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The Influence of Digital Marketing, Market Sensing Ability, and Entrepreneurial Competence on Increasing The Income of SME in Polewali Mandar Regency, Indonesia Chakti, Andi Gunawan Ratu; Syukur, Muhammad; Suhaeb, Firdaus W.
Golden Ratio of Data in Summary Vol. 5 No. 2 (2025): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v5i2.962

Abstract

This study aims to analyze the influence of Digital Marketing, the ability to sense the market, and entrepreneurial competence, both individually (partially) and simultaneously, on the income increase in Micro, Small, and Medium Enterprises (SME) in Polewali Mandar Regency. This research uses a survey approach on SME in Polewali Mandar Regency from September to December 2024. The population in this study includes 31 small entrepreneurs in the Polman Regency area. The sampling technique used the Simple Random Sampling method, and the data analysis was carried out using multiple regression analysis. The study results revealed that Digital Marketing, market sensing ability, and entrepreneurial competence, both partially and simultaneously, positively and significantly influence increasing MSME sales in Polewali Mandar Regency. The research subjects include MSME owners who run marketing and sales through digital platforms like marketplaces, social media, and WhatsApp. Each MSME involved shows an increase in online sales turnover, so it can be concluded that MSME owners have good business performance in managing their business operations.
PERANAN SANGGAR SENI WANUA MASENGERENG TERHADAP PELESTARIAN BUDAYA LOKAL TARI DAN MUSIK DI KABUPATEN WAJO Haftafilia, Muh. Ihsan; Suhaeb, Firdaus W.; Darmayanti, Dyan Paramitha
Pinisi Journal of Sociology Education Review Volume 5, Nomor 2 Juli 2025
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pjser.v5i2.76356

Abstract

Penelitian ini bertujuan untuk: (1) Mengetahui peranan Sanggar Seni Wanua Masengereng dalam pelestarian budaya lokal di Kabupaten Wajo; (2) Mengidentifikasi tantangan yang dihadapi sanggar ; dan (3) Menganalisis strategi adaptasi sanggar dalam mempromosikan budaya di era modern. Penelitian ini menggunakan metode kualitatif dengan tipe deskriptif. Adapun teknik pengumpulan data dalam penelitian ini yaitu observasi, wawancara mendalam, dan dokumentasi. Serta menggunakan teknik keabsahan data triangulasi sumber dengan jumlah 9 informan yang dipilih dengan cara purposive sampling. Hasil penelitian menunjukkan: (1) Sanggar berperan penting sebagai pusat edukasi, transmisi nilai budaya, dan penguat identitas kultural masyarakat Wajo. (2) Tantangan yang dihadapi adalah rendahnya retensi peserta, keterbatasan anggaran, dan kesulitan membangun citra digital. (3) Strategi adaptif yang diterapkan meliputi inovasi kegiatan seni (tari kreasi), diversifikasi sumber finansial (kolaborasi, kelas berbayar), dan digitalisasi promosi melalui media sosial. Strategi ini terbukti efektif menarik minat generasi muda dan memastikan keberlanjutan pelestarian budaya lokal.
Mental Health Anak Dan Remaja Palestina di Tengah Konflik: Analisis Dampak dan Intervensi Hasana, Fauziatul; Syarif, Nurul Hidayanti; Suhaeb, Firdaus W.
ETHNOGRAPHY: Journal of Design, Social Sciences and Humanistic Studies Vol. 2 No. 1 (2025): ETHNOGRAPHY: Journal of Design, Social Sciences and Humanistic Studies
Publisher : Lembaga Intelektual Muda Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ethno.v2i1.108

Abstract

The prolonged conflict in Palestine has had a serious impact on the mental health of children and adolescents. The amount of violence, loss and instability of life triggers disorders such as trauma, depression and depression. This article analyzes the psychological impact of conflict and evaluates interventions that have been implemented, such as psychosocial support programs, trauma therapy and community-based approaches. The data of this research article was obtained from various sources in the Journal and the Google Scholar database. The data analysis technique used, namely qualitative data analysis, consists of data reduction, data presentation, and conclusion drawn. The findings of the article suggest that sustained and culturally sensitive interventions are important for improving children's mental resilience. Through a review of literature and field data from various humanitarian organizations, exposure to violence, loss of family members, displacement, and future uncertainty triggers psychological disorders such as PTSD, anxiety, depression, and behavioral disorders. On the other hand, community-based interventions, psychosocial support programs in schools, and family involvement in the recovery process have been proven to provide positive results in increasing children's resilience. This research emphasizes the importance of a holistic and sustainable approach to addressing the mental health of children and adolescents in conflict zones, as well as the need for stronger international support to ensure access to safe and decent mental health services