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All Journal Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) JDM (Jurnal Dinamika Manajemen) EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Basicedu Journal Of Management Science (JMAS) SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme International Journal of Economics, Business and Accounting Research (IJEBAR) eCo-Buss Dinasti International Journal of Education Management and Social Science Enrichment : Journal of Management MUAMALATUNA Jurnal Ekonomi Empowerment Society Journal of Management and Digital Business Jurnal Basicedu Prima Magistra: Jurnal Ilmiah Kependidikan Innovative: Journal Of Social Science Research JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah El-Mujtama: Jurnal Pengabdian Masyarakat Ulil Albab Primary Journal of Multidisciplinary Research
Barkah, Barkah
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Decoding Gen Z’s Green Purchases: The Role of Product Attributes and Environmental Awareness Barkah, Barkah; Prasetyo, Puty Febriasari; Listiana, Erna
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.5243

Abstract

Although Indonesian Generation Z demonstrates strong commitment to climate change mitigation, their actual green behavior remains limited. This study examines the influence of product attributes on green purchasing behavior, with environmental awareness as a mediating variable. Data were collected from 113 respondents representing Generation Z in Indonesia and analyzed PLS-SEM using SmartPLS 4. Findings indicate that product attributes positively influence environmental awareness, but environmental awareness does not directly or indirectly affect green purchasing decisions. Factors such as green product characteristics, ecological sensitivity, and environmental concern were found to shape sustainable purchasing behaviors among Indonesian Gen Z. Theoretically, this research expands the understanding of green consumption patterns and clarifies the conceptual link between product attributes and environmental awareness in the Indonesian youth context. Practically, the study offers managerial insights and actionable recommendations to encourage green purchasing in this demographic.
Implementasi Waktu dalam Pengembangan Keterampilan sebagai Awal Mula Ide Bisnis bagi Adik-Adik Panti Asuhan Anggraini, Dewita Rana; Barkah, Barkah; Febriandi, Rieqa Adzelia; Wati, Syf Marfirah; Riantika, Naswa; Febriana, Febby
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5719

Abstract

The aim of this community service activity is to introduce and explore the implementation of time management in developing business skills for orphanage residents. Children in orphanages often lack adequate access to education and skills training. Through the application of structured training on effective time management, this program provides opportunities for orphanage children to develop practical skills, including entrepreneurial skills. This activity was conducted at the Catur Dharma Orphanage, Pontianak, using observation and interview methods to collect data. The results of this activity indicate that good time management positively impacts the productivity of training participants, enabling them not only to improve technical skills but also to formulate business ideas based on the skills they have learned. This community service activity recommends repetitive skill training focused on entrepreneurship and time management to enhance the independence of orphanage children, which is expected to create sustainable business opportunities for them.
Role customer satisfaction in mediating influence product quality and attractiveness of alternatives on customer recommendations (Studi At Saba Indomedika, Pontianak) Iqbal*, Muhammad; Heriyadi, Heriyadi; Barkah, Barkah; Ramadania, Ramadania; Juniwati, Juniwati
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 9, No 3 (2024): Agustus, Education, Social Issue and History Education.
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v9i3.31703

Abstract

The aim of this research is to determine the influence of product quality and attractiveness of alternatives on word of mouth given by customers through the role of customer satisfaction as a mediating variable. Saba Indomedika faces challenges in maintaining product and service quality amidst intense competition. In this research, the population was 95 devices and the sample was 150 respondents from Saba Indomedika customers in West Kalimantan. To determine the research sample, a purposive sampling method was used. The data was processed using SmartPLS software version 4. This research found that there was a significant influence of product quality on customer satisfaction, then there was also an insignificant influence of the attractiveness of alternatives which influenced customer satisfaction, there was a significant and positive influence of product quality on customer recommendations. , there is an influence but not significant from the attractiveness of alternatives on customer recommendations, there is a significant influence from customer satisfaction on customer recommendations, then there is the role of customer satisfaction in indirectly influencing product quality on customer recommendations which is significant, on the contrary the research results reveal that there is no influence attractiveness of alternative to customer satisfaction and customer recommendations.
TRANSLANGUAGING IN BALANCED LITERACY: A CASE STUDY OF EARLY ELEMENTARY CLASSROOMS Suryani, Heni; Lyesmaya, Dyah; Barkah, Barkah
Prima Magistra: Jurnal Ilmiah Kependidikan Vol. 6 No. 3 (2025): Volume 6 Number 3 (July 2025)
Publisher : Program Studi PGSD Universitas Flores

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37478/jpm.v6i3.5823

Abstract

This qualitative case study investigates how translanguaging can be purposefully integrated within a balanced literacy framework in early primary classrooms in multilingual Indonesia. Conducted at a private elementary school in Sukabumi (Grades 1–3) where most students speak Sundanese at home and Indonesian at school, the study triangulates classroom observations (mini-lessons in phonics/phonology, dialogic read-alouds, shared/guided reading, independent reading), semi-structured interviews, and instructional artifacts (lesson plans, phonics progressions, running records, anecdotal notes). Findings show that when translanguaging is designed with clear micro-instructional goals—especially for cross-language phoneme contrasts, pre-teaching academic vocabulary, and brief think-alouds—teachers maintain and even strengthen the “balance” between explicit foundational skills (phonemic awareness, phonics, decoding, fluency, vocabulary) and meaning-making practices. Specifically, short, targeted use of the home language followed by immediate re-anchoring to Indonesian, supported by multimodal scaffolds (articulatory gestures, bilingual anchor charts, word cards), was associated with improved grapheme–phoneme accuracy, higher self-correction rates, and increased proportions of inference-based responses referenced to the text. Effects varied by learner profiles and text genre: emergent readers dominant in Sundanese benefited most in phonics and decoding, while bilingual or Indonesian-dominant students showed gains in vocabulary precision and inferencing, particularly with informational texts. The study proposes practical design rules—limit dose (1–2 sentences), re-anchoring to target language, and assessment-informed decisions—to minimize over-translation and align translanguaging with phonics and comprehension goals. The contribution is both conceptual (an operational model for integrating translanguaging into balanced literacy) and practical (observable indicators and routines aligned with the Indonesian curriculum). Limitations include a single-site scope and short duration; future work should examine longitudinal effects, varied home languages, and optimized “dosage” through small-scale design experiments.
Revitalizing Noble Values Through Language in Indonesian Language Learning Based on Local Culture From An Axiological Perspective Barkah, Barkah
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol. 6 No. 3 (2024): Geographical Coverage: Indonesia
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v6i3.7806

Abstract

This study aims to examine the role of Indonesian language learning based on local culture in revitalizing noble values among students at SMPN 1 Cisaat, Sukabumi. A qualitative approach with a case study design was employed. The research data, consisting of classroom practices, interview transcripts, and instructional documents, focused on Indonesian language learning activities based on local culture to revitalize noble values among SMPN 1 Cisaat. The main sources of data were Indonesian language teachers and eighth-grade students who were purposively selected. Data were collected using classroom observations, in-depth interviews, and document analysis, combined through triangulation to enhance validity. Data analysis followed Miles and Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing/verification, conducted iteratively throughout the research process. The findings reveal that the integration of noble values such as mutual cooperation, tolerance, honesty, responsibility, and respect into Indonesian language learning is effective in shaping students’ character and strengthening their local cultural identity. The role of the teacher as a facilitator is crucial in the internalization process, although challenges remain, particularly the influence of global culture and limited instructional time. This study highlights the importance of synergy among schools, families, and communities, as well as the need to develop a sustainable, local culture-based curriculum to preserve and revitalize the nation’s noble values.
The influence of brand image and service features on e-wallet reuse intention (study of gopay e-wallet users) Asy Syifa, Alifiya Adhiya; Malini, Helma; Purmono, Bintoro Bagus; Barkah, Barkah; Marumpe, Dody Pratama
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.376

Abstract

Technological advances have significantly influenced individual behavioral tendencies in transactional activities, for example, e-wallet payments. E- wallet payments can potentially increase online consumer transactions' convenience, practicality, speed, and security. Gopay offers a comprehensive range of non-cash payment services through one platform in Indonesia, covering many transactions, including transportation, money transfers, online shopping, transactions at affiliated merchants, savings, and monthly bill payments. The objective of this study is to analyse the impact of brand image and service features on the reuse intention the Gopay e-wallet. Additionally, customer satisfaction will be investigated as a mediating in this relationship. The research sample consists of persons who possess the Gopay e-wallet application. A total of 233 participants were involved in the survey as the means of data collecting. The study utilised purposive sampling as the sampling method, employing the Structural Equation Modelling (SEM) and AMOS statistical methodologies. The result of the study indicate that Brand Image has a significant positive impact on Reuse Intention. Service features also exhibit a significant positive influence on reuse intention. Customer satisfaction demonstrates a significant positive impact on reuse intention. Brand Image additionally has a significant positive impact on customer satisfaction. Service features exert a positive and significant influence on customer satisfaction. Meanwhile, customer satisfaction mediates the relationship between Brand Image and reuse intention. Customer satisfaction also serves as a mediator between service features and reuse intention.
The influence of cafe atmosphere, food quality and product variety on revisit intention with customer satisfaction as a mediation variable in CW Coffee West Kalimantan Alessandro, Muhammad Jerry; Syahbandi, Syahbandi; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.382

Abstract

This research examines the influence of cafe atmosphere, food quality, and product variety on revisit intention, with customer satisfaction as a mediating variable at CW Coffee West Kalimantan. Coffee is a drink that is highly sought after and consumed throughout the world. In 2020, total coffee consumption throughout the world is estimated to reach around 167 million kg. In Indonesia, data shows an increasing trend in coffee consumption, with significant growth over the last seven years, having an impact on the growth of the coffee industry in this country. One of the striking coffee shops in West Kalimantan is CW Coffee. The popularity graph shows that CW Coffee dominates compared to other competitors. CW Coffee is a local brand that started in Pontianak City, and has developed in the West Kalimantan area. In the face of increasingly fierce competition in this industry, this research aims to understand the factors that influence revisit intention at CW Coffee. Several factors that can influence revisit intention include cafe atmosphere, food quality, product variety, and customer satisfaction. In this case, customer satisfaction is considered as a mediating factor that connects these factors with revisit intention. This research uses quantitative methods and focuses on cause-and-effect relationships between variables. Data was collected through a questionnaire with a 5 point likert scale, and the research sample consisted of 220 respondents who were CW Coffee consumers. Data analysis uses Structural Equation Modeling (SEM) with AMOS 24 statistical tools. The results of this research are expected to provide deeper insight into the factors that influence consumers repurchase intentions at CW Coffee, which in turn can help companies improve their marketing strategies and service to customers.
Do brand image, product quality impact eiger bags repurchase intention? Nurhadi, Nurhadi; Ramadania, Ramadania; Listiana , Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.396

Abstract

The aim of this research is to delve into the dynamics of consumer behaviour and its relationship with brand image, product quality, brand trust, and repurchase intention, focusing on the Eiger brand. The study employs a causal method, collecting data through questionnaires from 227 Eiger product users in Indonesia, utilizing purposive sampling techniques. Data analysis is conducted using Structural Equation Modeling (SEM) and AMOS 24, with measurements of brand image, product quality, brand trust, and repurchase intention variables. The findings indicate that brand image and product quality have a positive and significant impact on repurchase intention, with brand trust acting as a mediator that strengthens this relationship. This research provides valuable insights into understanding the contributions of brand image, product quality, and brand trust in influencing consumer repurchase intentions. Marketing and brand development strategies are recommended to maintain the competitive edge of Eiger in the outdoor equipment market. Research limitations include restricted variables and study subjects, suggesting that future research could expand analyses to external factors and comparisons with key competitors to enhance the understanding of consumer dynamics.
Entrepreneurial orientation, social media affect SMEs marketing performance in West Borneo Hendri, Markus; Fahruna, Yulyanti; Listiana, Erna; Barkah, Barkah; Rosnani, Titik
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.399

Abstract

This research investigates the influence of entrepreneurial orientation and the use of social media on the marketing capabilities and marketing performance of Small and Medium Enterprises (SMEs) in West Borneo. The results show that entrepreneurial orientation has a positive effect on marketing ability and marketing performance, while the use of social media has a positive impact on marketing ability. However, the use of social media does not have a significant effect on marketing performance. This research uses a five-point Likert scale and applies Structural Equation Modeling (SEM) with the AMOS 24 statistical tool. These findings provide insight for business owners and stakeholders in improving their marketing performance in the current digital era.
MILLENNIALS' INTENTION TO BUY FASHION PRODUCTS AT SHOPEE DURING THE PANDEMIC OF COVID-19 Barkah, Barkah; Febriasari, Puty
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol 11, No 3 (2022): Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK)
Publisher : Fakultas Ekonomi dan Bisnis, UNTAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (291.195 KB) | DOI: 10.26418/jebik.v11i3.51142

Abstract

This study aims to analyze the influence of celebrity endorsers and eWOM on consumer purchase intentions, with the brand image as a mediating variable. The research population consisted of millennial consumers in Pontianak who had never bought fashion products at Shopee during the pandemic of COVID-19. Two hundred respondents were selected based on the judgment sampling method. Questionnaires were distributed via Google Forms, then analyzed using SEM-PLS. The results showed that celebrity endorsers and eWOM positively affected the brand image of fashion products at Shopee during the pandemic. Whereas celebrity endorsers and eWOM have proven to have no direct effect on purchase intention. It happened because respondents did not only rely on content uploaded by celebrities and reviews to determine their consumption. Consumers tend to be more selective in choosing products during the pandemic. Even though there is much information circulating about these products, they still consider brand image when deciding to buy or consume them.JEL : M31.  ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh selebriti endorser dan eWOM pada niat beli konsumen, dengan citra merek sebagai variabel mediasi. Penelitian ini dirancang untuk menjelaskan hubungan sebab akibat antar variabel. Populasi penelitian terdiri dari konsumen milenial di Kota Pontianak yang belum pernah membeli produk fashion di Shopee selama masa pandemi Covid-19. Terdapat 200 responden yang dipilih berdasarkan metode judgment sampling. Penyebaran kuesioner dilakukan melalui Google Form, kemudian dianalisis dengan SEM-PLS. Hasil penelitian menunjukkan bahwa selebriti endorser dan eWOM berpengaruh positif terhadap citra merek produk fashion di Shopee pada masa pandemi Covid-19. Sementara itu, selebriti endorser dan eWOM terbukti tidak berpengaruh langsung terhadap minat beli konsumen. Hal itu terjadi karena responden tidak hanya mengandalkan konten yang diunggah selebritis dan review untuk menentukan konsumsinya. Konsumen cenderung lebih selektif dalam memilih produk selama masa pandemi. Walaupun banyak informasi yang beredar mengenai produk tersebut, namun mereka tetap mempertimbangkan citra merek ketika memutuskan untuk membeli atau mengkonsumsinya.Kata Kunci : selebriti endorser, e-WOM, citra merek, minat beli, fashion.
Co-Authors Adela, Dhea Adinda, Chery Adinda, Gadis Tri Ahmad Shalahuddin, Ahmad AHMADI Al Naquib, Khaira Nazla Alessandro, Muhammad Jerry Ana Fitriana Ana Fitriana Anggraini, Dewita Rana Annisa Fitri, Annisa Ariqoh, Daffa Asri Asy Syifa, Alifiya Adhiya Daud, Ilzar Erna Listiana Erna Listiana Erwin Erwin Fadilah, Putri Fahruna, Yulyanti Fajar, Alfan Fauzan, Rizky Febriana, Febby Febriandi, Rieqa Adzelia Febriasari, Puty Hafid, Khairunissa Hamsyi, Nur Fitriana Harry Setiawan Hasanudin Hasanudin Helma Malini, Helma Hendri, Markus Heriyadi, Heriyadi Ikram Yakin Iqbal*, Muhammad Irene, Novi Juniwati Juniwati Listiana , Erna Lyesmaya, Dyah Marumpe, Dody Pratama Muhammad Afif Muhammad Iqbal Nurahmah, Siti Salwa Nurhadi Prasetyo, Puty Febriasari Purmono, Bintoro Bagus Putri Rahmadani, Putri Puty Febriasari Ramadania Ramadania, Ramadania Riantika, Naswa Sari, Anisya Permata Satria, Dimas Shelly, Shelly Sholahuddin Al Ayubi Suryani, Heni Syahbandi Syahbandi Taufik, Edi Rahmat Titik Rosnani Vanessa, Vivian Wardana, Rizky Hady Wati, Syf Marfirah Wenny Pebrianti Widyaningrum, Belinda Putri