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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Penelitian Pendidikan IPA (JPPIPA) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JCRS (Journal of Community Research and Service) SULTANIST: Jurnal Manajemen dan Keuangan Ensiklopedia Education Review JURNAL ILMIAH ADVOKASI Konfrontasi: Jurnal Kultural, Ekonomi dan Perubahan Sosial SIASAT Journal RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Britain International of Humanities and Social Sciences (BIoHS) Journal Kontigensi: Jurnal Ilmiah Manajemen Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Fokus Manajemen International Journal of Social Science, Education, Communication and Economics Riwayat: Educational Journal of History and Humanities Blantika : Multidisciplinary Journal Commodities, Journal of Economic and Business Proceeding of International Conference on Humanity Education and Society Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Proceedings of The International Conference on Multidisciplinary Science International Journal of Society and Law International Journal of Management, Economic and Accounting
Yohny Anwar
Universitas Pembangunan Panca Budi
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THE INFLUENCE OF BELIEFS, SOCIAL NORMS, AND SOCIAL NETWORKS ON MARKETING WITH INNOVATION AS AN INTERVENING VARIABLE (CASE STUDY: ORNAMENTAL PLANT FARMING IN TANJUNG MORAWA DISTRICT DELI SERDANG REGENCY) Fisrika Lahagu; Syaifuddin; Yohny Anwar
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1079

Abstract

This study aims to determine the effect of trust, social norms, and social networks on marketing through innovationin Tanjung Morawa District, Deli Serdang Regency. This research was conducted in Bangun Sari Village, Tanjung Morawa District, Deli Serdang Regency. the population is all ornamental plant farming farmers in Bangun Sari Village, Tanjung Morawa District, Deli Serdang Regency, namely 160 farmers. Sampling was determined using the Slovin formula and a sample of 84 farmers was determined. To determine the effect of trust, social norms, and social networks on marketing through innovation in Tanjung Morawa District, Deli Serdang Regency, statistical analysis was used with the path analysis method. The results of this study indicate that there is a direct significant effect between the variables of trust, social norms and social networks on innovation in Ornamental Plant Farming in Tanjung Morawa District, Deli Serdang Regency. Directly there is a significant influence between the variables of trust, social norms, social networks and innovation on marketing in Ornamental Plant Farming in Tanjung Morawa District, Deli Serdang Regency. Directly or indirectly the variables of trust, social norms and social networks through marketing have a significant influence on innovation, meaning that innovation can mediate between social norms and marketing.
Co-Authors Annisa Putri Arif Saefudin Bayu Pratama Bolo Ansah Nasution Chaerul Rizky Chaerul Rizky Chermanto Chermanto Desi Astuti Dita Selvioneta Yuni Siahaan Doddy Aditya Elisa Alsen Pasaribu Elsa Gultom Elsa Gultom Fachruddin Hariandi Firman Halawa Fisrika Lahagu Frans Willem Harianti, Suci Henry Aspan Hermina Capah Husni Muharram Ritonga Jatsiyah, Venti Khairunnisa Annabila Pane Kiki Farida Ferine Lubis, Mega Agnesi M. Chaerul Rizky M. Sofyan Hasan Lubis M. Zahari Malikhah, Ikhah Mhd Riza Fahlevi Mila Sukmawardani Muhammad Alfahmi Muhammad Amir Sodik Muhammad Isa Indrawan Muhammad Isa Indrawan Muhammad Luthfi Muhammad Suliztyanto Muhammad Toyib Daulay Muis, Indra Nofirman, Nofirman Noni Ardian Noni Ardian Nurhalimah Nasution Nurhamida Nurhamida Nurhamida, Nurhamida Nuri Aslami Pane, Khairunnisa Annabila Parlindungan, Rinaldi Muhammad Putri, Tiara Hastina Redyanto Sidi Rinaldi Muhammad Parlindungan Rio Samuel Pohan, Oki Risman Setiawan Rizky Ayu Rizky Ramadhansyah Harahap Roisayudha Pradhana Suharsono Roisayudha Pradhana Suharsono Rudy Adi Chandra Sabrina Luthfi, Rizkia Saladin Batubara, Soulthan Sari Nurulita Arafah Sodik, Muhammad Amir SRI RAHAYU Sri Wahyuni Suwarno, Bambang Syaifuddin T. M. Fauzi Tengku Riza Zarzani N Tengku Zuhry Al Hassany Tumpal HS Siregar Winanda, Riska Yudhistira, Bonar Yusuf Toha Lubis