study aims to analyze the effect of digital promotion strategy, brand image, and product quality on consumer purchasing decisions of micro, small, and medium enterprises (MSMEs) in the food and beverage sector in Kendari City. This research employed a quantitative approach using a survey method. The population of this study consisted of all food and beverage MSMEs in Kendari City, which is infinite in nature. Therefore, the sample size was determined using the Lemeshow formula with a 95% confidence level and a 10% margin of error, resulting in 96 respondents. The sampling technique used was accidental sampling. Data were collected through questionnaires that had been tested for validity and reliability. The data were analyzed using multiple linear regression analysis with the assistance of SPSS software. The results indicate that digital promotion strategy, brand image, and product quality partially have a positive and significant effect on consumer purchasing decisions. Furthermore, the simultaneous test shows that these three independent variables collectively have a positive and significant effect on purchasing decisions of consumers in the food and beverage MSME sector in Kendari City. These findings suggest that optimizing digital promotion strategies, strengthening brand image, and maintaining high product quality are essential factors in encouraging consumer purchasing decisions and enhancing the competitiveness of MSMEs in the digital era.
PENGARUH MARKET ORIENTATION, ARTIFICIAL INTELLIGENCE MARKETING ADOPTION, DAN DIGITAL MARKETING CAPABILITY TERHADAP KINERJA PEMASARAN UMKM DI KOTA KENDARI Dzulfikri Azis Muthalib
Jurnal Multidisipliner Kapalamada Vol. 5 No. 02 (2026): JURNAL MULTIDISIPLINER KAPALAMADA
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/kapalamada.v5i02.2631

Abstract

This study aims to analyze the effect of market orientation, artificial intelligence marketing adoption, and digital marketing capability on the marketing performance of micro, small, and medium enterprises (MSMEs) in Kendari City. This research employs a quantitative approach with a causal research design. Data were collected through a questionnaire using a five-point Likert scale from 99 MSME owners selected through purposive sampling. Data analysis was conducted using multiple linear regression with SPSS version 26. The results indicate that market orientation has a positive and significant effect on marketing performance. Artificial intelligence marketing adoption also has a positive and significant effect on marketing performance. Digital marketing capability has a positive and significant effect and demonstrates the most dominant influence among the three variables. Simultaneously, market orientation, artificial intelligence marketing adoption, and digital marketing capability significantly affect marketing performance.
PERAN ECO-LABEL DAN GREEN BRAND IMAGE TERHADAP MINAT BELI PRODUK UMKM DI KOTA KENDARI Dzulfikri Azis Muthalib
Jurnal Multidisipliner Kapalamada Vol. 5 No. 02 (2026): JURNAL MULTIDISIPLINER KAPALAMADA
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/kapalamada.v5i02.2632

Abstract

This study aims to analyze the role of eco-label and green brand image in shaping consumers’ purchase intention toward the products of Micro, Small, and Medium Enterprises (MSMEs) in Kendari City. This research employs a quantitative approach with an explanatory research design. The population consists of consumers of eco-friendly MSME products in Kendari City, with a sample of 95 respondents determined based on the number of research indicators. A purposive sampling technique was applied. Data were collected through questionnaires using a five-point Likert scale, while data analysis was conducted using multiple linear regression analysis with the assistance of SPSS software. The results indicate that eco-label and green brand image simultaneously have a positive and significant effect on purchase intention. Partially, eco-label has a positive and significant effect on purchase intention, while green brand image also has a positive and significant effect and is the most dominant variable. These findings suggest that credible environmental labelling and a strong green brand image play an important role in encouraging consumers’ intention to buy MSME products.
PENGARUH INOVASI LAYANAN DAN DIGITAL MARKETING TERHADAP KINERJA PEMASARAN PADA PARTNER PERCETAKAN Dzulfikri Azis Muthalib
JIMR : Journal Of International Multidisciplinary Research Vol 5 No 01 (2026): JIMR : Journal Of International Multidisciplinary Research
Publisher : Pusat Studi Ekonomi Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/jimr.v5i01.2659

Abstract

This study aims to analyze the effect of service innovation and digital marketing on marketing performance among printing business partners. This research uses a quantitative approach with an explanatory research design. The population consists of printing partners affiliated with a printing enterprise, with a sample of 90 respondents determined based on the number of research indicators multiplied by five, using a saturated/purposive sampling technique. Data were collected through questionnaires using a five-point Likert scale and analyzed using multiple linear regression with the assistance of SPSS software. The results show that service innovation and digital marketing simultaneously have a positive and significant effect on marketing performance. Partially, service innovation has a positive and significant effect on marketing performance, while digital marketing has a positive and significant effect and is the most dominant variable. These findings suggest that continuous service innovation combined with effective digital marketing practices are key drivers of marketing performance among printing partners.
Co-Authors Abd Azis Muthalib Abd. Azis Muthalib Ade Marsalena, Nindy Adnan Hakim Alida Palilati Alidin, La Ode Asfahyadin Amalia Madi, Riski Ambo Masse Ambo Masse Andi Muhammad Fuad Ramadhan Andri Yayu Arusani, Arusani Asrip Putera Conny Conny Conny, Conny Dewi, Ayu Lestari Elvi Emilia Nurdin Feliks Anggia Binsar Kristian Panjaitan Fitriaman Haprisia Haprisia, Haprisia Harmiaty Bahar Hasnidar Hasnidar Hayat Yusuf Husin Husin Isalman Ismail, La Ode Ittaqullah, Nurul Johsan Indra Jaya Juharsah Juharsah, Juharsah Jumui karunia, Erick Kurniati, Wa Ode Intan Kurniawati, Wa Ode Intan La Ode Muhammad Arfan Samrin La Ode Muhram La Ode Munawir, La Ode Laode Asfahyadin Aliddin Loong, Ang Hong Loso Judijanto M. Yusuf Mahmudin A. Sabilalo Masse, Ambo Midani, Midani Mojolou, Dean Nelson Mubaraq, Ahmad Muh. Abduh Anwar Muh. Irfandy Azis Muh. Israwan Azis Muh. Yasin Muhammad Asir Muhammad Masri Muhayyang Muhram, La Ode Muthalib, Abd. Aziz N, Ismail Khalid Naim, Ifin Nasrul Nasrul Nasrullah Dali Nehru Putri, Triwulandari Nursaadha Rajuddin, Wa Ode Nursaban Rommy Nursaban Rommy Suleman Pricilia Christina Angel Purwati Ningtyas, Ajeng Putra, Halim Dwi Rachmat Rialdy Hasan Rahmat Madjid Rahmayani Ode, Hesty Ratih Hurriyati Renny Lubis Ridha Fadhilah Kamaruddin Rommy Suleman, Nursaban Sabrang Gilang Gemilang Saleh, Salma Samdin Si Made Ngurah Purnaman Sinarwati Sinarwaty Sunarjo Sri Wiyati Mahrani Sudirman Zaid Sudirman Zaid Sujono Suleman, Nursaban Rommy Sulvariany Tamburaka Supriadi Supriadi Surni, Surni Taufan Sufatriansa Awal Tuti Dharmawati Unika Oktaviani Damau Wa Ode Intan Kurniawati Wahyuniati Hamid Wayan Sudasana, I Windayani Windayani Windayani Yakub, L.M. Yakdatamare Yakub, LM Yakdatamare Yusuf Yusuf, Niken Yulian