Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Ilmiah Manajemen Kesatuan

The Influence Of Competence And Work Productivity Of Inpatient Nurses On The Quality Of Healthcare Service Marketing At The Regional General Hospital Of Bogor City Purnawirawati, Selfi; Prayogi, Ratna; Soemarno, Deviari Damaliata; Pakpahan, Marisi; Rowi, Armein Sjuhary
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3139

Abstract

This study aims to analyze the influence of the competence and work productivity of inpatient nurses on the quality of healthcare service marketing at RSUD Kota Bogor. Nurse competence is measured through indicators such as clinical knowledge, practical skills, effective communication, leadership, management, ethics, and professionalism. Meanwhile, nurse work productivity is assessed based on time efficiency, accuracy in medical procedures, and the ability to complete tasks effectively. The quality of healthcare service marketing is measured through service quality, patient experience, hospital image, communication, information, and service pricing. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to 60 respondents, consisting of patients and their families in the inpatient ward at RSUD Kota Bogor. Data analysis was conducted using multiple linear regression with the assistance of SPSS software. The results indicate that nurse work productivity has a significant influence on the quality of healthcare service marketing, while nurse competence does not show a significant influence. Simultaneously, both nurse competence and work productivity significantly affect the quality of healthcare service marketing. Based on these findings, it is recommended that the management of RSUD Kota Bogor focus on improving nurse work productivity through workload adjustments, provision of adequate facilities, and time management training. Although nurse competence was not significant in this study, competence development remains important for overall service quality improvement. The implementation of a patient feedback system is also recommended to continuously enhance patient satisfaction and the quality of healthcare service marketing. Keywords: Nurse Competence, Work Productivity, Quality of Healthcare Service Marketing, RSUD Kota Bogor.
Co-Authors Agustino, Antonius Ahmad Rofiq, Ahmad Amalia, R. Nur Ambarwati Anastasia*, Jessica Anjarsari, Nisa Askar, Ammar Bana'mah, Zulfickar Banamah, Zulfickar Bassuni, Wahyu Bauronga, Alfons Budaya, Muhammad Yas C.H., Imelda Grace Cecylia, Cecylia Chrisol, Eric Bryan CPR, Josaphat Januar D.U., Dina Pangestuti Fadhiil, Rahmat Fadhil, Rahmat Farieanna, Roos Fathurrahman, R. Muh. Syakur Fatizhudin, Fatizhudin Fauziah, Fachrizah Freddy Johanis Rumambi Ghalib, Kamelia Gosita, Debora Rifiani Gunawan Gunawan H, Putri Melina Hadiningrat, K.P. Suharyono S. Hadiningrat, Suharyono S Hilery, Putri Melina Indrawati, Meilina Inkiriwang, Alfred Inkiriwang, Corrie Mary Milka Inshany, M Julianti, Metri Khairul Anwar Khareskawati, Nenden Krismayanti, Yanti Krisnadi, Tasya Widya Mahdi, Uteng Makanoneng, Jacqualine Marsella, Prasastiara Eka Massie, Roy Glenn Albert Muhammad Aditya, Muhammad Mukti, Faiz Retno Naibaho, Nora Nugroho, Novan Muji Oktoviano, Marinco Oktoviantoro, Andhika Parsaulian, Michael Hotma Pratama, Ilham Okta Prayogi, Ratna Prayogi, Ratnawati Pribadi, Dado Purnama Purnama Purnawirawati, Selfi Puteri, Astriana Putra, Ridho Putri, Ameilia Rante, Jones Zenas Ranti, Benny Rihihina, Jonathan Rismadi, Bambang Rismadi, Bambang Rismadi Rofifah, Hasna Rombot, Ventje G. Roswah, Hesmi Fahd Rowi, Armein Sjuhary Roy G.A Massie Rudianto Rudianto Rustandi, Jeffry Saptaji, Delli Saputra, Beno Adhy Saputra, Beno Ady Saputra Septiani, Amelia Setyawan, Filippus Cahyo Siahaan, Rahel Sintadevi Sigit Setiawan Silalahi, Verry Albert Jekson Mardame Simanjuntak, Mei W Siswoyo, Mardi Siti Khadijah Soemarno, Deviari Damaliata Sompi, Pingkan Luciawati Sompie, Pingkan Suharyono Suharyono Suherman, Trisya Sundari, Sri Tambunan, Wilda Noveliana Tanamas, Irwan Tanamas Tandirerung, Upa Randan Tangkudung, Auderey G Tangkudung, Auderey Gamaliel Dotulong Tangkudung, Auderey Gameliel Dotulong Tangkudung, Audrey G Tangkudung, Audrey G. Tarumingkeng, Lingkan Teguh Setiadi Tomboy, Ventje George Wardani, Febri Pramudya