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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) Jurnal Basicedu Journal Of Management Science (JMAS) Jurnal Mantik SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management MUAMALATUNA Jurnal Ekonomi Empowerment Society Journal of Management and Digital Business Jurnal Basicedu Innovative: Journal Of Social Science Research Journal of Educational Management Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Primary Journal of Multidisciplinary Research
Barkah, Barkah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Revitalizing Noble Values Through Language in Indonesian Language Learning Based on Local Culture From An Axiological Perspective Barkah, Barkah
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 6 No. 3 (2024): Geographical Coverage: Indonesia
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v6i3.7806

Abstract

This study aims to examine the role of Indonesian language learning based on local culture in revitalizing noble values among students at SMPN 1 Cisaat, Sukabumi. A qualitative approach with a case study design was employed. The research data, consisting of classroom practices, interview transcripts, and instructional documents, focused on Indonesian language learning activities based on local culture to revitalize noble values among SMPN 1 Cisaat. The main sources of data were Indonesian language teachers and eighth-grade students who were purposively selected. Data were collected using classroom observations, in-depth interviews, and document analysis, combined through triangulation to enhance validity. Data analysis followed Miles and Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing/verification, conducted iteratively throughout the research process. The findings reveal that the integration of noble values such as mutual cooperation, tolerance, honesty, responsibility, and respect into Indonesian language learning is effective in shaping students’ character and strengthening their local cultural identity. The role of the teacher as a facilitator is crucial in the internalization process, although challenges remain, particularly the influence of global culture and limited instructional time. This study highlights the importance of synergy among schools, families, and communities, as well as the need to develop a sustainable, local culture-based curriculum to preserve and revitalize the nation’s noble values.
The influence of brand image and service features on e-wallet reuse intention (study of gopay e-wallet users) Asy Syifa, Alifiya Adhiya; Malini, Helma; Purmono, Bintoro Bagus; Barkah, Barkah; Marumpe, Dody Pratama
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.376

Abstract

Technological advances have significantly influenced individual behavioral tendencies in transactional activities, for example, e-wallet payments. E- wallet payments can potentially increase online consumer transactions' convenience, practicality, speed, and security. Gopay offers a comprehensive range of non-cash payment services through one platform in Indonesia, covering many transactions, including transportation, money transfers, online shopping, transactions at affiliated merchants, savings, and monthly bill payments. The objective of this study is to analyse the impact of brand image and service features on the reuse intention the Gopay e-wallet. Additionally, customer satisfaction will be investigated as a mediating in this relationship. The research sample consists of persons who possess the Gopay e-wallet application. A total of 233 participants were involved in the survey as the means of data collecting. The study utilised purposive sampling as the sampling method, employing the Structural Equation Modelling (SEM) and AMOS statistical methodologies. The result of the study indicate that Brand Image has a significant positive impact on Reuse Intention. Service features also exhibit a significant positive influence on reuse intention. Customer satisfaction demonstrates a significant positive impact on reuse intention. Brand Image additionally has a significant positive impact on customer satisfaction. Service features exert a positive and significant influence on customer satisfaction. Meanwhile, customer satisfaction mediates the relationship between Brand Image and reuse intention. Customer satisfaction also serves as a mediator between service features and reuse intention.
The influence of cafe atmosphere, food quality and product variety on revisit intention with customer satisfaction as a mediation variable in CW Coffee West Kalimantan Alessandro, Muhammad Jerry; Syahbandi, Syahbandi; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.382

Abstract

This research examines the influence of cafe atmosphere, food quality, and product variety on revisit intention, with customer satisfaction as a mediating variable at CW Coffee West Kalimantan. Coffee is a drink that is highly sought after and consumed throughout the world. In 2020, total coffee consumption throughout the world is estimated to reach around 167 million kg. In Indonesia, data shows an increasing trend in coffee consumption, with significant growth over the last seven years, having an impact on the growth of the coffee industry in this country. One of the striking coffee shops in West Kalimantan is CW Coffee. The popularity graph shows that CW Coffee dominates compared to other competitors. CW Coffee is a local brand that started in Pontianak City, and has developed in the West Kalimantan area. In the face of increasingly fierce competition in this industry, this research aims to understand the factors that influence revisit intention at CW Coffee. Several factors that can influence revisit intention include cafe atmosphere, food quality, product variety, and customer satisfaction. In this case, customer satisfaction is considered as a mediating factor that connects these factors with revisit intention. This research uses quantitative methods and focuses on cause-and-effect relationships between variables. Data was collected through a questionnaire with a 5 point likert scale, and the research sample consisted of 220 respondents who were CW Coffee consumers. Data analysis uses Structural Equation Modeling (SEM) with AMOS 24 statistical tools. The results of this research are expected to provide deeper insight into the factors that influence consumers repurchase intentions at CW Coffee, which in turn can help companies improve their marketing strategies and service to customers.
Do brand image, product quality impact eiger bags repurchase intention? Nurhadi, Nurhadi; Ramadania, Ramadania; Listiana , Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.396

Abstract

The aim of this research is to delve into the dynamics of consumer behaviour and its relationship with brand image, product quality, brand trust, and repurchase intention, focusing on the Eiger brand. The study employs a causal method, collecting data through questionnaires from 227 Eiger product users in Indonesia, utilizing purposive sampling techniques. Data analysis is conducted using Structural Equation Modeling (SEM) and AMOS 24, with measurements of brand image, product quality, brand trust, and repurchase intention variables. The findings indicate that brand image and product quality have a positive and significant impact on repurchase intention, with brand trust acting as a mediator that strengthens this relationship. This research provides valuable insights into understanding the contributions of brand image, product quality, and brand trust in influencing consumer repurchase intentions. Marketing and brand development strategies are recommended to maintain the competitive edge of Eiger in the outdoor equipment market. Research limitations include restricted variables and study subjects, suggesting that future research could expand analyses to external factors and comparisons with key competitors to enhance the understanding of consumer dynamics.
Entrepreneurial orientation, social media affect SMEs marketing performance in West Borneo Hendri, Markus; Fahruna, Yulyanti; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.399

Abstract

This research investigates the influence of entrepreneurial orientation and the use of social media on the marketing capabilities and marketing performance of Small and Medium Enterprises (SMEs) in West Borneo. The results show that entrepreneurial orientation has a positive effect on marketing ability and marketing performance, while the use of social media has a positive impact on marketing ability. However, the use of social media does not have a significant effect on marketing performance. This research uses a five-point Likert scale and applies Structural Equation Modeling (SEM) with the AMOS 24 statistical tool. These findings provide insight for business owners and stakeholders in improving their marketing performance in the current digital era.
MILLENNIALS' INTENTION TO BUY FASHION PRODUCTS AT SHOPEE DURING THE PANDEMIC OF COVID-19 Barkah, Barkah; Febriasari, Puty
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 3 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.195 KB) | DOI: 10.26418/jebik.v11i3.51142

Abstract

This study aims to analyze the influence of celebrity endorsers and eWOM on consumer purchase intentions, with the brand image as a mediating variable. The research population consisted of millennial consumers in Pontianak who had never bought fashion products at Shopee during the pandemic of COVID-19. Two hundred respondents were selected based on the judgment sampling method. Questionnaires were distributed via Google Forms, then analyzed using SEM-PLS. The results showed that celebrity endorsers and eWOM positively affected the brand image of fashion products at Shopee during the pandemic. Whereas celebrity endorsers and eWOM have proven to have no direct effect on purchase intention. It happened because respondents did not only rely on content uploaded by celebrities and reviews to determine their consumption. Consumers tend to be more selective in choosing products during the pandemic. Even though there is much information circulating about these products, they still consider brand image when deciding to buy or consume them.JEL : M31.  ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh selebriti endorser dan eWOM pada niat beli konsumen, dengan citra merek sebagai variabel mediasi. Penelitian ini dirancang untuk menjelaskan hubungan sebab akibat antar variabel. Populasi penelitian terdiri dari konsumen milenial di Kota Pontianak yang belum pernah membeli produk fashion di Shopee selama masa pandemi Covid-19. Terdapat 200 responden yang dipilih berdasarkan metode judgment sampling. Penyebaran kuesioner dilakukan melalui Google Form, kemudian dianalisis dengan SEM-PLS. Hasil penelitian menunjukkan bahwa selebriti endorser dan eWOM berpengaruh positif terhadap citra merek produk fashion di Shopee pada masa pandemi Covid-19. Sementara itu, selebriti endorser dan eWOM terbukti tidak berpengaruh langsung terhadap minat beli konsumen. Hal itu terjadi karena responden tidak hanya mengandalkan konten yang diunggah selebritis dan review untuk menentukan konsumsinya. Konsumen cenderung lebih selektif dalam memilih produk selama masa pandemi. Walaupun banyak informasi yang beredar mengenai produk tersebut, namun mereka tetap mempertimbangkan citra merek ketika memutuskan untuk membeli atau mengkonsumsinya.Kata Kunci : selebriti endorser, e-WOM, citra merek, minat beli, fashion.
THE IMPACT OF FOOD QUALITY AND PRICE DISCOUNT TOWARD BRAND IMAGE AND PURCHASE DECISION Fadilah, Putri; Barkah, Barkah; Erna Listiana; Hasanudin, Hasanudin; Rizky Fauzan
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In today's globalized world, business rivalry is becoming more intense on both a domestic (national) and international level. Currently, the business sector that continues to experience rapid growth is the fast food industry. With the increasing population in Indonesia, the demand for fast food also continues to increase. One example of a fast food product that is popular in Indonesia is KFC. The Indonesian public's view of KFC as a food that has high standards of quality safety, and health has become very strong. When asked about the best place to enjoy fried chicken in Indonesia, KFC always comes up as one of the first choices in their minds. Products produced by this international company offer the assurance of superior food quality. KFC's food quality is an important factor that influences consumer purchase decisions, and this must be the company's focus on improving the quality of its products to win competition in the fast food industry. This study will examine the extent to which the impact food quality and price discounts on purchase decisions, with the brand image as a mediating variable at KFC in Indonesia. In collecting data, this research applied a questionnaire method involving 219 respondents selected through a purposive sampling technique. In data analysis, Structural Equation Modeling (SEM) was used with the help of the AMOS 24 tool. The results of this research reveal that food quality and price discounts have a significant influence on purchase decisions, which are mediated by brand image.
Effect of product innovation on purchase decisions mediated by brand image at PT Pegadaian Fajar, Alfan; Purmono, Bintoro Bagus; Afifah, Nur; Barkah, Barkah; Marumpe, Dody Pratama
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study investigates the influence of product innovation on purchasing decisions at PT Pegadaian, with brand image as the mediating variable. The study utilized a causal associative research design, and data was collected through the distribution of questionnaires using the Google Forms application. This study's population comprises PT Pegadaian customers who have previously conducted transactions with the company. A total of 235 respondents were chosen for the study utilizing non-probability sampling, namely the purposive sampling method. The collected data were subsequently analyzed using SEM AMOS 24. This study's primary conclusions suggest that product innovation and brand image positively and significantly influence purchase decisions at PT Pegadaian. Product innovation exerts a positive and significant influence on the brand image of PT Pegadaian. Meanwhile, brand image successfully mediates the effect of product innovation on purchase decisions at PT Pegadaian.
The influence of E-WOM and brand image on purchase decision of the originote Adinda, Gadis Tri; Purmono, Bintoro Bagus; Afifah, Nur; Barkah, Barkah; Marumpe, Dody Pratama
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This study explores the increasing popularity of social media, particularly the TikTok platform, in influencing changes in online shopping behavior. The primary focus is to examine the impact of Electronic Word of Mouth (E-WOM) and brand image on purchase decisions, with consumer trust as a mediating variable. The research design adopts a quantitative approach with a descriptive method. Data is collected through surveys, targeting all TikTok app users who have made purchases of The Originote skincare products, totaling 223 respondents. Non-probability sampling, specifically purposive sampling, is employed. Data is analyzed using Structural Equation Modeling (SEM) and the statistical tool AMOS. This method strengthens hypotheses, tests and evaluates relationships between the independent factors of E-WOM and brand image, the dependent variable of purchase decisions, and the mediating role of consumer trust. The aim of this research is to provide insights into the influence of E-WOM and brand image on purchase decisions, with consumer trust serving as the mediator. The findings are expected to contribute to a better understanding of online shopping in the era of social media, particularly on the TikTok platform.
The mediating role of positive emotion in the influence of store atmosphere and price discount on impulse buying among hypermart customers in Indonesia Wardana, Rizky Hady; Barkah, Barkah; Purmono, Bintoro Bagus; Fauzan, Rizky; Yakin, Ikram
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

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Abstract

This research examines the impact of store atmosphere and price discounts on impulse buying among consumers of Hypermart Department Store in Indonesia, with positive emotion as the mediating variable. The study used a quantitative research approach and used a purposive sampling to choose 260 participants. The data was collected through an online survey that underwent extensive testing to verify its legitimacy and dependability. Data analysis was conducted utilizing Structural Equation Modeling (SEM) methodology facilitated by the AMOS 24 program. The findings of this study demonstrate a positive and significant correlation between the store atmosphere and price discounts concerning impulse buying among consumers of Hypermart Department Store in Indonesia. In addition, this study has shown that positive emotion is a mediating factor in the association between store atmosphere, price discounts, and impulse buying. These findings can provide valuable insight for Hypermart Department Store management in designing more effective marketing strategies. This research implies that it can help companies increase their sales and profits through better management of store atmosphere and pricing strategies.
Co-Authors Adinda, Chery Adinda, Gadis Tri Ahmad Shalahuddin, Ahmad AHMADI Al Naquib, Khaira Nazla Alessandro, Muhammad Jerry Ana Fitriana Ana Fitriana Anggraini, Dewita Rana Annisa Fitri, Annisa Ariqoh, Daffa Asri Arman Jaya Asy Syifa, Alifiya Adhiya Daud, Ilzar Dhea Adela Dody Pratama Marumpe Erna Listiana Erna Listiana Erwin Erwin Fadilah, Putri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Febriana, Febby Febriandi, Rieqa Adzelia Febriasari, Puty Fitriana , Ana Giriati Hafid, Khairunissa Hamsyi, Nur Fitriana Harry Setiawan Hasanudin Hasanudin Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Irdhayanti, Efa Irene, Novi Juniwati Juniwati Kevin Wijaya, Kevin Listiana , Erna Muhammad Afif Muhammad Iqbal Nurahmah, Siti Salwa Nurhadi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Puty Febriasari Ramadania Ramadania, Ramadania Riantika, Naswa Ridho, Aji Sapta Sari, Anisya Permata Satria, Dimas Shelly, Shelly Sholahuddin Al Ayubi Syahbandi Syahbandi Taufik, Edi Rahmat Titik Rosnani Tobing, Terensia Vanessa, Vivian Wardana, Rizky Hady Wati, Syf Marfirah Wenny Pebrianti