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Journal : Berajah Journal

PEMANFAATAN DATA ANALYTICS SOCIAL MEDIA INSTAGRAM DALAM PENINGKATAN EFEKTIVITAS PEMASARAN DI DESA WISATA SAYAN UBUD GIANYAR Haskara Wijana, Putu; Mega Sari Apri Yani, Ni Wayan; Putu Wahyu Nirmala, Bagus
Berajah Journal Vol. 4 No. 3 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i3.367

Abstract

This study aims to determine the effectiveness of the utilization of social media instagram used as a means of marketing sayan tourist village located in Ubud Gianyar Bali. The method used in this research is a qualitative method that is descriptive in nature and tends to research using data analysis. There are people of Sayan village who are respondents in this study. Based on the research that has been carried out, the use of social media Instagram is very effective as a means of marketing Sayan Tourism Village, this is supported by the respondent's data making social media Instagram as a means of communication and promotion which is very often used to share information about Sayan Tourism Village on social media. The utilization of social media instagram as a promotional media gets a positive response because it attracts a lot of public interest to visit Sayan village. The results showed that the utilization of social media analytics instagram gave a big influence in marketing activities in Sayan tourism village. So it can be concluded that the utilization of data analytic social media instagram as a means of promotion and communication in improving the marketing of Sayan tourism village is very effective.
Co-Authors A.A Istri Putera Widiastiti Adi Prehanto Aditya, I Wayan Putra Agoes Ganesha Rahyuda Amir, Firlie Lanovia Angela, Vivian Angely Antony Noor Anik Nurhaeni Arnawa, I Putu Anindya Richie Arva Riyanti, Trisha Aprilia Aryani, Ni Kadek Rizky Astina , I Nyoman Gede Atlantika, I Gusti Ayu Sri Ayu Suwita Yanti Bagus Putu Wahyu Nirmala Beribe, Maria Angelina Sabu Bondan Pambudi Btari Mariska Purwaamijaya Desyanti, I Gusti Ayu Tria Dewi, Eka Juniasti Dwitama, I Made Doni Priawan Faithlin Verna Febianti Felix Yap Haskara Wijana, Putu I Gde Adnyana Sudibya I Made Darsana I Nyoman Agus Setiawan I Nyoman Gede Astina, I Nyoman Gede I Wayan Eka Mahendra I Wayan Putra Aditya I Wayan Putra Aditya Ida Ayu Etsa Pracintya Imanuella , Deatrik Tamaro Lawadanu, I Komang Adi Lay, Hanny Gisella Edy Luh Eka Susanti Maesaroh, Syti Sarah Mahendra, Kadek Wahyu Mahyuningsih, Atika Maria Angelina Sabu Beribe Moh Agus Sutiarso Muhammad Dzikri Ar Ridlo Mulidiasa, I Ketut Ni Luh Helen Susani Ni Luh Putu Ayu Daniella Santika Dewi Ni Luh Supartini Ni Made Ary Lisnawati Ni Made Ayu Natih Widhiarini NI MADE AYU SULASMINI . Ni Made Rinayanthi Noor, Angely Antony Nyoman Surya Wijaya Parwati, Komang Shanty Muni Putu Eka Wirawan Rinayanthi, Ni Made Rohi, Priska Manuella Lodo Saputra, Kadek Wira Adi Semadi, Gusti Ngurah Yoga Semara, I Made Trisna Setiawan , I Nyoman Agus Sia, Irena Eldryanti Ating Utik Kuntariati Verna, Faithlin Victoria, Thalia Wahyuningsih, Ni Luh Gde Nita Sri Widhiastuti , Ni Ketut Dewi Widhyadanta, I Gede Dirga Surya Arya Widiastiti , A.A Istri Putera Widnyani, Ni Made Wirawan, Putu Yap, Felix