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Kepuasan Konsumen dan Intensi Pembelian Ulang Produk Kue Artis pada Mahasiswa Hutami, Nindita Devirahma; Priyatama, Aditya Nanda; Satwika, Pratista Arya
Psikologika: Jurnal Pemikiran dan Penelitian Psikologi Vol. 25 No. 1 (2020)
Publisher : Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/psikologika.vol25.iss1.art6

Abstract

Inovasi produk dalam bidang kuliner terus berkembang di Indonesia. Salah satu bentuk inovasi tersebut adalah kue artis. Penelitian ini bertujuan untuk mengetahui hubungan antara kepuasan konsumen dan intensi pembelian ulang produk kue artis pada mahasiswa di salah satu universitas di Surakarta. Penel itian ini menggunakan purposive sampl ing dengan sampel sebanyak 450 mahasiswa yang memiliki dua kriteria, yaitu mahasiswa S1 aktif di salah satu universitas di Surakarta serta pernah membeli produk kue artis secara langsung di gerainya. Berdasarkan hasil analisis diketahui bahwa hipotesis diterima, sehingga terbukti ada hubungan yang signifikan antara kepuasan konsumen dan intensi pembelian ulang (p < .05). Hasil penelitian menunjukkan bahwa semakin tinggi tingkat kepuasan konsumen, maka semakin tinggi pula niat konsumen untuk membeli ulang produk kue artis.Kata Kunci: kepuasan konsumen, intensi pembelian ulangCustomer Satisfaction and Repurchase Intention of Celebrity’s Cake Product among StudentsAbstract. Product innovation in culinary business always to grow in Indonesia. The celebrity’s cake product as an example of product innovation in culinary business. This study aims to determine the relation between customer satisfactions and repurchase intention of celebrity’s cake product on the students in one of universities in Surakarta. This study uses purposive sampling technique with 450 samples which has two criterions; undergraduate student in one of universities in Surakarta and has experienced of buying celebrity’s cake product by visiting the outlet. The hypothesis was accepted according to the result of the analysis, so that there was a significant relationship between customer satisfaction and repurchase intention (p < .05). The results showed that the higher the customer satisfaction, the higher the repurchase intention of celebrity’s cake product.Keywords: customer satisfaction, repurchase intentionArticle History: Received 29 September 2019Revised 30 May 2020Accepted 30 May 2020
Work readiness among vocational high school students: Learning agility and perceived social support Zakira Adila Jari; Satwika, Pratista Arya
Humanitas: Indonesian Psychological Journal Vol. 22 No. 2 (2025)
Publisher : HUMANITAS published by Universitas Ahmad Dahlan.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26555/humanitas.v22i1.1327

Abstract

In Indonesia, the highest percentage of the Open Unemployment Rate (TPT) comes from graduates of Vocational High Schools (SMK), reaching 9.01%. One of the main causes is the lack of work readiness. To address this issue, exploring factors that can contribute to improving students' readiness to enter the workforce is crucial. Therefore, this study investigated the role of learning agility and perceived social support in work readiness among Vocational High School students. The participants were 93 grade XI students majoring in office management of vocational high school in Surakarta selected using simple random sampling technique. The scales used were the Work Readiness Scale (α = 0.95), the Learning Agility Scale (α = 0.92), and the Multidimensional Scale of Perceived Social Support (α = 0.92). Data were analysed using the Multiple Regression Model. The results showed that learning agility can partially predict students' work readiness, but perceived social support does not significantly predict students' work readiness. Meanwhile, combined, learning agility and perceived social support contribute 33.7% to work readiness. These findings suggest a need for schools to design learning programs that not only focus on technical skills but also train students to become resilient, flexible, and adaptive learners.
Menumbuhkan Perilaku Positif Pada Karyawan: Studi Korelasi Lingkungan Kerja dan Organizational Citizenship Behavior Christanti, Ariendra; Satwika, Pratista Arya; Astriana, Selly
Jurnal Ilmiah Penelitian Psikologi Vol 9 No 1 (2023): 2023
Publisher : Psikologi UHAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2685/jippuhamka.v9i1.11368

Abstract

Employees are one of the resources that can help the company achieve its goals. This can be occurred by employees carrying out roles outside their main duties (extra roles) known as organizational citizenship behavior. The emergence of organizational citizenship behavior in employees can be influenced by the company's work environment. This study aims to determine whether there is a positive relationship between the work environment and organizational citizenship behavior in employees. The research was conducted at a tourism company in Central Java. Respondents involved in this study were 59 employees consisting of 47 male respondents and 12 female respondents. The sampling technique used is a population study or census study, so that all employees are the research sample. The research instruments were the Organizational Citizenship Behavior Scale (α = 0.801) and the Work Environment Scale (α = 0.836). Product moment correlation by Karl Pearson was used to test the research hypothesis. The results of analysis stated that there was a significant and positive relationship between the work environment and organizational citizenship behavior (r = 0.800; p <0.05). Based on these results it can be concluded that the better work environment built by the company for employees will increase organizational citizenship behavior shown by employees. In addition, it was also found that the non-physical work environment has a greater influence on organizational citizenship behavior of employees (β = 0.538; p<0.05) than the physical work environment (β = 0.515; p<0.05).
The Contribution of Openness to Experience in Establishing Pro-Environmental Behavior Ariana, Yudi; Satwika, Pratista Arya
Psikostudia : Jurnal Psikologi Vol 11, No 3 (2022): Psikostudia : Jurnal Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikostudia.v11i3.7362

Abstract

The impact of harmful human behavior on the environment is an important issue. Therefore, it is essential to discuss how humans behave towards their environment. This research objective was to examine the relationship between openness to experience and pro-environmental behavior in students and to see the description of pro-environmental behavior in students. Furthermore, the research subjects comprised 216 undergraduate students, including 58 males (26.85%) and 158 females (73.15%) with an age range of 17 to 24 years old at a university. This research used a convenience sampling technique, and the data collection tools were scales. Besides, this research used two scales: the pro-environment scale and the openness to experience personality scale. The data analysis in this research used Kendall's Tau, resulting in a correlation between openness to experience and pro-environmental behavior in students (p<0.01). It meant that the higher the level of undergraduate students' openness to experience, the higher the pro-environmental behavior they had. In addition, it was also found that the frequency distribution of pro-environment behavior data was mainly in the moderate (88.9%) categorization.Dampak dari perilaku manusia yang merugikan terhadap lingkungan merupakan isu yang penting sehingga penting untuk membahas bagaimana perilaku manusia terhadap lingkungannya. Penelitian ini bertujuan untuk menguji keterkaitan hubungan openness to experience dengan perilaku pro lingkungan pada mahasiswa dan melihat gambaran perilaku pro lingkungan pada mahasiswa. Sebanyak 216 mahasiswa yang terdiri dari 58 laki laki (26,85%) dan 158 perempuan (73,15%) dengan rentang usia 17 sampai 24 Tahun di sebuah universitas menjadi subjek penelitian ini. Teknik pengambilan sampel menggunakan convenience sampling dan skala sebagai alat pengumpul data. Terdapat dua skala yang digunakan dalam penelitian ini yaitu skala pro lingkungan dan skala kepribadian openness to experience. Analisis data yang digunakan dalam penelitian ini menggunakan kendall’s tau dan memberikan hasil bahwa terdapat korelasi antara openness to experience dan perilaku pro lingkungan pada mahasiswa (p<0,01). Artinya semakin tinggi tingkat openness to experience mahasiswa maka semakin tinggi perilaku pro lingkungan yang dimilikinya. Selain itu, juga ditemukan bahwa sebaran frekuensi data perilaku pro lingkungan mayoritas subjek berada pada kategorisasi sedang (88,9%).
Kepribadian proaktif dan job hopping intention: Menguji kepuasan kerja sebagai mediator: Proactive personality and job hopping intention: Testing job satisfaction as a mediator Tifania Krisma Rahardyana; Pratista Arya Satwika
Persona:Jurnal Psikologi Indonesia Vol. 14 No. 2 (2025): Desember
Publisher : Faculty of Psychology Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/persona.v14i2.12863

Abstract

The phenomenon of employees who tend to change jobs is increasingly widespread, especially among Generation Z, who tend to leave their jobs in less than six months, which makes it challenging for organizations to retain their employees. This study aims to examine the relationship between proactive personality and job-hopping intention, as well as the mediating role of job satisfaction in this relationship. The instruments used in this study were the Job-Hopping Intention Scale (α=0.880), the Proactive Personality Scale (α=0.839), and the Job Satisfaction Survey (α=0.920). The research method used is quantitative, involving 114 respondents who are Generation Z employees in Jabodetabek and have less than two years of service.  Data were analyzed using the PROCESS Macro for SPSS (Model 4) developed by Hayes. The results showed that job satisfaction has a significant effect in mediating the relationship between proactive personality and job-hopping intention. Thus, job satisfaction is an important aspect in reducing employees’ job-hopping intention. Companies are expected to develop programs to increase employee job satisfaction, such as career coaching, reward systems, supportive work environments, and greater job autonomy.
Work Readiness of Final Year Students Observed from Grit and Career Adaptability Diva, Vivianora; Satwika, Pratista Arya
Jurnal Kajian Bimbingan dan Konseling Vol. 9, No. 2
Publisher : citeus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Universities are obliged to prepare graduates of the highest caliber and ensure that their qualifications align with the requirements of the professional world. Therefore, it is essential for them to equip students with the necessary skills and knowledge before they enter the workforce. Nevertheless, a considerable number of students remain inadequately prepared for the demands of the workplace. The capacity to persevere and adapt to new circumstances are two key attributes that can influence an individual's preparedness for professional roles. This study aims to ascertain the relationship between grit and career adaptability with the work readiness of final-year students. This study employed a quantitative methodology, with 136 students selected through the use of a simple random sampling technique. The data collection method employed three scales: the Work Readiness Scale (α = 0.827), the Grit-12 Scale (α = 0.738), and the Career Adaptabilities Scale (α = 0.963). Subsequently, the data were analyzed using multiple linear regression. The results demonstrated that both grit and career adaptability exerted a significant influence on work readiness in final-year students, both concurrently and partially (p < 0.05). Grit and career adaptability collectively contributed an effective 50.1% to work readiness. Consequently, it is recommended that students cultivate persistence and the capacity to adapt their careers, in order to enhance their readiness to enter the workforce.
Sosialisasi Platform Kolaborasi Online dalam Lingkungan Kerja sebagai upaya meningkatkan transformasi teknologi Aprian, Dhimas Dwi; Panggabean, Tracy Fransiska; Rachman, Hudan Azkiya; Putra, Yeremia Sepdwinta; Simatupang, Jeremia; Satwika, Pratista Arya
SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Vol 13, No 1 (2024): Mei
Publisher : LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/semar.v13i1.83302

Abstract

Penggunaan teknologi kini penting untuk meningkatkan kualitas, keterampilan, dan kompetensi SDM dalam menghadapi perubahan dan tantangan di masa depan. Generasi kerja Z sebagai 'digital native' dan generasi X sebagai 'digital immigrants' menciptakan kesenjangan teknologi di tempat kerja, menuntut pelatihan untuk meminimalisir ketidaksetaraan dan meningkatkan kinerja. Program KKN MBKM Riset 2023 melibatkan dua tahap, yakni analisis permasalahan adaptasi teknologi di lingkungan kerja, khususnya antara generasi X dan Z, pada tahap persiapan, dan pelaksanaan kegiatan sosialisasi serta pembelajaran praktek. Kegiatan ini dilakukan di Solo Technopark (STP) pada tanggal 25 Oktober 2023 yang bertujuan mengatasi isu ketidakpercayaan diri karyawan terhadap teknologi dan menciptakan lingkungan kerja yang inklusif dan adaptif terhadap perubahan teknologi. Hasilnya, kegiatan sosialisasi Platform Kolaborasi Online di Solo Technopark (STP) berhasil terlaksana dengan baik. Pengetahuan mengenai Platform Kolaborasi Online seperti Gmeet, Zoom, Chat GPT, Outlook, dan Trello dapat disampaikan dengan lancar. Kegiatan ini bertujuan untuk memperkenalkan beberapa Platform Kolaborasi Online yang dapat berguna dalam meningkatkan keterampilan karyawan serta mendukung penciptaan lingkungan kerja yang inklusif dan adaptif. The use of technology is now essential to improve the quality, skills, and competencies of human resources to face future changes and challenges. Working Generation Z as 'digital natives' and Generation X as 'digital immigrants' creates a technology gap in the workplace, demanding training to minimize inequality and improve performance. The KKN MBKM Riset 2023 program involves two phases: analysis of technological adaptation problems in the work environment, especially between generations X and Z, in the preparation phase, and implementation of socialization activities and practical learning. This activity was conducted at Solo Technopark (STP) on October 25, 2023, to address the issue of employees' lack of confidence in technology and create a work environment that is inclusive and adaptive to technological change. As a result, the socialization of the Online Collaboration Platform at Solo Technopark (STP) was successfully carried out. Knowledge about Online Collaboration Platforms such as Gmeet, Zoom, Chat GPT, Outlook, and Trello can be delivered smoothly. This activity aims to introduce several Online Collaboration Platforms that can be useful in improving employee skills and supporting the creation of an inclusive and adaptive work environment.
Pengaruh Career Aspiration Terhadap Perceived Future Employability pada Mahasiswa (Sarjana dan Diploma) Prasetyo, Ikhsan Abdillah; Satwika, Pratista Arya
Jurnal Ilmiah Psikologi Candrajiwa Vol 10, No 2 (2025): Jurnal Ilmiah Psikologi Candrajiwa
Publisher : UNS Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jip.v10i2.103407

Abstract

The high unemployment rate among university graduates highlights the importance of understanding psychological factors that enhance future employability. This study aims to investigate the effect of career aspiration on perceived future employability (PFE) among undergraduate and diploma students at Universitas Sebelas Maret. Using a quantitative survey approach, data were collected from 378 active students in the even semester of 2024/2025 (cohorts 2020–2024) selected through purposive sampling. The instruments used were the Indonesian version of the Perceived Future Employability Scale (24 items; α = 0.914) and the Korean Career Aspiration Scale-Revised (21 items; α = 0.870). Simple linear regression analysis revealed that career aspiration had a significant positive effect on PFE (β = 0.732; F = 188.144; p < 0.001). These results indicate that students with higher career aspirations are more confident about their future employment opportunities. The findings suggest the need for career guidance programs that strengthen career goal clarity and opportunity awareness to better prepare graduates for entering the workforce.
Perceived Organizational Support dan Self-Compassion pada Penyesuaian Diri Karyawan Satria, Fikri Dinar; Wicaksono, Bagus; Satwika, Pratista Arya
Jurnal Ilmiah Psikologi Candrajiwa Vol 8, No 2 (2023): Jurnal Ilmiah Psikologi Candrajiwa
Publisher : UNS Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jip.v8i2.59763

Abstract

Ketika berada pada situasi atau lingkungan kerja baru, karyawan akan dihadapkan oleh permasalahan yang dapat mempengaruhi performanya dan nantinya akan juga berdampak pada organisasi. Kemampuan penyesuaian diri yang baik diperlukan agar karyawan dapat segera menyatu dengan kondisi lingkungan perusahaan serta mengeluarkan potensi terbaiknya. Perceived organizational support dan self-compassion merupakan beberapa faktor yang mampu mempengaruhi kemampuan karyawan dalam menyesuaikan diri. Tujuan penelitian ini untuk membuktikan adanya keterkaitan antara perceived organizational support dan self-compassion dengan penyesuaian diri pada karyawan. Metode kuantitatif digunakan dalam penelitian ini dengan populasi penelitian adalah seluruh karyawan bagian produksi di sebuah PT di Jawa Tengah. Subjek penelitian berjumlah 91 karyawan yang diambil dengan menggunakan teknik purposive sampling. Pengambilan data penelitian dilakukan dengan menggunakan alat ukur skala penyesuaian diri (α = 0,937), skala perceived organizational support (α = 0,930), skala self-compassion (α = 0,915). Uji regresi linier berganda menunjukkan bahwa perceived organizational support dan self-compassion mampu mempengaruhi secara signifikan terhadap penyesuaian diri karyawan (p<0,05) sebesar 56,6%. Uji korelasi parsial juga menemukan adanya keterkaitan antara perceived organizational support terhadap penyesuaian diri karyawan (p<0,05) dan keterkaitan antara self-compassion terhadap penyesuaian diri karyawan (p<0,05). Kesimpulan penelitian ini adalah terdapat pengaruh yang signifikan antara perceived organizational support dan self-compassion dengan penyesuaian diri karyawan.
Servant Leadership and Work Engagement among Contractual Employees Putra, Dhaifan Dewanda; Wicaksono, Bagus; Satwika, Pratista Arya
Jurnal Ilmiah Psikologi Candrajiwa Vol 8, No 1 (2023): Jurnal Ilmiah Psikologi Candrajiwa
Publisher : UNS Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jip.v8i1.55666

Abstract

Several studies have found a correlation between servant leadership and work engagement, but a more in-depth study is still needed to analyze the relationship between the two in different research subjects, namely, honorary employees. This study aims to determine the relationship between servant leadership and work engagement among honorary employees. All respondents consist of 72 honorary employees selected using the total sample technique. The instruments used are the Utrecht Work Engagement Survey (UWES) and the Servant Leadership Scale. The results of the Spearman rank correlation test in this study show a correlation coefficient value of 0.559 (p < 0.05), which can be interpreted as a significant positive relationship between servant leadership and work engagement among honorary employees. 
Co-Authors Aditya Nanda Priyatama Akbar Lazuardi, Elan Alfi Mufidah Andhita Dyah Pratitasari Andrey Afandi Anggawati, Fika Annisa Amalia Aprian, Dhimas Dwi Aprilia, Nugraini Ariana, Yudi Arista Adi Nugroho Arjuni, Rifka Fadhiilah Astriana, Selly Bagus Wicaksono BAGUS WICAKSONO Bagus Wicaksono Bagus Wicaksono Christanti, Ariendra Desni Yuniarni Desni Yuniarni Diva, Vivianora Dwi Puspa, Mita Ekshalanty Permata Fadhilah Khairunnisa Fadjri Kirana Anggarani Fadjri Kirana Anggarani Fathul Himam Fathul Himam Fika Anggawati Fika Anggawati Galih Ratna Puri Palupi Galuh Maitri Imantaka Dharma Halida Halida Hardjono . Hardjono Hardjono Hutami, Nindita Devirahma Kusumawati, Rafika Nur Machmuroch Machmuroch Mahardika Supratiwi Nesya Adira Ni’matussholihah, Nadyah Novia Sari Novia Sari Nugraha Arif Karyanta Nur rahman Aji Wicaksono Panggabean, Tracy Fransiska Prasetyo, Ikhsan Abdillah Putra, Dhaifan Dewanda Putra, Yeremia Sepdwinta Putri, Nawangsari Indah Kusuma Putri, Nimaswari Dyah Ayu Rachman, Hudan Azkiya Rafika Nur Kusumawati Resta Maharani Adila Putri Rin Widya Agustin Rini Setyowati Rini Setyowati Rini Setyowati Rini Setyowati Rini Setyowati, Rini Rofatina . Safira, Flaviana Ursula Nadia Gusti Yunan Satria, Fikri Dinar Setyaningsih, Sekar Hayu Simatupang, Jeremia Solichah , Novia Solichah, Novia Tiara Adjeng Endrastyana Tifania Krisma Rahardyana Tri Rejeki Andayani Widiantama, Luhuring Budi Widiasih, Puti Archianti Yolanda, Margenseka Yudi Ariana Yudi Ariana Ariana Yuliana, Nada Citra Zakira Adila Jari