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PENGARUH KUALITAS PRODUK, VARIASI PRODUK DAN WoM (WORD oF MOUTH) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA DISTRO POLKA SPACE Putra, Yogi Pramudya; Maskuri Sutomo; Umar Syarifuddin; Farid
Eqien - Jurnal Ekonomi dan Bisnis Vol 14 No 04 (2025): Journal Of Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v14i04.2229

Abstract

This study aims to identify and analyze the extent to which product quality, product variety, and Word of Mouth influence consumer purchasing decisions, in order to help Distro Polka Space in improving its marketing strategy. This study uses a quantitative approach, the data collection technique in this study used a questionnaire distributed to 90 Distro Polka Space consumers. The results of this study indicate that product quality, product variety, and word of mouth simultaneously and partially have a significant effect on purchasing decisions of Polka Space consumers. Consumers tend to make purchases when the product has good quality, a variety of choices that match trends, and get positive recommendations from others. Therefore, Distro Polka Space is advised to continue to improve the quality and variety of its products and encourage the spread of positive consumer experiences through social media to strengthen purchasing decisions.
IoT-Based Sensor System for Electricity Consumption Forecasting in Boarding Rooms Using Kalman Filter Algorithm Dewi, Dewi Humeira Amriah; Farid; Muhammad Fathur Rahman N; Riesa Krisna Astuti Sakir; Muh. Erdin; Nurfitri
Jurnal Teknologi Elekterika Vol. 22 No. 2 (2025): Nopember
Publisher : Jurusan Teknik Elektro Politeknik Negeri Ujung Pandang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31963/elekterika.v22i2.5760

Abstract

Humans demand electricity to conduct their daily tasks. Indonesia undergoes a yearly escalation in its electricity use. Moreover, customers encounter the difficulty of overestimating their electrical energy consumption, since they remain unaware of the power utilization linked to each frequently utilized electrical load and possess limited control over their electricity expenditure. The Kalman Filter Algorithm was utilized to estimate electricity usage via the execution of a research system. The Kalman Filter can forecast future states using minimal information. This system incorporates an IoT framework with a network communication module, the Raspberry Pi, which relays data to the database. The PZEM-004T sensor is utilized to gather data on electrical parameters from loads, including voltage, current, active power, and energy consumption. The electrical consumption was documented every 15 minutes over a duration of 60 days. The dataset was divided in an 80:20 ratio, allocating 80% for training and 20% for testing. RMSE, MSE, and MAPE are utilized to determine the accuracy metrics of each test. Additionally, the fan load is assessed in one evaluation, yielding an error percentage of 0.077% for the training data and 0.076% for the test data, determined using RMSE. The error percentage calculated using the MSE equation is 0.006% for the training data and 0.005% for the test data. The error percentage calculated by MAPE is 0.789% for the training dataset and 0.202% for the testing dataset. The findings indicate that the Kalman Filter prediction method is exceptionally proficient in forecasting electrical load consumption
The Effect of Green Marketing on Repurchase Intention of Rapoviaka Simple Products with Green Consumerism as a Moderating Variable Sulistiawati; Sutomo, Maskuri; Muzakir; Farid
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8847

Abstract

This study examines the effect of eco-friendly marketing on repurchase intention for Rapoviaka Simple products, with eco-friendly consumption as a moderating variable. Using a quantitative, associative-causal approach, data were collected from 96 respondents through purposive sampling and analyzed with SmartPLS 4. The findings reveal that eco-friendly marketing significantly and positively influences repurchase intention, while eco-friendly consumption strengthens this relationship. The study supports the Theory of Planned Behavior in explaining repurchase intention toward eco-friendly products and offers practical insights for developing effective green marketing strategies. Keywords: Green Marketing, Repurchase Intention, Green Consumerism  
The Influence of Influencer Marketing and Online Customer Reviews on Repurchase Intention of Finally Found You Skincare on TikTok Application in Palu City: The Mediating Role of Customer Trust Eliyanti, Anggi; Ponirin; Mubaraq, Rahmat; Farid
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8923

Abstract

This study examines the effects of influencer marketing and online customer reviews on the repurchase intention of Finally Found You skincare products on TikTok in Palu City, with customer trust as a mediating variable. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with data collected from 120 respondents. The results indicate that online customer reviews and customer trust positively and significantly affect repurchase intention, while influencer marketing has no significant direct effect. Influencer marketing and online customer reviews significantly influence customer trust. The findings highlight the importance of strengthening customer trust to enhance repurchase intention in social commerce. Keywords: Influencer Marketing, Online Customer Review, Customer Trust, Repurchase Intention, Social Commerce, TikTok Shop, Skincare Products, Consumer Behavior
Consumer Satisfaction as a Mediator of the Effects of Food Quality and Price on Repurchase Intention at Hisana Fried Chicken in Palu City Miska Auliyah; Muzakir; Zakiyah Zahara; Farid
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.9152

Abstract

This study examines the effects of food quality and price on repurchase intention, with consumer satisfaction as a mediating variable, at Hisana Fried Chicken in Palu City. Using a quantitative approach, data were collected through questionnaires from 180 respondents selected by purposive sampling. The data were analyzed using SEM-PLS. The results show that food quality and price have positive and significant effects on consumer satisfaction and repurchase intention. Consumer satisfaction also significantly mediates the effects of food quality and price on repurchase intention. These findings highlight the importance of maintaining food quality and appropriate pricing to encourage repurchase intention. Keywords: Food Quality; Price; Consumer Satisfaction; Repurchase Intention