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The Effect of User Perception and User Experience on Customer Loyalty in Digital Mobility Platforms: Implications for Management Education (A Study of Gojek Indonesia) Tobing, Terensia; Listiana, Erna; Giriati; Barkah, Barkah; Fitriana , Ana
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1888

Abstract

The rapid development of application-based ride-hailing services has intensified market competition and encouraged service providers to better understand the factors influencing customer satisfaction and loyalty. This study aims to examine the effects of perceived price fairness, e-service quality, and wayfinding on customer loyalty, with customer satisfaction serving as a mediating variable among users of the Gojek application in Indonesia. Using a quantitative approach, data were collected through an online survey of 218 respondents selected via purposive sampling, and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 3. The results indicate that perceived price fairness, e-service quality, and wayfinding have positive and significant effects on customer satisfaction, while e-service quality and customer satisfaction have positive and significant effects on customer loyalty. Furthermore, the indirect effect analysis confirms that customer satisfaction significantly mediates the relationships between perceived price fairness, e-service quality, and wayfinding and customer loyalty. These findings highlight that customer loyalty in digital ride-hailing services is more strongly shaped through customer satisfaction resulting from users’ comprehensive evaluations of price fairness, digital service quality, and application navigation, and provide important managerial and management education implications for understanding customer-oriented digital service management.
Career Adaptability And Career Anxiety In Job-Seeking Individuals With Disabilities: The Mediating Role Of Future Time Perspective Wijaya, Kevin; Barkah, Barkah; Jaya, Arman; Rosnani, Titik; Irdhayanti, Efa
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.7050

Abstract

This study examined the relationship between career adaptability and career anxiety among job-seeking individuals with disabilities in Indonesia and tested the mediating role of Future Time Perspective (FTP) within the frameworks of Career Construction Theory and Social Cognitive Career Theory. Survey data from 120 respondents were analyzed using Partial Least Squares Structural Equation Modeling. Results show that career adaptability significantly reduces career anxiety and strongly predicts FTP. However, FTP neither predicts career anxiety nor mediates the relationship between adaptability and anxiety. These findings suggest that under structural labor-market constraints, adaptability functions primarily as a direct self-regulatory resource rather than through future-oriented cognition. The study highlights contextual limits of temporal cognition models and underscores the importance of strengthening adaptability in career interventions for individuals with disabilities
Dampak Brand Hate Dan Brand Betrayal Terhadap Perilaku Consumer Boycott: Menelaah Peran Mediasi Dari Negative Ewom Pada Merek Yang Terafiliasi Israel Ridho, Aji Sapta; Barkah, Barkah; Purmono, Bintoro Bagus; Ramadania, Ramadania; Setiawan, Harry
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.15974

Abstract

Konflik Israel-Palestina memicu emosi negatif konsumen di Indonesia terhadap merek yang dianggap terafiliasi dengan Israel. Penelitian ini bertujuan untuk menganalisis dampak brand hate dan brand betrayal terhadap consumer boycott, baik secara langsung maupun tidak langsung melalui mediasi negative electronic word of mouth (NeWOM). Metode yang digunakan adalah kuantitatif dengan survei kepada 180 responden di Indonesia yang mengetahui produk terafiliasi Israel. Data dianalisis menggunakan Partial Least Square Equation Modeling (PLS-SEM) dengan perangkat lunak SmartPLS 4.0. Hasil penelitian menunjukkan bahwa brand hate dan brand betrayal tidak berpengaruh langsung secara penuh terhadap perilaku consumer boycott. Namun, NeWOM terbukti mampu memediasi secara penuh hubungan antara brand hate dan brand betrayal terhadap perilaku consumer boycott. Temuan ini menegaskan bahwa emosi negatif konsumen lebih kuat mendorong tindakan boikot ketika disebarluaskan melalui platform digital. Kesimpulannya, pengelola merek perlu memberikan perhatian serius pada manajemen komunikasi digital dan reputasi untuk memitigasi dampak boikot yang dipicu oleh isu geopolitik sensitif.