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Pengaruh Influencer Marketing dan Penggunaan E-Wallet terhadap Perilaku Pembelian di TikTok Shop pada Siswa Gen Z SMA Negeri 11 Kota Jambi Febrianti, Indri; Arpizal, Arpizal; Rifki, Ahmad
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.6845

Abstract

The growth of digital transactions has driven an increase in purchasing activity on the TikTok Shop. This study aims to analyze the influence of influencer marketing and e-wallet usage on purchasing behavior. This study employs a quantitative approach using an ex post facto method. Data was collected through a survey distributed to 165 respondents selected using purposive sampling and analyzed using multiple linear regression. The results indicate that influencer marketing and e-wallet usage have a positive and significant effect on purchasing behavior. This is evident from the calculated t-value of 6.810 > the critical t-value of 1.97 and a significance level of 0.000 < 0.05, indicating that these variables have a positive and significant effect. E-wallet usage also has a positive and significant effect with a calculated t-value of 3.309 > the critical t-value of 1.97 and a significance level of 0.001 < 0.05. Simultaneously, both variables have a significant effect with a calculated F-value of 31.185 > the critical F value of 3.05 and a significance level of 0.000 < 0.05. Additionally, the coefficient of determination (R²) of 27.8% indicates that the independent variables in this study account for 27.8% of the variation in purchasing behavior. These findings indicate that a combination of promotional strategies through influencers and the convenience of digital payment systems can drive an increase in purchasing activity.
MEWUJUDKAN ENTREPENEUR EDUKATIF: STRATEGI PENYUSUNAN BUSINESS PLAN BAGI MAHASISWA FKIP UNIVERSITAS JAMBI Novia Sri Dwijayanti; Iwan Putra; Arpizal arpizal; Hidayati hidayati; Dwi Rayana Siregar
Jurnal Pengabdian Masyarakat Khatulistiwa Vol 8, No 2 (2025): NOPEMBER
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpmk.v8i2.5788

Abstract

ABSTRACTThe progress of the digital era requires university graduates, including students from the Faculty of Education and Teacher Training (FKIP), to possess not only pedagogical competence but also entrepreneurial skills. However, the reality shows that the majority of FKIP students still face limitations in systematically formulating and implementing business ideas. This research aims to analyze effective business plan development strategies in realizing educational entrepreneurship within the Faculty of Education and Teacher Training (FKIP) at Jambi University. The research method applied is a descriptive qualitative approach using observation, interviews, and document analysis of entrepreneurship training participants and their supervising lecturers. The research findings indicate that students' understanding of business plan components significantly improved after receiving project-based and case study guidance. Collaborative learning strategies, the integration of entrepreneurship theory into education, and the utilization of digital technology are key factors supporting the program's success. The conclusion of this study confirms that developing a focused and contextual business plan can cultivate innovative, independent, and education-problem-solving-oriented educational entrepreneurial characters. This finding is expected to serve as the basis for developing an entrepreneurship curriculum at FKIP, which aims to cultivate future educators with an entrepreneurial spirit.Keywords: entrepreneur edukatif, business plan, FKIP Students ABSTRAKKemajuan era digital mengharuskan lulusan universitas, termasuk mahasiswa Fakultas Keguruan dan Ilmu Pendidikan (FKIP), untuk memiliki kompetensi tidak hanya dalam pedagogi tetapi juga dalam keterampilan kewirausahaan. Namun, kenyataannya menunjukkan bahwa mayoritas mahasiswa FKIP masih mengalami keterbatasan dalam merumuskan dan menerapkan ide bisnis secara sistematis. Penelitian ini bertujuan untuk menganalisis strategi penyusunan rencana bisnis yang efektif dalam mewujudkan kewirausahaan edukatif di lingkungan FKIP Universitas Jambi. Metode penelitian yang diterapkan adalah pendekatan deskriptif kualitatif melalui observasi, wawancara, dan analisis dokumen terhadap mahasiswa peserta pelatihan kewirausahaan serta dosen pembimbing. Temuan penelitian menunjukkan bahwa pemahaman siswa tentang komponen rencana bisnis meningkat secara signifikan setelah menerima bimbingan berbasis proyek dan studi kasus. Strategi pembelajaran kolaboratif, integrasi teori kewirausahaan dalam pendidikan, dan pemanfaatan teknologi digital merupakan faktor utama yang mendukung keberhasilan program. Kesimpulan penelitian ini menegaskan bahwa penyusunan business plan yang terarah dan kontekstual dapat membentuk karakter entrepreneur edukatif yang inovatif, mandiri, dan berfokus pada pemecahan masalah pendidikan. Temuan ini diharapkan dapat menjadi dasar pengembangan kurikulum kewirausahaan di FKIP, yang bertujuan untuk menumbuhkan calon pendidik dengan jiwa kewirausahaan.Kata Kunci: Entrepeneur edukatif, business plan, mahasiswa FKIP
Pengaruh Literasi Keuangan Dan Pengendalian Diri Terhadap Perilaku Konsumtif Mahasiswa Pengguna Electronic Wallet Jurusan PIPS FKIP Universitas Jambi Luvita Khanza; Arpizal; Sri Wahyuni
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.17359

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan dan pengendalian diri terhadap perilaku konsumtif mahasiswa pengguna electronic wallet (e-wallet) pada Jurusan PIPS FKIP Universitas Jambi. Pendekatan penelitian yang digunakan adalah Penelitian kuantitatif eksplanatori dengan melibatkan sampel sebanyak 146 mahasiswa yang dipilih menggunakan teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner dengan skala Likert. Teknik analisis data yang digunakan adalah regresi linier berganda. Berdasarkan hasil analisis data, diperoleh kesimpulan yaitu: (1) literasi keuangan berpengaruh negatif dan signifikan terhadap perilaku konsumtif dengan koefisien sebesar -0,417 dan nilai signifikansi 0,001; (2) pengendalian diri berpengaruh negatif dan signifikan terhadap perilaku konsumtif dengan koefisien sebesar -0,865 dan nilai signifikansi 0,000; (3) literasi keuangan dan pengendalian diri secara bersama-sama berpengaruh terhadap perilaku konsumtif mahasiswa. Hasil ini menunjukkan bahwa semakin tinggi literasi keuangan dan pengendalian diri, maka perilaku konsumtif mahasiswa akan semakin menurun.
Pengaruh Literasi Keuangan Dan Kemudahan Terhadap Keputusan Penggunaan Keuangan Digital Di SMA Negeri 8 KOTA Jambi annisa aprilia; Arpizal Arpizal; Nurmala Sari
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.342

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Penelitian ini dilatarbelakangi oleh perkembangan teknologi keuangan digital yang semakin pesat di kalangan siswa sekolah menengah atas. Tingginya penggunaan layanan keuangan digital tidak selalu diiringi dengan penggunaan layanan keuangan digital yang baik. Selain itu kemudahan penggunaan juga diduga mempengaruhi keputusan penggunaan layanan keuangan digital. Penelitian ini bertujuan untuk mengetahui pengaruh literasi keuangan dan kemudahan terhadap keputusan penggunaan keuangan digital pada siswa SMA Negeri 8 Kota Jambi. Penelitian menggunakan pendekatan kuantitatif dengan sampel sebanyak 127 responden yang ditentukan menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda dengan bantuan IBM SPSS Statistics 27. Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap keputusan penggunaan keuangan digital dengan nilai hitung sebesar 5,722 dan signifikansi0,00. Kemudahan juga berpengaruh positif dan signifikan terhadap keputusan penggunaan keuangan digitaldengan nilai thitung sebesar 9,332 dan signifkansi 0,00. Secara simultan, literasi keuangan dan kemudahan berpengaruh signifikan terhadap keputusan penggunaan keuangan digital dengan nilai Fhitung sebesar 46,557 dan koefisien determinasi sebesar 0,429. Dengan demikian, semakin tinggi literasi keuangan dan semakin mudah layanan keuangan digital digunakan, maka semakin tinggi pula keputusan siswa dalam menggunakan layanan keuangan digital.
Pengaruh Self-efiicacy Dan Persepsi Prospek Kerja Terhadap Orientasi Karier Non-Guru Pada Mahasiswa Pendidikan Ekonomi Tiara Gusti Yunita Putri; Arpizal Arpizal; Nurmala Sari
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.572

Abstract

Penelitian ini dilatarbelakangi oleh fenomena rendahnya minat mahasiswa kependidikan menjadi guru dan tingginya kecenderungan memilih profesi alternatif. Penelitian ini bertujuan untuk menganalisis pengaruh self-efficacy  dan persepsi prospek kerja  terhadap orientasi karier non-guru mahasiswa Pendidikan Ekonomi Angkatan 2022 FKIP Universitas Jambi. Metode penelitian yang digunakan adalah kuantitatif deskriptif dengan desain survei. Populasi penelitian berjumlah 103 mahasiswa dengan sampel 82 responden yang ditentukan melalui rumus Slovin dan teknik proportionate stratified random sampling. Data primer dikumpulkan melalui kuesioner berskala Likert dan dianalisis menggunakan regresi linear berganda melalui perangkat lunak SPSS versi 27. Hasil penelitian menunjukkan bahwa secara parsial, self-efficacy berpengaruh positif dan signifikan terhadap orientasi karier non-guru ). Secara parsial, persepsi prospek kerja juga berpengaruh positif dan signifikan terhadap orientasi karier non-guru ). Secara simultan, self-efficacy dan persepsi prospek kerja berpengaruh signifikan terhadap orientasi karier non-guru (; ) dengan nilai Adjusted R Square sebesar 0,692. Hal ini mengindikasikan bahwa kedua variabel secara bersama-sama menjelaskan 69,2% variasi orientasi karier non-guru mahasiswa, sedangkan 30,8% sisanya dipengaruhi faktor lain di luar model penelitian. 
PENGEMBANGAN MEDIA PEMBELAJARAN INTERAKTIF BERBASIS GIMKIT PADA MATA PELAJARAN EKONOMI UNTUK MENINGKATKAN PEMAHAMAN BELAJAR SISWA FASE F SMAN 12 KOTA JAMBI Ortawita Andesta; Arpizal; Nurmala Sari
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 3 (2026): Volume 12 No. 3, September 2026 Produce
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i3.17043

Abstract

This study was motivated by students’ low learning comprehension in Economics, particularly on taxation material, at SMA Negeri 12 Kota Jambi, as well as the use of conventional learning media that made the learning process less interactive and engaging. Therefore, this study aimed to develop Gimkit-based learning media, examine its feasibility, and determine its effectiveness in improving students’ learning comprehension. This study employed a Research and Development (R&D) approach using the ADDIE model, which consists of five stages: Analysis, Design, Development, Implementation, and Evaluation. The research was conducted at SMA Negeri 12 Kota Jambi. Data were collected through media expert and material expert validation sheets, as well as students’ learning comprehension tests using a one-group Pre-Test and Post-Test design. The validation data were analyzed using descriptive quantitative analysis, while the effectiveness data were analyzed using the N-Gain score. The results showed that the Gimkit-based learning media was highly feasible, obtaining validation scores of 98.75% from the media expert and 87.50% from the material expert. Students’ average score increased from 58.37 in the Pre-Test to 91.49 in the post-test, with an N-Gain score of 0.79 in the high category. These findings indicate that Gimkit-based learning media is both feasible and effective in improving students’ learning comprehension of taxation material while promoting a more interactive and enjoyable learning experience.
Pendidikan Ekonomi Keluarga: Peran Ibu Rumah Tangga dalam Mengajarkan Nilai Green Economy Kepada Anak di Kecamatan Rimbo Bujang Yunita; Arpizal; Rifki, Ahmad
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.6787

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Family economic education plays an important role in shaping children's economic behavior from an early age. Amid growing environmental sustainability issues, Green Economy values can be instilled through habits of frugality, wise consumption, and responsible resource management. This study aims to analyze the role of housewives in teaching Green Economy values to children through family economic education. The study uses a qualitative approach with a phenomenological design conducted in Rimbo Bujang District. The research informants consist of housewives and children. Data were collected through interviews, observations, and documentation, then analyzed using the Miles and Huberman model with the help of NVivo 12. Data validity was tested through source and technique triangulation. The research results show that housewives play a role as educators, role models, guides, and supervisors in instilling Green Economy values. This process is carried out through setting an example, habituation, communication, and involving children in managing family finances. The impact is seen in children's habits of using money according to needs, saving, conserving electricity and water, and reusing items that can still be used. This study concludes that family economic education can be a strategic way to shape sustainable consumption behavior from an early age. These findings contribute to the development of family economic education studies based on sustainability.
EKSPLORASI KESESUAIAN PELAKSANAAN PRAKTIK KERJA LAPANGAN (PKL) DENGAN KOMPETENSI KEAHLIAN BISNIS RITEL SISWA SMK NEGERI 1 BATANG HARI Septi Liana, Ainia; Arpizal; Dwi Rayana Siregar
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50705

Abstract

This study was motivated by the discrepancy between the locations and activities of the industrial training program and the students’ competencies, resulting in practical experiences that do not fully support their readiness for the workforce. The study employed a descriptive qualitative approach through interviews, observations, and documentation. The research informants consisted of students, supervising teachers, the vice principal for curriculum, the head of the vocational program, and representatives from the business/industrial sector. Data were analyzed through data reduction, data presentation, and drawing conclusions. The results of the study indicate that the implementation of the internship program is proceeding fairly well; however, its alignment with retail business competencies is not yet optimal. Alignment is evident in the aspects of customer service and communication, whereas inventory management, the use of digital cash register systems, and digital marketing have not been maximized. Factors influencing these conditions include the limited availability of relevant PKL sites and the suboptimal implementation of digital work systems at the PKL sites. Therefore, enhanced collaboration between schools and the business/industrial sector is necessary to ensure that the implementation of PKL aligns with student competencies, thereby improving graduates’ skills and work readiness.
PENGARUH GAYA HIDUP DAN TINGKAT LITERASI KEUANGAN TERHADAP PENGGUNAAN PAYLATER PADA MAHASISWA PENDIDIKAN EKONOMI FKIP UNIVERSITAS JAMBI Delvi Yani, Evi; Arpizal; Wahyuni, Sri
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.57337

Abstract

This study aims to determine the influence of lifestyle and financial literacy levels on Paylater usage among economics education students at the Faculty of Teacher Training and Education, University of Jambi, both partially and simultaneously. This study uses a quantitative approach with an ex-post facto method. The population in this study were economics education students from the classes of 2023, 2024, and 2025, with a sample of 117 respondents using a purposive sampling technique. Data collection used a closed questionnaire via Google Form. The data analysis technique used was descriptive statistical analysis. The results of the study indicate that partially the lifestyle variable has a positive and significant influence on Paylater usage with a calculated t value > t table. Partially, the level of financial literacy on Paylater usage has a negative and insignificant influence with a calculated t value < t table. Simultaneously, lifestyle and financial literacy levels have a positive and significant influence on Paylater usage.
DAMPAK INTEGRASI KECERDASAN BUATAN (AI) DALAM PROSES PEMBELAJARAN EKONOMI TERHADAP MOTIVASI DAN HASIL BELAJAR SISWA SMAN 8 KOTA JAMBI Inya Yuzi Kirani; Arpizal; Novia Sri Dwijayanti
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 Nomor 03, September 2026 Verified
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i03.61829

Abstract

This research is motivated by the rapid development of artificial intelligence (AI) technology, which is beginning to be integrated into the learning process, particularly in economics. The use of AI is expected to improve student motivation and learning outcomes through more interactive, adaptive, and efficient presentation of material. This study aims to examine the application of AI in economics learning, analyze its impact on student motivation and learning outcomes, and identify obstacles to its implementation. This study used a qualitative approach with a descriptive approach. Data were obtained through interviews, observations, and documentation, involving teachers and students at SMAN 8 Jambi City as data sources. Data were then analyzed using NVivo software through coding and theme development. The results show that the integration of AI in economics learning has a positive impact on student motivation, as indicated by increased activeness, enthusiasm, and independence in learning. Furthermore, the use of AI also contributes to improved student learning outcomes through easier understanding of the material and access to a wider range of learning resources. However, several obstacles remain, such as limited internet access and the need for teacher supervision to prevent dependency. Thus, the integration of artificial intelligence into economics learning can significantly improve student motivation and learning outcomes when used appropriately and in a targeted manner.